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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Heart rate training: Heart of the matter

Is heart rate training the magic bullet to help all your members get results? Kath Hudson talks to some operators who have built their concept around it

By Kath Hudson | Published in Health Club Management 2016 issue 7
Orangetheory members are encouraged to train in the orange zone for 12–20 minutes of their hour workout
Orangetheory members are encouraged to train in the orange zone for 12–20 minutes of their hour workout

Matt Bolam, Training Manager – Speedflex, UK

Supplier: MYZONE

Matt Bolam
Matt Bolam

Heart rate training is an integral part of the Speedflex circuit and is heavily linked to our customer journey. We encourage people to buy their own heart rate belts and then record their activity outside of the club as well as in, making it part of their lifestyle.

The system allows people to collect MYZONE effort points (MEPs): four for every minute in the yellow/red zone, three in the green, two in the blue and one in the grey. If they reach 300 points a week, they know that they’re hitting the World Health Organization’s (WHO)activity targets. Competitive members also have the option of signing up to the leaderboard.

We assess people at induction and re-test them periodically, looking at their visceral fat, muscle mass, percentage of body fat and overall weight. If people are consistent with their training – we recommend three times a week – we see great results in body composition. We’re looking to support this further by offering more dietary advice in clubs.

In the UK, there are currently four standalone Speedflex studios and two more based in third party health clubs. Going forward, it will be our model to operate as a club within a club – we have three more sites in the pipeline. There’s also a studio in Dubai, which will be followed by a second site soon.

Consistency with heart rate training can lead to great results in body composition for Speedflex users
Consistency with heart rate training can lead to great results in body composition for Speedflex users

Dave Long, CEO – Orangetheory fitness, US & Global

Supplier: Polar Group heart rate monitoring system

Dave Long
Dave Long

Orangetheory Fitness is a results-driven brand, built around the concept of HIIT and heart rate training, because it’s objective and gives instant feedback on effort, which is rewarding.

If people train in the orange zone for 12–20 minutes of their hour workout, then the calorie burn is higher and the afterburn continues for 36 hours. If they can come every Monday, Wednesday and Friday, they will keep their metabolism going for the week.

By committing to working out three or four times a week, we’re seeing people get into the best shape of their lives – in fact, they often decide to graduate to a 5k race or an adventure race.

When someone joins, we encourage them to book their schedule for a month ahead because it gets them into the habit, plus they get to know the staff and the other people in their class, which builds adherence.

Our studios are equipped with customised treadmills, rollers, bikes, TRX and functional equipment. There are currently 430 Orangetheory sites, but growth is aggressive this year, with a site opening every day. By the end of the year there will be more than 700 studios in 21 countries.

"By committing to working out three or four times a week, we’re seeing people get into the best shape of their lives" - Dave Long

Orangetheory members are encouraged to train in the orange zone for 12–20 minutes of their hour workout
Orangetheory members are encouraged to train in the orange zone for 12–20 minutes of their hour workout

Lee Matthews, UK fitness director – Fitness First

Supplier: Polar Club

Lee Matthews
Lee Matthews

Heart rate training is so effective because it’s totally specific to the individual. It doesn’t matter how fast they run, or how heavy a weight they lift – as long as they’re training in the right heart rate zone, they’re getting the same workout as other people in the class who might be fitter or more able.

Fitness First’s heart rate training concept, BEAT, is a club within a club. There are three operational, all in London – the third site opened in Fenchurch Street last month.

BEAT offers five different programmes which vary in intensity – Move Better 65, Fat Burn 70, Pro Athlete 80, CardioFit 85, and HIIT 90 – with the number in each case referring to the heart rate.

The easier programmes involve consistent movement throughout, maintaining the heart rate in that zone. The workouts that operate within the higher zones involve interval training with shorter bursts of intense active recovery. Members can log in to their account afterwards to view their workout data.

The circuit includes between one and four pieces of CV equipment, as well as functional kit and core and bodyweight exercises. Multiple large screens, the flooring, lighting and music also define the BEAT zone, creating an immersive environment. Attendance is good at BEAT classes. London Bridge Cottons has four classes a day with an average of 26 people (28 capacity) and the Strand club has two to three classes a day with an average of 27 participants (30 capacity).

"Heart rate training is specific to the individual. It doesn’t matter how fast they run, or how heavy a
weight they lift, as long as they’re training in the right zone" - Lee Matthews

BEAT offers five different training programmes which vary in intensity, from Move Better 65 to HIIT 90
BEAT offers five different training programmes which vary in intensity, from Move Better 65 to HIIT 90

Darren Anderson, Group Fitness Support Manager – INTENCITY

Supplier: MYZONE

Darren Anderson
Darren Anderson

INTENCITY at Fusion Lifestyle Southgate Leisure Centre runs 56 HIIT classes a week, which incorporate heart rate training and use functional kit, Wattbikes, and pad and bag work. Five different programmes are on offer, giving members the choice of burning fat, building strength, toning, increasing metabolic rate or building endurance.

Launched in October as an alternative to traditional group exercise classes, the classes are currently running at 80 per cent occupancy, with demand continuing to grow. More than half of the classes are regularly full.

We’re also planning to introduce an educational component, where members can attend a 40-minute heart rate education session to help them understand the reasons and benefits behind heart rate training.

INTENCITY is proving effective for getting results. Three members had been participating in a conventional group exercise programme for around two years and had seen very little change in appearance. After participating in four INTENCITY classes a week for three months, they have lost more than two stone each.

That’s the beauty of heart rate training: it takes the guesswork out of training. It can be used to improve performance, lactate threshold and rate of recovery, and it ensures everyone is working at the appropriate level to reach their goals.

Fusion Lifestyle will be rolling out INTENCITY studios across the portfolio, with the second site opening at Robinson Pool in Bedford next month.

Fusion’s INTENCITY: Taking the guesswork out of training
Fusion’s INTENCITY: Taking the guesswork out of training

Helen Morris, Sports Science and Personal Cycle Coach – Cycle Specific

Supplier: Wattbike

Helen Morris
Helen Morris

Based in Carmarthenshire, Wales, Cycle Specific offers group coaching sessions on Wattbikes, with everyone working to heart rate and power. We’ve been trading for almost one year, and after seven months, we had to double our ground floor space and increase the number of Wattbikes from 11 to 20. During the winter, all 20 Wattbikes were booked for each class and most classes had a waiting list.

At peak times, there were over 200 clients training with us each week. Ironman Wales is a huge event locally, so some of our clients are very competitive, but others have a much lower starting point.

Every new client completes a fitness assessment where we establish their heart rate zones, maximum HR and power using the British Cycling-recommended 3 Minute Maximum Power (3MMP) test. This enables us to recommend the appropriate route to improve performance and allows the coaches to get to know the individual, their goals and their medical history – all of which will impact what path they take for coaching and how hard they’re pushed in the classes.

The use of heart rate data enables us to see how individual clients are performing in sessions – including if they’re over-training or not trying hard enough. HR training allows us to maximise riders’ performance in every session, which leads to improvements.

Using the 3MMP as a gauge, we’re finding clients are normally achieving 15–25 per cent gains within an eight- to 12-week period, irrespective of their goals or starting point. We even have beginners who have shown a 54 per cent increase in power in their maximum HR within eight weeks, as well as more experienced athletes whose 3MMP showed a 22.5 per cent improvement.

Cycle Specific uses the 3 Minute Maximum Power test to establish heart rate zones
Cycle Specific uses the 3 Minute Maximum Power test to establish heart rate zones
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https://www.leisureopportunities.co.uk/images/759665_806124.jpg
Is heart rate training the best way for all members to get fitness results?
Matt Bolam, training manager – Speedflex, UK Dave Long, CEO – Orangetheory fitness, US & global Lee Matthews, UK fitness director – Fitness First Darren Anderson, group fitness support manager – INTENCITY Helen Morris, sports science and personal cycle coach – Cycle Specific ,Heart rate, MYZONE, Polar, Helen Morris, Cycle Specific, Wattbike, Darren Anderson, Intencity, Fusion, Lee Matthews, BEAT, Fitness First, Dave Long, Orangetheory Fitness, Matt Bolam, Speedflex
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – email: [email protected]
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features

Heart rate training: Heart of the matter

Is heart rate training the magic bullet to help all your members get results? Kath Hudson talks to some operators who have built their concept around it

By Kath Hudson | Published in Health Club Management 2016 issue 7
Orangetheory members are encouraged to train in the orange zone for 12–20 minutes of their hour workout
Orangetheory members are encouraged to train in the orange zone for 12–20 minutes of their hour workout

Matt Bolam, Training Manager – Speedflex, UK

Supplier: MYZONE

Matt Bolam
Matt Bolam

Heart rate training is an integral part of the Speedflex circuit and is heavily linked to our customer journey. We encourage people to buy their own heart rate belts and then record their activity outside of the club as well as in, making it part of their lifestyle.

The system allows people to collect MYZONE effort points (MEPs): four for every minute in the yellow/red zone, three in the green, two in the blue and one in the grey. If they reach 300 points a week, they know that they’re hitting the World Health Organization’s (WHO)activity targets. Competitive members also have the option of signing up to the leaderboard.

We assess people at induction and re-test them periodically, looking at their visceral fat, muscle mass, percentage of body fat and overall weight. If people are consistent with their training – we recommend three times a week – we see great results in body composition. We’re looking to support this further by offering more dietary advice in clubs.

In the UK, there are currently four standalone Speedflex studios and two more based in third party health clubs. Going forward, it will be our model to operate as a club within a club – we have three more sites in the pipeline. There’s also a studio in Dubai, which will be followed by a second site soon.

Consistency with heart rate training can lead to great results in body composition for Speedflex users
Consistency with heart rate training can lead to great results in body composition for Speedflex users

Dave Long, CEO – Orangetheory fitness, US & Global

Supplier: Polar Group heart rate monitoring system

Dave Long
Dave Long

Orangetheory Fitness is a results-driven brand, built around the concept of HIIT and heart rate training, because it’s objective and gives instant feedback on effort, which is rewarding.

If people train in the orange zone for 12–20 minutes of their hour workout, then the calorie burn is higher and the afterburn continues for 36 hours. If they can come every Monday, Wednesday and Friday, they will keep their metabolism going for the week.

By committing to working out three or four times a week, we’re seeing people get into the best shape of their lives – in fact, they often decide to graduate to a 5k race or an adventure race.

When someone joins, we encourage them to book their schedule for a month ahead because it gets them into the habit, plus they get to know the staff and the other people in their class, which builds adherence.

Our studios are equipped with customised treadmills, rollers, bikes, TRX and functional equipment. There are currently 430 Orangetheory sites, but growth is aggressive this year, with a site opening every day. By the end of the year there will be more than 700 studios in 21 countries.

"By committing to working out three or four times a week, we’re seeing people get into the best shape of their lives" - Dave Long

Orangetheory members are encouraged to train in the orange zone for 12–20 minutes of their hour workout
Orangetheory members are encouraged to train in the orange zone for 12–20 minutes of their hour workout

Lee Matthews, UK fitness director – Fitness First

Supplier: Polar Club

Lee Matthews
Lee Matthews

Heart rate training is so effective because it’s totally specific to the individual. It doesn’t matter how fast they run, or how heavy a weight they lift – as long as they’re training in the right heart rate zone, they’re getting the same workout as other people in the class who might be fitter or more able.

Fitness First’s heart rate training concept, BEAT, is a club within a club. There are three operational, all in London – the third site opened in Fenchurch Street last month.

BEAT offers five different programmes which vary in intensity – Move Better 65, Fat Burn 70, Pro Athlete 80, CardioFit 85, and HIIT 90 – with the number in each case referring to the heart rate.

The easier programmes involve consistent movement throughout, maintaining the heart rate in that zone. The workouts that operate within the higher zones involve interval training with shorter bursts of intense active recovery. Members can log in to their account afterwards to view their workout data.

The circuit includes between one and four pieces of CV equipment, as well as functional kit and core and bodyweight exercises. Multiple large screens, the flooring, lighting and music also define the BEAT zone, creating an immersive environment. Attendance is good at BEAT classes. London Bridge Cottons has four classes a day with an average of 26 people (28 capacity) and the Strand club has two to three classes a day with an average of 27 participants (30 capacity).

"Heart rate training is specific to the individual. It doesn’t matter how fast they run, or how heavy a
weight they lift, as long as they’re training in the right zone" - Lee Matthews

BEAT offers five different training programmes which vary in intensity, from Move Better 65 to HIIT 90
BEAT offers five different training programmes which vary in intensity, from Move Better 65 to HIIT 90

Darren Anderson, Group Fitness Support Manager – INTENCITY

Supplier: MYZONE

Darren Anderson
Darren Anderson

INTENCITY at Fusion Lifestyle Southgate Leisure Centre runs 56 HIIT classes a week, which incorporate heart rate training and use functional kit, Wattbikes, and pad and bag work. Five different programmes are on offer, giving members the choice of burning fat, building strength, toning, increasing metabolic rate or building endurance.

Launched in October as an alternative to traditional group exercise classes, the classes are currently running at 80 per cent occupancy, with demand continuing to grow. More than half of the classes are regularly full.

We’re also planning to introduce an educational component, where members can attend a 40-minute heart rate education session to help them understand the reasons and benefits behind heart rate training.

INTENCITY is proving effective for getting results. Three members had been participating in a conventional group exercise programme for around two years and had seen very little change in appearance. After participating in four INTENCITY classes a week for three months, they have lost more than two stone each.

That’s the beauty of heart rate training: it takes the guesswork out of training. It can be used to improve performance, lactate threshold and rate of recovery, and it ensures everyone is working at the appropriate level to reach their goals.

Fusion Lifestyle will be rolling out INTENCITY studios across the portfolio, with the second site opening at Robinson Pool in Bedford next month.

Fusion’s INTENCITY: Taking the guesswork out of training
Fusion’s INTENCITY: Taking the guesswork out of training

Helen Morris, Sports Science and Personal Cycle Coach – Cycle Specific

Supplier: Wattbike

Helen Morris
Helen Morris

Based in Carmarthenshire, Wales, Cycle Specific offers group coaching sessions on Wattbikes, with everyone working to heart rate and power. We’ve been trading for almost one year, and after seven months, we had to double our ground floor space and increase the number of Wattbikes from 11 to 20. During the winter, all 20 Wattbikes were booked for each class and most classes had a waiting list.

At peak times, there were over 200 clients training with us each week. Ironman Wales is a huge event locally, so some of our clients are very competitive, but others have a much lower starting point.

Every new client completes a fitness assessment where we establish their heart rate zones, maximum HR and power using the British Cycling-recommended 3 Minute Maximum Power (3MMP) test. This enables us to recommend the appropriate route to improve performance and allows the coaches to get to know the individual, their goals and their medical history – all of which will impact what path they take for coaching and how hard they’re pushed in the classes.

The use of heart rate data enables us to see how individual clients are performing in sessions – including if they’re over-training or not trying hard enough. HR training allows us to maximise riders’ performance in every session, which leads to improvements.

Using the 3MMP as a gauge, we’re finding clients are normally achieving 15–25 per cent gains within an eight- to 12-week period, irrespective of their goals or starting point. We even have beginners who have shown a 54 per cent increase in power in their maximum HR within eight weeks, as well as more experienced athletes whose 3MMP showed a 22.5 per cent improvement.

Cycle Specific uses the 3 Minute Maximum Power test to establish heart rate zones
Cycle Specific uses the 3 Minute Maximum Power test to establish heart rate zones
Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/759665_806124.jpg
Is heart rate training the best way for all members to get fitness results?
Matt Bolam, training manager – Speedflex, UK Dave Long, CEO – Orangetheory fitness, US & global Lee Matthews, UK fitness director – Fitness First Darren Anderson, group fitness support manager – INTENCITY Helen Morris, sports science and personal cycle coach – Cycle Specific ,Heart rate, MYZONE, Polar, Helen Morris, Cycle Specific, Wattbike, Darren Anderson, Intencity, Fusion, Lee Matthews, BEAT, Fitness First, Dave Long, Orangetheory Fitness, Matt Bolam, Speedflex
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Latest News
"Dozens" of gyms in Liverpool, UK, have defied the government and stayed open for business ...
Latest News
The UK government is likely to face legal challenges from gym operators following the revelation ...
Latest News
Gym and health club operators with sites in Liverpool, UK, have been left "astounded" at ...
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Technogym's Let’s Move For a Better World campaign is back this year, with a new ...
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Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Featured supplier news
Featured supplier: Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: Keiser UK Ltd
Keiser began its history of visionary sports science leadership over 40 years ago, rejecting the ...
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness Software
FunXtion International BV: Fitness Software
Management software
fibodo Limited: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Skincare
Sothys: Skincare
Design consultants
Zynk Design Consultants: Design consultants
Independent service & maintenance
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Lockers/interior design
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Trade associations
International SPA Association - iSPA: Trade associations
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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