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fibodo Limited
fibodo Limited
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: Physical Company Ltd

As Physical Company celebrates its 30th anniversary, we talk to managing director John Halls to find out how this leading supplier continues to improve with age

Published in Health Club Management 2019 issue 9
John Halls is managing director of Physical Company
John Halls is managing director of Physical Company

Physical Company recently turned 30. Have you celebrated?
We have made quite a lot of noise about it! We have launched a new brochure and freshened up the brand, bringing the typeface up to date, and losing the icon from our products. Now all our staff are proud to wear our branded clothes and love the brand from within. We’ve also dropped the word Company from our product branding, so it will just have Physical. The aim was to create a strong, modern feel, which I think we have achieved.

Added to this, we have simplified the mission statement. Because this started out as a family business, it was small enough for everyone to understand the culture and mission. However as the company grew, we needed to formalise this, but our mission statement was wordy, long winded and hard to remember. Now it is very easy: we are First For Fitness Solutions.

This mission is supported by our core values, which are unparalleled customer service; high quality, good value products; teamwork and commitment. All our team understand our aims and objectives. We are not just a seller of kit, but a provider of the overall solution – from designing the workout space to delivering the equipment and programming.

It started out as a family business, do you still see Physical as a family business or have you evolved?
I think it’s a bit of both. My parents started the company in 1989 so my two brothers and I were immersed in it at an early age, and although we have all had other careers, we have gravitated back to the family business and my parents have retired.

We have also developed beyond that. Some of our larger customers don’t tend to want to be sold to by a company working out of a cottage in Buckinghamshire. Our HQ now boasts 30,000sq ft of office, warehouse and showroom space, with room for growth. We have a fit and healthy team of 24. We offer a massive range of equipment, including flooring, and products for mind/body exercise, strength and conditioning, as well as functional.

What are the big trends you're witnessing at the moment?
One of the big trends at the moment is flooring – we’re delivering many elaborate floor installations, including features such as branding, patterns and programming prompts, all of which we are embedding during the manufacturing process.

Technology is another ongoing trend and is a way in which we have added value to our products. Our Physical Company app offers a number of different programmes for the gym floor, which users can also access by hovering their phone over the embedded NFC chip. One of our newest launches is a multi-functional exercise bench with storage, the Evo Bench. The App offers a wide variety of training exercises and instruction videos which maximise the user’s experience. The App also houses APEX - a range of programmes for different exercise protocols, which are supported by four new releases each year. Club operators love APEX – Serco have just bought functional kit from us and can access the programming to back it up.

As an equipment supplier you have to stay one step ahead of the operators. How do you do this?
You have to keep moving and exploring. Each year, members of our team travel to various global destinations to meet with existing and potential new suppliers. It is important to attend all the main shows, as well as take a risk, investing in stock and technology. We are always looking to partner with world class suppliers, for example we are now the UK distributor for Merrithew™ Pilates Reformers, and the Italian brand, Reaxing, which offers products for instability training. We work closely with operators to determine what plans they have for the future, and what equipment they are likely to require.

Do you have any predictions for the industry?
I think we will continue to see the market polarise with the budgets and boutiques at opposite ends. Both ends are vibrant, but the guys in the middle are still getting squeezed. A number of these are looking at improvements they can make to their facility, equipment and services to differentiate themselves and improve experience at their facility. I think there might be hard times ahead for the industry: everyone is a bit nervous about Brexit and the Brexit hangover.

As a population, I believe more people will start to exercise, however their choice as to where they do this has further increased with some good quality home training options now available. Boosted by Peloton, I think there will be rise in home training, possibly with the introduction of augmented reality products, so people can put on glasses and see an instructor in their room.

TEL: +44 (0) 1494 769 222

EMAIL: [email protected]

WEB: www.physicalcompany.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Physical Company aims to provide high quality, good value products
Physical Company aims to provide high quality, good value products
Halls says the supplier is constantly exploring new opportunities and innovations
Halls says the supplier is constantly exploring new opportunities and innovations
http://www.leisureopportunities.com/images/imagesX/280902_598569.jpg
As Physical Company's 30th anniversary arrives, HCM speaks to its Managing Director John Halls about the brand's ethos and what his hopes are for the future of the brand.
John Hall, Managing Director of Physical Company, Physical Company,John Hall, Physical Company, Fitness, Digital Fitness
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features

Promotional feature: Physical Company Ltd

As Physical Company celebrates its 30th anniversary, we talk to managing director John Halls to find out how this leading supplier continues to improve with age

Published in Health Club Management 2019 issue 9
John Halls is managing director of Physical Company
John Halls is managing director of Physical Company

Physical Company recently turned 30. Have you celebrated?
We have made quite a lot of noise about it! We have launched a new brochure and freshened up the brand, bringing the typeface up to date, and losing the icon from our products. Now all our staff are proud to wear our branded clothes and love the brand from within. We’ve also dropped the word Company from our product branding, so it will just have Physical. The aim was to create a strong, modern feel, which I think we have achieved.

Added to this, we have simplified the mission statement. Because this started out as a family business, it was small enough for everyone to understand the culture and mission. However as the company grew, we needed to formalise this, but our mission statement was wordy, long winded and hard to remember. Now it is very easy: we are First For Fitness Solutions.

This mission is supported by our core values, which are unparalleled customer service; high quality, good value products; teamwork and commitment. All our team understand our aims and objectives. We are not just a seller of kit, but a provider of the overall solution – from designing the workout space to delivering the equipment and programming.

It started out as a family business, do you still see Physical as a family business or have you evolved?
I think it’s a bit of both. My parents started the company in 1989 so my two brothers and I were immersed in it at an early age, and although we have all had other careers, we have gravitated back to the family business and my parents have retired.

We have also developed beyond that. Some of our larger customers don’t tend to want to be sold to by a company working out of a cottage in Buckinghamshire. Our HQ now boasts 30,000sq ft of office, warehouse and showroom space, with room for growth. We have a fit and healthy team of 24. We offer a massive range of equipment, including flooring, and products for mind/body exercise, strength and conditioning, as well as functional.

What are the big trends you're witnessing at the moment?
One of the big trends at the moment is flooring – we’re delivering many elaborate floor installations, including features such as branding, patterns and programming prompts, all of which we are embedding during the manufacturing process.

Technology is another ongoing trend and is a way in which we have added value to our products. Our Physical Company app offers a number of different programmes for the gym floor, which users can also access by hovering their phone over the embedded NFC chip. One of our newest launches is a multi-functional exercise bench with storage, the Evo Bench. The App offers a wide variety of training exercises and instruction videos which maximise the user’s experience. The App also houses APEX - a range of programmes for different exercise protocols, which are supported by four new releases each year. Club operators love APEX – Serco have just bought functional kit from us and can access the programming to back it up.

As an equipment supplier you have to stay one step ahead of the operators. How do you do this?
You have to keep moving and exploring. Each year, members of our team travel to various global destinations to meet with existing and potential new suppliers. It is important to attend all the main shows, as well as take a risk, investing in stock and technology. We are always looking to partner with world class suppliers, for example we are now the UK distributor for Merrithew™ Pilates Reformers, and the Italian brand, Reaxing, which offers products for instability training. We work closely with operators to determine what plans they have for the future, and what equipment they are likely to require.

Do you have any predictions for the industry?
I think we will continue to see the market polarise with the budgets and boutiques at opposite ends. Both ends are vibrant, but the guys in the middle are still getting squeezed. A number of these are looking at improvements they can make to their facility, equipment and services to differentiate themselves and improve experience at their facility. I think there might be hard times ahead for the industry: everyone is a bit nervous about Brexit and the Brexit hangover.

As a population, I believe more people will start to exercise, however their choice as to where they do this has further increased with some good quality home training options now available. Boosted by Peloton, I think there will be rise in home training, possibly with the introduction of augmented reality products, so people can put on glasses and see an instructor in their room.

TEL: +44 (0) 1494 769 222

EMAIL: [email protected]

WEB: www.physicalcompany.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Physical Company aims to provide high quality, good value products
Physical Company aims to provide high quality, good value products
Halls says the supplier is constantly exploring new opportunities and innovations
Halls says the supplier is constantly exploring new opportunities and innovations
http://www.leisureopportunities.com/images/imagesX/280902_598569.jpg
As Physical Company's 30th anniversary arrives, HCM speaks to its Managing Director John Halls about the brand's ethos and what his hopes are for the future of the brand.
John Hall, Managing Director of Physical Company, Physical Company,John Hall, Physical Company, Fitness, Digital Fitness
Latest News
Hundreds of thousands of small companies in the UK – including those operating in fitness ...
Latest News
Boutique gym attendance and class bookings in some world regions have bounced back to around ...
Latest News
The government has further extended protection from rent enforcement activity until the end of the ...
Latest News
Town Sports International – which operates a raft of brands, including the New York Sports ...
Latest News
Wearable tech firm Formsense has secured a technology partnership with an inter-interdisciplinary team of researchers ...
Latest News
Les Mills has launched a trio of digital solutions to help fitness operators shift towards ...
Latest News
Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating ...
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COVID-19 has changed the world as we know it – and the fitness industry with ...
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PureGym has secured a £100m cash injection from shareholders to help deal with both the ...
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Organised fitness, sports and other leisure activities (including swimming) can continue despite the introduction of ...
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A study by researchers at Emory University in the US has shown how exercise can ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
Featured supplier news
Featured supplier: The Virtual Revolution: Hutchison Technologies help operators motivate members
Hutchison Technologies virtual solutions are helping operators expand their virtual offering and get motivated members back into the club.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Design consultants
Zynk Design Consultants: Design consultants
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Wearable technology solutions
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Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
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Locking solutions
Monster Padlocks: Locking solutions
Software
Volution.fit: Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Direct debit solutions
Harlands Group: Direct debit solutions
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Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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Bankside Open Spaces Trust
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Lee Valley Regional Park Authority
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Online,
Diary dates
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Diary dates
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Diary dates
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