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Health Club Management

Health Club Management

features

HCM People: Dr Jonathan LearyRemedy Place, West Hollywood: Founder and CEO

Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy

Published in Health Club Management 2020 issue 4
Dr Jonathan Leary (left) with Remedy Place’s COO Rhyce Lein
Dr Jonathan Leary (left) with Remedy Place’s COO Rhyce Lein
As we become profitable, we plan to start funding research into alternative therapies, because no one is doing this and there’s a need for it to happen

Remedy Place is hailed as the world’s first social wellness club? How do you define a social wellness club?
It’s a place that helps both health and social life, providing healthy substitutions for social occasions like happy hour, Sunday brunch or a girls’ night out.

It’s a place to socialise which is both temptation- and toxin-free, because I’ve witnessed in my private practise that the healthier you become the harder it can be to socialise with friends and family.

People’s lives are getting more and more stressful and we can’t eliminate the stress so we need to find healthy ways to counteract it. Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy.

And are people making these healthy substitutions?
Absolutely! We’re starting to see people coming here for their birthday. Instead of going out to a restaurant for a steak and bottle of wine, they come here for meditation or an ice bath.

Before we opened there was some talk about whether people could afford it, but if you look at how much average Americans will spend on going out drinking, it’s just a re-education to persuade them to invest in their health instead.

Rather than spend $20 on a cocktail which will destroy your health, why not invest $12 in a juice which will help to build it up?

Also, many people are starting to question traditional healthcare – they don’t want drugs, or surgery, they’re looking for natural ways to enhance their health. Alternative healing is trending so much now.

People like coming here because they know the staff care about them and truly want to help them feel better. Lots of people are lost and don’t know what works, but here we can give them a plan and a solution. Everything we have on offer I have personally used on patients and seen excellent results.

Where did the inspiration for Remedy Place come from?
This was my original business idea and my big dream when I left school, but at that point I wasn’t in the position to get funding and pursue it, so I went into private practice for five years and used this as a way of getting clinical evidence and market research. I saw what actually worked in practice and kept adding things to the business plan.

What did you want to achieve with the design/décor?
I wanted to make a warm, cosy comfortable space – the exact opposite of a health clinic, which is intimidating and stressful. As we’re asking people to make healthy substitutions for the things they’re already doing, we needed to emulate the bars, lounges and hotel lobbies where they hung out.

Who are your members?
Although anyone can come on a pay-as-you-go basis, our membership is being limited to 200 and we want only people who will bring the right energy and belief in our philosophy. Membership ranges from 19-year-old YouTubers to CEOs in their 60s, along with actors, actresses, athletes and singers.

What do they get for their membership?
Everyone who comes in gets a protocol based on how they present that day, however, with members it’s more bespoke.

They get unlimited use of the cryochamber, unlimited classes – breathwork, meditation, stretch, sound bath and educational classes – one multi-nutrient drip a month, one ice bath and infrared sauna combo and either a lymphatic drainage massage or an oxygen treatment, as well as 15 per cent off everything else.

They also receive a quarterly consultation with a health coach to discuss their progress.

What results are you seeing in your members?
Everyone feels better. People have more mental clarity and aches and pains are gradually disappearing. They feel more balanced and relaxed and as though they can optimise their performance.

What are your future plans?
To expand to every major city, starting in the US and then around the world. We’re already looking at a couple of locations and will have two more clubs in LA, before moving into major cities like New York, London, Miami, Austin, Portland and Chicago.

As we become profitable, we plan to start funding research into alternative therapies because no one is doing this and there’s a need for it to happen.

Big pharma will fund drug research, but they won’t fund research into meditation or acupuncture, even though it works.

How will you fund the expansion?
We’re in the middle of raising funds for our second location in LA, and from then on we should be able to use profits to begin funding our further expansion.

There will be two more sites this year, but as the years go on we’ll be able to handle opening more. We’re getting pitched to all the time – developers, retail developments, hotels, real estate companies are all reaching out to us.

Will we see more healthy alternatives to clubs and bars?

Yes, it’s the next big thing. Alcohol sales are going down as people are realising that toxins are not good for you.

How are you coping with the coronavirus?
Although the club is physically closed at the moment, the team has been working hard behind the scenes to continue looking after our customers.

Members have had direct contact with their designated recovery specialist and have been able to use this time to ask any questions or for advice.

We’ve continued to have most of our classes running on Instagram Live, as well as streaming live Q&A sessions with the head of naturopathic medicine, the head of movement, and CEO, Alyssa Bleakley.

Education is key and that’s why we’ve been doing everything in our power to be a reliable, dependent source through this crazy time, to provide support, facts, motivation and classes.

Remedy Place
The programme
This is based on bringing the body back into homeostasis via the seven elements of balance:
  • Mind: meditation, a sound bath or breathwork to clear the mind
  • Oxygen: speed up healing in the hyperbaric chamber
  • Movement: improve mobility and flexibility with a stretch class
  • Nutrients: nutritious food and drinks are on offer, as well as IV vitamins
  • Cold: ice baths and the cryo chamber are used to reduce inflammation, boost endorphins and improve circulation
  • Heat: used in conjunction with cold, the infrared sauna boosts health
  • Compression: lymphatic drainage massage flushes out the system

The founder
Dr Jonathan Leary has a BS in kinesiology and a doctorate in chiropractic medicine. He runs a concierge wellness private practice in Los Angeles, that serves professional and Olympic athletes

What's the cost?
  • Membership US$495 a month, or US$395 for a founding membership
  • Classes for non-members start at US$30
Leary aimed to make the club warm, cosy and comfortable
Leary aimed to make the club warm, cosy and comfortable
Meditation is a big part of the Remedy Place offering
Meditation is a big part of the Remedy Place offering
Members can simply relax in the private lounge
Members can simply relax in the private lounge
Time spent in the hyperbaric chambers can speed up the body’s healing process
Time spent in the hyperbaric chambers can speed up the body’s healing process
The club provides a place to socialise healthily
The club provides a place to socialise healthily
http://www.leisureopportunities.com/images/2020/716817_612986.jpg
"Remedy Place teaches people how to take care of themselves and how to be holistically healthy" – Dr Jonathan Leary
Dr Jonathan Leary, Remedy Place,social wellness, Dr Jonathan Leary, Remedy Place
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Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
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The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
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features

HCM People: Dr Jonathan LearyRemedy Place, West Hollywood: Founder and CEO

Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy

Published in Health Club Management 2020 issue 4
Dr Jonathan Leary (left) with Remedy Place’s COO Rhyce Lein
Dr Jonathan Leary (left) with Remedy Place’s COO Rhyce Lein
As we become profitable, we plan to start funding research into alternative therapies, because no one is doing this and there’s a need for it to happen

Remedy Place is hailed as the world’s first social wellness club? How do you define a social wellness club?
It’s a place that helps both health and social life, providing healthy substitutions for social occasions like happy hour, Sunday brunch or a girls’ night out.

It’s a place to socialise which is both temptation- and toxin-free, because I’ve witnessed in my private practise that the healthier you become the harder it can be to socialise with friends and family.

People’s lives are getting more and more stressful and we can’t eliminate the stress so we need to find healthy ways to counteract it. Remedy Place teaches people how to take care of themselves and gives them the tools they need to be holistically healthy.

And are people making these healthy substitutions?
Absolutely! We’re starting to see people coming here for their birthday. Instead of going out to a restaurant for a steak and bottle of wine, they come here for meditation or an ice bath.

Before we opened there was some talk about whether people could afford it, but if you look at how much average Americans will spend on going out drinking, it’s just a re-education to persuade them to invest in their health instead.

Rather than spend $20 on a cocktail which will destroy your health, why not invest $12 in a juice which will help to build it up?

Also, many people are starting to question traditional healthcare – they don’t want drugs, or surgery, they’re looking for natural ways to enhance their health. Alternative healing is trending so much now.

People like coming here because they know the staff care about them and truly want to help them feel better. Lots of people are lost and don’t know what works, but here we can give them a plan and a solution. Everything we have on offer I have personally used on patients and seen excellent results.

Where did the inspiration for Remedy Place come from?
This was my original business idea and my big dream when I left school, but at that point I wasn’t in the position to get funding and pursue it, so I went into private practice for five years and used this as a way of getting clinical evidence and market research. I saw what actually worked in practice and kept adding things to the business plan.

What did you want to achieve with the design/décor?
I wanted to make a warm, cosy comfortable space – the exact opposite of a health clinic, which is intimidating and stressful. As we’re asking people to make healthy substitutions for the things they’re already doing, we needed to emulate the bars, lounges and hotel lobbies where they hung out.

Who are your members?
Although anyone can come on a pay-as-you-go basis, our membership is being limited to 200 and we want only people who will bring the right energy and belief in our philosophy. Membership ranges from 19-year-old YouTubers to CEOs in their 60s, along with actors, actresses, athletes and singers.

What do they get for their membership?
Everyone who comes in gets a protocol based on how they present that day, however, with members it’s more bespoke.

They get unlimited use of the cryochamber, unlimited classes – breathwork, meditation, stretch, sound bath and educational classes – one multi-nutrient drip a month, one ice bath and infrared sauna combo and either a lymphatic drainage massage or an oxygen treatment, as well as 15 per cent off everything else.

They also receive a quarterly consultation with a health coach to discuss their progress.

What results are you seeing in your members?
Everyone feels better. People have more mental clarity and aches and pains are gradually disappearing. They feel more balanced and relaxed and as though they can optimise their performance.

What are your future plans?
To expand to every major city, starting in the US and then around the world. We’re already looking at a couple of locations and will have two more clubs in LA, before moving into major cities like New York, London, Miami, Austin, Portland and Chicago.

As we become profitable, we plan to start funding research into alternative therapies because no one is doing this and there’s a need for it to happen.

Big pharma will fund drug research, but they won’t fund research into meditation or acupuncture, even though it works.

How will you fund the expansion?
We’re in the middle of raising funds for our second location in LA, and from then on we should be able to use profits to begin funding our further expansion.

There will be two more sites this year, but as the years go on we’ll be able to handle opening more. We’re getting pitched to all the time – developers, retail developments, hotels, real estate companies are all reaching out to us.

Will we see more healthy alternatives to clubs and bars?

Yes, it’s the next big thing. Alcohol sales are going down as people are realising that toxins are not good for you.

How are you coping with the coronavirus?
Although the club is physically closed at the moment, the team has been working hard behind the scenes to continue looking after our customers.

Members have had direct contact with their designated recovery specialist and have been able to use this time to ask any questions or for advice.

We’ve continued to have most of our classes running on Instagram Live, as well as streaming live Q&A sessions with the head of naturopathic medicine, the head of movement, and CEO, Alyssa Bleakley.

Education is key and that’s why we’ve been doing everything in our power to be a reliable, dependent source through this crazy time, to provide support, facts, motivation and classes.

Remedy Place
The programme
This is based on bringing the body back into homeostasis via the seven elements of balance:
  • Mind: meditation, a sound bath or breathwork to clear the mind
  • Oxygen: speed up healing in the hyperbaric chamber
  • Movement: improve mobility and flexibility with a stretch class
  • Nutrients: nutritious food and drinks are on offer, as well as IV vitamins
  • Cold: ice baths and the cryo chamber are used to reduce inflammation, boost endorphins and improve circulation
  • Heat: used in conjunction with cold, the infrared sauna boosts health
  • Compression: lymphatic drainage massage flushes out the system

The founder
Dr Jonathan Leary has a BS in kinesiology and a doctorate in chiropractic medicine. He runs a concierge wellness private practice in Los Angeles, that serves professional and Olympic athletes

What's the cost?
  • Membership US$495 a month, or US$395 for a founding membership
  • Classes for non-members start at US$30
Leary aimed to make the club warm, cosy and comfortable
Leary aimed to make the club warm, cosy and comfortable
Meditation is a big part of the Remedy Place offering
Meditation is a big part of the Remedy Place offering
Members can simply relax in the private lounge
Members can simply relax in the private lounge
Time spent in the hyperbaric chambers can speed up the body’s healing process
Time spent in the hyperbaric chambers can speed up the body’s healing process
The club provides a place to socialise healthily
The club provides a place to socialise healthily
http://www.leisureopportunities.com/images/2020/716817_612986.jpg
"Remedy Place teaches people how to take care of themselves and how to be holistically healthy" – Dr Jonathan Leary
Dr Jonathan Leary, Remedy Place,social wellness, Dr Jonathan Leary, Remedy Place
Latest News
Gympass has launched a new digital platform as a response to the increase in demand ...
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The number of people signing up for memberships at Planet Fitness has been at 2019 ...
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Job search
POST YOUR JOB
Opinion
promotion
Elon Musk has plans to conquer Mars and these days the meat on your hamburger can be grown in a lab - so why are so many fitness businesses still using papers and pens to create workouts for their members?
Opinion: How the current pandemic may be helping the fitness industry to innovate
Opinion
promotion
The activity industry finds itself in a position of considerable threat. Two-thirds of the world’s gyms are closed – that’s 230 million members unable to attend a fitness facility, according to data platform fitNdata.
Opinion: Ensuring members return after lockdown
Featured supplier news
Featured supplier: myFitApp launches branded live-streaming as part of its COVID-19 support package
Innovatise, the company behind myFitApp, has announced the immediate availability of its customer- branded live-streaming solution.
Featured supplier news
Featured supplier: Bicester hotel opens purpose-built performance facilities to attract new target audience
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Skincare
Comfort Zone - Davines S.p.A: Skincare
Fitness equipment
Stages Cycling: Fitness equipment
Fitness software
Go Do.Fitness: Fitness software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Design consultants
Zynk Design Consultants: Design consultants
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Direct debit solutions
Harlands Group: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Monster Padlocks: Locking solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
28-31 Aug 2020
Expo Centre & Riviera di Rimini, Italy
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
11-12 Oct 2020
ExCeL London, London, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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