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Health Club Management

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Health Club Management

Health Club Management

features

HCM People: Leigh Wetton & Scott FreemanFounders, EMF, Australia

We’re proud to be opening our first EMF Junior gym in the coming weeks, designed for children aged one- to 14-years-old

Published in Health Club Management 2019 issue 11
Leigh Wetton & Scott Freeman
Leigh Wetton & Scott Freeman

What inspired EMF?
Before EMF, we were in the military (Wetton a Special Forces Navy diver and Freeman an Army military fitness instructor). From this background of elite military fitness and bootcamp/outdoor training, we came up with the concept of providing our military ideals of professionalism, good communication and cleanliness, coupled with high level customer service, to the gym industry.

We created a product that would cover every fitness level and every training outcome for a reasonable price. We launched EMF in 2013, and we now have eight clubs in Queensland, Australia that are up to 5,000sq m, with everything from weights to altitude training.

We cover every demographic and all audiences. We have women-only training areas, elite level powerlifting rooms and performance pools.

Can you tell us more about the concept and offering?
We’ve designed our clubs to offer a variety of training outcomes for both males and females in both everyday classes and performance classes, along with plenty of yoga, pilates and other lifestyle fitness options. We knew that kids are a major part of people’s lives, so including some kids classes and childminding services to allow mum and dad to train at the same time was essential to our success.

Tell us about your kids classes
We realised that kids are moving further and further away from having fit and healthy lifestyles due to the impact of their parents’ busy lives and also the growth in technology.

We’ve been providing kids classes at our larger clubs for years now and are proud to be opening our first EMF Junior gym in the coming weeks, designed specifically for children aged one- to 14-years-old. This exciting space will include engaging fitness classes, kids and adults yoga, Prama interactive functional movement classes, trampolining, jumping castle fun and supervised free-play on our Super Structure play gym.

The kids classes and new EMF Jnr gym provide parents with an opportunity to drop the kids off and go and train in our standard facility for adults.

What has EMF’s development journey been?
EMF began with a take over of a gym operator on the Gold Coast that was not progressing and wanted to focus on their more successful cities. Within 12 months we doubled its member base purely by adding a balanced team with great customer service. We then took over three more closing facilities and turned them around into well performing gyms.

We had always had the desire to build and design our own gym and we did so by building two gyms – our EMF Fitness Centre at Pacific Fair and EMF Performance Centre at Robina – within a six month period. These two gyms are very different from one another, which is what we always wanted to achieve, enabling us to adjust our model to fit different demographics and provide a multitude of training solutions.

Since this time we’ve opened two other performance centres – our 2,300 sqm meeting Coomera club and our club at Nerang, which is a huge 5,100 square metres. This is certainly our show piece and our most dynamic facility.

What most distinguishes EMF from its competitors?
We’ve always been leaders in customer service – that’s the cornerstone of our business. People come to train at EMF daily because of the friendly staff who allow them to escape from the stresses of work and life in a positive environment.

We partnered with Technogym due to the high level data management they provide through their technology systems and their unique performance training equipment. This alone has been a major factor in our success.

Are there any plans to expand?
Yes, we’re currently in the process of moving into the Sydney and Newcastle markets, along with some other exciting new interstate and maybe international performance centres soon.

We’re also pushing more and more into the performance fields and focusing on the athletes that are still amateur but who are trying to evolve into professionals, as these are the athletes of the future and need the best mentoring.

EMF centres feature:

• Altitude training with performance bikes, runs and rowers
• Boxing MMA studios
• Spin cycle studio with the latest technology through Technogym
• Yoga / hot yoga / aerial yoga / pilates / pilates reformer / pilates barre
• Power lifting equipment
• Technogym BioCircuit Adaptive Circuit training equipment
• Heart rate based group fitness
• Indoor and outdoor functional training zones
• Pole dancing
• Calisthenics equipment
• Sauna and steam rooms
• Hot and cold magnesium recovery pools
• 25m heated lap pools
• Café and childminding

EMF gyms feature women-only training areas
EMF gyms feature women-only training areas
Wetton and Freeman wanted to create a fitness offering that would cover every fitness level and training outcome
Wetton and Freeman wanted to create a fitness offering that would cover every fitness level and training outcome
The clubs are tailored to suit different demographics
The clubs are tailored to suit different demographics
http://www.leisureopportunities.com/images/imagesX/149967_400188.jpg
A ex-Special Forces Navy diver and an Army fitness instructor tell how their backgrounds inspired EMF Fitness...
EMF Fitness, Leigh Wetton, Scott Freeman,Military fitness, kids fitness, kids exercise,Leigh Wetton, Scott Freeman
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Stephen Aucott & Matt Brown

Odyssey Health Club and Spa
We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food
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People come in with problems and the NHS is absolutely brilliant at fixing things when they’ve gone wrong or are broken. But it’s all reactive: unfortunately, it’s not very good at stopping things getting broken in the first place
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We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
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features

HCM People: Leigh Wetton & Scott FreemanFounders, EMF, Australia

We’re proud to be opening our first EMF Junior gym in the coming weeks, designed for children aged one- to 14-years-old

Published in Health Club Management 2019 issue 11
Leigh Wetton & Scott Freeman
Leigh Wetton & Scott Freeman

What inspired EMF?
Before EMF, we were in the military (Wetton a Special Forces Navy diver and Freeman an Army military fitness instructor). From this background of elite military fitness and bootcamp/outdoor training, we came up with the concept of providing our military ideals of professionalism, good communication and cleanliness, coupled with high level customer service, to the gym industry.

We created a product that would cover every fitness level and every training outcome for a reasonable price. We launched EMF in 2013, and we now have eight clubs in Queensland, Australia that are up to 5,000sq m, with everything from weights to altitude training.

We cover every demographic and all audiences. We have women-only training areas, elite level powerlifting rooms and performance pools.

Can you tell us more about the concept and offering?
We’ve designed our clubs to offer a variety of training outcomes for both males and females in both everyday classes and performance classes, along with plenty of yoga, pilates and other lifestyle fitness options. We knew that kids are a major part of people’s lives, so including some kids classes and childminding services to allow mum and dad to train at the same time was essential to our success.

Tell us about your kids classes
We realised that kids are moving further and further away from having fit and healthy lifestyles due to the impact of their parents’ busy lives and also the growth in technology.

We’ve been providing kids classes at our larger clubs for years now and are proud to be opening our first EMF Junior gym in the coming weeks, designed specifically for children aged one- to 14-years-old. This exciting space will include engaging fitness classes, kids and adults yoga, Prama interactive functional movement classes, trampolining, jumping castle fun and supervised free-play on our Super Structure play gym.

The kids classes and new EMF Jnr gym provide parents with an opportunity to drop the kids off and go and train in our standard facility for adults.

What has EMF’s development journey been?
EMF began with a take over of a gym operator on the Gold Coast that was not progressing and wanted to focus on their more successful cities. Within 12 months we doubled its member base purely by adding a balanced team with great customer service. We then took over three more closing facilities and turned them around into well performing gyms.

We had always had the desire to build and design our own gym and we did so by building two gyms – our EMF Fitness Centre at Pacific Fair and EMF Performance Centre at Robina – within a six month period. These two gyms are very different from one another, which is what we always wanted to achieve, enabling us to adjust our model to fit different demographics and provide a multitude of training solutions.

Since this time we’ve opened two other performance centres – our 2,300 sqm meeting Coomera club and our club at Nerang, which is a huge 5,100 square metres. This is certainly our show piece and our most dynamic facility.

What most distinguishes EMF from its competitors?
We’ve always been leaders in customer service – that’s the cornerstone of our business. People come to train at EMF daily because of the friendly staff who allow them to escape from the stresses of work and life in a positive environment.

We partnered with Technogym due to the high level data management they provide through their technology systems and their unique performance training equipment. This alone has been a major factor in our success.

Are there any plans to expand?
Yes, we’re currently in the process of moving into the Sydney and Newcastle markets, along with some other exciting new interstate and maybe international performance centres soon.

We’re also pushing more and more into the performance fields and focusing on the athletes that are still amateur but who are trying to evolve into professionals, as these are the athletes of the future and need the best mentoring.

EMF centres feature:

• Altitude training with performance bikes, runs and rowers
• Boxing MMA studios
• Spin cycle studio with the latest technology through Technogym
• Yoga / hot yoga / aerial yoga / pilates / pilates reformer / pilates barre
• Power lifting equipment
• Technogym BioCircuit Adaptive Circuit training equipment
• Heart rate based group fitness
• Indoor and outdoor functional training zones
• Pole dancing
• Calisthenics equipment
• Sauna and steam rooms
• Hot and cold magnesium recovery pools
• 25m heated lap pools
• Café and childminding

EMF gyms feature women-only training areas
EMF gyms feature women-only training areas
Wetton and Freeman wanted to create a fitness offering that would cover every fitness level and training outcome
Wetton and Freeman wanted to create a fitness offering that would cover every fitness level and training outcome
The clubs are tailored to suit different demographics
The clubs are tailored to suit different demographics
http://www.leisureopportunities.com/images/imagesX/149967_400188.jpg
A ex-Special Forces Navy diver and an Army fitness instructor tell how their backgrounds inspired EMF Fitness...
EMF Fitness, Leigh Wetton, Scott Freeman,Military fitness, kids fitness, kids exercise,Leigh Wetton, Scott Freeman
Latest News
The Cologne edition of FIBO, the world's largest trade show for fitness, wellness and health, ...
Latest News
Fitness marketplace Hussle has launched a corporate fitness service, providing employees with subsidised, multi-club access ...
Latest News
Indoor cycling brand Flywheel is to discontinue its Flywheel At Home subscription service after settling ...
Latest News
CIMSPA and UK Coaching have signed a deal to combine the Register of Exercise Professionals ...
Latest News
Fitness First Middle East is preparing for major expansion across the region, after announcing plans ...
Latest News
The number of people in the US with a health club membership has increased by ...
Latest News
DW Fitness First has extended its partnership with corporate fitness sales specialist Gympass, to increase ...
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Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Featured supplier news
Featured supplier: WEXO: The definitive cross training solution
A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format.
Video Gallery
Wattbike AtomX
Wattbike
Join our tribe. Become powered by Wattbike. Read more
More videos:
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Fisikal: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Audio visual
Hutchison Technologies: Audio visual
Locking solutions
Monster Padlocks: Locking solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness software
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Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
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Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
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Diary dates
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Diary dates
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Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
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Pinggu, Beijing, China
Diary dates
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Diary dates
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Athena, Leicester, United Kingdom
Diary dates
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