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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Gym floor: Fusion fitness

Suppliers talk to HCM about how they’re forging new offerings to meet the evolving needs of members

Published in Health Club Management 2021 issue 6
Participants using Freemotion’s Fusion Team Training stay on the same piece of equipment throughout / photo: Freemotion
Participants using Freemotion’s Fusion Team Training stay on the same piece of equipment throughout / photo: Freemotion
Tony Ali
Freemotion Fitness
photo: Freemotion

We’ve developed Fusion Team Training, a new approach to small group training which fuses cardio and strength to create an engaging, high-energy and motivating experience.

Designed for five to 15 participants, classes deliver the expertise of personal coaching with the motivation of a group dynamic. For members, this provides a lower-priced entry point to receive personalised coaching, consequently allowing operators to provide an offering to maximise revenue through small group training.

By combining power and metabolic training, participants build muscle and burn calories in record time – perfect for today’s time-conscious, omnichannel fitness consumers.

Participants train on their own Freemotion Fusion Cardio Strength Trainer for the duration of a class, so there’s no need to share equipment or wipe down multiple stations, giving users control over their workout environments.

By combining power and metabolic training, participants build muscle and burn calories in record time
Pete Bolam
Precor
Photo: Precor

Numbers of hybrid customers – those who spend on at-home and outdoor fitness, as well as the gym – have been growing during the pandemic. Hybrid customers are attracted to fusion fitness, as they often don’t want a one size fits all gym.

Precor’s Queenax rigs are enabling a range of fusion training options – for example, we’ve installed custom-made rigs for Aneurin Leisure Trust, including the UK’s first self-standing wall, which divides one large space into two zones – fusion functional and strength.

As fusion fitness evolves, it’s also becoming tech-driven. We now offer Advagym by Sony for the Queenax, giving operators the option to fully digitise the experience.

Aneurin Leisure is using Advagym, adding sensor pucks to the Queenax. These offer ‘how-to’ videos, so members can visualise their workout options, all by touching their phone to the sensors, as well as logging every rep and exercise.

As fusion fitness evolves, it’s becoming increasingly tech-driven
Precor’s Queenax rig is being used to create fusion fitness set-ups / Photo: Precor
Ben Hackney-Williams
Myzone
Photo: Myzone

I love innovations from fitness professionals that know which elements of workouts and delivery methods complement each other best.

Myzone has created the MZ-Remote+ platform, which is a timetable of live and professionally produced classes integrating heart rate feedback on-screen.

Whether it’s cardio, boxing, HIIT, yoga, or strength sessions, operators can implement a timetable of hybrid fitness activities that allows them to meet members where they want to be.

I can’t wait for the first Cardio Club to land, where a PT is leading a class full of people in the gym, at home and outside, all putting in the effort together – running, cycling, circuit training, and simply moving, with their heart rate recording on their chest, arm, or wrist. That’s the best example of fusion fitness I could imagine.

Operators can implement a timetable of hybrid fitness that allows them to meet members where they want to be
Myzone has launched the MZ-Remote+ which enables heart rate recording anywhere / photo: Myzone
Richard Sheen
Pulse Fitness
photo: Pulse Fitness

We’ve developed Trakk, an app enabling operators to stay connected to members, wherever they exercise, by setting personalised goals to keep them engaged.

The app offers access to a library of 150 free, curated workout videos. Users can also devise their own workouts and use ready-made workout plans.

Trakk connects wearables and mobile devices with access control, payments, interactions with equipment and bookings to aid retention and increase secondary spend.

Technology is transforming the fitness industry and the fusion between in-gym and at-home workouts is here to stay. By integrating with Trakk, operators can create personalised programming for members.

Better programming and a more holistic approach provides added value, keeping members motivated and connected.

The Trakk app enables operators to stay connected to members wherever they choose to exercise
The Trakk app from Pulse Fitness connects members with essential services / photo: Pulse Fitness
Paul Ferris
Speedflex
photo: Speedflex

Speedflex falls into the fusion fitness category, combining strength and HIIT training.

The USP of Speedflex is its inclusivity. A free motion bar generates personalised resistance, so every participant – from professional athletes to deconditioned people – can train at their optimum level.

Regardless of age or fitness level, all participants in the same session are getting the same great workout. There aren’t many concepts on the market that can be offered to an operator’s entire membership base, but Speedflex ticks that box.

As our industry opens up, concepts such as Speedflex are well placed to help members ease back in by allowing participants to work out at a high intensity while keeping the impact low.

Many won’t have been in a gym environment in a while, so it’s important for operators to be mindful of this and have the right programming in place.

Regardless of age or fitness level, all participants are getting the same great workout
Exercisers do their entire workout on the same machine, which offers accommodating resistance / photo: Speedflex
Anoushka Moore
Life Fitness
photo: Life Fitness

ICG Connect is a friendly, competition-based indoor cycling experience delivered through a ‘Coach by Colour’ system which gives everyone an equal chance to contribute and maximise their workout.

The ICG Connect digital platform delivers data visualisation and gaming by tracking group cycle performance and providing team competition, while also celebrating individual achievement.

Working as teams within the whole group or competing as individuals, coaches can use ICG Connect to keep sessions fun, fresh, and immersive.

Indoor cycling has become a place where many feel comfortable exercising and the features in ICG Connect turns a cycle class into an immersive and engaging group exercise event.

After a year of separation, a connected indoor cycling experience is an undeniable hook with enormous potential for any club.

The more welcoming, inclusive, and accessible fitness is, the better for everyone
ICG Connect from Life Fitness turns group cycling into an immersive event / photo: Life Fitness
Martin Franklin
CEO, Les Mills Europe
photo: Les Mills

Fusion fitness – combining gym and home routines – is here to stay and now’s a good time for clubs that haven’t tried livestreaming to give it a go.

The live experience is best, but livestreaming comes a close second, as it brings ‘in the moment’ energy and maintains the important connection between instructors and members.

We’ve pulled together digital, live streaming and outdoor options to create our Ultimate Group Fitness Solution. This 360 degree package is designed to support clubs’ recovery, by combining at-home and digital to keep members engaged, while priming them to return to live classes as the sector recovers.

Now’s a good time for clubs that haven’t tried livestreaming to give it a go
The Ultimate Group Fitness Solution from Les Mills fuses digital, live streaming and outdoor / photo: Les Mills
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2021/841069_353387.jpg
Suppliers are getting creative, fusing concepts in new and innovative ways...
Tony Ali, Freemotion Fitness, Pete Bolam, Precor, Ben Hackney-Williams, Myzone, Richard Sheen, Pulse Fitness, Paul Ferris , Speedflex, Anoushka Moore, Life Fitness, Martin Franklin, Les Mills Europe ,fusion fitness
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Precor: Fitness equipment
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
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Sothys: Skincare
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Saltability: Salt therapy products
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Gym floor: Fusion fitness

Suppliers talk to HCM about how they’re forging new offerings to meet the evolving needs of members

Published in Health Club Management 2021 issue 6
Participants using Freemotion’s Fusion Team Training stay on the same piece of equipment throughout / photo: Freemotion
Participants using Freemotion’s Fusion Team Training stay on the same piece of equipment throughout / photo: Freemotion
Tony Ali
Freemotion Fitness
photo: Freemotion

We’ve developed Fusion Team Training, a new approach to small group training which fuses cardio and strength to create an engaging, high-energy and motivating experience.

Designed for five to 15 participants, classes deliver the expertise of personal coaching with the motivation of a group dynamic. For members, this provides a lower-priced entry point to receive personalised coaching, consequently allowing operators to provide an offering to maximise revenue through small group training.

By combining power and metabolic training, participants build muscle and burn calories in record time – perfect for today’s time-conscious, omnichannel fitness consumers.

Participants train on their own Freemotion Fusion Cardio Strength Trainer for the duration of a class, so there’s no need to share equipment or wipe down multiple stations, giving users control over their workout environments.

By combining power and metabolic training, participants build muscle and burn calories in record time
Pete Bolam
Precor
Photo: Precor

Numbers of hybrid customers – those who spend on at-home and outdoor fitness, as well as the gym – have been growing during the pandemic. Hybrid customers are attracted to fusion fitness, as they often don’t want a one size fits all gym.

Precor’s Queenax rigs are enabling a range of fusion training options – for example, we’ve installed custom-made rigs for Aneurin Leisure Trust, including the UK’s first self-standing wall, which divides one large space into two zones – fusion functional and strength.

As fusion fitness evolves, it’s also becoming tech-driven. We now offer Advagym by Sony for the Queenax, giving operators the option to fully digitise the experience.

Aneurin Leisure is using Advagym, adding sensor pucks to the Queenax. These offer ‘how-to’ videos, so members can visualise their workout options, all by touching their phone to the sensors, as well as logging every rep and exercise.

As fusion fitness evolves, it’s becoming increasingly tech-driven
Precor’s Queenax rig is being used to create fusion fitness set-ups / Photo: Precor
Ben Hackney-Williams
Myzone
Photo: Myzone

I love innovations from fitness professionals that know which elements of workouts and delivery methods complement each other best.

Myzone has created the MZ-Remote+ platform, which is a timetable of live and professionally produced classes integrating heart rate feedback on-screen.

Whether it’s cardio, boxing, HIIT, yoga, or strength sessions, operators can implement a timetable of hybrid fitness activities that allows them to meet members where they want to be.

I can’t wait for the first Cardio Club to land, where a PT is leading a class full of people in the gym, at home and outside, all putting in the effort together – running, cycling, circuit training, and simply moving, with their heart rate recording on their chest, arm, or wrist. That’s the best example of fusion fitness I could imagine.

Operators can implement a timetable of hybrid fitness that allows them to meet members where they want to be
Myzone has launched the MZ-Remote+ which enables heart rate recording anywhere / photo: Myzone
Richard Sheen
Pulse Fitness
photo: Pulse Fitness

We’ve developed Trakk, an app enabling operators to stay connected to members, wherever they exercise, by setting personalised goals to keep them engaged.

The app offers access to a library of 150 free, curated workout videos. Users can also devise their own workouts and use ready-made workout plans.

Trakk connects wearables and mobile devices with access control, payments, interactions with equipment and bookings to aid retention and increase secondary spend.

Technology is transforming the fitness industry and the fusion between in-gym and at-home workouts is here to stay. By integrating with Trakk, operators can create personalised programming for members.

Better programming and a more holistic approach provides added value, keeping members motivated and connected.

The Trakk app enables operators to stay connected to members wherever they choose to exercise
The Trakk app from Pulse Fitness connects members with essential services / photo: Pulse Fitness
Paul Ferris
Speedflex
photo: Speedflex

Speedflex falls into the fusion fitness category, combining strength and HIIT training.

The USP of Speedflex is its inclusivity. A free motion bar generates personalised resistance, so every participant – from professional athletes to deconditioned people – can train at their optimum level.

Regardless of age or fitness level, all participants in the same session are getting the same great workout. There aren’t many concepts on the market that can be offered to an operator’s entire membership base, but Speedflex ticks that box.

As our industry opens up, concepts such as Speedflex are well placed to help members ease back in by allowing participants to work out at a high intensity while keeping the impact low.

Many won’t have been in a gym environment in a while, so it’s important for operators to be mindful of this and have the right programming in place.

Regardless of age or fitness level, all participants are getting the same great workout
Exercisers do their entire workout on the same machine, which offers accommodating resistance / photo: Speedflex
Anoushka Moore
Life Fitness
photo: Life Fitness

ICG Connect is a friendly, competition-based indoor cycling experience delivered through a ‘Coach by Colour’ system which gives everyone an equal chance to contribute and maximise their workout.

The ICG Connect digital platform delivers data visualisation and gaming by tracking group cycle performance and providing team competition, while also celebrating individual achievement.

Working as teams within the whole group or competing as individuals, coaches can use ICG Connect to keep sessions fun, fresh, and immersive.

Indoor cycling has become a place where many feel comfortable exercising and the features in ICG Connect turns a cycle class into an immersive and engaging group exercise event.

After a year of separation, a connected indoor cycling experience is an undeniable hook with enormous potential for any club.

The more welcoming, inclusive, and accessible fitness is, the better for everyone
ICG Connect from Life Fitness turns group cycling into an immersive event / photo: Life Fitness
Martin Franklin
CEO, Les Mills Europe
photo: Les Mills

Fusion fitness – combining gym and home routines – is here to stay and now’s a good time for clubs that haven’t tried livestreaming to give it a go.

The live experience is best, but livestreaming comes a close second, as it brings ‘in the moment’ energy and maintains the important connection between instructors and members.

We’ve pulled together digital, live streaming and outdoor options to create our Ultimate Group Fitness Solution. This 360 degree package is designed to support clubs’ recovery, by combining at-home and digital to keep members engaged, while priming them to return to live classes as the sector recovers.

Now’s a good time for clubs that haven’t tried livestreaming to give it a go
The Ultimate Group Fitness Solution from Les Mills fuses digital, live streaming and outdoor / photo: Les Mills
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2021/841069_353387.jpg
Suppliers are getting creative, fusing concepts in new and innovative ways...
Tony Ali, Freemotion Fitness, Pete Bolam, Precor, Ben Hackney-Williams, Myzone, Richard Sheen, Pulse Fitness, Paul Ferris , Speedflex, Anoushka Moore, Life Fitness, Martin Franklin, Les Mills Europe ,fusion fitness
Latest News
Paralympic champion and ukactive chair Baroness Tanni Grey-Thompson has issued a rallying cry for the ...
Latest News
Equinox Group will require customers and employees to provide proof of vaccine, if they want ...
Latest News
A cross-party DCMS Committee in the UK has called on the government to launch a ...
Latest News
Urban Health Club in Ludwigsburg, Germany, has introduced a 24/7 operation. The €2.8m hub for ...
Latest News
Nearly half (49 per cent) of health club members in the US who've cancelled their ...
Latest News
Industry body ukactive has joined the chorus of organisations across a number of sectors calling ...
Latest News
German fitness operator BestFit Group has acquired regional gym chain EuroFit for an undisclosed sum. ...
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
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Featured supplier news
Featured supplier news: A new world for memberships
During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing.
Featured supplier news
Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Precor: Fitness equipment
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Sothys: Skincare
Management software
Premier Software Solutions: Management software
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Saltability: Salt therapy products
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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