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Technogym
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Promotional feature: Premier Global - Fit for purpose

As ukactive pushes for government to focus on physical activity for healthcare, Brad Tucker, managing director at Premier Global NASM, explains how the training provider is evolving its programmes to help fitness professionals deliver person-centred, holistic health solutions

Published in Health Club Management 2019 issue 11
The NASM Certified Nutrition Coach certification teaches students how to apply behavioural changes coaching techniques
The NASM Certified Nutrition Coach certification teaches students how to apply behavioural changes coaching techniques

Even a few years ago, the majority of people working out in gyms were there to get fit. Yes, some wanted to enhance their health but most simply wanted to be fitter or stronger. Today it is a very different story.

The nation’s inactivity crisis has driven a profound change in government health care strategy, which now recognises the vital role physical activity can play in its ‘prevention rather than cure’ strategy.

The health care sector is looking to our facilities and fitness professionals to support the prescription and implementation of active care plans. This means our gym floors must host personal trainers who are professionally proficient in serving a much wider set of health needs and who can prescribe a more holistic, wraparound plan that incorporates all aspects of life from physical activity to nutrition.

As global leader in the provision of training and education for fitness professionals we take our responsibility to ensure the workforce is able to serve the needs of the market very seriously. Qualifying as a personal trainer is just the start of the journey. In order to meet the health needs of our increasingly diverse population, investment in ongoing education is absolutely vital.

All Premier Global NASM education programmes, from our world renowned personal trainer qualification to all of our CPD education specialisms, base practical application on solid, proven, scientific theory and teach how to adapt the science to deliver a highly bespoke person-centric plan. No two people are the same, so no two plans should be the same.

Take the most recent addition to our CPD arsenal. Following several years of development with input from more than 20 experts in nutrition, metabolism, physiology, psychology and behaviour change, we have recently introduced the NASM Certified Nutrition Coach (NASM-CNC) certification.

With obesity, diabetes, heart disease and cancer all on the rise, the need to adequately equip our workforce with scientifically based nutrition knowledge to support individuals in the pursuit of healthier, lifesaving behaviours has never been greater. There is a minefield of confusing and often contradictory information out there when it comes to nutrition. This course separates myth from fact and teaches students how to practically implement evidence-based strategies into daily life.

Nutritional requirements are highly variable and influenced by a plethora of external factors including allergies, religion, long-term health conditions and ethnic food preferences. The NASM-CNC certification teaches aspiring Nutrition Coaches how to apply behavioural change coaching techniques to help their clients implement and commit to a nutrition plan.

Another example of a CPD certification which directly addresses an emerging market need is the Senior Fitness Specialism (NASM-SFS). The UK has an ageing population. The Office of National Statistics predicts that 75 per cent of UK population growth between 2012 and 2040 will take place in the over-60 age group, with increases from 14 to 22 million people.

Our dedicated product development team has created a course which teaches students how to create training programmes based on our world renowned Optimal Performance TrainingTM (OPTTM) model. The OPTTM model takes into account the physiological, psychological and lifestyle factors specifically affecting this market segment and teaches how to make practical applications.

Teaching methods
All of our education is designed to make learning as enjoyable, accessible and affordable as possible for students. As a result, we have developed a bespoke interactive distance training platform which provides the flexibility to fit learning around both work and family commitments. Working with cutting-edge interactive and multimedia designers, Premier Global NASM has created an instructional experience that is fun, engaging, and immersive.

Closing comment
The role of the gym floor fitness instructor is more diverse than ever and requires a broad knowledge base to serve all segments of the population and deliver wraparound, holistic lifestyle advice and programming. The Premier Global NASM CPD offer supports this need and is constantly reviewed and updated to reflect the ever-changing needs of the fitness market.

For more information visit www.premierglobal.co.uk

Brad Tucker
"The nation’s inactivity crisis has driven a profound change in government health care strategy, which now recognises the vital role physical activity can play in its ‘prevention rather than cure’ strategy" - Brad Tucker, Premier Global NASM

INSTAGRAM: @premierglobalnasm

EMAIL: [email protected]

WEB: www.premierglobal.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
With obesity and other weight-related diseases on the rise, adequate nutrition knowledge is becoming more necessary for PTs
With obesity and other weight-related diseases on the rise, adequate nutrition knowledge is becoming more necessary for PTs
http://www.leisureopportunities.com/images/imagesX/91215_165052.jpg
As ukactive pushes for government to focus on physical activity for healthcare, Brad Tucker, managing director at Premier Global NASM, explains how the training provider is evolving its programmes to help fitness professionals deliver person-centred, holistic health solutions
Brad Tucker, Premier Global NASM,Premier Global NASM, ukactive, Brad Tucker,
People
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
People
Catch-up is already happening. We’re up to 80% of the visits compared to the same day in 2019 and membership sales are up 150-200%
People
HCM people

Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
Features
Finance
Historically, private equity’s best returns have been made when investing in the aftermath of a crisis
Features
Accessibility
Sport England has teamed up with 15 health and social care charities to find ways to support people living with 10 different health conditions to be physically active. Kath Hudson finds out more
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Supplier showcase
Speedflex has created a synergistic partnership with Everyone Active to deliver a new boutique concept – FORTIS Powered by Speedflex
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Immunity
Finding the best ways to boost immunity using exercise has never been more important. Two fitness equipment developers have taken up the challenge, with protocols that assist in strengthening the body’s defences
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US stats
New research from the US shows Millennials and Gen Z may be slow to return to gyms, while women are more hesitant than men. Club Intel’s Steve Tharrett reports
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Editor's letter
The pandemic is stretching the industry to the limit and it’s a time none of us will ever forget. Moving forward, we need to make a plan to ensure we’re better prepared to represent ourselves in the corridors of power
Features
Statistics
IHRSA’s Kristen Walsh gets a briefing from Blair McHaney on how operators can use gym member insight to inform reopening decisions and practices
Features
Latest News
Boutique operator Digme Fitness will open two new studios in London over the next two ...
Latest News
A government investment of £1.75bn – to pay 50 per cent of rents across the ...
Latest News
Health clubs and gyms in Catalonia have reopened their doors once for a second time, ...
Latest News
Health clubs, gyms, indoor pools and leisure centres have reopened in Wales – nearly five ...
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Today (10 August) is the last day for companies to enter the follow-up survey to ...
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A significant proportion of leisure facilities in England have not reopened since lockdown measures were ...
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Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
THROWDOWN
Core Health & Fitness
Throwdown® creates opportunities to push boundaries by enabling everyone to reach their peak performance. Read more
More videos:
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Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
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First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Direct debit solutions
Harlands Group: Direct debit solutions
Skincare
Sothys: Skincare
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Design consultants
Zynk Design Consultants: Design consultants
Fitness Software
FunXtion International BV: Fitness Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Technogym: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
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27-28 Nov 2020
Athena, Leicester, United Kingdom
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23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Promotional feature: Premier Global - Fit for purpose

As ukactive pushes for government to focus on physical activity for healthcare, Brad Tucker, managing director at Premier Global NASM, explains how the training provider is evolving its programmes to help fitness professionals deliver person-centred, holistic health solutions

Published in Health Club Management 2019 issue 11
The NASM Certified Nutrition Coach certification teaches students how to apply behavioural changes coaching techniques
The NASM Certified Nutrition Coach certification teaches students how to apply behavioural changes coaching techniques

Even a few years ago, the majority of people working out in gyms were there to get fit. Yes, some wanted to enhance their health but most simply wanted to be fitter or stronger. Today it is a very different story.

The nation’s inactivity crisis has driven a profound change in government health care strategy, which now recognises the vital role physical activity can play in its ‘prevention rather than cure’ strategy.

The health care sector is looking to our facilities and fitness professionals to support the prescription and implementation of active care plans. This means our gym floors must host personal trainers who are professionally proficient in serving a much wider set of health needs and who can prescribe a more holistic, wraparound plan that incorporates all aspects of life from physical activity to nutrition.

As global leader in the provision of training and education for fitness professionals we take our responsibility to ensure the workforce is able to serve the needs of the market very seriously. Qualifying as a personal trainer is just the start of the journey. In order to meet the health needs of our increasingly diverse population, investment in ongoing education is absolutely vital.

All Premier Global NASM education programmes, from our world renowned personal trainer qualification to all of our CPD education specialisms, base practical application on solid, proven, scientific theory and teach how to adapt the science to deliver a highly bespoke person-centric plan. No two people are the same, so no two plans should be the same.

Take the most recent addition to our CPD arsenal. Following several years of development with input from more than 20 experts in nutrition, metabolism, physiology, psychology and behaviour change, we have recently introduced the NASM Certified Nutrition Coach (NASM-CNC) certification.

With obesity, diabetes, heart disease and cancer all on the rise, the need to adequately equip our workforce with scientifically based nutrition knowledge to support individuals in the pursuit of healthier, lifesaving behaviours has never been greater. There is a minefield of confusing and often contradictory information out there when it comes to nutrition. This course separates myth from fact and teaches students how to practically implement evidence-based strategies into daily life.

Nutritional requirements are highly variable and influenced by a plethora of external factors including allergies, religion, long-term health conditions and ethnic food preferences. The NASM-CNC certification teaches aspiring Nutrition Coaches how to apply behavioural change coaching techniques to help their clients implement and commit to a nutrition plan.

Another example of a CPD certification which directly addresses an emerging market need is the Senior Fitness Specialism (NASM-SFS). The UK has an ageing population. The Office of National Statistics predicts that 75 per cent of UK population growth between 2012 and 2040 will take place in the over-60 age group, with increases from 14 to 22 million people.

Our dedicated product development team has created a course which teaches students how to create training programmes based on our world renowned Optimal Performance TrainingTM (OPTTM) model. The OPTTM model takes into account the physiological, psychological and lifestyle factors specifically affecting this market segment and teaches how to make practical applications.

Teaching methods
All of our education is designed to make learning as enjoyable, accessible and affordable as possible for students. As a result, we have developed a bespoke interactive distance training platform which provides the flexibility to fit learning around both work and family commitments. Working with cutting-edge interactive and multimedia designers, Premier Global NASM has created an instructional experience that is fun, engaging, and immersive.

Closing comment
The role of the gym floor fitness instructor is more diverse than ever and requires a broad knowledge base to serve all segments of the population and deliver wraparound, holistic lifestyle advice and programming. The Premier Global NASM CPD offer supports this need and is constantly reviewed and updated to reflect the ever-changing needs of the fitness market.

For more information visit www.premierglobal.co.uk

Brad Tucker
"The nation’s inactivity crisis has driven a profound change in government health care strategy, which now recognises the vital role physical activity can play in its ‘prevention rather than cure’ strategy" - Brad Tucker, Premier Global NASM

INSTAGRAM: @premierglobalnasm

EMAIL: [email protected]

WEB: www.premierglobal.co.uk

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
With obesity and other weight-related diseases on the rise, adequate nutrition knowledge is becoming more necessary for PTs
With obesity and other weight-related diseases on the rise, adequate nutrition knowledge is becoming more necessary for PTs
http://www.leisureopportunities.com/images/imagesX/91215_165052.jpg
As ukactive pushes for government to focus on physical activity for healthcare, Brad Tucker, managing director at Premier Global NASM, explains how the training provider is evolving its programmes to help fitness professionals deliver person-centred, holistic health solutions
Brad Tucker, Premier Global NASM,Premier Global NASM, ukactive, Brad Tucker,
Latest News
Boutique operator Digme Fitness will open two new studios in London over the next two ...
Latest News
A government investment of £1.75bn – to pay 50 per cent of rents across the ...
Latest News
Health clubs and gyms in Catalonia have reopened their doors once for a second time, ...
Latest News
Health clubs, gyms, indoor pools and leisure centres have reopened in Wales – nearly five ...
Latest News
Today (10 August) is the last day for companies to enter the follow-up survey to ...
Latest News
A significant proportion of leisure facilities in England have not reopened since lockdown measures were ...
Latest News
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
Latest News
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
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Planet Fitness' share price on the New York Stock Exchange has remained steady at between ...
Latest News
Two of the largest health club operators in the US have announced that members and ...
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If you're a personal trainer working in the UK, you can now get online PT ...
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Video Gallery
THROWDOWN
Core Health & Fitness
Throwdown® creates opportunities to push boundaries by enabling everyone to reach their peak performance. Read more
More videos:
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Direct debit solutions
Harlands Group: Direct debit solutions
Skincare
Sothys: Skincare
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Design consultants
Zynk Design Consultants: Design consultants
Fitness Software
FunXtion International BV: Fitness Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Technogym: Exercise equipment
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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