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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

IHRSA update: Consumer insight

IHRSA’s new 2014 IHRSA Health Club Consumer Report offers valuable insight into consumers’ usage patterns

Published in Health Club Management 2014 issue 10

Last month, IHRSA released The IHRSA Health Club Consumer Report: 2014 Health Club Activity, Usage, Trends and Analysis. While the demographics and participation data are specific to the US, club operators from around the globe can benefit from its content and the resulting improved understanding of their guests, members and prospective members.

The 2014 report also examines topics including membership growth, attrition and opportunities for club operators.

The report highlights a positive correlation between membership tenure and attendance, as members who stay on-board for at least 10 years say they use their club on average 139 days a year. Identifying member engagement strategies and implementing relevant ancillary programmes will help operators facilitate regular attendance and long-term tenure. The report delves into specific applications operators can employ, including loyalty programmes and customised personal and small group training offerings.

The 2014 report also covers:
Macro health club membership trends: An examination of club and membership growth, diversity and differentiation, supply and demand.

How members use clubs: Analysis of the activities and usage practices of club members, both present and future.

The cost of membership – the value equation: Insight into the relationship of fees to the consumer price index, the member and club value equation, and where the industry is heading from a price value perspective.

Member demographics and the impact on the industry: An exploration of gender, household, ethnicity and educational demographics, as well as how national demographics are influencing the health club industry.

Overarching insights for operators: A summary of the opportunities for the health club industry, as well as the marketing and programming options for club operators.

New to this year’s report are analyses of economic indicators, studio consumers, ‘core’ and ‘super’ personal training users, and insights for the future.

The 2014 IHRSA Health Club Consumer Report was compiled in partnership with ClubIntel, led by industry veterans Stephen Tharrett and Mark Williamson. This publication is available in PDF format at www.ihrsa.org/consumer-report for US$99.95, or US$199.95 for non-members.

Industry unites against ALS

Hot on the heels of this summer’s global internet phenomenon, the Ice Bucket Challenge,
IHRSA highlights its own ongoing support for those looking to find a cure for ALS

This summer, it was impossible to turn on a computer without witnessing an Ice Bucket Challenge: someone dumping a bucket of iced water over their head to promote awareness of amyotrophic lateral sclerosis (ALS) – a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. When the ALS Ice Bucket Challenge was issued to IHRSA by Life Fitness, we gladly accepted. Led by president and CEO Joe Moore, the IHRSA staff completed the challenge on 22 August.

IHRSA is no stranger to supporting ALS research: in July, ASAE – the association of associations – awarded IHRSA a 2014 ASAE Power of A Gold Award for its support of Augie’s Quest. Named after Augie Nieto, the co-founder of Life Fitness who was diagnosed with ALS in 2005, the quest has raised over US$41m in a bid to find treatments, making it the largest individual ALS fundraising programme.

“I heartily congratulate IHRSA for benefiting not just its own industry, but society at large,” said Paul Pomerantz, chair of the Power of A Judging Committee. “It’s heartening to see an organisation like IHRSA excel at bringing the fitness industry together, harnessing the power of the association for inspiring results.”

The ‘harnessed power’ to which Pomerantz refers consists of the more than 35 members of IHRSA’s leadership and membership who actively organise and promote the annual BASH for Augie’s Quest; the roughly 1,000 annual BASH attendees; and the hundreds of clubs that have run individual fundraising events for Clubs for the Quest. The BASH, which raised more than US$1.7m in 2014 and has averaged more than US$1.5m per year over the past nine years, brings the entire industry together to show its support for Nieto and its determination to find a cure for ALS.

Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August
Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August
Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August
Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August

Community award: apply now

IHRSA is now accepting applications for its annual Outstanding Community Service Award, which will be presented during IHRSA 2015 in Los Angeles, California. This award is presented to an IHRSA member who has made a longstanding commitment to making a difference in, and beyond, their community. The 2014 winner was Kim Austin Kenyon of Gold’s Gym Dutchess County (pictured above accepting the award from Brent Darden at IHRSA 2014). Log on to www.ihrsa.org/awards to apply by the 14 November deadline.

The 2014 winner was Kim Austin Kenyon of Gold’s Gym Dutchess County
The 2014 winner was Kim Austin Kenyon of Gold’s Gym Dutchess County

Lindkvist lined up for IHRSA 2015

Trendspotter and futurologist Magnus Lindkvist, who spoke at the 2013 IHRSA European Congress, will present ‘Thinking About the Future in an Uncertain World’ at IHRSA 2015. The following Q&A is excerpted from IHRSA’s 2013 interview with him.

What are the key trends affecting the fitness industry? In no particular order, I see the blurring of ageing and age groups, the fading of industry boundaries, and the start-up revolution. Millions of young people are growing up with no job security and an abundance of cheap technology at their fingertips: there’s a tsunami of competitors, imitators and frenemies on the horizon.

How can operators put these trends to good use? One word: experimentation. Try, fail, remix and recycle failure. Learn and relaunch. But make sure your failures are cheap, and constantly find new metrics to identify your organisation’s shortcomings.

About IHRSA

Founded in 1981, the International Health, Racquet & Sportsclub Association is the only global trade association, representing more than 10,000 health and fitness facilities and suppliers worldwide.
To learn how IHRSA can help your business thrive, visit www.ihrsa.org
Locate a quality IHRSA club at
www.healthclubs.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_10IHRSA.jpg
Findings from the 2014 IHRSA Health Club Consumer Report
IHRSA,Health Club Consumer Report, ALS, Ice Bucket Challenge, Magnus Lindkvist
People
People in Club V trust me and I want to do the best for them and help them progress
People
The future of our industry is as a ‘national health service’ – we can’t dance around these conversations – if we’re serious about being closer to health agencies, that needs change and commitment
People
As you approach each studio, there’s an area of transition, setting the tone as you move from one space into another, recalibrating your senses. I call it Layers of Wow
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Supplier showcase
Sporteve has enhanced its in-club digital experience by working with Funxtion to install multiscreens to power the member experience
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Insight
As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
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Supplier showcase
Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
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feature
As the fitness industry grapples with the challenge of optimising digital, Volution’s Adam Norton shares his vision for a customised data-centric approach that will lead operators into a new era of success
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Research
A new study suggests that exercise leads to elevated galanin levels – which in turn helps the brain’s stress response, giving more resilience. Tom Walker reports
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SIX3NINE opened its second London studio in August, and will continue to partner with Physical Company as it aims to open up to five studios across the city
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Five months after the start of lockdown, Leisure-net did a survey to gauge how public sector operators and industry suppliers are faring
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Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Featured supplier news
Featured supplier: Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Software
Volution.fit: Software
Design consultants
Zynk Design Consultants: Design consultants
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
fibodo Limited: Management software
Fitness equipment
TRX Training: Fitness equipment
Member feedback software
AskNicely: Member feedback software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
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27-28 Nov 2020
Athena, Leicester, United Kingdom
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03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
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02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
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23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

IHRSA update: Consumer insight

IHRSA’s new 2014 IHRSA Health Club Consumer Report offers valuable insight into consumers’ usage patterns

Published in Health Club Management 2014 issue 10

Last month, IHRSA released The IHRSA Health Club Consumer Report: 2014 Health Club Activity, Usage, Trends and Analysis. While the demographics and participation data are specific to the US, club operators from around the globe can benefit from its content and the resulting improved understanding of their guests, members and prospective members.

The 2014 report also examines topics including membership growth, attrition and opportunities for club operators.

The report highlights a positive correlation between membership tenure and attendance, as members who stay on-board for at least 10 years say they use their club on average 139 days a year. Identifying member engagement strategies and implementing relevant ancillary programmes will help operators facilitate regular attendance and long-term tenure. The report delves into specific applications operators can employ, including loyalty programmes and customised personal and small group training offerings.

The 2014 report also covers:
Macro health club membership trends: An examination of club and membership growth, diversity and differentiation, supply and demand.

How members use clubs: Analysis of the activities and usage practices of club members, both present and future.

The cost of membership – the value equation: Insight into the relationship of fees to the consumer price index, the member and club value equation, and where the industry is heading from a price value perspective.

Member demographics and the impact on the industry: An exploration of gender, household, ethnicity and educational demographics, as well as how national demographics are influencing the health club industry.

Overarching insights for operators: A summary of the opportunities for the health club industry, as well as the marketing and programming options for club operators.

New to this year’s report are analyses of economic indicators, studio consumers, ‘core’ and ‘super’ personal training users, and insights for the future.

The 2014 IHRSA Health Club Consumer Report was compiled in partnership with ClubIntel, led by industry veterans Stephen Tharrett and Mark Williamson. This publication is available in PDF format at www.ihrsa.org/consumer-report for US$99.95, or US$199.95 for non-members.

Industry unites against ALS

Hot on the heels of this summer’s global internet phenomenon, the Ice Bucket Challenge,
IHRSA highlights its own ongoing support for those looking to find a cure for ALS

This summer, it was impossible to turn on a computer without witnessing an Ice Bucket Challenge: someone dumping a bucket of iced water over their head to promote awareness of amyotrophic lateral sclerosis (ALS) – a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. When the ALS Ice Bucket Challenge was issued to IHRSA by Life Fitness, we gladly accepted. Led by president and CEO Joe Moore, the IHRSA staff completed the challenge on 22 August.

IHRSA is no stranger to supporting ALS research: in July, ASAE – the association of associations – awarded IHRSA a 2014 ASAE Power of A Gold Award for its support of Augie’s Quest. Named after Augie Nieto, the co-founder of Life Fitness who was diagnosed with ALS in 2005, the quest has raised over US$41m in a bid to find treatments, making it the largest individual ALS fundraising programme.

“I heartily congratulate IHRSA for benefiting not just its own industry, but society at large,” said Paul Pomerantz, chair of the Power of A Judging Committee. “It’s heartening to see an organisation like IHRSA excel at bringing the fitness industry together, harnessing the power of the association for inspiring results.”

The ‘harnessed power’ to which Pomerantz refers consists of the more than 35 members of IHRSA’s leadership and membership who actively organise and promote the annual BASH for Augie’s Quest; the roughly 1,000 annual BASH attendees; and the hundreds of clubs that have run individual fundraising events for Clubs for the Quest. The BASH, which raised more than US$1.7m in 2014 and has averaged more than US$1.5m per year over the past nine years, brings the entire industry together to show its support for Nieto and its determination to find a cure for ALS.

Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August
Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August
Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August
Led by president and CEO Joe Moore, the staff of IHRSA readily accepted and completed their ALS Ice Bucket Challenge in August

Community award: apply now

IHRSA is now accepting applications for its annual Outstanding Community Service Award, which will be presented during IHRSA 2015 in Los Angeles, California. This award is presented to an IHRSA member who has made a longstanding commitment to making a difference in, and beyond, their community. The 2014 winner was Kim Austin Kenyon of Gold’s Gym Dutchess County (pictured above accepting the award from Brent Darden at IHRSA 2014). Log on to www.ihrsa.org/awards to apply by the 14 November deadline.

The 2014 winner was Kim Austin Kenyon of Gold’s Gym Dutchess County
The 2014 winner was Kim Austin Kenyon of Gold’s Gym Dutchess County

Lindkvist lined up for IHRSA 2015

Trendspotter and futurologist Magnus Lindkvist, who spoke at the 2013 IHRSA European Congress, will present ‘Thinking About the Future in an Uncertain World’ at IHRSA 2015. The following Q&A is excerpted from IHRSA’s 2013 interview with him.

What are the key trends affecting the fitness industry? In no particular order, I see the blurring of ageing and age groups, the fading of industry boundaries, and the start-up revolution. Millions of young people are growing up with no job security and an abundance of cheap technology at their fingertips: there’s a tsunami of competitors, imitators and frenemies on the horizon.

How can operators put these trends to good use? One word: experimentation. Try, fail, remix and recycle failure. Learn and relaunch. But make sure your failures are cheap, and constantly find new metrics to identify your organisation’s shortcomings.

About IHRSA

Founded in 1981, the International Health, Racquet & Sportsclub Association is the only global trade association, representing more than 10,000 health and fitness facilities and suppliers worldwide.
To learn how IHRSA can help your business thrive, visit www.ihrsa.org
Locate a quality IHRSA club at
www.healthclubs.com

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/HCM2014_10IHRSA.jpg
Findings from the 2014 IHRSA Health Club Consumer Report
IHRSA,Health Club Consumer Report, ALS, Ice Bucket Challenge, Magnus Lindkvist
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Latest News
The UK government is likely to face legal challenges from gym operators following the revelation ...
Latest News
Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at ...
Latest News
Technogym's Let’s Move For a Better World campaign is back this year, with a new ...
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Featured supplier news
Featured supplier: Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: Focus Training
Focus Training is a leading provider of Active IQ and YMCA Awards certified Personal Trainer ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Software
Volution.fit: Software
Design consultants
Zynk Design Consultants: Design consultants
Skincare
Comfort Zone - Davines S.p.A: Skincare
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
fibodo Limited: Management software
Fitness equipment
TRX Training: Fitness equipment
Member feedback software
AskNicely: Member feedback software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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