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Les Mills
Les Mills
Les Mills
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Life Fitness: Full of life

Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry

Published in Health Club Management 2021 issue 4
Craig Cocking has been with Life Fitness for over 13 years
Craig Cocking has been with Life Fitness for over 13 years
Our product development team continued to work on innovations throughout 2020 and as a result we were able to launch two major product lines last year

The past 12 months have been tough for the industry. How did Life Fitness respond to the challenge?
Like all businesses we had to adapt – and do so fast – to ensure we could continue to help and support our customers. Our teams were quickly mobilised to work remotely and we focused on maintaining our company culture, maximising opportunities to engage with one another and do all we could to keep morale up and wellbeing a priority.

The pandemic brought the business together on a new level. We were able to utilise our global reach to inform each business unit – and the customers within each territory – with insight and best practice, pooling our experience and resources and taking learnings from across the business to best support our customers.

Behind the scenes it was important that things didn’t stop. Our product development team continued to work on innovations and as a result we were able to launch two major product lines in 2020, with the introduction of the new Heat Rowers and Axiom Series selectorised strength range, while also setting ourselves up for some exciting innovations to come in 2021.

What are you most proud of in terms of Life Fitness’s response?
It has to be the team – the commitment and dedication shown by everyone at Life Fitness has been incredible. From the start of the pandemic our strategy has been driven by helping, advising, and supporting our customers, whatever their challenges may be.

While everyone was battling against the same cause, the impact and requirements for support varied; from facility redesign, equipment maintenance and service contracts, to member engagement strategies and staff training. Our approach was to put the customer at the centre and provide solutions, despite the internal challenges we faced with furlough and a reduced team.

You started your new position in December. What excites you about the role?
There’s no doubt that the past year has been one of the toughest. But there are real positives to build on, and I’m excited to be a part of a truly global team and share best practice and learnings from the UK across the business.

The UK remains a key market for Life Fitness, and I’m proud to be leading such a talented and dedicated team; the willingness to go above and beyond has never been more vital. It’s also the strength of these relationships that will drive our business forwards; internally, our culture is one of collaboration, so it’s important we act on this beyond our teams, by listening to our customers and being recognised as a true partner.

What can we expect over the next 12 months?
Our customer-first focus won’t change. While reopening is hugely positive, we know that recovery will take time, and so the approach we’ve adopted throughout the pandemic will continue, and we’ll evolve and adapt our support in-line with our customers’ needs.

We also have an extensive product road map in place, with innovations lined up to share with the industry when the time is right. While this alone is exciting, how we combine this with new experiences for our customers and their members – delivered through digital content and education, is the really energising part – so watch this space for what’s to come!

We’ll also continue to maximise our partnerships, extending our relationships with key partners, including Williams Racing and the Lawn Tennis Association (LTA), to drive best practice and strengthen our position within our target sectors.

What do you think the future looks like for the fitness industry?
It’s one of positivity and real opportunity. The pandemic has put health and wellbeing at the forefront, and it’s forced individuals, businesses and policymakers to recognise the importance of not just fitness, but also physical and mental health. Something our industry has believed in for a long time.

The communities we serve through our customers are increasingly diverse, and we must work together to learn and understand what experiences we can create to help and inspire people to live healthier lives. It’s important this translates across all markets, beyond the traditional club environment, and our role is to help our customers do this by delivering unique, engaging experiences that encourage people to make fitness a part of their everyday life.

More: lifefitness.com

The Axiom Series selectorised strength range was developed and launched in 2020
The Axiom Series selectorised strength range was developed and launched in 2020
https://www.leisureopportunities.co.uk/images/2021/914646_969580.jpg
Craig Cocking, Life Fitness UK’s country manager, reflects on the impact of the past 12 months and shares his views on the future of the industry
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Opinion
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The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Featured supplier news
Featured supplier news: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Octane Fitness: Fitness equipment
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Life Fitness: Full of life

Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry

Published in Health Club Management 2021 issue 4
Craig Cocking has been with Life Fitness for over 13 years
Craig Cocking has been with Life Fitness for over 13 years
Our product development team continued to work on innovations throughout 2020 and as a result we were able to launch two major product lines last year

The past 12 months have been tough for the industry. How did Life Fitness respond to the challenge?
Like all businesses we had to adapt – and do so fast – to ensure we could continue to help and support our customers. Our teams were quickly mobilised to work remotely and we focused on maintaining our company culture, maximising opportunities to engage with one another and do all we could to keep morale up and wellbeing a priority.

The pandemic brought the business together on a new level. We were able to utilise our global reach to inform each business unit – and the customers within each territory – with insight and best practice, pooling our experience and resources and taking learnings from across the business to best support our customers.

Behind the scenes it was important that things didn’t stop. Our product development team continued to work on innovations and as a result we were able to launch two major product lines in 2020, with the introduction of the new Heat Rowers and Axiom Series selectorised strength range, while also setting ourselves up for some exciting innovations to come in 2021.

What are you most proud of in terms of Life Fitness’s response?
It has to be the team – the commitment and dedication shown by everyone at Life Fitness has been incredible. From the start of the pandemic our strategy has been driven by helping, advising, and supporting our customers, whatever their challenges may be.

While everyone was battling against the same cause, the impact and requirements for support varied; from facility redesign, equipment maintenance and service contracts, to member engagement strategies and staff training. Our approach was to put the customer at the centre and provide solutions, despite the internal challenges we faced with furlough and a reduced team.

You started your new position in December. What excites you about the role?
There’s no doubt that the past year has been one of the toughest. But there are real positives to build on, and I’m excited to be a part of a truly global team and share best practice and learnings from the UK across the business.

The UK remains a key market for Life Fitness, and I’m proud to be leading such a talented and dedicated team; the willingness to go above and beyond has never been more vital. It’s also the strength of these relationships that will drive our business forwards; internally, our culture is one of collaboration, so it’s important we act on this beyond our teams, by listening to our customers and being recognised as a true partner.

What can we expect over the next 12 months?
Our customer-first focus won’t change. While reopening is hugely positive, we know that recovery will take time, and so the approach we’ve adopted throughout the pandemic will continue, and we’ll evolve and adapt our support in-line with our customers’ needs.

We also have an extensive product road map in place, with innovations lined up to share with the industry when the time is right. While this alone is exciting, how we combine this with new experiences for our customers and their members – delivered through digital content and education, is the really energising part – so watch this space for what’s to come!

We’ll also continue to maximise our partnerships, extending our relationships with key partners, including Williams Racing and the Lawn Tennis Association (LTA), to drive best practice and strengthen our position within our target sectors.

What do you think the future looks like for the fitness industry?
It’s one of positivity and real opportunity. The pandemic has put health and wellbeing at the forefront, and it’s forced individuals, businesses and policymakers to recognise the importance of not just fitness, but also physical and mental health. Something our industry has believed in for a long time.

The communities we serve through our customers are increasingly diverse, and we must work together to learn and understand what experiences we can create to help and inspire people to live healthier lives. It’s important this translates across all markets, beyond the traditional club environment, and our role is to help our customers do this by delivering unique, engaging experiences that encourage people to make fitness a part of their everyday life.

More: lifefitness.com

The Axiom Series selectorised strength range was developed and launched in 2020
The Axiom Series selectorised strength range was developed and launched in 2020
https://www.leisureopportunities.co.uk/images/2021/914646_969580.jpg
Craig Cocking, Life Fitness UK’s country manager, reflects on the impact of the past 12 months and shares his views on the future of the industry
Latest News
HCM understands that Fitness International, which operates more than 700 health clubs under the LA ...
Latest News
A court has given Virgin Active the green light to erase the rent arrears it ...
Latest News
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and ...
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
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It's time to refocus on the changing needs of older adults, according to a new ...
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In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his ...
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Featured supplier news
Featured supplier news: Bounce back faster with a new risk-free joiner channel
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Uniforms
Service Sport: Uniforms
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Octane Fitness: Fitness equipment
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
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