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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Myzone: Make the switch

We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19

Published in Health Club Management 2021 issue 4
The MZ-Switch can be worn on the chest, arm or wrist
The MZ-Switch can be worn on the chest, arm or wrist

Dave, tell us about MZ-Switch
MZ-Switch is the world’s first interchangeable heart rate monitor that can be worn on the wrist, chest and arm. It gives users feedback on their heart rate in real-time and converts this into clear and simple colour-based zones based on the intensity of effort they’re putting into their activity.

Wearing the monitor on the wrist and arm provides 95 per cent PPG accuracy (photoplethysmography), for non-gripping activities such as walking, running and swimming (wrist only), while the chest-based application provides 99.4 per cent EKG accuracy (Electrocardiogram) for more intense activity such as functional or gym training.

Why are you launching it now?
All over the world, gyms and fitness centres have been forced to close as part of regional and national lockdowns in an attempt to halt the spread of COVID-19. As a result, people have been increasingly exercising outdoors and activities such as walking, running and cycling have become even more popular.

In development for more than a year, MZ-Switch is perfect for these kinds of activities. Users simply strap the device onto their chest, wrist or arm to track their activity and get an accurate reading of how hard they’re working during exercise, wherever they’re working out.

We believe that its ease of use, combined with unrivalled versatility will bring the benefits of heart rate tracking to a variety of new markets. MZ-Switch makes it incredibly easy for gym members to experience Myzone during group exercise, for the corporate sector to encourage employees to become more active during the working day and for schools to utilise heart-rate technology during PE classes.

How does it work?
MZ-Switch uses our unique point system, known as Myzone Effort Points (MEPs), to help people commit to regular exercise and enjoy the journey. Users earn MEPs when they exercise in their target heart rate zone.

Myzone’s five coloured zones are based on a user’s maximum heart rate and each zone awards a different number of MEPs, so the more effort someone puts into their workout, the more points they earn. Now, thanks to MZ-Switch, users have endless opportunities to earn MEPs and keep active.

How will it benefit facility owners?
MZ-Switch is accurate, versatile and easy to use. It connects with gym equipment, in-club display screens and the Myzone app, so users can share their workouts.

With so many people being forced to exercise outside the club and away from gym buddies, the club community is more important than ever. With MZ-Switch, members can still experience that sense of belonging, wherever they are working out.

It also connects with other devices, such as the Apple Watch and Garmin, as well as third party apps, including MapMyRun, MyFitnessPal and Strava.

How have your customers adapted during the pandemic?
More forward-thinking operators have adopted a hybrid approach to their operations, offering both digital and in-club services to survive the crisis. It’s been a challenging experience for some, with many owners and operators forced to venture beyond their comfort zone to get to grips with new technology to transform their businesses.

The hybrid offering is here to stay, but it means that operators need an effective digital solution to stay connected with their members, whether they choose to train in the gym, outside the four walls of the club or to work out at home.

When the industry fully reopens, the social distancing requirements imposed by government will mean that most clubs won’t be able to host the usual number of customers in a group class for some time.

Our new MZ-Remote+ platform combines recorded classes with live programming where instructors see the real-time effort of everyone in a session, even when they’re working out at home. This allows clubs to engage with their members working in and out of the club and also to reach new users. Launched in May 2020, MZ-Remote has proved a critical tool for operators, with some claiming it has saved their business.

What has the pandemic taught us?
We’ve learned so many things during this crisis, not least the importance of having a strong balance sheet. The pandemic has shown the need for reasonable lease agreements and the importance of the relationships that we have with our landlords. It has also highlighted the need for deep connections with our members, quality engagement with our teams and staff who add value.

There’s no doubt that the importance of exercise has been brought to the forefront of public debate throughout the pandemic. But the crisis has also shown that we need stronger political influence to ensure a greater understanding of the value that our industry offers for people’s mental and physical wellbeing.

We know that regular exercise can improve immunity and bolster people’s defence against COVID-19. We also know, from data around the world, that our facilities offer safe spaces to exercise.

But we need to change the message that we are sending to the world, so governments understand that our sector is about health, not just fitness. There are too many stereotypes associated with the term fitness. It’s not as sexy as sport and we still haven’t managed to really explain the term physical activity.

We also need a more unified approach to media communications. Each country seems to have a fractious approach to their communication – if our communications were more united and cohesive then our message about the vital role that physical activity plays both in society and public health would be more easily understood.

Find out more: www.myzone.org

"The hybrid offering is here to stay, but it means that operators need an effective digital solution to stay connected with their members"

– Dave Wright, CEO of Myzone

Wright says the MZ-Switch will bring the benefits of heart rate tracking to a variety of new audiences
Wright says the MZ-Switch will bring the benefits of heart rate tracking to a variety of new audiences
People are swimming, walking and running more as a result of the pandemic. MZ-Switch supports these activities
People are swimming, walking and running more as a result of the pandemic. MZ-Switch supports these activities
https://www.leisureopportunities.co.uk/images/2021/291186_884144.jpg
Dave Wright, CEO of Myzone, talks about the world’s first interchangeable heart rate monitor that provides real-time feedback
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Policy
As our sector starts to recover, there will be changes in the needs of communities, consumers and the provision of opportunities. To explore this subject we hosted a virtual round table to better understand views on key workforce questions
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Supplier showcase
Safe Space Lockers has extended its partnership with boutique fitness franchise TRIB3, in a new 10-site supplier agreement, following the recent installation at TRIB3 Edinburgh
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Sponsored
Come join the party!
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Supplier showcase
Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening
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Insight
As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul Bedford and Jamie Owens explain
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Sponsored
As the UK’s first dedicated development framework for leisure comes to the end of its initial four-year term, Jamie Groves and Sarah Watts discuss the impact
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Latest News
Technogym has launched a new app featuring an AI-powered digital coach. The Technogym App is ...
Latest News
Forme has signed an exclusive partnership with boutique fitness operator Barry's, the latest sign of ...
Latest News
The number of active memberships across European health clubs fell by roughly 10 million – ...
Latest News
Peloton is expanding its reach within the online fitness market with the launch of a ...
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Dr Giles Yeo, a geneticist at Cambridge University in the UK, has written a new ...
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Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would ...
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People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Supplier Showcases
Supplier showcase - Safe Space: Changing concept
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Octane Fitness: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Myzone: Make the switch

We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19

Published in Health Club Management 2021 issue 4
The MZ-Switch can be worn on the chest, arm or wrist
The MZ-Switch can be worn on the chest, arm or wrist

Dave, tell us about MZ-Switch
MZ-Switch is the world’s first interchangeable heart rate monitor that can be worn on the wrist, chest and arm. It gives users feedback on their heart rate in real-time and converts this into clear and simple colour-based zones based on the intensity of effort they’re putting into their activity.

Wearing the monitor on the wrist and arm provides 95 per cent PPG accuracy (photoplethysmography), for non-gripping activities such as walking, running and swimming (wrist only), while the chest-based application provides 99.4 per cent EKG accuracy (Electrocardiogram) for more intense activity such as functional or gym training.

Why are you launching it now?
All over the world, gyms and fitness centres have been forced to close as part of regional and national lockdowns in an attempt to halt the spread of COVID-19. As a result, people have been increasingly exercising outdoors and activities such as walking, running and cycling have become even more popular.

In development for more than a year, MZ-Switch is perfect for these kinds of activities. Users simply strap the device onto their chest, wrist or arm to track their activity and get an accurate reading of how hard they’re working during exercise, wherever they’re working out.

We believe that its ease of use, combined with unrivalled versatility will bring the benefits of heart rate tracking to a variety of new markets. MZ-Switch makes it incredibly easy for gym members to experience Myzone during group exercise, for the corporate sector to encourage employees to become more active during the working day and for schools to utilise heart-rate technology during PE classes.

How does it work?
MZ-Switch uses our unique point system, known as Myzone Effort Points (MEPs), to help people commit to regular exercise and enjoy the journey. Users earn MEPs when they exercise in their target heart rate zone.

Myzone’s five coloured zones are based on a user’s maximum heart rate and each zone awards a different number of MEPs, so the more effort someone puts into their workout, the more points they earn. Now, thanks to MZ-Switch, users have endless opportunities to earn MEPs and keep active.

How will it benefit facility owners?
MZ-Switch is accurate, versatile and easy to use. It connects with gym equipment, in-club display screens and the Myzone app, so users can share their workouts.

With so many people being forced to exercise outside the club and away from gym buddies, the club community is more important than ever. With MZ-Switch, members can still experience that sense of belonging, wherever they are working out.

It also connects with other devices, such as the Apple Watch and Garmin, as well as third party apps, including MapMyRun, MyFitnessPal and Strava.

How have your customers adapted during the pandemic?
More forward-thinking operators have adopted a hybrid approach to their operations, offering both digital and in-club services to survive the crisis. It’s been a challenging experience for some, with many owners and operators forced to venture beyond their comfort zone to get to grips with new technology to transform their businesses.

The hybrid offering is here to stay, but it means that operators need an effective digital solution to stay connected with their members, whether they choose to train in the gym, outside the four walls of the club or to work out at home.

When the industry fully reopens, the social distancing requirements imposed by government will mean that most clubs won’t be able to host the usual number of customers in a group class for some time.

Our new MZ-Remote+ platform combines recorded classes with live programming where instructors see the real-time effort of everyone in a session, even when they’re working out at home. This allows clubs to engage with their members working in and out of the club and also to reach new users. Launched in May 2020, MZ-Remote has proved a critical tool for operators, with some claiming it has saved their business.

What has the pandemic taught us?
We’ve learned so many things during this crisis, not least the importance of having a strong balance sheet. The pandemic has shown the need for reasonable lease agreements and the importance of the relationships that we have with our landlords. It has also highlighted the need for deep connections with our members, quality engagement with our teams and staff who add value.

There’s no doubt that the importance of exercise has been brought to the forefront of public debate throughout the pandemic. But the crisis has also shown that we need stronger political influence to ensure a greater understanding of the value that our industry offers for people’s mental and physical wellbeing.

We know that regular exercise can improve immunity and bolster people’s defence against COVID-19. We also know, from data around the world, that our facilities offer safe spaces to exercise.

But we need to change the message that we are sending to the world, so governments understand that our sector is about health, not just fitness. There are too many stereotypes associated with the term fitness. It’s not as sexy as sport and we still haven’t managed to really explain the term physical activity.

We also need a more unified approach to media communications. Each country seems to have a fractious approach to their communication – if our communications were more united and cohesive then our message about the vital role that physical activity plays both in society and public health would be more easily understood.

Find out more: www.myzone.org

"The hybrid offering is here to stay, but it means that operators need an effective digital solution to stay connected with their members"

– Dave Wright, CEO of Myzone

Wright says the MZ-Switch will bring the benefits of heart rate tracking to a variety of new audiences
Wright says the MZ-Switch will bring the benefits of heart rate tracking to a variety of new audiences
People are swimming, walking and running more as a result of the pandemic. MZ-Switch supports these activities
People are swimming, walking and running more as a result of the pandemic. MZ-Switch supports these activities
https://www.leisureopportunities.co.uk/images/2021/291186_884144.jpg
Dave Wright, CEO of Myzone, talks about the world’s first interchangeable heart rate monitor that provides real-time feedback
Latest News
Technogym has launched a new app featuring an AI-powered digital coach. The Technogym App is ...
Latest News
Forme has signed an exclusive partnership with boutique fitness operator Barry's, the latest sign of ...
Latest News
The number of active memberships across European health clubs fell by roughly 10 million – ...
Latest News
Peloton is expanding its reach within the online fitness market with the launch of a ...
Latest News
Dr Giles Yeo, a geneticist at Cambridge University in the UK, has written a new ...
Latest News
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would ...
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Latest News
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Precor
Precor has been a pioneer in delivering fitness experiences for commercial customers for more than ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Supplier Showcases
Supplier showcase - Safe Space: Changing concept
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Octane Fitness: Fitness equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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