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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

IHRSA update: 2016 European Congress

Kristen Walsh looks ahead to this year’s event which takes place in Seville, Spain, in October

By Kristen Walsh, IHRSA | Published in Health Club Management 2016 issue 9
Speaker David Robertson
Speaker David Robertson

The IHRSA European Congress has been designed to provide thought-provoking commentary on trends shaping business and the fitness industry across Europe and beyond; while taking place in Europe, the learnings for club operators have relevance far beyond this continent.

Presentations from experts from inside and outside the health club industry are complemented by networking events, focus group discussions, and lunch and evening receptions – all of which offers great opportunities to build relationships with colleagues from other markets.

Last year’s event, held in Marseille, France, attracted more than 550 participants from a record 42 countries and six continents, and the 16th Annual IHRSA European Congress – taking place on 17–20 October at the Barceló Sevilla Renacimiento in Seville, Spain – is expected to attract similar numbers.

You might be an owner, general manager, department manager or investor in the industry. You might work for a single health club company, multi-site operator or franchise. The event is ideal for anyone in a decision-making role in the health club business.

Innovation the Lego way
Two keynote speakers will address Congress attendees this year.

The first is David Robertson PhD, a professor at Wharton School who specialises in global innovation and IT, and who also authored the book Brick by Brick: How Lego reinvented its innovation system and conquered the toy industry.

His session – entitled 'Innovation management: The Lego Story' – will explain how managers are bombarded with dozens of theories on how to manage innovation. These theories all promise growth and profits, but the actual results are less positive.

Using the case study of Lego, Robertson’s session will explore how to manage innovation across a company.

In 2003, Lego almost went bankrupt. Lego’s managers had followed the advice of experts – “head for blue ocean”, “practice disruptive innovation”, “open innovation”, “develop the full spectrum of innovation” – and that advice almost led them to ruin.

But in one of the most successful turnarounds in modern business history, Lego restructured its innovation management system and saved the company. Today, it’s the most profitable and fastest growing company in the toy industry: sales have grown by 24 per cent a year, and profits by 45 per cent, every year for the past four years. The goal of this session is tell the Lego story and the lessons to be learned.

DIGITAL DISRUPTION
Meanwhile Marcos Eguillor, managing partner of BinaryKnowledge and adjunct professor at IE Business School in Spain, will present the theme of 'Going digital: The disruptive opportunity for the global health club & fitness business'.

In his session, Eguillor will:
• Review developing trends in the digital market, and discuss what digital transformation really means to your business.
• Offer an understanding of new users and their demands for connected fitness and e-health solutions.
• Offer insights into how the future of health clubs and the fitness industry might look globally, compared to the journeys lived by other industries.
• Explain what to do – and how to do it – when facing and embracing these changes, and dealing with the competition.

Other presenters will include IHRSA board chair Rasmus Ingerslev, who will present on 'Growing the fitness industry through innovation and technology'.

The full speaker line-up for the event is available at www.ihrsa.org/congress

About the venue

The Barceló Sevilla Renacimiento is an iconic hotel located on the banks of the Guadalquivir River, and is a perfect point from which to experience Seville.

Ample transportation options are available from just outside the hotel, while a pleasant 20-minute walk over La Barqueta Bridge will bring you to Alameda de Hércules, a bustling square full of bars and café terraces. From there, it’s a short stroll to historical sites such as the cathedral, the Giralda tower, the Alcázar Palace and the Santa Cruz neighbourhood.

There’s plenty to do around the hotel too. Catch a live music show or sporting event at the Rocio Jurado Arena or the Olympic Stadium – both are within walking distance of the Barceló Sevilla Renacimiento – or rent bikes and ride along the river’s bicycle path.

Seville, the birthplace of flamenco, is home to half a dozen tablaos (flamenco performance centres) and countless peñas (small clubs), so visitors don’t have to venture far to experience the region’s defining art form.

Learn more about Seville’s many attractions at www.visitasevilla.en

The hotel is close to Seville's centre
The hotel is close to Seville's centre

Fancy a trip to Seville? – why you should attend IHRSA europe

Fancy a trip to Seville? – why you should attend ihrsa europe

So why should you attend IHRSA Europe 2016? Some of this year's highlights will include:

• One of the best networking opportunities for the industry in Europe, with more than 500 industry professionals in attendance.

• Seminars designed to help you improve your operation and grow your business, with simultaneous translation into French, Italian, Polish, Portuguese, Russian and Spanish.

• The opportunity to meet one-to-one with leading suppliers of fitness equipment and services.

• The opportunity to step back from your day-to-day operations and plan for a better future.

• Tours of some of the area’s leading health and fitness clubs.

Log on to ihrsa.org/congress to learn more, to register for this event and to reserve a hotel room. Should you have any questions, please contact us by emailing [email protected] or calling +1 617-316-6796

Explore Seville's historic sites
Explore Seville's historic sites

European Club Leadership Award

The European Club Leadership Award recognises the European club leader who has done the most to advance his/her company and the industry through strong leadership and performance.

The 2016 award will be presented during the IHRSA European Congress. The application deadline is 9 September. For more information and to obtain an application form, visit www.ihrsa.org/awards

About IHRSA

Founded in 1981, IHRSA – the International Health, Racquet & Sportsclub Association – is the only global trade association, representing more than 10,000 health and fitness facilities and suppliers worldwide. Locate an IHRSA club at www.healthclubs.com

To learn how IHRSA can help your business thrive, visit www.ihrsa.org

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Speaker Marcos Eguillor
Speaker Marcos Eguillor
https://www.leisureopportunities.co.uk/images/261450_836747.jpg
Kristen Walsh looks ahead to this year’s event in the Spanish city of Seville
Kristen Walsh,Kristen Walsh, IHRSA, IHRSA Europe, Seville, Marcos Eguillor, David Robertson
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features

IHRSA update: 2016 European Congress

Kristen Walsh looks ahead to this year’s event which takes place in Seville, Spain, in October

By Kristen Walsh, IHRSA | Published in Health Club Management 2016 issue 9
Speaker David Robertson
Speaker David Robertson

The IHRSA European Congress has been designed to provide thought-provoking commentary on trends shaping business and the fitness industry across Europe and beyond; while taking place in Europe, the learnings for club operators have relevance far beyond this continent.

Presentations from experts from inside and outside the health club industry are complemented by networking events, focus group discussions, and lunch and evening receptions – all of which offers great opportunities to build relationships with colleagues from other markets.

Last year’s event, held in Marseille, France, attracted more than 550 participants from a record 42 countries and six continents, and the 16th Annual IHRSA European Congress – taking place on 17–20 October at the Barceló Sevilla Renacimiento in Seville, Spain – is expected to attract similar numbers.

You might be an owner, general manager, department manager or investor in the industry. You might work for a single health club company, multi-site operator or franchise. The event is ideal for anyone in a decision-making role in the health club business.

Innovation the Lego way
Two keynote speakers will address Congress attendees this year.

The first is David Robertson PhD, a professor at Wharton School who specialises in global innovation and IT, and who also authored the book Brick by Brick: How Lego reinvented its innovation system and conquered the toy industry.

His session – entitled 'Innovation management: The Lego Story' – will explain how managers are bombarded with dozens of theories on how to manage innovation. These theories all promise growth and profits, but the actual results are less positive.

Using the case study of Lego, Robertson’s session will explore how to manage innovation across a company.

In 2003, Lego almost went bankrupt. Lego’s managers had followed the advice of experts – “head for blue ocean”, “practice disruptive innovation”, “open innovation”, “develop the full spectrum of innovation” – and that advice almost led them to ruin.

But in one of the most successful turnarounds in modern business history, Lego restructured its innovation management system and saved the company. Today, it’s the most profitable and fastest growing company in the toy industry: sales have grown by 24 per cent a year, and profits by 45 per cent, every year for the past four years. The goal of this session is tell the Lego story and the lessons to be learned.

DIGITAL DISRUPTION
Meanwhile Marcos Eguillor, managing partner of BinaryKnowledge and adjunct professor at IE Business School in Spain, will present the theme of 'Going digital: The disruptive opportunity for the global health club & fitness business'.

In his session, Eguillor will:
• Review developing trends in the digital market, and discuss what digital transformation really means to your business.
• Offer an understanding of new users and their demands for connected fitness and e-health solutions.
• Offer insights into how the future of health clubs and the fitness industry might look globally, compared to the journeys lived by other industries.
• Explain what to do – and how to do it – when facing and embracing these changes, and dealing with the competition.

Other presenters will include IHRSA board chair Rasmus Ingerslev, who will present on 'Growing the fitness industry through innovation and technology'.

The full speaker line-up for the event is available at www.ihrsa.org/congress

About the venue

The Barceló Sevilla Renacimiento is an iconic hotel located on the banks of the Guadalquivir River, and is a perfect point from which to experience Seville.

Ample transportation options are available from just outside the hotel, while a pleasant 20-minute walk over La Barqueta Bridge will bring you to Alameda de Hércules, a bustling square full of bars and café terraces. From there, it’s a short stroll to historical sites such as the cathedral, the Giralda tower, the Alcázar Palace and the Santa Cruz neighbourhood.

There’s plenty to do around the hotel too. Catch a live music show or sporting event at the Rocio Jurado Arena or the Olympic Stadium – both are within walking distance of the Barceló Sevilla Renacimiento – or rent bikes and ride along the river’s bicycle path.

Seville, the birthplace of flamenco, is home to half a dozen tablaos (flamenco performance centres) and countless peñas (small clubs), so visitors don’t have to venture far to experience the region’s defining art form.

Learn more about Seville’s many attractions at www.visitasevilla.en

The hotel is close to Seville's centre
The hotel is close to Seville's centre

Fancy a trip to Seville? – why you should attend IHRSA europe

Fancy a trip to Seville? – why you should attend ihrsa europe

So why should you attend IHRSA Europe 2016? Some of this year's highlights will include:

• One of the best networking opportunities for the industry in Europe, with more than 500 industry professionals in attendance.

• Seminars designed to help you improve your operation and grow your business, with simultaneous translation into French, Italian, Polish, Portuguese, Russian and Spanish.

• The opportunity to meet one-to-one with leading suppliers of fitness equipment and services.

• The opportunity to step back from your day-to-day operations and plan for a better future.

• Tours of some of the area’s leading health and fitness clubs.

Log on to ihrsa.org/congress to learn more, to register for this event and to reserve a hotel room. Should you have any questions, please contact us by emailing [email protected] or calling +1 617-316-6796

Explore Seville's historic sites
Explore Seville's historic sites

European Club Leadership Award

The European Club Leadership Award recognises the European club leader who has done the most to advance his/her company and the industry through strong leadership and performance.

The 2016 award will be presented during the IHRSA European Congress. The application deadline is 9 September. For more information and to obtain an application form, visit www.ihrsa.org/awards

About IHRSA

Founded in 1981, IHRSA – the International Health, Racquet & Sportsclub Association – is the only global trade association, representing more than 10,000 health and fitness facilities and suppliers worldwide. Locate an IHRSA club at www.healthclubs.com

To learn how IHRSA can help your business thrive, visit www.ihrsa.org

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Speaker Marcos Eguillor
Speaker Marcos Eguillor
https://www.leisureopportunities.co.uk/images/261450_836747.jpg
Kristen Walsh looks ahead to this year’s event in the Spanish city of Seville
Kristen Walsh,Kristen Walsh, IHRSA, IHRSA Europe, Seville, Marcos Eguillor, David Robertson
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Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
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Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
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The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
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Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Featured supplier news
Featured supplier news: Integrated workout solutions will underpin gyms' recovery, says Les Mills’ Martin Franklin
The UK has spent most of the year in lockdown but finally, clubs are beginning to see their fitness communities open back up, with indoor group exercise not far behind.
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Company profile: Octane Fitness UK
A global innovator of innovation and variety in fitness equipment, Octane Fitness, a True Fitness ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
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Click on a catalogue to view it online
Directory
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Wearable technology solutions
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Trade associations
International SPA Association - iSPA: Trade associations
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Red Light Therapy
 Red Light Rising: Red Light Therapy
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Octane Fitness: Fitness equipment
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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