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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Technogym: It's streaming your way

Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution

Published in Health Club Management 2020 issue 11
Mywellness Live and On-Demand was launched post the first national lockdown
Mywellness Live and On-Demand was launched post the first national lockdown

Mywellness Live and On-Demand was launched post the first national lockdown to offer all health and fitness operators the flexibility to add value to existing customers and connect with their community, anywhere, anytime.

The aim is to provide unparalleled training experiences and create a sustainable pathway for customers to engage, creating a key benefit.

Live classes
Engage your community by connecting your customers and instructors through live classes and create a social environment before and after classes, to build loyalty and community. Deliver consistent class experiences in the facility and on the go.

On-demand classes
Provide your community with variety and flexibility: they can perform their favourite classes, with the instructors they already know, anywhere.

It’s seamless: just drag and drop the videos created by your instructors and make them available in the Mywellness app.

Technogym Training Library
Increase the training options available to your customers: in addition to your own classes, you have a library of ready-to-use, high-quality virtual classes at your fingertips.

Created by Technogym and their partners, there’s content for the entire family, from pilates to yoga, cardio to dance-based workouts and so much more.

Monetise your class experiences
Introduce new membership options, add value to existing ones and reach new prospects and communities directly from the Mywellness app.
Use the app to sell the experiences that can be enjoyed at your facility and on the go with live and on-demand streaming.

https://www.technogym.com/hcm2

Top tips for adopting live and on-demand
Target

Think about your target markets and audience profile to ensure all content and communication matches

Variety

Provide lots of choice and offering to keep the interest high and attraction ongoing

Talent

Having the right instructors for the content and audience

Adaptability

Be flexible with your timetable week to week, especially in the ever-changing current climate

Embracing streaming
Operators in a wide range of fields have chosen to lead from the front with Technogym’s new live and on-demand streaming options
Hyndburn Leisure
Adopting a hybrid model

Hyndburn Leisure has introduced a hybrid model with live and on-demand for members and a two-tier payment structured to entice them and engage them with the new virtual classes.

“This new hybrid model means we can now offer something to everyone,” explains Linda Horsfield, head of health and wellbeing.

“With over 100 on-demand, ready-made Technogym workouts, plus 10 live classes per week on offer, members have plenty of choice.

“Mywellness enables us to group members, so we’ve been able to offer personalised live and on-demand fitness content and health advice.

“We decided to offer a two-tiered approach to the digital membership: level one, (silver), is free and includes a sample of what Mywellness offers. The second tier – diamond –is £5.99 a month, with unlimited access to live and on-demand classes and includes a wider variety and more advanced challenges.”

“This tiered approach drives engagement, by giving members the option to access more features and a variety of digital content to support their fitness goals, when they upgrade,” said Horsfield.

True Students
Enhancing students' wellness

The innovative and multi awarding-winning student accommodation enhances the offering and creates a USP with live and on-demand.

“Since launching live and on-demand in September 2020, the virtual classes and on-demand features have truly been fantastic,” says Holly Rodgers, general manager of True Students. “They allow our students to still take time out of the day to participate in fitness classes. The fact that BOX and HIIT are usually group classes – we were able to connect our students so they can still work-out together virtually.

Streaming classes has allowed us to create that aspect of togetherness.

“Having Mywellness Live and On-Demand helps us deliver against our wellness mission and provides a unique selling point,” she said.

“The guests were certainly not expecting such an amazing live and on-demand service. The fact we offered a 100+on-demand class, with the flexibility of live classes at different times has been an asset in relation to the guest experience – having it at the tip of their fingers and all in one place is such a win.

“We will continue to keep live and on-demand evolving and fresh, as it has been a huge success and we can only move forward with the great uplift we’ve had.”

Mywellness Live and On-Demand helps us deliver against our wellness mission and provides a unique selling point
True Students has chosen Technogym for its new gyms
CV Life
Engaging members and attracting new audiences

CV Life has launched live and on-demand across its four locations in response to changing market conditions and to engage a wider audience.

“Launching live and on-demand felt like the natural step for short term adaptation, to continue the engagement plans with our members, as well long-term to enhance our offering,” comments Chris Panter, senior manager health and fitness, at CV Life.

“Mywellness has always played a central role in our contact with members, given the current global climate - this has been more important than ever. Earlier this year, due to the lockdown, we immediately adopted this to offer personalised contact and programmes remotely, reaching over 3,000 of our membership base.”

“Technogym Live and On-Demand is incredible – it’s full of excellent ready-made content, flexible to add our own classes and very quick to deploy.

“Speed and flexibility are important as we embark on meeting the needs and engaging with our members.”

“Feedback from users has been very positive with a strong uptake of the classes and offering. It is a great way to continue the interaction with our instructors and our facilities.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/127706_947129.jpg
Technogym tells how its new streaming services are being used by operators to build customer engagement
Technogym, Mywellness Live and On-Demand, Technogym Training Library ,Live classes, On-demand classes,
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Spa software
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Management software
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Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
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Hydrotherapy / spa fragrances
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Property & Tenders
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Technogym: It's streaming your way

Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution

Published in Health Club Management 2020 issue 11
Mywellness Live and On-Demand was launched post the first national lockdown
Mywellness Live and On-Demand was launched post the first national lockdown

Mywellness Live and On-Demand was launched post the first national lockdown to offer all health and fitness operators the flexibility to add value to existing customers and connect with their community, anywhere, anytime.

The aim is to provide unparalleled training experiences and create a sustainable pathway for customers to engage, creating a key benefit.

Live classes
Engage your community by connecting your customers and instructors through live classes and create a social environment before and after classes, to build loyalty and community. Deliver consistent class experiences in the facility and on the go.

On-demand classes
Provide your community with variety and flexibility: they can perform their favourite classes, with the instructors they already know, anywhere.

It’s seamless: just drag and drop the videos created by your instructors and make them available in the Mywellness app.

Technogym Training Library
Increase the training options available to your customers: in addition to your own classes, you have a library of ready-to-use, high-quality virtual classes at your fingertips.

Created by Technogym and their partners, there’s content for the entire family, from pilates to yoga, cardio to dance-based workouts and so much more.

Monetise your class experiences
Introduce new membership options, add value to existing ones and reach new prospects and communities directly from the Mywellness app.
Use the app to sell the experiences that can be enjoyed at your facility and on the go with live and on-demand streaming.

https://www.technogym.com/hcm2

Top tips for adopting live and on-demand
Target

Think about your target markets and audience profile to ensure all content and communication matches

Variety

Provide lots of choice and offering to keep the interest high and attraction ongoing

Talent

Having the right instructors for the content and audience

Adaptability

Be flexible with your timetable week to week, especially in the ever-changing current climate

Embracing streaming
Operators in a wide range of fields have chosen to lead from the front with Technogym’s new live and on-demand streaming options
Hyndburn Leisure
Adopting a hybrid model

Hyndburn Leisure has introduced a hybrid model with live and on-demand for members and a two-tier payment structured to entice them and engage them with the new virtual classes.

“This new hybrid model means we can now offer something to everyone,” explains Linda Horsfield, head of health and wellbeing.

“With over 100 on-demand, ready-made Technogym workouts, plus 10 live classes per week on offer, members have plenty of choice.

“Mywellness enables us to group members, so we’ve been able to offer personalised live and on-demand fitness content and health advice.

“We decided to offer a two-tiered approach to the digital membership: level one, (silver), is free and includes a sample of what Mywellness offers. The second tier – diamond –is £5.99 a month, with unlimited access to live and on-demand classes and includes a wider variety and more advanced challenges.”

“This tiered approach drives engagement, by giving members the option to access more features and a variety of digital content to support their fitness goals, when they upgrade,” said Horsfield.

True Students
Enhancing students' wellness

The innovative and multi awarding-winning student accommodation enhances the offering and creates a USP with live and on-demand.

“Since launching live and on-demand in September 2020, the virtual classes and on-demand features have truly been fantastic,” says Holly Rodgers, general manager of True Students. “They allow our students to still take time out of the day to participate in fitness classes. The fact that BOX and HIIT are usually group classes – we were able to connect our students so they can still work-out together virtually.

Streaming classes has allowed us to create that aspect of togetherness.

“Having Mywellness Live and On-Demand helps us deliver against our wellness mission and provides a unique selling point,” she said.

“The guests were certainly not expecting such an amazing live and on-demand service. The fact we offered a 100+on-demand class, with the flexibility of live classes at different times has been an asset in relation to the guest experience – having it at the tip of their fingers and all in one place is such a win.

“We will continue to keep live and on-demand evolving and fresh, as it has been a huge success and we can only move forward with the great uplift we’ve had.”

Mywellness Live and On-Demand helps us deliver against our wellness mission and provides a unique selling point
True Students has chosen Technogym for its new gyms
CV Life
Engaging members and attracting new audiences

CV Life has launched live and on-demand across its four locations in response to changing market conditions and to engage a wider audience.

“Launching live and on-demand felt like the natural step for short term adaptation, to continue the engagement plans with our members, as well long-term to enhance our offering,” comments Chris Panter, senior manager health and fitness, at CV Life.

“Mywellness has always played a central role in our contact with members, given the current global climate - this has been more important than ever. Earlier this year, due to the lockdown, we immediately adopted this to offer personalised contact and programmes remotely, reaching over 3,000 of our membership base.”

“Technogym Live and On-Demand is incredible – it’s full of excellent ready-made content, flexible to add our own classes and very quick to deploy.

“Speed and flexibility are important as we embark on meeting the needs and engaging with our members.”

“Feedback from users has been very positive with a strong uptake of the classes and offering. It is a great way to continue the interaction with our instructors and our facilities.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/127706_947129.jpg
Technogym tells how its new streaming services are being used by operators to build customer engagement
Technogym, Mywellness Live and On-Demand, Technogym Training Library ,Live classes, On-demand classes,
Latest News
3d Leisure has put the current lockdown to good use, by stepping in to help ...
Latest News
Gyms and leisure centres in Scotland are set to open on 26 April, provided that ...
Latest News
Hundreds of gyms, swimming pools and leisure centres have been forced to close and thousands ...
Latest News
People placing increased emphasis on their physical fitness, the advances made in digital fitness and ...
Latest News
A new guide looks to offer local level practitioners and commissioners – as well as ...
Latest News
What are the effects on public health of gyms and leisure centres being shut during ...
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
Latest News
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
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The re-opening of gyms in Wales has been pushed back by the country's First Minister ...
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The physical and mental health of women in the UK has been put under unprecedented ...
Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Featured supplier news
Featured supplier: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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