GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

HCM People: Silke Frank & Florian BrauerFIBO

FIBO 2020 will set a new benchmark, ensuring virtual and live trade fairs evolve into a hybrid model, defining a future-oriented format that opens a new chapter in the trade fair industry

Published in Health Club Management 2020 issue 7
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
Silke Frank
Event director, FIBO Köln

Tell us about the virtual FIBO Köln
Back to Business – that’s what it’s all about. Especially in the current situation, which has hit our industry worldwide in a particular way and with particular severity, it’s vital we exchange ideas and share experiences.

With [email protected], we want to give momentum to a new start for the industry. This is of fundamental importance right now – it’s about showing new perspectives, about innovation, new concepts and business cases that are relevant for the industry.

In this virtual format, FIBO also aims to have a critical function as a lead generator.

We all have to leave behind the zero hour that was the lockdown and move forward.

What will the experience be like for visitors?
[email protected] and [email protected] – which is aimed specifically at consumers – are part of the new normal. They’re not emergency solutions.

They’ll set a new benchmark for ensuring that virtual event formats and live trade fairs evolve into a hybrid model in the future. The delivery of both events this year will define a future-oriented format that opens a new chapter in the trade fair industry.

[email protected] will include numerous international forums, congresses and formats for trade visitors, such as streaming, webinars and product presentations. For consumers, FIBOHome will have a virtual event format of its own that will bring emotions into homes.

The focus of [email protected] will be on fitness, health, physiotherapy, prevention and company health management. The global character of FIBO will also be reflected in the digital trade show.

The European Health & Fitness Forum (EHFF) will kick off on 30 September. This year’s event will be held as a hybrid event – online and on-site with numerous top speakers.

We need a rapidly recovering fitness industry to be the basis for FIBO 2021

Other partners of [email protected] are, among others, the German University for Prevention and Health Management with its Advancement Congress, the Fittech Summit with top trends and future topics from the fitness and health industry and global media partner, HCM magazine.

What commercial opportunities are available for exhibitors?
The digital reach of FIBO is considerable compared to many trade fairs, this is a strength which is to the benefit of our customers.

We had already significantly expanded the digital business segment in the past, this year we will supplement this range of digital marketing formats with additional offers, such as product innovation videos and a range of sponsorships.

COVID-19 has accelerated an important process of change throughout the entire exhibition industry and with the investments we’re making, we’re living up to our responsibility for the health and fitness industry. This is what we must be concerned about, because we need a rapidly recovering fitness industry to be the basis for FIBO 2021.

FIBO has always aimed to stand for return on investment, how will you deliver ROI with FIBO virtual?
ROI is king. [email protected] is being primarily designed as a business platform.

We developed a matchmaking tool, which is used by exhibitors and trade visitors. Uptake of this tool has been excellent. In addition, we’ll be offering drop-in meetings and speed networking sessions. They will help our customers to generate leads that are in a healthy proportion to the costs that will be incurred.

What support will be available to help exhibitors excel at the virtual FIBO 2020?
Digitisation has taken a huge leap forward in recent months: in business and in our private lives.

Many of our customers have made a great leap into digital business. That is why there is a willingness to get involved with [email protected]

Every exhibitor will be briefed about the options involved with using the fair by their contact on the FIBO team.

Continuous support will also be provided by FIBO’s IT service provider, with whom we have set up the highly intuitive platform.

The EHFF will take place on 30 September. What can delegates look forward to?
As explained, due to the current health situation, the European Health & Fitness Forum will be held as a hybrid event, being both online and on-site.

As usual, many of the top industry stakeholders have shown a strong commitment to the event.

FIBO’s global trade fairs will take place virtually or as hybrid events this year / Shutterstock
Florian Brauer
Global brand manager FIBO

What are your global plans?
Some of FIBO’s key global events are going virtual during the pandemic, opening up opportunities for exhibitors to reach new markets they could not normally afford to travel to.

Each global FIBO event will have its own online event to serve the ‘local’ market and community, with the content specifically adapted to the respective market conditions.

All our global events are connected, so suppliers can meet the respective local buyers

All our global events are connected, so suppliers can meet the respective local buyers – global connections are the key to success.

What are your plans for FIBO’s global events?
We remain deeply committed to the global fitness industry. In Mexico and the USA, we will serve the industry with virtual formats and content.In China we’re planning a two-day hybrid event with local people on-site and international content to be streamed virtually.

For 2021 we aim to organise on-site events accompanied by strong virtual offerings. These will have content and matchmaking components.

How will FIBO’s cycle of global events help to unite the world of fitness?

We bring together companies, personalities, products and ideas from all parts of the fitness world. We offer the platform for business and for new contacts. We also offer the opportunity for exchange: this is our contribution to strengthening the industry.

FIBO KÖLN FAST FACTS

Will buyers have to pay to attend?
No, attendance is free of charge

How much does it cost to promote at FIBO?
Between €400 and €35,000

What types of sponsorship opportunities are available?
FIBO TV, social media, newsletter, website

What time does [email protected]
event take place? 8am – 8pm on 1 and 2 October

Where do people go to attend?
www.FIBO.com

Where can I see the matchmaking software?
www.reed-matchmaking.com/en/fibo

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/532508_827870.jpg
FIBO event director Silke Frank and brand manager Florian Brauer tell us how these trade shows will begin to blend virtual and live events
Fibo, [email protected], [email protected], Silke Frank, Florian Brauer,fitness, sport, trade show, virtual event
People
As you approach each studio, there’s an area of transition, setting the tone as you move from one space into another, recalibrating your senses. I call it Layers of Wow
People
Our success in moving the date for reopening happened because there was a shift in how the fitness sector is perceived
People
People in Club V trust me and I want to do the best for them and help them progress
Features
Body scanning
COVID-19 is driving huge consumer interest in health, creating the opportunity for operators (with the right kit) to offer body scanning and analysis. We look at some of the top options
Features
Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
Features
Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
Features
feature
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
Insight
As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Latest News
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during ...
Latest News
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. ...
Latest News
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique ...
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
Featured supplier news
Featured supplier: Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Locking solutions
Monster Padlocks: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Design consultants
Zynk Design Consultants: Design consultants
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Software
Volution.fit: Software
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

HCM People: Silke Frank & Florian BrauerFIBO

FIBO 2020 will set a new benchmark, ensuring virtual and live trade fairs evolve into a hybrid model, defining a future-oriented format that opens a new chapter in the trade fair industry

Published in Health Club Management 2020 issue 7
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
Silke Frank
Event director, FIBO Köln

Tell us about the virtual FIBO Köln
Back to Business – that’s what it’s all about. Especially in the current situation, which has hit our industry worldwide in a particular way and with particular severity, it’s vital we exchange ideas and share experiences.

With [email protected], we want to give momentum to a new start for the industry. This is of fundamental importance right now – it’s about showing new perspectives, about innovation, new concepts and business cases that are relevant for the industry.

In this virtual format, FIBO also aims to have a critical function as a lead generator.

We all have to leave behind the zero hour that was the lockdown and move forward.

What will the experience be like for visitors?
[email protected] and [email protected] – which is aimed specifically at consumers – are part of the new normal. They’re not emergency solutions.

They’ll set a new benchmark for ensuring that virtual event formats and live trade fairs evolve into a hybrid model in the future. The delivery of both events this year will define a future-oriented format that opens a new chapter in the trade fair industry.

[email protected] will include numerous international forums, congresses and formats for trade visitors, such as streaming, webinars and product presentations. For consumers, FIBOHome will have a virtual event format of its own that will bring emotions into homes.

The focus of [email protected] will be on fitness, health, physiotherapy, prevention and company health management. The global character of FIBO will also be reflected in the digital trade show.

The European Health & Fitness Forum (EHFF) will kick off on 30 September. This year’s event will be held as a hybrid event – online and on-site with numerous top speakers.

We need a rapidly recovering fitness industry to be the basis for FIBO 2021

Other partners of [email protected] are, among others, the German University for Prevention and Health Management with its Advancement Congress, the Fittech Summit with top trends and future topics from the fitness and health industry and global media partner, HCM magazine.

What commercial opportunities are available for exhibitors?
The digital reach of FIBO is considerable compared to many trade fairs, this is a strength which is to the benefit of our customers.

We had already significantly expanded the digital business segment in the past, this year we will supplement this range of digital marketing formats with additional offers, such as product innovation videos and a range of sponsorships.

COVID-19 has accelerated an important process of change throughout the entire exhibition industry and with the investments we’re making, we’re living up to our responsibility for the health and fitness industry. This is what we must be concerned about, because we need a rapidly recovering fitness industry to be the basis for FIBO 2021.

FIBO has always aimed to stand for return on investment, how will you deliver ROI with FIBO virtual?
ROI is king. [email protected] is being primarily designed as a business platform.

We developed a matchmaking tool, which is used by exhibitors and trade visitors. Uptake of this tool has been excellent. In addition, we’ll be offering drop-in meetings and speed networking sessions. They will help our customers to generate leads that are in a healthy proportion to the costs that will be incurred.

What support will be available to help exhibitors excel at the virtual FIBO 2020?
Digitisation has taken a huge leap forward in recent months: in business and in our private lives.

Many of our customers have made a great leap into digital business. That is why there is a willingness to get involved with [email protected]

Every exhibitor will be briefed about the options involved with using the fair by their contact on the FIBO team.

Continuous support will also be provided by FIBO’s IT service provider, with whom we have set up the highly intuitive platform.

The EHFF will take place on 30 September. What can delegates look forward to?
As explained, due to the current health situation, the European Health & Fitness Forum will be held as a hybrid event, being both online and on-site.

As usual, many of the top industry stakeholders have shown a strong commitment to the event.

FIBO’s global trade fairs will take place virtually or as hybrid events this year / Shutterstock
Florian Brauer
Global brand manager FIBO

What are your global plans?
Some of FIBO’s key global events are going virtual during the pandemic, opening up opportunities for exhibitors to reach new markets they could not normally afford to travel to.

Each global FIBO event will have its own online event to serve the ‘local’ market and community, with the content specifically adapted to the respective market conditions.

All our global events are connected, so suppliers can meet the respective local buyers

All our global events are connected, so suppliers can meet the respective local buyers – global connections are the key to success.

What are your plans for FIBO’s global events?
We remain deeply committed to the global fitness industry. In Mexico and the USA, we will serve the industry with virtual formats and content.In China we’re planning a two-day hybrid event with local people on-site and international content to be streamed virtually.

For 2021 we aim to organise on-site events accompanied by strong virtual offerings. These will have content and matchmaking components.

How will FIBO’s cycle of global events help to unite the world of fitness?

We bring together companies, personalities, products and ideas from all parts of the fitness world. We offer the platform for business and for new contacts. We also offer the opportunity for exchange: this is our contribution to strengthening the industry.

FIBO KÖLN FAST FACTS

Will buyers have to pay to attend?
No, attendance is free of charge

How much does it cost to promote at FIBO?
Between €400 and €35,000

What types of sponsorship opportunities are available?
FIBO TV, social media, newsletter, website

What time does [email protected]
event take place? 8am – 8pm on 1 and 2 October

Where do people go to attend?
www.FIBO.com

Where can I see the matchmaking software?
www.reed-matchmaking.com/en/fibo

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/532508_827870.jpg
FIBO event director Silke Frank and brand manager Florian Brauer tell us how these trade shows will begin to blend virtual and live events
Fibo, [email protected], [email protected], Silke Frank, Florian Brauer,fitness, sport, trade show, virtual event
Latest News
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during ...
Latest News
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. ...
Latest News
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique ...
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Latest News
A study by Rutgers University has suggested that it could be possible to predict which ...
Latest News
Health club and gyms operators in California are suing state governor Gavin Newsom in an ...
Latest News
The Global Wellness Summit (GWS) has announced the appointment of C. Victor Brick, CEO of ...
Latest News
More than 100 sport and physical activity bodies have sent a letter to UK Prime ...
Latest News
Gyms in the UK are continuing to successfully control COVID-19 transmisssion, according to the latest ...
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Xn Leisure advises on virtual memberships and how operators can move memberships online
According to software solutions provider, Xn Leisure, the uncertainty surrounding COVID-19 has made it more important than ever to pull out all the stops to keep members active and engaged and your profits healthy.
Featured supplier news
Featured supplier: Carbon Trainer raises the bar in strength training with next-generation AI Fitness Mirror
Carbon, creators of the first AI-powered at-home fitness mirror that tracks workouts announces the launch of Carbon Trainer.
Video Gallery
A new Zone is here
MyZone Group Ltd
A new zone is here for your club, for your members and for you. Read more
More videos:
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Supplier Showcases
Supplier showcase - Ultimate locker install
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Locking solutions
Monster Padlocks: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Design consultants
Zynk Design Consultants: Design consultants
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Software
Volution.fit: Software
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Core Health & Fitness
Core Health & Fitness