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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Myzone: Make the switch

We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19

Published in Health Club Management 2021 issue 4
The MZ-Switch can be worn on the chest, arm or wrist
The MZ-Switch can be worn on the chest, arm or wrist

Dave, tell us about MZ-Switch
MZ-Switch is the world’s first interchangeable heart rate monitor that can be worn on the wrist, chest and arm. It gives users feedback on their heart rate in real-time and converts this into clear and simple colour-based zones based on the intensity of effort they’re putting into their activity.

Wearing the monitor on the wrist and arm provides 95 per cent PPG accuracy (photoplethysmography), for non-gripping activities such as walking, running and swimming (wrist only), while the chest-based application provides 99.4 per cent EKG accuracy (Electrocardiogram) for more intense activity such as functional or gym training.

Why are you launching it now?
All over the world, gyms and fitness centres have been forced to close as part of regional and national lockdowns in an attempt to halt the spread of COVID-19. As a result, people have been increasingly exercising outdoors and activities such as walking, running and cycling have become even more popular.

In development for more than a year, MZ-Switch is perfect for these kinds of activities. Users simply strap the device onto their chest, wrist or arm to track their activity and get an accurate reading of how hard they’re working during exercise, wherever they’re working out.

We believe that its ease of use, combined with unrivalled versatility will bring the benefits of heart rate tracking to a variety of new markets. MZ-Switch makes it incredibly easy for gym members to experience Myzone during group exercise, for the corporate sector to encourage employees to become more active during the working day and for schools to utilise heart-rate technology during PE classes.

How does it work?
MZ-Switch uses our unique point system, known as Myzone Effort Points (MEPs), to help people commit to regular exercise and enjoy the journey. Users earn MEPs when they exercise in their target heart rate zone.

Myzone’s five coloured zones are based on a user’s maximum heart rate and each zone awards a different number of MEPs, so the more effort someone puts into their workout, the more points they earn. Now, thanks to MZ-Switch, users have endless opportunities to earn MEPs and keep active.

How will it benefit facility owners?
MZ-Switch is accurate, versatile and easy to use. It connects with gym equipment, in-club display screens and the Myzone app, so users can share their workouts.

With so many people being forced to exercise outside the club and away from gym buddies, the club community is more important than ever. With MZ-Switch, members can still experience that sense of belonging, wherever they are working out.

It also connects with other devices, such as the Apple Watch and Garmin, as well as third party apps, including MapMyRun, MyFitnessPal and Strava.

How have your customers adapted during the pandemic?
More forward-thinking operators have adopted a hybrid approach to their operations, offering both digital and in-club services to survive the crisis. It’s been a challenging experience for some, with many owners and operators forced to venture beyond their comfort zone to get to grips with new technology to transform their businesses.

The hybrid offering is here to stay, but it means that operators need an effective digital solution to stay connected with their members, whether they choose to train in the gym, outside the four walls of the club or to work out at home.

When the industry fully reopens, the social distancing requirements imposed by government will mean that most clubs won’t be able to host the usual number of customers in a group class for some time.

Our new MZ-Remote+ platform combines recorded classes with live programming where instructors see the real-time effort of everyone in a session, even when they’re working out at home. This allows clubs to engage with their members working in and out of the club and also to reach new users. Launched in May 2020, MZ-Remote has proved a critical tool for operators, with some claiming it has saved their business.

What has the pandemic taught us?
We’ve learned so many things during this crisis, not least the importance of having a strong balance sheet. The pandemic has shown the need for reasonable lease agreements and the importance of the relationships that we have with our landlords. It has also highlighted the need for deep connections with our members, quality engagement with our teams and staff who add value.

There’s no doubt that the importance of exercise has been brought to the forefront of public debate throughout the pandemic. But the crisis has also shown that we need stronger political influence to ensure a greater understanding of the value that our industry offers for people’s mental and physical wellbeing.

We know that regular exercise can improve immunity and bolster people’s defence against COVID-19. We also know, from data around the world, that our facilities offer safe spaces to exercise.

But we need to change the message that we are sending to the world, so governments understand that our sector is about health, not just fitness. There are too many stereotypes associated with the term fitness. It’s not as sexy as sport and we still haven’t managed to really explain the term physical activity.

We also need a more unified approach to media communications. Each country seems to have a fractious approach to their communication – if our communications were more united and cohesive then our message about the vital role that physical activity plays both in society and public health would be more easily understood.

Find out more: www.myzone.org

"The hybrid offering is here to stay, but it means that operators need an effective digital solution to stay connected with their members"

– Dave Wright, CEO of Myzone

Wright says the MZ-Switch will bring the benefits of heart rate tracking to a variety of new audiences
Wright says the MZ-Switch will bring the benefits of heart rate tracking to a variety of new audiences
People are swimming, walking and running more as a result of the pandemic. MZ-Switch supports these activities
People are swimming, walking and running more as a result of the pandemic. MZ-Switch supports these activities
https://www.leisureopportunities.co.uk/images/2021/291186_884144.jpg
Dave Wright, CEO of Myzone, talks about the world’s first interchangeable heart rate monitor that provides real-time feedback
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features

Sponsored: Myzone: Make the switch

We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19

Published in Health Club Management 2021 issue 4
The MZ-Switch can be worn on the chest, arm or wrist
The MZ-Switch can be worn on the chest, arm or wrist

Dave, tell us about MZ-Switch
MZ-Switch is the world’s first interchangeable heart rate monitor that can be worn on the wrist, chest and arm. It gives users feedback on their heart rate in real-time and converts this into clear and simple colour-based zones based on the intensity of effort they’re putting into their activity.

Wearing the monitor on the wrist and arm provides 95 per cent PPG accuracy (photoplethysmography), for non-gripping activities such as walking, running and swimming (wrist only), while the chest-based application provides 99.4 per cent EKG accuracy (Electrocardiogram) for more intense activity such as functional or gym training.

Why are you launching it now?
All over the world, gyms and fitness centres have been forced to close as part of regional and national lockdowns in an attempt to halt the spread of COVID-19. As a result, people have been increasingly exercising outdoors and activities such as walking, running and cycling have become even more popular.

In development for more than a year, MZ-Switch is perfect for these kinds of activities. Users simply strap the device onto their chest, wrist or arm to track their activity and get an accurate reading of how hard they’re working during exercise, wherever they’re working out.

We believe that its ease of use, combined with unrivalled versatility will bring the benefits of heart rate tracking to a variety of new markets. MZ-Switch makes it incredibly easy for gym members to experience Myzone during group exercise, for the corporate sector to encourage employees to become more active during the working day and for schools to utilise heart-rate technology during PE classes.

How does it work?
MZ-Switch uses our unique point system, known as Myzone Effort Points (MEPs), to help people commit to regular exercise and enjoy the journey. Users earn MEPs when they exercise in their target heart rate zone.

Myzone’s five coloured zones are based on a user’s maximum heart rate and each zone awards a different number of MEPs, so the more effort someone puts into their workout, the more points they earn. Now, thanks to MZ-Switch, users have endless opportunities to earn MEPs and keep active.

How will it benefit facility owners?
MZ-Switch is accurate, versatile and easy to use. It connects with gym equipment, in-club display screens and the Myzone app, so users can share their workouts.

With so many people being forced to exercise outside the club and away from gym buddies, the club community is more important than ever. With MZ-Switch, members can still experience that sense of belonging, wherever they are working out.

It also connects with other devices, such as the Apple Watch and Garmin, as well as third party apps, including MapMyRun, MyFitnessPal and Strava.

How have your customers adapted during the pandemic?
More forward-thinking operators have adopted a hybrid approach to their operations, offering both digital and in-club services to survive the crisis. It’s been a challenging experience for some, with many owners and operators forced to venture beyond their comfort zone to get to grips with new technology to transform their businesses.

The hybrid offering is here to stay, but it means that operators need an effective digital solution to stay connected with their members, whether they choose to train in the gym, outside the four walls of the club or to work out at home.

When the industry fully reopens, the social distancing requirements imposed by government will mean that most clubs won’t be able to host the usual number of customers in a group class for some time.

Our new MZ-Remote+ platform combines recorded classes with live programming where instructors see the real-time effort of everyone in a session, even when they’re working out at home. This allows clubs to engage with their members working in and out of the club and also to reach new users. Launched in May 2020, MZ-Remote has proved a critical tool for operators, with some claiming it has saved their business.

What has the pandemic taught us?
We’ve learned so many things during this crisis, not least the importance of having a strong balance sheet. The pandemic has shown the need for reasonable lease agreements and the importance of the relationships that we have with our landlords. It has also highlighted the need for deep connections with our members, quality engagement with our teams and staff who add value.

There’s no doubt that the importance of exercise has been brought to the forefront of public debate throughout the pandemic. But the crisis has also shown that we need stronger political influence to ensure a greater understanding of the value that our industry offers for people’s mental and physical wellbeing.

We know that regular exercise can improve immunity and bolster people’s defence against COVID-19. We also know, from data around the world, that our facilities offer safe spaces to exercise.

But we need to change the message that we are sending to the world, so governments understand that our sector is about health, not just fitness. There are too many stereotypes associated with the term fitness. It’s not as sexy as sport and we still haven’t managed to really explain the term physical activity.

We also need a more unified approach to media communications. Each country seems to have a fractious approach to their communication – if our communications were more united and cohesive then our message about the vital role that physical activity plays both in society and public health would be more easily understood.

Find out more: www.myzone.org

"The hybrid offering is here to stay, but it means that operators need an effective digital solution to stay connected with their members"

– Dave Wright, CEO of Myzone

Wright says the MZ-Switch will bring the benefits of heart rate tracking to a variety of new audiences
Wright says the MZ-Switch will bring the benefits of heart rate tracking to a variety of new audiences
People are swimming, walking and running more as a result of the pandemic. MZ-Switch supports these activities
People are swimming, walking and running more as a result of the pandemic. MZ-Switch supports these activities
https://www.leisureopportunities.co.uk/images/2021/291186_884144.jpg
Dave Wright, CEO of Myzone, talks about the world’s first interchangeable heart rate monitor that provides real-time feedback
Latest News
Anytime Fitness UK has revealed that April was its busiest month for new memberships since ...
Latest News
HCM understands that Fitness International, which operates more than 700 health clubs under the LA ...
Latest News
A court has given Virgin Active the green light to erase the rent arrears it ...
Latest News
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and ...
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
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A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
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Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
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Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
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Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Engaging smart technology helps gyms and fitness professionals get their leading role back
Safety, quality of service, and member engagement are key in order to offer a unique fitness experience that will boost the re-start.
Featured supplier news
Featured supplier news: Gympass platform expands to offer customers access to over 2,600 UK facilities
One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every month since the start of 2021, taking its total to more than 2,600 bricks and mortar UK gym facilities.
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
Premier Software Solutions: Management software
Fitness equipment
Octane Fitness: Fitness equipment
Spa software
SpaBooker: Spa software
Skincare
Sothys: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Matrix Fitness: Exercise equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Les Mills
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