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JP Lennard
JP Lennard
JP Lennard
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Opportunity abounds

In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor

Published in Health Club Management 2021 issue 9
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
It’s another sign that the health club sector globally is still in its infancy, with untrodden territory still to be had

Some stunning insights have been shared in this issue when it comes to the opportunities available for the development of the health club sector on a wide range of fronts.

On page 50, David Minton expands on his views around the potential presented by the ageing population, saying that if the fitness industry grew its membership base of people aged over 65 from the current 1 per cent up to 15 per cent, it would double in value and size.

Elsewhere, research firm Qualtronics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to exercise (page 56).

They found 50 per cent of the sample focusing more on their wellbeing in 2021 than previously, while 82 per cent ‘regularly exercise or soon plan to’.

Of those who exercise, 75 per cent do gym-related activities, making fitness the world’s biggest sport and presenting growth opportunities for fitness providers as COVID-19 restrictions are lifted.

The industry has a new entrant this month in the form of MDL Fitness, an offshoot of MDL Marinas the European marina operator (page 20).

The project is being driven by Tim Mayer – formerly with Everyone Active – and is a property play, with the company looking to leverage its facility assets while providing new and improved services to existing customers and building new income streams.

The arrival of MDL gives a hint of things to come, as any leisure-based business with a good spread of locations could pivot straightforwardly to launch a fitness offering, with a low barrier to entry due to its existing landholdings.

In Africa, Yves Preissler is working to launch one of the first budget gym chains in the form of his AfroFit concept (page 16) which will combine quality facilities with keen prices.

Preissler says Africa is the next frontier for the sector and presents huge opportunities to those with an appetite for adventure and the skills to navigate the complexities of the market. It’s another sign that the health club sector globally is still in its infancy, with significant untrodden territory still to be had.

We investigate the opportunities presented by social prescribing in our interview with James Sanderson (page 66) and briefing by Kenny Butler (page 70). It’s clear social prescribing has the potential to massively extend the reach and reputation of the sector and will play a significant role in the next stage of our development as we move to contribute to this extremely valuable and worthwhile work.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/908898_666164.jpg
There are big opportunities emerging globally for the fitness sector, says Liz Terry
HCM magazine
Despite the renewed interest in health, a proportion of people remain nervous about going back to health clubs because of infection levels in the wider community. Would making adjustments to pricing help overcome these barriers? Kath Hudson investigates
HCM magazine
Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
HCM magazine
As we wrap up 2021, flooring suppliers share their most exciting projects and launches from the past year
HCM Magazine
HCM People
We’re targeting local female markets by running women- only classes through the day
HCM Magazine
Sponsored
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
Interview
SATS is on a mission to help people of all ages become healthier and happier, with a focus on creating a product where the barriers to entry are low and the value to society high. Its CEO speaks to Kate Cracknell
HCM Magazine
Standards
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
HCM Magazine
Promotion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
HCM Magazine
HCM People
I don’t want to compete with gyms, I want to complement them. We’re going to places where they’re not – parks, schools and cul-de-sacs
HCM Magazine
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Latest News
The UK government should encourage – and make it easier – for doctors and other ...
Featured supplier news
Featured supplier news: Quoox throws down the gauntlet in fitness software arena
An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
On demand
Fitness On Demand: On demand
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Saltability: Salt therapy products
trade associations
International SPA Association - iSPA: trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Opportunity abounds

In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor

Published in Health Club Management 2021 issue 9
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
It’s another sign that the health club sector globally is still in its infancy, with untrodden territory still to be had

Some stunning insights have been shared in this issue when it comes to the opportunities available for the development of the health club sector on a wide range of fronts.

On page 50, David Minton expands on his views around the potential presented by the ageing population, saying that if the fitness industry grew its membership base of people aged over 65 from the current 1 per cent up to 15 per cent, it would double in value and size.

Elsewhere, research firm Qualtronics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to exercise (page 56).

They found 50 per cent of the sample focusing more on their wellbeing in 2021 than previously, while 82 per cent ‘regularly exercise or soon plan to’.

Of those who exercise, 75 per cent do gym-related activities, making fitness the world’s biggest sport and presenting growth opportunities for fitness providers as COVID-19 restrictions are lifted.

The industry has a new entrant this month in the form of MDL Fitness, an offshoot of MDL Marinas the European marina operator (page 20).

The project is being driven by Tim Mayer – formerly with Everyone Active – and is a property play, with the company looking to leverage its facility assets while providing new and improved services to existing customers and building new income streams.

The arrival of MDL gives a hint of things to come, as any leisure-based business with a good spread of locations could pivot straightforwardly to launch a fitness offering, with a low barrier to entry due to its existing landholdings.

In Africa, Yves Preissler is working to launch one of the first budget gym chains in the form of his AfroFit concept (page 16) which will combine quality facilities with keen prices.

Preissler says Africa is the next frontier for the sector and presents huge opportunities to those with an appetite for adventure and the skills to navigate the complexities of the market. It’s another sign that the health club sector globally is still in its infancy, with significant untrodden territory still to be had.

We investigate the opportunities presented by social prescribing in our interview with James Sanderson (page 66) and briefing by Kenny Butler (page 70). It’s clear social prescribing has the potential to massively extend the reach and reputation of the sector and will play a significant role in the next stage of our development as we move to contribute to this extremely valuable and worthwhile work.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/908898_666164.jpg
There are big opportunities emerging globally for the fitness sector, says Liz Terry
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Latest News
The UK government should encourage – and make it easier – for doctors and other ...
Latest News
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New ...
Latest News
4 Global – a partner in the Moving Communities initiative – has completed an initial public ...
Latest News
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a ...
Featured supplier news
Featured supplier news: Quoox throws down the gauntlet in fitness software arena
An increasing number of gym and studio owners are realising that the days of them needing six, eight or 10 pieces of expensive, disjointed and barely adequate software to operate their business is a thing of the past.
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Matrix Fitness: Exercise equipment
Management software
Premier Software Solutions: Management software
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
On demand
Fitness On Demand: On demand
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Salt therapy products
Saltability: Salt therapy products
trade associations
International SPA Association - iSPA: trade associations
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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