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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: A matched philosophy

Mars Athletic and Life Fitness have built a powerful partnership

Published in Health Club Management 2022 issue 5
Life Fitness and Mars Athletic are committed to creating bespoke experiences / Photo: Mars Athletic
Life Fitness and Mars Athletic are committed to creating bespoke experiences / Photo: Mars Athletic

When Mars Athletic (MAC) opened its first club in Istanbul in 2007, the team had great ambitions for the brand. 15 years on, MAC is now the largest health club business in Turkey, with 99 clubs and over 240,000 members.

Its vision – to be recognised as a wellbeing community and not just a gym operator – remains at the heart of the brand, and is central to every decision made by the business, not least of all its choice of fitness equipment supplier.

“Our members are at the heart of our business and beyond membership, each member is part of our community,” explains Can Ikinci, CEO of Mars Athletic. “We’re aiming to be the starting point for a better life, mentally and physically, for our community, because we believe movement feeds the soul, even more so than the body. We embrace the diversity of our community and help them create new habits to create healthier and more active lifestyles.

“Our clubs are the primary touchpoints in which we achieve this and the unique experience we provide at our clubs is crucial. Our strategic partners are also a part of this experience, and their role is critical. Therefore, we take every step very carefully in choosing suppliers that believe in and can help us deliver our mission,” said Ikinci.

“Our collaboration with Life Fitness, which started in 2008, aligns well with this approach, and the Life Fitness equipment helps us create a unique experience in our clubs,” he said.

In addition, the new MAC+ app delivers a holistic fitness experience, offering members access to a digital fitness coach 24/7, whether in-club or at home.

Most recently, Mars Athletic introduced the ICG Connect System, a studio-based indoor cycling concept that uses riders’ data to create unique group cycling experiences.

“With ICG Connect, we wanted to expand the boundaries of what we provide to our community; the real-world ride videos, individual and team races, access to performance data and gamification elements are all features that have really elevated our group cycling offering,” says Ikinci.

“The class energy has reached new levels and our participant numbers are higher than ever; member feedback has been overwhelmingly positive.

“Every day, we’re becoming an irreplaceable friend for our members, bringing together like-minded individuals to engage and inspire each other for a stronger community. We see each of our members as unique individuals, and try to understand their diverse needs to create bespoke experiences – this philosophy is matched perfectly by both companies’ approach.” says Ikinci.

 www.lifefitnessemea.com/en-eu

"We try to understand members’ unique needs to create bespoke experiences" – Can Ikinci, CEO of Mars Athletic

https://www.leisureopportunities.co.uk/images/2022/263837_383271.jpg
Mars Athletic and Life Fitness have built a powerful partnership
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features

Supplier showcase: A matched philosophy

Mars Athletic and Life Fitness have built a powerful partnership

Published in Health Club Management 2022 issue 5
Life Fitness and Mars Athletic are committed to creating bespoke experiences / Photo: Mars Athletic
Life Fitness and Mars Athletic are committed to creating bespoke experiences / Photo: Mars Athletic

When Mars Athletic (MAC) opened its first club in Istanbul in 2007, the team had great ambitions for the brand. 15 years on, MAC is now the largest health club business in Turkey, with 99 clubs and over 240,000 members.

Its vision – to be recognised as a wellbeing community and not just a gym operator – remains at the heart of the brand, and is central to every decision made by the business, not least of all its choice of fitness equipment supplier.

“Our members are at the heart of our business and beyond membership, each member is part of our community,” explains Can Ikinci, CEO of Mars Athletic. “We’re aiming to be the starting point for a better life, mentally and physically, for our community, because we believe movement feeds the soul, even more so than the body. We embrace the diversity of our community and help them create new habits to create healthier and more active lifestyles.

“Our clubs are the primary touchpoints in which we achieve this and the unique experience we provide at our clubs is crucial. Our strategic partners are also a part of this experience, and their role is critical. Therefore, we take every step very carefully in choosing suppliers that believe in and can help us deliver our mission,” said Ikinci.

“Our collaboration with Life Fitness, which started in 2008, aligns well with this approach, and the Life Fitness equipment helps us create a unique experience in our clubs,” he said.

In addition, the new MAC+ app delivers a holistic fitness experience, offering members access to a digital fitness coach 24/7, whether in-club or at home.

Most recently, Mars Athletic introduced the ICG Connect System, a studio-based indoor cycling concept that uses riders’ data to create unique group cycling experiences.

“With ICG Connect, we wanted to expand the boundaries of what we provide to our community; the real-world ride videos, individual and team races, access to performance data and gamification elements are all features that have really elevated our group cycling offering,” says Ikinci.

“The class energy has reached new levels and our participant numbers are higher than ever; member feedback has been overwhelmingly positive.

“Every day, we’re becoming an irreplaceable friend for our members, bringing together like-minded individuals to engage and inspire each other for a stronger community. We see each of our members as unique individuals, and try to understand their diverse needs to create bespoke experiences – this philosophy is matched perfectly by both companies’ approach.” says Ikinci.

 www.lifefitnessemea.com/en-eu

"We try to understand members’ unique needs to create bespoke experiences" – Can Ikinci, CEO of Mars Athletic

https://www.leisureopportunities.co.uk/images/2022/263837_383271.jpg
Mars Athletic and Life Fitness have built a powerful partnership
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Establishing new data and insight services and strengthening relationships with both government and the NHS ...
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Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
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Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
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As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
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Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Mindbody, Inc
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Company profile: EGYM UK Ltd
EGYM empowers gym operators to deliver a workout experience that supports their members' lifelong fitness ...
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Company profile: Physical Company
Physical Company’s mission statement is ‘First for Fitness Solutions’ – a statement that reflects the ...
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Click on a catalogue to view it online
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Diary dates
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Diary dates
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Diary dates
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