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The Leisure Media Company Ltd
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FITNESS, HEALTH, WELLNESS

features

Supplier showcase: Technogym - Inverclyde’s winning studio

Skillbike studio becomes the most popular group fitness class at Waterfront Leisure Centre, with an occupancy level of 83 per cent

Published in Health Club Management 2019 issue 7
An office space was transformed into a dedicated Skillbike studio
An office space was transformed into a dedicated Skillbike studio

Inverclyde Leisure launched its Skillbike studio in October 2018 to create a compelling class experience at Waterfront Leisure Centre.

The impact of the new studio has exceeded expectations and become the most popular group fitness class offered.

With six different clubs, the objective was to create an offering that differentiated the Premier Clubs (Inverclyde Leisure Fitness Plus) with something unique and different.

Providing a digital experience for members was another key objective.

An office space at Waterfront Leisure Centre was transformed into a dedicated Skillbike studio. Branding the space and creating an ideal training environment through sound, lighting and a large screen was integral to the overall project being able to deliver immersive member experiences.

LAUNCHING THE STUDIO
To successfully launch the Skillbike class, Inverclyde Leisure worked with Technogym to plan an effective launch event supported by a Technogym Master Trainer. Several taster sessions were planned for the day, including a session for media. Ensuring the studio was launched professionally laid the foundation for future success.

ATTRACTION
Working with a partner agency, an integrated marketing campaign focused on the benets of Skillbike to drive enquiries and prospects to the centre. Both digital and printed versions of the assets were used to appeal to three different persona groups: existing members that take part in cycle classes, millennials interested in a new boutique style offering, and outdoor cycling enthusiasts.

OCCUPANCY
Since the studio launched at the end of October, 640 classes have been held to date, with 8,000 participants equating to an occupancy level of 83 per cent. Outside the main classes, members that have taken part in a Skillbike class are then able to access the studio to use the bikes.

Kieron Vango
"The Skillbike studio has exceeded our expectations on multiple fronts: it has created a unique member experience and member demand that has resulted in programming more and more classes" - Kieron Vango, Inverclyde Leisure chief executive
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Legend's Active Outcomes software enables Lincs Inspire 
to track referred patients and quantify achieved health benefits
Legend's Active Outcomes software enables Lincs Inspire to track referred patients and quantify achieved health benefits
https://www.leisureopportunities.co.uk/images/imagesX/105297_444932.jpg
Inverclyde Leisure worked with Technogym to successfully launch the Skillbike class
Kieron Vango, Inverclyde Leisure chief executive,Inverclyde Leisure, Technogym Master Trainer, Skillbike studio
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features

Supplier showcase: Technogym - Inverclyde’s winning studio

Skillbike studio becomes the most popular group fitness class at Waterfront Leisure Centre, with an occupancy level of 83 per cent

Published in Health Club Management 2019 issue 7
An office space was transformed into a dedicated Skillbike studio
An office space was transformed into a dedicated Skillbike studio

Inverclyde Leisure launched its Skillbike studio in October 2018 to create a compelling class experience at Waterfront Leisure Centre.

The impact of the new studio has exceeded expectations and become the most popular group fitness class offered.

With six different clubs, the objective was to create an offering that differentiated the Premier Clubs (Inverclyde Leisure Fitness Plus) with something unique and different.

Providing a digital experience for members was another key objective.

An office space at Waterfront Leisure Centre was transformed into a dedicated Skillbike studio. Branding the space and creating an ideal training environment through sound, lighting and a large screen was integral to the overall project being able to deliver immersive member experiences.

LAUNCHING THE STUDIO
To successfully launch the Skillbike class, Inverclyde Leisure worked with Technogym to plan an effective launch event supported by a Technogym Master Trainer. Several taster sessions were planned for the day, including a session for media. Ensuring the studio was launched professionally laid the foundation for future success.

ATTRACTION
Working with a partner agency, an integrated marketing campaign focused on the benets of Skillbike to drive enquiries and prospects to the centre. Both digital and printed versions of the assets were used to appeal to three different persona groups: existing members that take part in cycle classes, millennials interested in a new boutique style offering, and outdoor cycling enthusiasts.

OCCUPANCY
Since the studio launched at the end of October, 640 classes have been held to date, with 8,000 participants equating to an occupancy level of 83 per cent. Outside the main classes, members that have taken part in a Skillbike class are then able to access the studio to use the bikes.

Kieron Vango
"The Skillbike studio has exceeded our expectations on multiple fronts: it has created a unique member experience and member demand that has resulted in programming more and more classes" - Kieron Vango, Inverclyde Leisure chief executive
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Legend's Active Outcomes software enables Lincs Inspire 
to track referred patients and quantify achieved health benefits
Legend's Active Outcomes software enables Lincs Inspire to track referred patients and quantify achieved health benefits
https://www.leisureopportunities.co.uk/images/imagesX/105297_444932.jpg
Inverclyde Leisure worked with Technogym to successfully launch the Skillbike class
Kieron Vango, Inverclyde Leisure chief executive,Inverclyde Leisure, Technogym Master Trainer, Skillbike studio
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Planet Fitness has become the subject of a hate campaign by certain groups of consumers ...
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Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers ...
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Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed ...
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Featured supplier news: Study Active acquires Premier Global name and select branding assets
Study Active has legally acquired the name “Premier Global” and select Premier Global branding assets from Assessment Technologies Institute LLC, part of Ascend Learning in the US.
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Company profile: ukactive
ukactive is the UK’s leading not-for-profit membership body for the physical activity sector, bringing together ...
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Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
The Health & Fitness Institute press release: The future of fitness education: The Health and Fitness Institute champions digital learning
The Health and Fitness Institute (THFI) is leading a revolutionary paradigm shift in fitness education by fully embracing digital learning.
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KeepMe press release: Keepme releases essential AI resource guide for fitness operators
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources.
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Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
Lockers
Crown Sports Lockers: Lockers
Salt therapy products
Himalayan Source: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Loughton, IG10
Knight Frank
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Grantham, Leicestershire
Belvoir Castle
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Diary dates
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