Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Physical Company - Top of the class

Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective

Published in Health Club Management 2020 issue 2
The Evo Bench helps Class Boutique Fitness to create interesting classes
The Evo Bench helps Class Boutique Fitness to create interesting classes

Where most boutique studios operate within a niche, we approached things from a different perspective,” says Rob Suchet, founder of Class Boutique Fitness in Bath, UK.

“Rather than focusing on just one form of activity, we looked at what humans need in order to achieve the broadest range transferable fitness – that is, fitness we can use in our everyday lives. And the answer, of course, is that we need variety in our workouts.”

The boutique club, which opened on 18 February 2019, was therefore designed around a culture of movement and health, offering both yoga and HIIT classes – restorative yin and dynamic yang – alongside healthy nutrition in its HealthBAR café.

Going Upper Class
Of the 55+ classes offered each week, eight are labelled ‘Upper Class’ to denote a lower impact option for older adults and those new to exercise.

“We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them,” says Suchet. “Neither do we want them to think they can’t go into the other classes if they prefer. However, we felt it was really important to properly cater for older adults: this is a group of people who can benefit from exercise more than any other age group.

“Above all, we wanted Class Boutique Fitness to be an inclusive space where everyone feels welcome, and we really do have all ages and abilities in every class: our membership base is about 30 per cent under 40, 50 per cent aged 40–60, and 20 per cent over 60 years.

“We also have a special offer for those aged 60 and over, whereby they get their first month free. To date, 70 per cent have gone on to become members.”

Personalised service
Suchet continues: “We worked with Physical Company on our HIIT studio, where our Turn & Burn classes offer both cardiovascular and resistance training in just one workout.

“We wanted people to have all the kit they needed immediately to hand, and when I discovered the Evo bench – an inclinable bench with integrated storage – I knew I’d found the answer. We went for the fully-stocked model which holds 2–12.5kg dumbbells, 8kg and 12kg kettlebells, a slam ball, battling rope and two resistance bands. It means we have a huge range of exercises at our disposal, which allows us to create really interesting classes.”

He adds: “Physical Company also supplied Ecore Bounce 2 flooring, a top-of-the-range product that has all the functionality of impact flooring, with rubber backing to protect the joints and absorb noise, but with a wood finish that’s in line with our premium design.

“Working with Physical Company gave us the perfect combination of great products and personal service.”

To find out more, visit: www.physicalcompany.co.uk Tel: +44 (0) 1494 769222

Rob Suchet
"We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them" - Rob Suchet, Class Boutique Fitness
http://www.leisureopportunities.com/images/imagesX/262142_755896.jpg
Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective...
Rob Suchet, Class Boutique Fitness, Physical Company ,Boutique Fitness, fitness equipment
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Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective
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Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
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features

Supplier showcase: Physical Company - Top of the class

Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective

Published in Health Club Management 2020 issue 2
The Evo Bench helps Class Boutique Fitness to create interesting classes
The Evo Bench helps Class Boutique Fitness to create interesting classes

Where most boutique studios operate within a niche, we approached things from a different perspective,” says Rob Suchet, founder of Class Boutique Fitness in Bath, UK.

“Rather than focusing on just one form of activity, we looked at what humans need in order to achieve the broadest range transferable fitness – that is, fitness we can use in our everyday lives. And the answer, of course, is that we need variety in our workouts.”

The boutique club, which opened on 18 February 2019, was therefore designed around a culture of movement and health, offering both yoga and HIIT classes – restorative yin and dynamic yang – alongside healthy nutrition in its HealthBAR café.

Going Upper Class
Of the 55+ classes offered each week, eight are labelled ‘Upper Class’ to denote a lower impact option for older adults and those new to exercise.

“We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them,” says Suchet. “Neither do we want them to think they can’t go into the other classes if they prefer. However, we felt it was really important to properly cater for older adults: this is a group of people who can benefit from exercise more than any other age group.

“Above all, we wanted Class Boutique Fitness to be an inclusive space where everyone feels welcome, and we really do have all ages and abilities in every class: our membership base is about 30 per cent under 40, 50 per cent aged 40–60, and 20 per cent over 60 years.

“We also have a special offer for those aged 60 and over, whereby they get their first month free. To date, 70 per cent have gone on to become members.”

Personalised service
Suchet continues: “We worked with Physical Company on our HIIT studio, where our Turn & Burn classes offer both cardiovascular and resistance training in just one workout.

“We wanted people to have all the kit they needed immediately to hand, and when I discovered the Evo bench – an inclinable bench with integrated storage – I knew I’d found the answer. We went for the fully-stocked model which holds 2–12.5kg dumbbells, 8kg and 12kg kettlebells, a slam ball, battling rope and two resistance bands. It means we have a huge range of exercises at our disposal, which allows us to create really interesting classes.”

He adds: “Physical Company also supplied Ecore Bounce 2 flooring, a top-of-the-range product that has all the functionality of impact flooring, with rubber backing to protect the joints and absorb noise, but with a wood finish that’s in line with our premium design.

“Working with Physical Company gave us the perfect combination of great products and personal service.”

To find out more, visit: www.physicalcompany.co.uk Tel: +44 (0) 1494 769222

Rob Suchet
"We don’t want anyone to feel patronised or as though we’re trying to create easy workouts for them" - Rob Suchet, Class Boutique Fitness
http://www.leisureopportunities.com/images/imagesX/262142_755896.jpg
Class Boutique Fitness has collaborated with Physical Company to create a boutique studio offering that’s as inclusive as it is effective...
Rob Suchet, Class Boutique Fitness, Physical Company ,Boutique Fitness, fitness equipment
Latest News
Rising workplace stress among employees has led companies to increase their investment in incentives as ...
Latest News
David Lloyd Leisure is facing prosecution by Leeds Council over alleged health and safety breaches, ...
Latest News
Taking part in regular aerobic exercise could decrease the likelihood of developing Alzheimer's disease in ...
Latest News
A self-help studio marketing itself as a "first-of-its-kind self-development wellness space" will open in the ...
Latest News
A report outlining membership habits and retention in the fitness sector will be released at ...
Latest News
Xponential Fitness has signed a master franchise deal for its Club Pilates brand in Singapore, ...
Latest News
The Bee Network initiative – a joined-up cycling and walking network in Greater Manchester – ...
Latest News
Multi-brand wellness operator Evolution Wellness plans to launch new concepts and brands into the Asian ...
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: WEXO: The definitive cross training solution
A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format.
Featured supplier news
Featured supplier: Speedflex enters new partnership with Gateshead Council
HIIT specialist, Speedflex, is set to launch a new studio at Gateshead International Stadium in partnership with Gateshead Council.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Audio visual
Hutchison Technologies: Audio visual
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Skincare
Comfort Zone - Davines S.p.A: Skincare
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Fisikal: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
06-07 Mar 2020
Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
26-29 Mar 2020
The Winter Gardens Blackpool, Blackpool , United Kingdom
Diary dates
27-29 Mar 2020
TeatroGoya Multiespacio, Madrid, Spain
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab