GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
FreeMotion Fitness
FreeMotion Fitness
FreeMotion Fitness
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Fisikal – Added value

Third Space members embrace new digital app, viewing 75,000 workouts in just three months

Published in Health Club Management 2021 issue 1
Fisikal’s app for Third Space’s offers access to more than 100 workouts
Fisikal’s app for Third Space’s offers access to more than 100 workouts

In 2020, while the UK was still locked down, Third Space launched an app giving its members exclusive access to a wide variety of on-demand and live streamed classes. The move was the result of a two-year partnership with Fisikal to enhance member experience through its digital provision.

“Since the on-demand platform went live in March 2020, we’ve recorded 65,000 views, with a further 10,000 views of our live streamed classes.”

Explains Richard Carroll, senior brand manager at Third Space. “While digital provision was in the planning long before COVID-19, the imposed closure of our facilities fast-tracked the launch, providing our community with a means of maintaining a connection to our services and support, despite physical restrictions. I’m pleased to say, Fisikal was able to respond to our new, critical timeline and worked tirelessly to get the app up and running.”

“When restrictions eased, the app continued to serve as a vital service, not only providing added-value to members who returned to our clubs to train but also to members who were ‘on freeze’.

Despite the mounting evidence that gyms are safe, not everyone was ready to return. We maintained a connection to ‘frozen’ members through the provision of our digital workout programme. Access was free, enabling members to remain a part of our community until they were able to return to the gym.”

Third Space commission
Third Space commissioned Fisikal to develop the fully branded app back in 2018, recognising a growing consumer demand for anytime, anywhere access.

In addition to class content and bookings, the app enables the scheduling of and payment for PT, with access to 350 exercise demos and 100 workouts.

Carroll continues: “Digitalising our bookings has not only enhanced the experience for our members, it has also provided better user flow analytics, giving clarity on member habits and behaviours, enabling us to make programming and operational adjustments to better align to needs. This has resulted in evidence-based decisions which have had a profoundly positive commercial effect.

“This new app enables us to understand the habits and behaviours of members better, removes geographical barriers and enables us to extend our luxury brand influence into the lives of members wherever they happen to be in the world.

This is not the end. In our next development phase, we intend to refresh the front end design and work with Fisikal to create an in-app two-way communications channel. Our ambition is to provide members with an intuitive, single access point for all information, coaching and training support. We’ll continue to invest in our digital provision, viewing it as a vital complementary service to our in-club provision.”

Rob Lander, Fisikal CEO comments: “Having recognised the importance of a digital provision, the Third Space team were primed for the rapid digitalisation turnaround we delivered.

“Now, months on, the app continues to deliver vital exercise content to members, a means of connectivity with the club and feedback for the Third Space team to analyse what members are enjoying most. We look forward to working with Third Space on the next phase of its digital innovation journey.”

“Digitalising our PT and class bookings has resulted in evidence-based decisions which have had a profoundly positive commercial effect” – Richard Carroll, Third Space

“The app delivers vital exercise content to members – a means of connectivity with the club and feedback for the Third Space team” – Rob Lander, Fisikal

https://www.leisureopportunities.co.uk/images/2021/639066_590271.jpg
Third Space has been working with tech specialist, Fisikal, to build out its digital offering for members
HCM magazine
HCM People

Colin Grant

CEO, Pure Group
Meticulous tracing and reporting of cases show, time and time again, that fitness centres and yoga studios are some of the safest places on the planet
HCM magazine
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
HCM magazine
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
HCM Magazine
Sponsored
Workforce development has never been so important and apprenticeships have a key role to play in the rebuilding of our sector
HCM Magazine
Facilities
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
HCM Magazine
Supplier showcase
Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
HCM Magazine
Interview
As gyms reopen in the UK a new brand is launching that plans to take the boutique market by storm
HCM Magazine
HCM letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
HCM Magazine
Research
Children with better cardiorespiratory health than their peers also do better on cognitive tests and other measures of brain function, according to new research
HCM Magazine
Latest News
The International Health, Racquet & Sportsclub Association (IHRSA) has moved its Annual International Convention & ...
Latest News
Undertaking regular physical activity could cut the risk of dying from infectious diseases – such ...
Latest News
PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per ...
Latest News
Outdoor workouts have become increasingly popular over the past year, as pandemic lockdowns – and ...
Latest News
Wyre Council in Lancashire has revealed plans to begin charging PTs and fitness instructors for ...
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Supplier Showcases
Supplier showcase - Fisikal
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Fisikal – Added value

Third Space members embrace new digital app, viewing 75,000 workouts in just three months

Published in Health Club Management 2021 issue 1
Fisikal’s app for Third Space’s offers access to more than 100 workouts
Fisikal’s app for Third Space’s offers access to more than 100 workouts

In 2020, while the UK was still locked down, Third Space launched an app giving its members exclusive access to a wide variety of on-demand and live streamed classes. The move was the result of a two-year partnership with Fisikal to enhance member experience through its digital provision.

“Since the on-demand platform went live in March 2020, we’ve recorded 65,000 views, with a further 10,000 views of our live streamed classes.”

Explains Richard Carroll, senior brand manager at Third Space. “While digital provision was in the planning long before COVID-19, the imposed closure of our facilities fast-tracked the launch, providing our community with a means of maintaining a connection to our services and support, despite physical restrictions. I’m pleased to say, Fisikal was able to respond to our new, critical timeline and worked tirelessly to get the app up and running.”

“When restrictions eased, the app continued to serve as a vital service, not only providing added-value to members who returned to our clubs to train but also to members who were ‘on freeze’.

Despite the mounting evidence that gyms are safe, not everyone was ready to return. We maintained a connection to ‘frozen’ members through the provision of our digital workout programme. Access was free, enabling members to remain a part of our community until they were able to return to the gym.”

Third Space commission
Third Space commissioned Fisikal to develop the fully branded app back in 2018, recognising a growing consumer demand for anytime, anywhere access.

In addition to class content and bookings, the app enables the scheduling of and payment for PT, with access to 350 exercise demos and 100 workouts.

Carroll continues: “Digitalising our bookings has not only enhanced the experience for our members, it has also provided better user flow analytics, giving clarity on member habits and behaviours, enabling us to make programming and operational adjustments to better align to needs. This has resulted in evidence-based decisions which have had a profoundly positive commercial effect.

“This new app enables us to understand the habits and behaviours of members better, removes geographical barriers and enables us to extend our luxury brand influence into the lives of members wherever they happen to be in the world.

This is not the end. In our next development phase, we intend to refresh the front end design and work with Fisikal to create an in-app two-way communications channel. Our ambition is to provide members with an intuitive, single access point for all information, coaching and training support. We’ll continue to invest in our digital provision, viewing it as a vital complementary service to our in-club provision.”

Rob Lander, Fisikal CEO comments: “Having recognised the importance of a digital provision, the Third Space team were primed for the rapid digitalisation turnaround we delivered.

“Now, months on, the app continues to deliver vital exercise content to members, a means of connectivity with the club and feedback for the Third Space team to analyse what members are enjoying most. We look forward to working with Third Space on the next phase of its digital innovation journey.”

“Digitalising our PT and class bookings has resulted in evidence-based decisions which have had a profoundly positive commercial effect” – Richard Carroll, Third Space

“The app delivers vital exercise content to members – a means of connectivity with the club and feedback for the Third Space team” – Rob Lander, Fisikal

https://www.leisureopportunities.co.uk/images/2021/639066_590271.jpg
Third Space has been working with tech specialist, Fisikal, to build out its digital offering for members
Latest News
The International Health, Racquet & Sportsclub Association (IHRSA) has moved its Annual International Convention & ...
Latest News
Undertaking regular physical activity could cut the risk of dying from infectious diseases – such ...
Latest News
PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per ...
Latest News
Outdoor workouts have become increasingly popular over the past year, as pandemic lockdowns – and ...
Latest News
Wyre Council in Lancashire has revealed plans to begin charging PTs and fitness instructors for ...
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Company profiles
Company profile: Venueserve Fitness
Venueserve Fitness is an easy-to-use, low-cost web- and mobile online exercise platform, already being used ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Supplier Showcases
Supplier showcase - Fisikal
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Management software
Premier Software Solutions: Management software
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
FreeMotion Fitness
FreeMotion Fitness