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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Ben LucasFounder, Flow Athletic, Sydney

We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects

Published in Health Club Management 2020 issue 5
Ben Lucas is the founder of Flow Athletic in Sydney, Australia
Ben Lucas is the founder of Flow Athletic in Sydney, Australia

What is Flow Athletic?
On a high level we’re a yoga and fitness community. What that looks like on the ground level is a 1,000sqm facility in Paddington, in Sydney, Australia, that has group exercise rooms for yoga, spin, strength and reformer Pilates, plus a personal training studio.

We hold 140 classes a week and have 1,000 active members that come an average of three times a week. We do over 400 PT sessions a week and hold world-class events such as ‘Flow after dark’, yoga silent disco and ‘night club spin’ all over the country.

Our run club does things like take large groups of 50 plus people to run in overseas event, such as the New York Marathon. So, we are lots of things.

How did the idea for Flow Athletic come about?
I owned PT studios in 2010. I was training for an ultramarathon and started doing yoga at a local studio in Bondi to assist my running – I found it really helped me in my athletic pursuits.

I became friends with the awesome yoga teacher Kate Kendall, and she started personal training with me. She found the strength and fitness really helped her yoga and we thought there might be a future in combining yoga, strength and fitness under one roof.

How did you turn the idea into reality?
We spent years refining the business model. We travelled overseas to learn from existing businesses and met and brainstormed with mentors to solidify our values and bring our vision to life.

What’s the Flow Philosophy of 1:1:1?
We advise our Flow Athletes – the name we give to our members – to complete classes at Flow in a ratio of one yoga to one strength to one cardio class. We believe this ratio and combination of classes has a number of very positive effects on their body and mind and provides longevity in their training.

How is Flow helping change perceptions of yoga?
In the late 90s to early 2000s yoga was quite ‘herbal’ in Australia and it was hard to find places to practice.

Today there are many yoga and meditation studios. There’s widespread knowledge now of the physical benefits and yoga tends to be done by a lot more men and also by athletes.

Flow has always tried to get more men to try yoga and when they realise the benefits it has: better sleep, focus, helping with strength training, recovery, balance and on and on, they become hooked.

Tell us about your events
We run world-class events, such as Flow after dark yoga, silent disco and night club spin all over the country – when we’re not under the grip of coronavirus!

We know a lot more people would like to go to Flow Athletic, but because we have only one physical location it’s hard to get to. So we run these large-scale events so people all over Australia get to feel the flow magic.

They’re profitable and we get great PR from them, but we mainly do them because they’re fun for our team to execute and the incredible feedback we get. Our next event is in Bali in October.

How are you dealing with COVID-19?
We started an online streaming business with 65 classes per week across four channels – yoga, strength, cycle and pilates – and thanks to this we’ve managed to keep the majority of our members on at an adjusted rate.

All our personal training has moved to Facetime and Zoom and all our weekly staff meetings are done using Zoom.

We’re a great position – all our full time staff are still employed on full wage.

We’re overcoming this challenging situation and will power out of the dip with the backing of our loyal community.

‘Night club spin’ is one of the club’s special events
‘Night club spin’ is one of the club’s special events
Members are encouraged to alternate between strength, cardio and yoga classes
Members are encouraged to alternate between strength, cardio and yoga classes
Yoga teacher Kate Kendall inspired Lucas
Yoga teacher Kate Kendall inspired Lucas
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
http://www.leisureopportunities.com/images/2020/154445_992423.jpg
'We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects' – Ben Lucas, founder of Flow Athletic, Sydney
People
Our COVID-19 measures make our clubs significantly safer than any other public space
People
HCM people

Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
People
HCM people

Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
Features
feature
What should staff do if they come across people coughing or not obeying the rules? What if their job has changed? For example, do first aiders know the COVID-19 changes to CPR rules?
Features
Statistics
More than 65,000 people responded to a survey designed to gauge what members want and expect from the sector after lockdown, as Leisure-net’s Dave Monkhouse reports
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Supplier showcase
Working with Precor, Aberdeen Sports Village has undergone a £500k overhaul to strengthen the user experience and put digital connectivity at the core of its offering
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Strength
It’s considered a fundamental part of our fitness routines by medical professionals, but many exercisers, particularly women, are still put off by strength training. We asked leading suppliers what they’re doing to champion strength
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Opinion
The over-70s were treated as one homogenous group during the lockdown and advised to shield. Colin Milner, founder and CEO of the International Council on Active Aging says this is leading to an increase in ageism that the industry must fight to overcome
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Staff welfare
As staff and members prepare to return to the gym, Dr Dane Vishnubala gives advice to operators on gearing up to offer them mental health support
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Statistics
ukactive, 4global and partners have modelled the likely recovery from the lockdown. Ed Hubbard outlines the numbers
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features

HCM People: Ben LucasFounder, Flow Athletic, Sydney

We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects

Published in Health Club Management 2020 issue 5
Ben Lucas is the founder of Flow Athletic in Sydney, Australia
Ben Lucas is the founder of Flow Athletic in Sydney, Australia

What is Flow Athletic?
On a high level we’re a yoga and fitness community. What that looks like on the ground level is a 1,000sqm facility in Paddington, in Sydney, Australia, that has group exercise rooms for yoga, spin, strength and reformer Pilates, plus a personal training studio.

We hold 140 classes a week and have 1,000 active members that come an average of three times a week. We do over 400 PT sessions a week and hold world-class events such as ‘Flow after dark’, yoga silent disco and ‘night club spin’ all over the country.

Our run club does things like take large groups of 50 plus people to run in overseas event, such as the New York Marathon. So, we are lots of things.

How did the idea for Flow Athletic come about?
I owned PT studios in 2010. I was training for an ultramarathon and started doing yoga at a local studio in Bondi to assist my running – I found it really helped me in my athletic pursuits.

I became friends with the awesome yoga teacher Kate Kendall, and she started personal training with me. She found the strength and fitness really helped her yoga and we thought there might be a future in combining yoga, strength and fitness under one roof.

How did you turn the idea into reality?
We spent years refining the business model. We travelled overseas to learn from existing businesses and met and brainstormed with mentors to solidify our values and bring our vision to life.

What’s the Flow Philosophy of 1:1:1?
We advise our Flow Athletes – the name we give to our members – to complete classes at Flow in a ratio of one yoga to one strength to one cardio class. We believe this ratio and combination of classes has a number of very positive effects on their body and mind and provides longevity in their training.

How is Flow helping change perceptions of yoga?
In the late 90s to early 2000s yoga was quite ‘herbal’ in Australia and it was hard to find places to practice.

Today there are many yoga and meditation studios. There’s widespread knowledge now of the physical benefits and yoga tends to be done by a lot more men and also by athletes.

Flow has always tried to get more men to try yoga and when they realise the benefits it has: better sleep, focus, helping with strength training, recovery, balance and on and on, they become hooked.

Tell us about your events
We run world-class events, such as Flow after dark yoga, silent disco and night club spin all over the country – when we’re not under the grip of coronavirus!

We know a lot more people would like to go to Flow Athletic, but because we have only one physical location it’s hard to get to. So we run these large-scale events so people all over Australia get to feel the flow magic.

They’re profitable and we get great PR from them, but we mainly do them because they’re fun for our team to execute and the incredible feedback we get. Our next event is in Bali in October.

How are you dealing with COVID-19?
We started an online streaming business with 65 classes per week across four channels – yoga, strength, cycle and pilates – and thanks to this we’ve managed to keep the majority of our members on at an adjusted rate.

All our personal training has moved to Facetime and Zoom and all our weekly staff meetings are done using Zoom.

We’re a great position – all our full time staff are still employed on full wage.

We’re overcoming this challenging situation and will power out of the dip with the backing of our loyal community.

‘Night club spin’ is one of the club’s special events
‘Night club spin’ is one of the club’s special events
Members are encouraged to alternate between strength, cardio and yoga classes
Members are encouraged to alternate between strength, cardio and yoga classes
Yoga teacher Kate Kendall inspired Lucas
Yoga teacher Kate Kendall inspired Lucas
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
http://www.leisureopportunities.com/images/2020/154445_992423.jpg
'We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects' – Ben Lucas, founder of Flow Athletic, Sydney
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
Latest News
Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
Latest News
Technogym has announced the launch of live streaming and on-demand classes. The new content will ...
Latest News
A number of gym operators are concerned that local lockdowns could come into effect in ...
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Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: Let's get restarted: Physical Company offers advice on keeping gym members safe
As countries around the world gear up to relax their lockdown rules, there remains a question mark over gyms and studios, which in many markets will be one of the last sectors to be given the green light.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Fitness Software
FunXtion International BV: Fitness Software
Locking solutions
Monster Padlocks: Locking solutions
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Wearable technology solutions
MyZone: Wearable technology solutions
Design consultants
Zynk Design Consultants: Design consultants
Fitness equipment
Stages Cycling: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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