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Health Club Management

Health Club Management

features

Interview: Steel Warriors

With knife crime growing in the UK, two entrepreneurs decided a new approach was needed. Ben Wintour, co-founder of Steel Warriors, speaks to Kath Hudson about turning confiscated knives into street gyms for callisthenics

Published in Health Club Management 2018 issue 6
Pia Fontes and Ben Wintour are fighting knife crime with their charity Steel Warriors
Pia Fontes and Ben Wintour are fighting knife crime with their charity Steel Warriors
I read a shocking insight that a ton of knives are being confiscated every month in London alone and I wanted to do something about it

Our sign says ‘This gym has been built using knives taken off the street, to show that life should be built on steel, not destroyed by it’,” says Ben Wintour, co-founder of Steel Warriors, a new charity taking a fresh approach to fighting knife crime.

Situated in Langdon Park, in the London borough of Tower Hamlets, Steel Warriors is a callisthenics gym constructed from two tonnes of recycled knives taken off the streets. Wintour aims for this to be the first of many sites around the UK and doesn’t plan to stop until there are no knives left to recycle. “When there’s no more steel to build with we’ll have done our work,” he says.

This seems an unlikely career deviation for the co-founders, Ben Wintour and Pia Fontes, who previously worked together in PR, but Wintour says the inspiration came from constantly reading about crime figures in the newspapers and realising that a fresh approach was needed.

“Working in PR, I had to read the newspapers every day and became concerned about the issue of knife crime. I read a shocking insight that a ton of knives are being confiscated every month in London alone and I wanted to do something about it,” he says. “Looking at previous campaigns, we saw they were well meaning, but not that effective. The two central messages were that if you carried a knife you were likely to either get locked up, or else hurt or killed. Neither of these messages resonated with the audience, or were acting as a deterrent.”

Wintour and Fontes decided that a whole new approach was needed, where teenagers could be empowered, so that they no longer felt they had to have a knife for protection. “We looked at the reasons why teenagers were carrying knives and found that one was for protection, and the other was to flex their muscle,” he says. “So we looked at finding alternative ways to meet these needs. Callisthenics is becoming quite a thing in prisons and seemed a good place to start.”

The duo had a number of boxes they wanted to tick. Firstly, they wanted to provide a place where teenagers could build both their bodies and confidence. Since many of those who carry knives can’t afford gym membership, they wanted it to be free. They also wanted it to be a place where a community could be built, the topic of knife crime could be discussed and steps taken towards prevention for all involved.

Facing the challenges
Having come up with a great idea, there were then a number of logistical challenges to overcome: getting buy-in from the police, finding a site, finding people who could turn knives into a gym, designing the gym and paying for it all.

“It wasn’t an area I was familiar with, so I had to make lots of calls to steel fabricators, gym builders and engineers,” says Wintour. “The idea started to take off when Heyne Tillett Steel came on board – they had worked on projects at The Science Museum, liked the sound of what we were doing, and were prepared to do it on a pro bono basis.”

It took a little more persusasion to get the police involved, as they wanted a strong case that the project would work. However, once they came on board they were a supportive partner. Many of the companies involved did so on a pro bono basis. “We made it clear from the start that we didn’t have the means to pay, as there was no funding in place, but with the support of our partners we managed to get the first gym up and running virtually for free,” says Wintour. “There were a few items we couldn’t source free, including the rubber matting. These costs were underwritten by a benefactor.”

A location was found next to a youth centre called Spotlight in Tower Hamlets. The borough has seen an 8 per cent rise in knife crime in the last year and is one of London’s most deprived areas. The site has a high footfall, but isn’t part of gang territory, making it a more neutral location.

In terms of programming, the equipment features a snapcode that people can scan to take them to a YouTube channel featuring online training which explains how to use it.

deterring loitering
After a discussion, the team decided against having benches around, as they don’t want people to loiter. “We had a conversation about offering free wifi, but concerns were raised that this might make it a place to deal drugs,” says Wintour.

“One of our ambassadors is a former drug dealer who has turned his life around,” she explains. “Drug dealers are likely to carry knives and might benefit from being in a place that is about transforming attitudes, but although this is something we want to encourage, we also want the space to feel unthreatening and unintimidating, so lots of people will come. Hence the decision to keep it wifi free.”

Wintour says it’s encouraging to see the local school making use of it, as well as women from the local Bengali community. A few PTs have also got on board and it’s attracted the attention of gym tourists from further afield.

The success of this site will be key to taking plans forward to develop more around the country. Wintour and Fontes are now working with the police to look at crime figures and Snapchat to see how many visitors come to the location.

Steel Warriors is now a registered charity and the team is looking at ways to raise funds for a roll-out. “Our partners have been very generous, but we can’t expect them to continue to make a loss, so we’re about to start a fundraising push,” says Wintour. “We’re hoping to get as many gyms off the ground as possible. At the moment the first one is making an impact on a local level, but we want to make a real change.”

As well as more sites in London, the cities of Birmingham, Liverpool, Leeds and Manchester are on the list and Wintour is appealing to the health and fitness sector for help. “Lots of young people can’t afford gym membership, but it would be fantastic if gyms could give back to their communities by sponsoring gyms that serve the dual purpose of mobilising hard to reach groups and taking a stand against knife crime.”

Callisthenics

Callisthenics means beautiful strength, originating from the Greek words kallos (beauty) and sthenos (strength). It’s a discipline that uses body weight training to build up core strength.

The aim of callisthenics is to increase strength and flexibility through pushing, pulling and lifting your own body weight. According to statista.com, from 2006 to 2016 the number of people participating in callisthenics in the US rose from 7.12m to 25.11m.

Those without whom…

Heyne Tillett Steel
http://heynetillettsteel.com/

Inciner8
https://www.inciner8.com

Newby Foundries
http://newbyfoundries.co.uk

Alloy Fabweld
www.alloyfabweld.com

Rebel Strength
https://rebelstrength.co.uk

Barsparta
http://barsparta.co.uk

Corbyn Groundworks
www.corbynltd.com

Freuds
www.freuds.com

Proud Robinson & Partners
www.proud-robinson.com

Clearcut Sound
www.clearcutsound.com

Cutlasercut
www.Cutlasercut.com

727 Tool Hire
www.727toolhire.com

Anthony Ward Thomas
https://ward-thomas.co.uk/

Confiscated knives are melted down and reforged to make outdoor, urban gym equipment
Confiscated knives are melted down and reforged to make outdoor, urban gym equipment
Steel Warriors in Tower Hamlets is already attracting local people, PTs and ‘gym tourists’
Steel Warriors in Tower Hamlets is already attracting local people, PTs and ‘gym tourists’
A range of metalworking companies worked pro bono to make the first gym, in Tower Hamlets, a reality
A range of metalworking companies worked pro bono to make the first gym, in Tower Hamlets, a reality
A range of metalworking companies worked pro bono to make the first gym, in Tower Hamlets, a reality
A range of metalworking companies worked pro bono to make the first gym, in Tower Hamlets, a reality
The tough discipline of callisthenics is growing in popularity, especially among the target groups
The tough discipline of callisthenics is growing in popularity, especially among the target groups
http://www.leisureopportunities.com/images/60680_292011.jpg
The police confiscate a ton of knives in London every month. Pia Fontes and Ben Wintour have set up Steel Warriors, a charity that re-forges them to make urban gyms for the community.
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features

Interview: Steel Warriors

With knife crime growing in the UK, two entrepreneurs decided a new approach was needed. Ben Wintour, co-founder of Steel Warriors, speaks to Kath Hudson about turning confiscated knives into street gyms for callisthenics

Published in Health Club Management 2018 issue 6
Pia Fontes and Ben Wintour are fighting knife crime with their charity Steel Warriors
Pia Fontes and Ben Wintour are fighting knife crime with their charity Steel Warriors
I read a shocking insight that a ton of knives are being confiscated every month in London alone and I wanted to do something about it

Our sign says ‘This gym has been built using knives taken off the street, to show that life should be built on steel, not destroyed by it’,” says Ben Wintour, co-founder of Steel Warriors, a new charity taking a fresh approach to fighting knife crime.

Situated in Langdon Park, in the London borough of Tower Hamlets, Steel Warriors is a callisthenics gym constructed from two tonnes of recycled knives taken off the streets. Wintour aims for this to be the first of many sites around the UK and doesn’t plan to stop until there are no knives left to recycle. “When there’s no more steel to build with we’ll have done our work,” he says.

This seems an unlikely career deviation for the co-founders, Ben Wintour and Pia Fontes, who previously worked together in PR, but Wintour says the inspiration came from constantly reading about crime figures in the newspapers and realising that a fresh approach was needed.

“Working in PR, I had to read the newspapers every day and became concerned about the issue of knife crime. I read a shocking insight that a ton of knives are being confiscated every month in London alone and I wanted to do something about it,” he says. “Looking at previous campaigns, we saw they were well meaning, but not that effective. The two central messages were that if you carried a knife you were likely to either get locked up, or else hurt or killed. Neither of these messages resonated with the audience, or were acting as a deterrent.”

Wintour and Fontes decided that a whole new approach was needed, where teenagers could be empowered, so that they no longer felt they had to have a knife for protection. “We looked at the reasons why teenagers were carrying knives and found that one was for protection, and the other was to flex their muscle,” he says. “So we looked at finding alternative ways to meet these needs. Callisthenics is becoming quite a thing in prisons and seemed a good place to start.”

The duo had a number of boxes they wanted to tick. Firstly, they wanted to provide a place where teenagers could build both their bodies and confidence. Since many of those who carry knives can’t afford gym membership, they wanted it to be free. They also wanted it to be a place where a community could be built, the topic of knife crime could be discussed and steps taken towards prevention for all involved.

Facing the challenges
Having come up with a great idea, there were then a number of logistical challenges to overcome: getting buy-in from the police, finding a site, finding people who could turn knives into a gym, designing the gym and paying for it all.

“It wasn’t an area I was familiar with, so I had to make lots of calls to steel fabricators, gym builders and engineers,” says Wintour. “The idea started to take off when Heyne Tillett Steel came on board – they had worked on projects at The Science Museum, liked the sound of what we were doing, and were prepared to do it on a pro bono basis.”

It took a little more persusasion to get the police involved, as they wanted a strong case that the project would work. However, once they came on board they were a supportive partner. Many of the companies involved did so on a pro bono basis. “We made it clear from the start that we didn’t have the means to pay, as there was no funding in place, but with the support of our partners we managed to get the first gym up and running virtually for free,” says Wintour. “There were a few items we couldn’t source free, including the rubber matting. These costs were underwritten by a benefactor.”

A location was found next to a youth centre called Spotlight in Tower Hamlets. The borough has seen an 8 per cent rise in knife crime in the last year and is one of London’s most deprived areas. The site has a high footfall, but isn’t part of gang territory, making it a more neutral location.

In terms of programming, the equipment features a snapcode that people can scan to take them to a YouTube channel featuring online training which explains how to use it.

deterring loitering
After a discussion, the team decided against having benches around, as they don’t want people to loiter. “We had a conversation about offering free wifi, but concerns were raised that this might make it a place to deal drugs,” says Wintour.

“One of our ambassadors is a former drug dealer who has turned his life around,” she explains. “Drug dealers are likely to carry knives and might benefit from being in a place that is about transforming attitudes, but although this is something we want to encourage, we also want the space to feel unthreatening and unintimidating, so lots of people will come. Hence the decision to keep it wifi free.”

Wintour says it’s encouraging to see the local school making use of it, as well as women from the local Bengali community. A few PTs have also got on board and it’s attracted the attention of gym tourists from further afield.

The success of this site will be key to taking plans forward to develop more around the country. Wintour and Fontes are now working with the police to look at crime figures and Snapchat to see how many visitors come to the location.

Steel Warriors is now a registered charity and the team is looking at ways to raise funds for a roll-out. “Our partners have been very generous, but we can’t expect them to continue to make a loss, so we’re about to start a fundraising push,” says Wintour. “We’re hoping to get as many gyms off the ground as possible. At the moment the first one is making an impact on a local level, but we want to make a real change.”

As well as more sites in London, the cities of Birmingham, Liverpool, Leeds and Manchester are on the list and Wintour is appealing to the health and fitness sector for help. “Lots of young people can’t afford gym membership, but it would be fantastic if gyms could give back to their communities by sponsoring gyms that serve the dual purpose of mobilising hard to reach groups and taking a stand against knife crime.”

Callisthenics

Callisthenics means beautiful strength, originating from the Greek words kallos (beauty) and sthenos (strength). It’s a discipline that uses body weight training to build up core strength.

The aim of callisthenics is to increase strength and flexibility through pushing, pulling and lifting your own body weight. According to statista.com, from 2006 to 2016 the number of people participating in callisthenics in the US rose from 7.12m to 25.11m.

Those without whom…

Heyne Tillett Steel
http://heynetillettsteel.com/

Inciner8
https://www.inciner8.com

Newby Foundries
http://newbyfoundries.co.uk

Alloy Fabweld
www.alloyfabweld.com

Rebel Strength
https://rebelstrength.co.uk

Barsparta
http://barsparta.co.uk

Corbyn Groundworks
www.corbynltd.com

Freuds
www.freuds.com

Proud Robinson & Partners
www.proud-robinson.com

Clearcut Sound
www.clearcutsound.com

Cutlasercut
www.Cutlasercut.com

727 Tool Hire
www.727toolhire.com

Anthony Ward Thomas
https://ward-thomas.co.uk/

Confiscated knives are melted down and reforged to make outdoor, urban gym equipment
Confiscated knives are melted down and reforged to make outdoor, urban gym equipment
Steel Warriors in Tower Hamlets is already attracting local people, PTs and ‘gym tourists’
Steel Warriors in Tower Hamlets is already attracting local people, PTs and ‘gym tourists’
A range of metalworking companies worked pro bono to make the first gym, in Tower Hamlets, a reality
A range of metalworking companies worked pro bono to make the first gym, in Tower Hamlets, a reality
A range of metalworking companies worked pro bono to make the first gym, in Tower Hamlets, a reality
A range of metalworking companies worked pro bono to make the first gym, in Tower Hamlets, a reality
The tough discipline of callisthenics is growing in popularity, especially among the target groups
The tough discipline of callisthenics is growing in popularity, especially among the target groups
http://www.leisureopportunities.com/images/60680_292011.jpg
The police confiscate a ton of knives in London every month. Pia Fontes and Ben Wintour have set up Steel Warriors, a charity that re-forges them to make urban gyms for the community.
Latest News
Franchised operator Planet Fitness has unveiled plans to expand its footprint into Australia. The first ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Crown Sports Lockers to launch sector first at IHS 2019
Crown Sports Locker will launch a waterproof locker that will open the door to facilities demanding a sustainable solution for wet changing areas.
Featured supplier news
Featured supplier: Not all functional training areas are created equal
In the last few years, the rise in popularity of functional training has been significant and operators are providing more space for functional training, both on the gym floor and in group training and studio settings.
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: Netpulse
Founded in 2001, Netpulse is the world’s number one provider of branded mobile apps for ...
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness software
Go Do.Fitness: Fitness software
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Sothys: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Professional services
Deloitte UK: Professional services
Spa software
SpaBooker: Spa software
Property & Tenders
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
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