GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Editor's letter: Editor's letter

The pandemic is stretching the industry to the limit and it’s a time none of us will ever forget. Moving forward, we need to make a plan to ensure we’re better prepared to represent ourselves in the corridors of power

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 6
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
We must come out of COVID with a new mantle, forged by the challenges we’ve faced. It’s time to invest in getting some real clout

On 25 June, we published a global exclusive – research from the University of Oslo which showed there is “no threat of increased COVID-19 spread” at fitness facilities, even when intensive training takes place.

The story has gone on to be our best-read ever, with hundreds of thousands of shares from people all over the world. It has also been republished everywhere from The New York Times to The Washington Post.

The research – ‘Randomised reopening of training facilities during the COVID-19 pandemic’ – has been challenged, debated, lauded and dismissed, but most importantly, it has opened a conversation around how we – as a sector – are going to transact with governments and decision-makers going forward.

The fact only one academic institution in the world chose to explore the safety of using gyms in the age of COVID-19, indicates a lack of rigour in our sector, showing that we are not yet properly geared up to represent ourselves at the highest levels.

This kind of research should have been happening everywhere, creating a global picture of gym safety to inform the development of operating procedures and strengthen our position in discussions with governments.

The agonising negotiations which have been going on with government-mandated scientists around reopening show clearly that we lack evidence to defend ourselves and lack heft as a sector.

They’ve also revealed mind-boggling levels of ignorance about the way we work and the contribution we make to society and to people’s mental and physical wellbeing.

Going forward, companies which are making profits out of this market need to start to put a little more resource into national and global strategies to defend and champion the sector in the corridors of power.

Before COVID-19, we were a successful market, but also a young one, still a little scrappy and with an entrepreneurial culture. We must come out of the other side of COVID with a new mantle, forged by the challenges we’ve faced – seasoned, savvy and with a strategy to prove our worth, defend our corner and make sure the people in power are in no doubt about the value of our work.

It’s time to muscle up and get some real clout.

Obesity drives COVID-19 deaths, numerous studies show exercise defends against it and helps people recover from it. We know we can operate safely. Now is the time to step up, to prove it – and to evidence it.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/335696_749514.jpg
'We need to ensure we're better prepared to represent ourselves in the corridors of power' – says HCM editor Liz Terry
Liz Terry, HCM, COVID-19,gyms reopening,
People
Our pre-sale deal is AED99 a month and if you join up on that rate you keep it for a lifetime
People
People in Club V trust me and I want to do the best for them and help them progress
People
Member confidence is the single most important factor, and I say – without doing so lightly – that our cleanliness standards, protocols and marketing are the best I’ve seen in the industry
Features
Supplier showcase
SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
Features
Editor's letter
The hard work is paying off and we’re earning a reputation for safe operations. Now it’s time to tackle the next set of challenges – increasing capacity, yield and memberships, deepening engagement and rebuilding profits says liz Terry
Features
Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
Features
Sponsored briefing
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
Features
feature
Wattbike’s lead sport scientist Eddie Fletcher discusses the importance of health assessments, changes in consumer behaviour post-lockdown and the latest UK government strategy
Features
feature
As the fitness industry grapples with the challenge of optimising digital, Volution’s Adam Norton shares his vision for a customised data-centric approach that will lead operators into a new era of success
Features
Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
Features
Latest News
Digital fitness brand Fiit has secured a groundbreaking deal with satellite TV giant, Sky, to ...
Latest News
Indoor cycling brand, Flywheel, has filed for Chapter 7 bankruptcy and closed all its US ...
Latest News
Industry body EuropeActive has published a sectoral manifesto which outlines the aims and objectives of ...
Latest News
European fitness operators will face increased consolidation, accelerated digitalisation and the new reality of creating ...
Latest News
Fitness giant Equinox has opened its first fully-outdoor gym in Los Angeles. Called Equinox+ In ...
Latest News
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during ...
Latest News
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. ...
Latest News
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
TRX Training: Fitness equipment
Design consultants
Zynk Design Consultants: Design consultants
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

Editor's letter: Editor's letter

The pandemic is stretching the industry to the limit and it’s a time none of us will ever forget. Moving forward, we need to make a plan to ensure we’re better prepared to represent ourselves in the corridors of power

By Liz Terry, Leisure Media | Published in Health Club Management 2020 issue 6
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
Now is the time to step up and prove our worth / Shutterstock/ KlaraBstock
We must come out of COVID with a new mantle, forged by the challenges we’ve faced. It’s time to invest in getting some real clout

On 25 June, we published a global exclusive – research from the University of Oslo which showed there is “no threat of increased COVID-19 spread” at fitness facilities, even when intensive training takes place.

The story has gone on to be our best-read ever, with hundreds of thousands of shares from people all over the world. It has also been republished everywhere from The New York Times to The Washington Post.

The research – ‘Randomised reopening of training facilities during the COVID-19 pandemic’ – has been challenged, debated, lauded and dismissed, but most importantly, it has opened a conversation around how we – as a sector – are going to transact with governments and decision-makers going forward.

The fact only one academic institution in the world chose to explore the safety of using gyms in the age of COVID-19, indicates a lack of rigour in our sector, showing that we are not yet properly geared up to represent ourselves at the highest levels.

This kind of research should have been happening everywhere, creating a global picture of gym safety to inform the development of operating procedures and strengthen our position in discussions with governments.

The agonising negotiations which have been going on with government-mandated scientists around reopening show clearly that we lack evidence to defend ourselves and lack heft as a sector.

They’ve also revealed mind-boggling levels of ignorance about the way we work and the contribution we make to society and to people’s mental and physical wellbeing.

Going forward, companies which are making profits out of this market need to start to put a little more resource into national and global strategies to defend and champion the sector in the corridors of power.

Before COVID-19, we were a successful market, but also a young one, still a little scrappy and with an entrepreneurial culture. We must come out of the other side of COVID with a new mantle, forged by the challenges we’ve faced – seasoned, savvy and with a strategy to prove our worth, defend our corner and make sure the people in power are in no doubt about the value of our work.

It’s time to muscle up and get some real clout.

Obesity drives COVID-19 deaths, numerous studies show exercise defends against it and helps people recover from it. We know we can operate safely. Now is the time to step up, to prove it – and to evidence it.

Liz Terry, HCM editor
[email protected]
@elizterry
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/335696_749514.jpg
'We need to ensure we're better prepared to represent ourselves in the corridors of power' – says HCM editor Liz Terry
Liz Terry, HCM, COVID-19,gyms reopening,
Latest News
Digital fitness brand Fiit has secured a groundbreaking deal with satellite TV giant, Sky, to ...
Latest News
Indoor cycling brand, Flywheel, has filed for Chapter 7 bankruptcy and closed all its US ...
Latest News
Industry body EuropeActive has published a sectoral manifesto which outlines the aims and objectives of ...
Latest News
European fitness operators will face increased consolidation, accelerated digitalisation and the new reality of creating ...
Latest News
Fitness giant Equinox has opened its first fully-outdoor gym in Los Angeles. Called Equinox+ In ...
Latest News
An online fitness community, created by personal trainer and social media influencer, Talilla Henchoz, during ...
Latest News
Two functional fitness franchises are continuing their legal battle over a dispute relating to patents. ...
Latest News
Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique ...
Latest News
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the ...
Latest News
The UK government's 'Rule of Six' has come into force in physical activity facilities today ...
Latest News
The UK's physical activity sector has come together to get millions of people active during ...
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Supercharge your efforts to attract and retain members with Keepme
Keepme is an AI revenue acceleration platform created for the fitness industry. Blending Artificial Intelligence, operational tools, and a unique automations engine, Keepme supercharges and streamlines effort to attract, retain, and re-engage members.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Physical Company Ltd
Physical Company provides specialist fitness solutions. This includes equipment, flooring, gym design, programming and training ...
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Direct debit solutions
Harlands Group: Direct debit solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Fitness equipment
TRX Training: Fitness equipment
Design consultants
Zynk Design Consultants: Design consultants
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
07 Oct 2020
Online, Singapore, Singapore
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Core Health & Fitness
Core Health & Fitness