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The Retention Guru
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

News report: Mental health

A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report

Published in Health Club Management 2020 issue 10
The report defines mental wellness as an active process that helps us to build resilience, grow and flourish' / fizkes/shutterstock
The report defines mental wellness as an active process that helps us to build resilience, grow and flourish' / fizkes/shutterstock
Not enough attention is paid globally to mental illness prevention and mental wellness promotion

The Global Wellness Institute (GWI) has identified mental wellbeing as a US$121bn (€101.6bn, £91.8bn) segment of the global wellness economy, based on consumer spending in four markets in 2019.

The figure was released in the GWI’s new study, Defining the Mental Wellness Economy, claimed to be the first paper to define mental wellness as its own industry.

Researchers say the industry encompasses businesses whose primary aim is to develop our internal mental wellness resources.

A definition
The report defines mental wellness as more than just an absence of mental illness. Instead, it’s an internal resource that helps us think, feel, connect and function; it’s an active process that helps us to build resilience, grow and flourish.

Due to COVID-19, mental health issues and mental unwellness are on the rise and taking their toll on individuals, families and society.

Furthermore, the World Economic Forum has estimated mental illness and mental unwellness will cost US$16.1trn (€13.5trn, £12.2trn) globally in 2030.

In response, the report argues mental wellness can provide strategies to help increase wellbeing and be used as a pathway to ease the financial burden caused by mental unwellness and illness – a point it hopes will incentivise governments and business to promote and invest into mental wellness.

“Clearly, the human suffering and economic dislocations caused by the pandemic have increased demands for mental wellness pathways and solutions on a global scale,” said co-authors Katherine Johnston and Ophelia Yeung.

“Not enough attention is paid globally to mental illness prevention and mental wellness promotion.

“Practices that improve our mental wellness don’t only lessen the symptoms of mental illness, but also reduce the risk of developing a mental illness,” they added.

A new category
The GWI has now added mental wellness as a new industry bubble to its Global Wellness Economy framework, which defines and measures the size of the US$4.5trn (€3.8trn, £3.4trn) global wellness economy.

Johnston shared that next year’s research will focus on updating the framework diagram, which will hopefully show the impact of coronavirus on the industry in a post-virus world with a vaccine.

The paper officially launched on 9 November, the first day of the annual Global Wellness Summit (GWS), which was held in Florida, US.

Find out more about the spa and wellness market in Spa Business magazine www.spabusiness.com

The Global Wellness Institute has valued and categorised the emerging industry into four main sectors:
1. Senses, spaces and sleep
Value: US$49.5bn €41.7bn £37.6bn

The largest mental wellness sector, this category spans products, services, and design that target both our senses and the mind-body connection, with the growing understanding that environmental stimuli have a major impact on our mood, stress levels and sleep.

Sleep is the goliath sub-segment of the research, with an exploding array of sleep- and sleep-environment-optimising solutions, including smart bedding and sleep accessories; sleep apps, wearables and trackers; and sleep retreats and nap cafés.

The segment includes sound (sound therapy, white noise, noise cancellation and wellness music); scent (aromatherapy, home fragrances and diffusers); touch (stress toys and gadgets and weighted blankets); and light (human-centric light and light therapy consumer devices).

It also includes multisensory experiences (from flotation tanks to forest bathing), wellness travel, spa, fitness and entertainment destinations and sensory-based design and architecture (biophilic design and circadian lighting).

The quality of spaces impacts our mental health / Brizmaker/shutterstock
2. Self-improvement
Value: US$33.6bn €28.2bn £25.5bn

This category spans a wide range of activities associated with self-help and personal development, including classes, workshops and retreats; self-help books, media, videos, apps and online platforms; self-help gurus and influencers; personal and life coaches; self-help organisations and mutual support groups; cognitive enhancement and brain training products/services; creative organisations and interventions that combat loneliness and isolation.

Classes, retreats and workshops are a growing part of the mental wellbeing sector / Ulza/shutterstock
3. Meditation and mindfulness
Value: US$2.9bn €2.4bn £2.2bn

While meditation and mindfulness are the approaches most firmly associated with mental wellness, it’s the smallest (if an extremely fast-growing) market, because while millions of people worldwide practise meditation, only a small fraction spend money on it.

The category includes all forms of meditation practice, related mindfulness practices (breathwork, guided imagery, body scan, relaxation exercises), and products and services that support these practices.

Key spending categories include classes, teachers, retreats, books and online platforms with mobile apps (such as Calm, Headspace, Insight Timer) – a huge driver of consumer adoption and spend.

There’s a growing market for meditation accessories (cushions, beads, chimes) and mindfulness products (journals, colouring books), as well as a fast-growing range of connected gadgets, trackers and monitors to support meditation (headbands, glasses, wearable sensors, lamps) – many of which build on biofeedback, neurofeedback, and VR technologies.

Millions of people worldwide meditate / sun ok/shutterstock
4. Brain-boosting nutraceuticals and botanicals
Value: US$34.8bn €29.2bn £26.4bn

This covers ingestible products developed with the specific goal of improving mental health and wellbeing, including natural supplements, herbal and botanical products and functional foods and beverages. These often claim to boost brain health, sleep, memory and energy.

The category also includes plant-based substances that are increasingly used for mental wellness, with the legal cannabis and derivatives market growing rapidly in the last couple of years and cannabis, hemp, and CBD making their way into many supplements, foods, and beverages.

The segment also includes functional mushrooms, with some seeing a rapid acceleration in clinical research for use in mental health and wellness.

GWI researchers say the quickening relaxation of regulation in some countries means plant-based psychedelic drugs will increasingly be used for both mental wellness and clinical treatment. For example, in the US recently, Oregon legalised Psilocybe cubensis and the District of Columbia decriminalised the recreational use of psilocybin and other psychedelics.

The market for mood boosting medicinal herbs and supplements is now worth $34.8bn globally / Fotogrin/shutterstock
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/960620_587829.jpg
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellbeing market
Global Wellness Institute, Mental Wellness, mental wellness market,meditation, mindfulness, nutraceuticals, botanicals, Self-improvement, sleep
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Sothys: Skincare
Software
Volution.fit: Software
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
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02-04 Feb 2021
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features

News report: Mental health

A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report

Published in Health Club Management 2020 issue 10
The report defines mental wellness as an active process that helps us to build resilience, grow and flourish' / fizkes/shutterstock
The report defines mental wellness as an active process that helps us to build resilience, grow and flourish' / fizkes/shutterstock
Not enough attention is paid globally to mental illness prevention and mental wellness promotion

The Global Wellness Institute (GWI) has identified mental wellbeing as a US$121bn (€101.6bn, £91.8bn) segment of the global wellness economy, based on consumer spending in four markets in 2019.

The figure was released in the GWI’s new study, Defining the Mental Wellness Economy, claimed to be the first paper to define mental wellness as its own industry.

Researchers say the industry encompasses businesses whose primary aim is to develop our internal mental wellness resources.

A definition
The report defines mental wellness as more than just an absence of mental illness. Instead, it’s an internal resource that helps us think, feel, connect and function; it’s an active process that helps us to build resilience, grow and flourish.

Due to COVID-19, mental health issues and mental unwellness are on the rise and taking their toll on individuals, families and society.

Furthermore, the World Economic Forum has estimated mental illness and mental unwellness will cost US$16.1trn (€13.5trn, £12.2trn) globally in 2030.

In response, the report argues mental wellness can provide strategies to help increase wellbeing and be used as a pathway to ease the financial burden caused by mental unwellness and illness – a point it hopes will incentivise governments and business to promote and invest into mental wellness.

“Clearly, the human suffering and economic dislocations caused by the pandemic have increased demands for mental wellness pathways and solutions on a global scale,” said co-authors Katherine Johnston and Ophelia Yeung.

“Not enough attention is paid globally to mental illness prevention and mental wellness promotion.

“Practices that improve our mental wellness don’t only lessen the symptoms of mental illness, but also reduce the risk of developing a mental illness,” they added.

A new category
The GWI has now added mental wellness as a new industry bubble to its Global Wellness Economy framework, which defines and measures the size of the US$4.5trn (€3.8trn, £3.4trn) global wellness economy.

Johnston shared that next year’s research will focus on updating the framework diagram, which will hopefully show the impact of coronavirus on the industry in a post-virus world with a vaccine.

The paper officially launched on 9 November, the first day of the annual Global Wellness Summit (GWS), which was held in Florida, US.

Find out more about the spa and wellness market in Spa Business magazine www.spabusiness.com

The Global Wellness Institute has valued and categorised the emerging industry into four main sectors:
1. Senses, spaces and sleep
Value: US$49.5bn €41.7bn £37.6bn

The largest mental wellness sector, this category spans products, services, and design that target both our senses and the mind-body connection, with the growing understanding that environmental stimuli have a major impact on our mood, stress levels and sleep.

Sleep is the goliath sub-segment of the research, with an exploding array of sleep- and sleep-environment-optimising solutions, including smart bedding and sleep accessories; sleep apps, wearables and trackers; and sleep retreats and nap cafés.

The segment includes sound (sound therapy, white noise, noise cancellation and wellness music); scent (aromatherapy, home fragrances and diffusers); touch (stress toys and gadgets and weighted blankets); and light (human-centric light and light therapy consumer devices).

It also includes multisensory experiences (from flotation tanks to forest bathing), wellness travel, spa, fitness and entertainment destinations and sensory-based design and architecture (biophilic design and circadian lighting).

The quality of spaces impacts our mental health / Brizmaker/shutterstock
2. Self-improvement
Value: US$33.6bn €28.2bn £25.5bn

This category spans a wide range of activities associated with self-help and personal development, including classes, workshops and retreats; self-help books, media, videos, apps and online platforms; self-help gurus and influencers; personal and life coaches; self-help organisations and mutual support groups; cognitive enhancement and brain training products/services; creative organisations and interventions that combat loneliness and isolation.

Classes, retreats and workshops are a growing part of the mental wellbeing sector / Ulza/shutterstock
3. Meditation and mindfulness
Value: US$2.9bn €2.4bn £2.2bn

While meditation and mindfulness are the approaches most firmly associated with mental wellness, it’s the smallest (if an extremely fast-growing) market, because while millions of people worldwide practise meditation, only a small fraction spend money on it.

The category includes all forms of meditation practice, related mindfulness practices (breathwork, guided imagery, body scan, relaxation exercises), and products and services that support these practices.

Key spending categories include classes, teachers, retreats, books and online platforms with mobile apps (such as Calm, Headspace, Insight Timer) – a huge driver of consumer adoption and spend.

There’s a growing market for meditation accessories (cushions, beads, chimes) and mindfulness products (journals, colouring books), as well as a fast-growing range of connected gadgets, trackers and monitors to support meditation (headbands, glasses, wearable sensors, lamps) – many of which build on biofeedback, neurofeedback, and VR technologies.

Millions of people worldwide meditate / sun ok/shutterstock
4. Brain-boosting nutraceuticals and botanicals
Value: US$34.8bn €29.2bn £26.4bn

This covers ingestible products developed with the specific goal of improving mental health and wellbeing, including natural supplements, herbal and botanical products and functional foods and beverages. These often claim to boost brain health, sleep, memory and energy.

The category also includes plant-based substances that are increasingly used for mental wellness, with the legal cannabis and derivatives market growing rapidly in the last couple of years and cannabis, hemp, and CBD making their way into many supplements, foods, and beverages.

The segment also includes functional mushrooms, with some seeing a rapid acceleration in clinical research for use in mental health and wellness.

GWI researchers say the quickening relaxation of regulation in some countries means plant-based psychedelic drugs will increasingly be used for both mental wellness and clinical treatment. For example, in the US recently, Oregon legalised Psilocybe cubensis and the District of Columbia decriminalised the recreational use of psilocybin and other psychedelics.

The market for mood boosting medicinal herbs and supplements is now worth $34.8bn globally / Fotogrin/shutterstock
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/960620_587829.jpg
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellbeing market
Global Wellness Institute, Mental Wellness, mental wellness market,meditation, mindfulness, nutraceuticals, botanicals, Self-improvement, sleep
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
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UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
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Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Not all fitness content is equal
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
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For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Software
Volution.fit: Software
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Management software
fibodo Limited: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Uniforms
Service Sport: Uniforms
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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