GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
JP Lennard
JP Lennard
JP Lennard
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Industry trends: Staying on trend

Stephen Tharrett and Mark Williamson of US-based research and consulting firm ClubIntel share the take-home messages from the 2017 International Fitness Industry Trend Report

Published in Health Club Management 2018 issue 1
Group exercise has become the preferred approach to fitness
Group exercise has become the preferred approach to fitness
Despite the inescapable influence of mobile technology in society today, the fitness industry remains a surprisingly slow adopter of technology

In business, trends can be considered an essential truth. They inform us of where the market is headed, what competitors are doing, what consumers are embracing, what business leaders are thinking and what opportunities are ripe for the taking. The 2017 International Fitness Industry Trend Report reveals the current trends in the global fitness industry. The new report, which was generated from 1,349 responses and represents over 14,000 fitness facilities around the globe, tracks over 90 industry practices across four key segments: programmes/services, equipment, facilities and technology. The study also explores differences in outcomes according to region: Asia Pacific, Canada, Europe, Latin America and the US.

Overarching Insights
The first key insight unearthed by the report is that high price points are associated with trend setting. Essentially, the higher an operator’s monthly price point, the more likely it is to be a trendsetter. In the majority of cases, fitness businesses with the highest price points – commercial luxury clubs, commercial premium clubs or medical fitness centres – held or shared the top position in respect to the trend practices across programming, equipment, facilities and technology.

The next key insight from the report relates to the impact of fitness programme selection on business operations. The survey findings indicate that the type of fitness programmes a business adopts ultimately dictates the equipment it acquires and the facilities it uses to house those programmes.

However, programming is not only a crucial influencer of business operations, it also appears to be unique to each region of the globe. Of the top 10 global programming trends for 2017 (see graph: The top 10 global programming trends by level of adoption), yoga, functional resistance training and one-to-one personal training have a marginally better uptake in Europe compared with globally, whereas bodyweight resistance training, pre-choreographed group exercise and senior fitness have noticeably better uptake globally than in Europe.

When observing programming trends by level of adoption, the power of group programming is clear to see. Whether it involves HIIT, cycling, barre, boot camp, yoga, pre-choreographed group exercise or suspension training, exercising in a group setting appears to have become the approach of choice.

Despite the inescapable influence of mobile technology in society today, the fitness industry remains a surprisingly slow adopter of technology. The survey findings show that other than the use of social media (mostly used to sell and promote products) – which has been adopted by 57 per cent of operators – only three of 13 technology platforms have achieved 30 per cent adoption.

While the global fitness industry leans toward being prehistoric in its approach, European operators show a greater propensity for adopting technology as a tool of the trade (see graph: The top 10 global technology trends by level of adoption). Furthermore, in respect to technology, the report highlights that the majority of operators have adopted technology that helps them sell rather than engage and immerse customers.

Industry firestorms
A firestorm describes a force that is intense and highly destructive in nature. Trends can be firestorms when they experience rapid and exponential growth and, in doing so, change the landscape of a particular industry. In the case of the fitness industry, there are three trends that have experienced enormous growth over the past four years, and their growth has changed how fitness businesses operates:

Barre and HIIT classes
These experienced more growth over the past four years than any other programme – 30 percentage points – as evidenced by the fact that barre and HIIT studios are among the most popular types of boutique studios. Two of the largest fitness studio franchisees in the world are built around these programme formats: Pure Barre with over 450 locations and Orangetheory with over 700 locations.

Non-traditional functional training equipment
This group – comprised of tyres, battle ropes, sandbags, rings, kettlebells and other more recently established pieces of training equipment – experienced the greatest growth of any type of equipment over the past four years, approximately 20 percentage points. In fact, this category of equipment has grown so rapidly that it has turned conventional strength training equipment into a niche product based on its overall level of industry adoption.

Social media and club-based mobile applications
Use of these digital platforms has grown by more than 20 percentage points over the past four years – a significant level of growth when compared with other technologies, like on-demand and live-streamed group exercise classes, or the use of internet middlemen such as ClassPass and PayasUgym.

Applying the lessons
Virtually every player in the fitness industry has much to gain from staying abreast of existing and emerging trends, as such intel can be used to guide the business decisions of companies while helping them to strategically position themselves within the industry. To that end, the ClubIntel 2017 International Fitness Industry Trend Report builds on the overview provided in this article and paints a comprehensive picture of the industry’s areas of opportunity and growth, which stand to benefit operators, developers and suppliers alike.

GRAPH 1

Top ten Global Programming trends by Level of Adoption - Comparison to Europe

Graph 1
Graph 1

GRAPH 2

Top ten Global Technology trends by level of adoption - Comparison to Europe

Graph 2
Graph 2

About the authors

Stephen Tharrett and Mark Williamson
Stephen Tharrett and Mark Williamson

Stephen Tharrett and Mark Williamson are the co-founders of ClubIntel – a US-based research and consulting firm for the health club and fitness industry.

A full copy of the report can be downloaded from ClubIntel at www.club-intel.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Cycling classes remain popular and are one of the top programming trends by level of adoption
Image courtesy of The Gym Group.
Cycling classes remain popular and are one of the top programming trends by level of adoption Image courtesy of The Gym Group.
https://www.leisureopportunities.co.uk/images/717248_420396.jpg
ClubIntel's International Fitness Industry Trend Report has revealed that the industry is a surprisingly slow adopter of technology. We share the other findings... #fitnesstrends
Stephen Tharrett, research and consulting, ClubIntel Mark Williamson, research and consulting, ClubIntel ,ClubIntel, industry trends, International Fitness Industry Trend Report,
HCM magazine
It makes services and tech more accessible and affordable for wellness professionals
HCM magazine
NICE has done a U-turn on its controversial guidelines for treating Chronic Fatigue Syndrome, saying that physical activity or therapy should not now be routinely prescribed for patients
HCM magazine
Climate change, like COVID-19, presents challenges that won’t go away and demands both our immediate attention and collective efforts. Kath Hudson reports
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Interview
Urban Gym Group sees health, fitness and wellness converging and is ready to seize these opportunities. Its co-CEOs tell to Kate Cracknell, ‘if we can’t build it, we’ll buy it’
HCM Magazine
Interview
The CEO of Total Fitness has been in-post for just over three years – a true tale of two halves, with dramatic growth in the first half of her tenure, followed by a second half dominated by the pandemic and a CVA. She talks to Kate Cracknell
HCM Magazine
Editor's letter
This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
HCM People
IHRSA is now on a mission to bring the global industry together
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Latest News
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
Latest News
Total Fitness plans to launch a new-style health club model, with plans already in the ...
Latest News
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across ...
Latest News
The City of Madrid could become one of the healthiest in the world if plans ...
Latest News
Luxury health club operator, Third Space, has opened the doors to its latest club in ...
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: First énergie site opens in Barcelona fully equipped by Core Health & Fitness
The first énergie Fitness club in Spain has opened in partnership with Core Health & Fitness in Sant Cugat, Barcelona, as part of a seven-year exclusive supplier agreement.
Featured supplier news
Featured supplier news: Pulse Fitness completes transformation of The Laura Trott Leisure Centre gym
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment from Broxbourne Council and its partnership with Pulse Fitness.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Company profiles
Company profile: Magicline GmbH
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry ...
Company profiles
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Fitlockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Salt therapy products
Saltability: Salt therapy products
Fitness equipment
Precor: Fitness equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Industry trends: Staying on trend

Stephen Tharrett and Mark Williamson of US-based research and consulting firm ClubIntel share the take-home messages from the 2017 International Fitness Industry Trend Report

Published in Health Club Management 2018 issue 1
Group exercise has become the preferred approach to fitness
Group exercise has become the preferred approach to fitness
Despite the inescapable influence of mobile technology in society today, the fitness industry remains a surprisingly slow adopter of technology

In business, trends can be considered an essential truth. They inform us of where the market is headed, what competitors are doing, what consumers are embracing, what business leaders are thinking and what opportunities are ripe for the taking. The 2017 International Fitness Industry Trend Report reveals the current trends in the global fitness industry. The new report, which was generated from 1,349 responses and represents over 14,000 fitness facilities around the globe, tracks over 90 industry practices across four key segments: programmes/services, equipment, facilities and technology. The study also explores differences in outcomes according to region: Asia Pacific, Canada, Europe, Latin America and the US.

Overarching Insights
The first key insight unearthed by the report is that high price points are associated with trend setting. Essentially, the higher an operator’s monthly price point, the more likely it is to be a trendsetter. In the majority of cases, fitness businesses with the highest price points – commercial luxury clubs, commercial premium clubs or medical fitness centres – held or shared the top position in respect to the trend practices across programming, equipment, facilities and technology.

The next key insight from the report relates to the impact of fitness programme selection on business operations. The survey findings indicate that the type of fitness programmes a business adopts ultimately dictates the equipment it acquires and the facilities it uses to house those programmes.

However, programming is not only a crucial influencer of business operations, it also appears to be unique to each region of the globe. Of the top 10 global programming trends for 2017 (see graph: The top 10 global programming trends by level of adoption), yoga, functional resistance training and one-to-one personal training have a marginally better uptake in Europe compared with globally, whereas bodyweight resistance training, pre-choreographed group exercise and senior fitness have noticeably better uptake globally than in Europe.

When observing programming trends by level of adoption, the power of group programming is clear to see. Whether it involves HIIT, cycling, barre, boot camp, yoga, pre-choreographed group exercise or suspension training, exercising in a group setting appears to have become the approach of choice.

Despite the inescapable influence of mobile technology in society today, the fitness industry remains a surprisingly slow adopter of technology. The survey findings show that other than the use of social media (mostly used to sell and promote products) – which has been adopted by 57 per cent of operators – only three of 13 technology platforms have achieved 30 per cent adoption.

While the global fitness industry leans toward being prehistoric in its approach, European operators show a greater propensity for adopting technology as a tool of the trade (see graph: The top 10 global technology trends by level of adoption). Furthermore, in respect to technology, the report highlights that the majority of operators have adopted technology that helps them sell rather than engage and immerse customers.

Industry firestorms
A firestorm describes a force that is intense and highly destructive in nature. Trends can be firestorms when they experience rapid and exponential growth and, in doing so, change the landscape of a particular industry. In the case of the fitness industry, there are three trends that have experienced enormous growth over the past four years, and their growth has changed how fitness businesses operates:

Barre and HIIT classes
These experienced more growth over the past four years than any other programme – 30 percentage points – as evidenced by the fact that barre and HIIT studios are among the most popular types of boutique studios. Two of the largest fitness studio franchisees in the world are built around these programme formats: Pure Barre with over 450 locations and Orangetheory with over 700 locations.

Non-traditional functional training equipment
This group – comprised of tyres, battle ropes, sandbags, rings, kettlebells and other more recently established pieces of training equipment – experienced the greatest growth of any type of equipment over the past four years, approximately 20 percentage points. In fact, this category of equipment has grown so rapidly that it has turned conventional strength training equipment into a niche product based on its overall level of industry adoption.

Social media and club-based mobile applications
Use of these digital platforms has grown by more than 20 percentage points over the past four years – a significant level of growth when compared with other technologies, like on-demand and live-streamed group exercise classes, or the use of internet middlemen such as ClassPass and PayasUgym.

Applying the lessons
Virtually every player in the fitness industry has much to gain from staying abreast of existing and emerging trends, as such intel can be used to guide the business decisions of companies while helping them to strategically position themselves within the industry. To that end, the ClubIntel 2017 International Fitness Industry Trend Report builds on the overview provided in this article and paints a comprehensive picture of the industry’s areas of opportunity and growth, which stand to benefit operators, developers and suppliers alike.

GRAPH 1

Top ten Global Programming trends by Level of Adoption - Comparison to Europe

Graph 1
Graph 1

GRAPH 2

Top ten Global Technology trends by level of adoption - Comparison to Europe

Graph 2
Graph 2

About the authors

Stephen Tharrett and Mark Williamson
Stephen Tharrett and Mark Williamson

Stephen Tharrett and Mark Williamson are the co-founders of ClubIntel – a US-based research and consulting firm for the health club and fitness industry.

A full copy of the report can be downloaded from ClubIntel at www.club-intel.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Cycling classes remain popular and are one of the top programming trends by level of adoption
Image courtesy of The Gym Group.
Cycling classes remain popular and are one of the top programming trends by level of adoption Image courtesy of The Gym Group.
https://www.leisureopportunities.co.uk/images/717248_420396.jpg
ClubIntel's International Fitness Industry Trend Report has revealed that the industry is a surprisingly slow adopter of technology. We share the other findings... #fitnesstrends
Stephen Tharrett, research and consulting, ClubIntel Mark Williamson, research and consulting, ClubIntel ,ClubIntel, industry trends, International Fitness Industry Trend Report,
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Latest News
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
Latest News
Total Fitness plans to launch a new-style health club model, with plans already in the ...
Latest News
Fitness operator Crunch Fitness says it's continued its recovery from lockdowns, with membership levels across ...
Latest News
The City of Madrid could become one of the healthiest in the world if plans ...
Latest News
Luxury health club operator, Third Space, has opened the doors to its latest club in ...
Latest News
A total of 22.7 million Brits – more than a third of the total population ...
Latest News
Nuffield Health has reopened the historic Barbican health club in London, as part of ambitious ...
Latest News
The PureGym app has been named the Health and Fitness App of the Year at ...
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: First énergie site opens in Barcelona fully equipped by Core Health & Fitness
The first énergie Fitness club in Spain has opened in partnership with Core Health & Fitness in Sant Cugat, Barcelona, as part of a seven-year exclusive supplier agreement.
Featured supplier news
Featured supplier news: Pulse Fitness completes transformation of The Laura Trott Leisure Centre gym
The Laura Trott Leisure Centre has recently undergone a significant transformation thanks to recent investment from Broxbourne Council and its partnership with Pulse Fitness.
Featured operator news
Featured operator news: Everyone Active successfully reopens exercise referral scheme thanks to EXi partnership
Local authority leisure provider Everyone Active has reopened its essential exercise referral scheme, by joining forces with EXi, the NHS-approved exercise prescription app and data portal.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Company profiles
Company profile: Magicline GmbH
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry ...
Company profiles
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Fitlockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Matrix Fitness: Exercise equipment
Salt therapy products
Saltability: Salt therapy products
Fitness equipment
Precor: Fitness equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
JP Lennard
JP Lennard