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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Ben LucasFounder, Flow Athletic, Sydney

We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects

Published in Health Club Management 2020 issue 5
Ben Lucas is the founder of Flow Athletic in Sydney, Australia
Ben Lucas is the founder of Flow Athletic in Sydney, Australia

What is Flow Athletic?
On a high level we’re a yoga and fitness community. What that looks like on the ground level is a 1,000sqm facility in Paddington, in Sydney, Australia, that has group exercise rooms for yoga, spin, strength and reformer Pilates, plus a personal training studio.

We hold 140 classes a week and have 1,000 active members that come an average of three times a week. We do over 400 PT sessions a week and hold world-class events such as ‘Flow after dark’, yoga silent disco and ‘night club spin’ all over the country.

Our run club does things like take large groups of 50 plus people to run in overseas event, such as the New York Marathon. So, we are lots of things.

How did the idea for Flow Athletic come about?
I owned PT studios in 2010. I was training for an ultramarathon and started doing yoga at a local studio in Bondi to assist my running – I found it really helped me in my athletic pursuits.

I became friends with the awesome yoga teacher Kate Kendall, and she started personal training with me. She found the strength and fitness really helped her yoga and we thought there might be a future in combining yoga, strength and fitness under one roof.

How did you turn the idea into reality?
We spent years refining the business model. We travelled overseas to learn from existing businesses and met and brainstormed with mentors to solidify our values and bring our vision to life.

What’s the Flow Philosophy of 1:1:1?
We advise our Flow Athletes – the name we give to our members – to complete classes at Flow in a ratio of one yoga to one strength to one cardio class. We believe this ratio and combination of classes has a number of very positive effects on their body and mind and provides longevity in their training.

How is Flow helping change perceptions of yoga?
In the late 90s to early 2000s yoga was quite ‘herbal’ in Australia and it was hard to find places to practice.

Today there are many yoga and meditation studios. There’s widespread knowledge now of the physical benefits and yoga tends to be done by a lot more men and also by athletes.

Flow has always tried to get more men to try yoga and when they realise the benefits it has: better sleep, focus, helping with strength training, recovery, balance and on and on, they become hooked.

Tell us about your events
We run world-class events, such as Flow after dark yoga, silent disco and night club spin all over the country – when we’re not under the grip of coronavirus!

We know a lot more people would like to go to Flow Athletic, but because we have only one physical location it’s hard to get to. So we run these large-scale events so people all over Australia get to feel the flow magic.

They’re profitable and we get great PR from them, but we mainly do them because they’re fun for our team to execute and the incredible feedback we get. Our next event is in Bali in October.

How are you dealing with COVID-19?
We started an online streaming business with 65 classes per week across four channels – yoga, strength, cycle and pilates – and thanks to this we’ve managed to keep the majority of our members on at an adjusted rate.

All our personal training has moved to Facetime and Zoom and all our weekly staff meetings are done using Zoom.

We’re a great position – all our full time staff are still employed on full wage.

We’re overcoming this challenging situation and will power out of the dip with the backing of our loyal community.

‘Night club spin’ is one of the club’s special events
‘Night club spin’ is one of the club’s special events
Members are encouraged to alternate between strength, cardio and yoga classes
Members are encouraged to alternate between strength, cardio and yoga classes
Yoga teacher Kate Kendall inspired Lucas
Yoga teacher Kate Kendall inspired Lucas
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
http://www.leisureopportunities.com/images/2020/154445_992423.jpg
'We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects' – Ben Lucas, founder of Flow Athletic, Sydney
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
People
If you don’t have a hybrid digital/ physical model, you won’t survive
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
Features
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Accessibility
Sport England has teamed up with 15 health and social care charities to find ways to support people living with 10 different health conditions to be physically active. Kath Hudson finds out more
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Sponsored briefing
Active IQ has partnered with leading experts at Nuffield Health who, alongside its chief medical advisor, Dr Dane Vishnubala, have created a new Level 3 Diploma in Working with People with Long-term Conditions
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FIBO Awards
Although the show has been rescheduled, the six winners of the FIBO Innovation and Trend Awards 2020 have still been announced. We take a look at the companies whose developments help motivate people to live healthier lives
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Strength
Fitness enthusiasts are on the hunt for new ways to elevate their workouts. Fusion fitness is fitting the bill by making strength training more accessible
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Insight
As some of the UK’s top gym operators unveil their reopening videos, insight specialists, Paul Roberts and Mike Evans, analyse members’ reactions on social media
Features
Latest News
Boutique operator Digme Fitness will open two new studios in London over the next two ...
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A government investment of £1.75bn – to pay 50 per cent of rents across the ...
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Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
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Featured supplier: The rise of the training pod
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Video Gallery
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Resolute™ Strength - New Selectorized Strength Line From Precor Read more
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Company profile: Legend Club Management Systems (UK) Ltd
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Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
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Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
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Volution.fit: Software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Direct debit solutions
Harlands Group: Direct debit solutions
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Monster Padlocks: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates

features

HCM People: Ben LucasFounder, Flow Athletic, Sydney

We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects

Published in Health Club Management 2020 issue 5
Ben Lucas is the founder of Flow Athletic in Sydney, Australia
Ben Lucas is the founder of Flow Athletic in Sydney, Australia

What is Flow Athletic?
On a high level we’re a yoga and fitness community. What that looks like on the ground level is a 1,000sqm facility in Paddington, in Sydney, Australia, that has group exercise rooms for yoga, spin, strength and reformer Pilates, plus a personal training studio.

We hold 140 classes a week and have 1,000 active members that come an average of three times a week. We do over 400 PT sessions a week and hold world-class events such as ‘Flow after dark’, yoga silent disco and ‘night club spin’ all over the country.

Our run club does things like take large groups of 50 plus people to run in overseas event, such as the New York Marathon. So, we are lots of things.

How did the idea for Flow Athletic come about?
I owned PT studios in 2010. I was training for an ultramarathon and started doing yoga at a local studio in Bondi to assist my running – I found it really helped me in my athletic pursuits.

I became friends with the awesome yoga teacher Kate Kendall, and she started personal training with me. She found the strength and fitness really helped her yoga and we thought there might be a future in combining yoga, strength and fitness under one roof.

How did you turn the idea into reality?
We spent years refining the business model. We travelled overseas to learn from existing businesses and met and brainstormed with mentors to solidify our values and bring our vision to life.

What’s the Flow Philosophy of 1:1:1?
We advise our Flow Athletes – the name we give to our members – to complete classes at Flow in a ratio of one yoga to one strength to one cardio class. We believe this ratio and combination of classes has a number of very positive effects on their body and mind and provides longevity in their training.

How is Flow helping change perceptions of yoga?
In the late 90s to early 2000s yoga was quite ‘herbal’ in Australia and it was hard to find places to practice.

Today there are many yoga and meditation studios. There’s widespread knowledge now of the physical benefits and yoga tends to be done by a lot more men and also by athletes.

Flow has always tried to get more men to try yoga and when they realise the benefits it has: better sleep, focus, helping with strength training, recovery, balance and on and on, they become hooked.

Tell us about your events
We run world-class events, such as Flow after dark yoga, silent disco and night club spin all over the country – when we’re not under the grip of coronavirus!

We know a lot more people would like to go to Flow Athletic, but because we have only one physical location it’s hard to get to. So we run these large-scale events so people all over Australia get to feel the flow magic.

They’re profitable and we get great PR from them, but we mainly do them because they’re fun for our team to execute and the incredible feedback we get. Our next event is in Bali in October.

How are you dealing with COVID-19?
We started an online streaming business with 65 classes per week across four channels – yoga, strength, cycle and pilates – and thanks to this we’ve managed to keep the majority of our members on at an adjusted rate.

All our personal training has moved to Facetime and Zoom and all our weekly staff meetings are done using Zoom.

We’re a great position – all our full time staff are still employed on full wage.

We’re overcoming this challenging situation and will power out of the dip with the backing of our loyal community.

‘Night club spin’ is one of the club’s special events
‘Night club spin’ is one of the club’s special events
Members are encouraged to alternate between strength, cardio and yoga classes
Members are encouraged to alternate between strength, cardio and yoga classes
Yoga teacher Kate Kendall inspired Lucas
Yoga teacher Kate Kendall inspired Lucas
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
Flow Athletic holds 140 classes per week, including reformer pilates, yoga, spin and strength
http://www.leisureopportunities.com/images/2020/154445_992423.jpg
'We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects' – Ben Lucas, founder of Flow Athletic, Sydney
Latest News
Boutique operator Digme Fitness will open two new studios in London over the next two ...
Latest News
A government investment of £1.75bn – to pay 50 per cent of rents across the ...
Latest News
Health clubs and gyms in Catalonia have reopened their doors once for a second time, ...
Latest News
Health clubs, gyms, indoor pools and leisure centres have reopened in Wales – nearly five ...
Latest News
Today (10 August) is the last day for companies to enter the follow-up survey to ...
Latest News
A significant proportion of leisure facilities in England have not reopened since lockdown measures were ...
Latest News
Industry body, ukactive, has questioned the decision to close gyms and health clubs as part ...
Latest News
Prime Minister Boris Johnson has paid a surprise visit to a branch of The Gym ...
Latest News
Planet Fitness' share price on the New York Stock Exchange has remained steady at between ...
Latest News
Two of the largest health club operators in the US have announced that members and ...
Latest News
If you're a personal trainer working in the UK, you can now get online PT ...
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE on-demand webinar
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
Dormy House, a luxurious boutique hotel and spa in the heart of the Cotswolds, has expanded its premium offer with the refurbishment of its two fitness suites, incorporating the latest, fully connected gym equipment from Matrix Fitness.
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Video Gallery
Resolute™ Strength
Precor
Resolute™ Strength - New Selectorized Strength Line From Precor Read more
More videos:
Company profiles
Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Software
Volution.fit: Software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Locking solutions
Monster Padlocks: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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