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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: The personal touch - Physical Company

SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city

Published in Health Club Management 2020 issue 8
The gym specialises in bodyweight training, so kit has a minimal presence
The gym specialises in bodyweight training, so kit has a minimal presence

When personal training brand SIX3NINE – operating in London’s Covent Garden since 2012 – decided to open its second London-based studio, it turned to Physical Company to help replicate the atmosphere and brand of its inaugural site.

SIX3NINE’s Dan Baldwin explains: “It wasn’t just about bringing across the décor and logo, although Physical Company absolutely delivered here through custom-branded equipment, it was about ensuring the whole place feels like the first site: the flow between equipment, the floor space, the cool selection of kit.”

Innovative design helped achieve this goal. “For example, building squat racks and Olympic lifting platforms into the floor has created a seamless flow around the gym,” says Baldwin.

Crucially, Baldwin also wanted smaller equipment to be as multi-functional as possible, given the one big difference between site one and this new site off Liverpool Street: the addition of a studio for group exercise and small group training. “Having equipment that can be moved from one area to another, and that has more than one function, is very useful,” he says.

‘Brilliant’ storage
Storage was another key requirement, as Baldwin explains: “Our training focuses on free weights and bodyweight, teaching clients to better use their bodies through everyday movements.

“To reinforce the idea that your body is the equipment, we wanted people’s first reaction to be: ‘Where’s all the kit?’ Physical Company’s storage solutions are brilliant in this respect, seamlessly blending our equipment into the background when not in use.”

He continues: “But what really stood out, and the reason we would definitely work with Physical again for future sites, was the customer service. From our first meeting, it was such an easy relationship: the way they handled our account and our needs was so personal and so responsive.”

Physical Company sales and marketing director James Anderson comments: “With its focus on quality – on creating the best possible space to support its training ethos – it has been an absolute pleasure to work with SIX3NINE on this project. We very much look forward to supporting the team as the brand continues to grow.”

“What really stood out, and the reason we would definitely work with Physical again, was the customer service”
Dan Baldwin, SIX3NINE

“It has been a pleasure to work with SIX3NINE on creating the best possible space to support its training ethos”
James Anderson, Physical Company

Physical kit list
SIX3NINE Gun Street, London

• Custom turf track

• Ecore Monster flooring

• Integrated lifting platforms

• Bespoke Exigo rig with two squat stations

• Wall-mounted squat station

• 2 x Exigo DAPs

• 8mm flooring

• Free weights and functional kit: plyo boxes, PBX bags, slam balls, bars, rubber bumpers, dumbbells, Pump sets

• Storage units

• Custom-branded benches

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https://www.leisureopportunities.co.uk/images/2020/58949_862075.jpg
Personal training brand SIX3NINE partnered with Physical Company to fit out its second London studio
Physical Company, SIX3NINE ,fitness equipment, gym equipment
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features

Supplier showcase: The personal touch - Physical Company

SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city

Published in Health Club Management 2020 issue 8
The gym specialises in bodyweight training, so kit has a minimal presence
The gym specialises in bodyweight training, so kit has a minimal presence

When personal training brand SIX3NINE – operating in London’s Covent Garden since 2012 – decided to open its second London-based studio, it turned to Physical Company to help replicate the atmosphere and brand of its inaugural site.

SIX3NINE’s Dan Baldwin explains: “It wasn’t just about bringing across the décor and logo, although Physical Company absolutely delivered here through custom-branded equipment, it was about ensuring the whole place feels like the first site: the flow between equipment, the floor space, the cool selection of kit.”

Innovative design helped achieve this goal. “For example, building squat racks and Olympic lifting platforms into the floor has created a seamless flow around the gym,” says Baldwin.

Crucially, Baldwin also wanted smaller equipment to be as multi-functional as possible, given the one big difference between site one and this new site off Liverpool Street: the addition of a studio for group exercise and small group training. “Having equipment that can be moved from one area to another, and that has more than one function, is very useful,” he says.

‘Brilliant’ storage
Storage was another key requirement, as Baldwin explains: “Our training focuses on free weights and bodyweight, teaching clients to better use their bodies through everyday movements.

“To reinforce the idea that your body is the equipment, we wanted people’s first reaction to be: ‘Where’s all the kit?’ Physical Company’s storage solutions are brilliant in this respect, seamlessly blending our equipment into the background when not in use.”

He continues: “But what really stood out, and the reason we would definitely work with Physical again for future sites, was the customer service. From our first meeting, it was such an easy relationship: the way they handled our account and our needs was so personal and so responsive.”

Physical Company sales and marketing director James Anderson comments: “With its focus on quality – on creating the best possible space to support its training ethos – it has been an absolute pleasure to work with SIX3NINE on this project. We very much look forward to supporting the team as the brand continues to grow.”

“What really stood out, and the reason we would definitely work with Physical again, was the customer service”
Dan Baldwin, SIX3NINE

“It has been a pleasure to work with SIX3NINE on creating the best possible space to support its training ethos”
James Anderson, Physical Company

Physical kit list
SIX3NINE Gun Street, London

• Custom turf track

• Ecore Monster flooring

• Integrated lifting platforms

• Bespoke Exigo rig with two squat stations

• Wall-mounted squat station

• 2 x Exigo DAPs

• 8mm flooring

• Free weights and functional kit: plyo boxes, PBX bags, slam balls, bars, rubber bumpers, dumbbells, Pump sets

• Storage units

• Custom-branded benches

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/58949_862075.jpg
Personal training brand SIX3NINE partnered with Physical Company to fit out its second London studio
Physical Company, SIX3NINE ,fitness equipment, gym equipment
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
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In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
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Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Featured supplier news
Featured supplier: Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Member feedback software
AskNicely: Member feedback software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Design consultants
Zynk Design Consultants: Design consultants
Trade associations
International SPA Association - iSPA: Trade associations
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FunXtion International BV: Fitness Software
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
TRX Training: Fitness equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
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Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
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Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
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Virtual, United States
Diary dates
17 Nov 2020
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Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
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Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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