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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Rachael BlumbergPlatefit: creator and founder

People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world

Published in Health Club Management 2019 issue 10
Blumberg is passionate about educating people on the benefits of vibration training
Blumberg is passionate about educating people on the benefits of vibration training

What’s the concept?
Platefit is a premium vibration wellness brand, based in Los Angeles. We offer a wide range of 27-minute workouts centered around Power Plate machines, a medical grade device which uses harmonic vibration. The plates are always moving in three directions – left to right, front to back and up and down - which activate muscles, making them contract 30 to 40 times per second.

We use the science of vibration to wake up cells, increase circulation, drain and detoxify the lymphatic system, reduce inflammation and accelerate recovery time. The body’s response to vibration increases serotonin and HGH and reduces cortisol.

How did you come up with the idea?
Fourteen years ago, when I was 26 years old, I went to the gym with a friend and saw a vibrating platform in the corner. I asked the fitness instructor what it was, and they didn’t really know how to use it, or show any interest. I had a go for 30 seconds, which changed my life! Intuitively I knew it was amazing and great for the body and I wanted to know more.

That night I went home and started my research, finding out that pro-athletes were using vibration technology, as well as doctors, chiropractors and a range of other health professionals for different applications, including to help fine motor skills and treat Parkinsons. It’s great for increasing power, as well as circulation, range of motion and stretching.

After six sessions I saw a huge difference in my body: I felt leaner, tighter and stronger. I was sold. Shortly afterwards, I quit my job to open a studio. I had the vision of hundreds of studios and making vibration technology available for everybody. I quickly realised that a lot of people didn’t know what it was, so it became another passion project of mine to educate people on its benefits and bring it to the masses.

How did you bring the idea to fruition?
Shortly after quitting my job, I started training Cher on her Power Plate and we decided to open a studio together. Four months in, she decided it wasn’t for her and we closed the studio, but she let me lease the machines really cheaply.

I struck out on my own and found a 200sq ft studio in West Hollywood with very cheap rent, and room for five plates. I painted it myself and brought in a boombox. There was a really affluent school opposite and I started marketing myself there and grew my customer base via word of mouth among the moms.

How has it grown since then?
I met my husband four years ago and got pregnant really quickly and at that point we made the decision for me to teach less and build and expand the brand. He believed my concept was much bigger than ‘the corner of a gym.’ Platefit was born was from that point.

We invested some money in creating a cool brand, formalised a seven day training course, found some instructors and launched the second studio in Brentwood. This was followed a year later by Studio City. We will launch Sycamore in October and are looking to expand by three or four more studios in the next year. Each studio is slightly larger than the last; the upcoming studio is 1,200sq ft and will have 15 Plates.

We have plans to grow across the US and globally. People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world. At the moment we are growing the chain ourselves, but further down the line we may look for financial backing, or franchise the concept.

Who are your customers?
In the early morning we get the young working men and women, and these are followed later on by moms. We also get high school athletes who are competing in sports and want to get stronger, as well as older people. We recommend that people come three or four times a week to get the best results.

How much do you charge?
It is $27 for one class, but we also have packages and memberships and we’re on ClassPass.

Is LA a difficult market to launch health and fitness concepts?
It’s probably the most competitive market in the world for health and fitness, but there are also lots of people who are willing to try new concepts. I think that if Platefit can survive and thrive here then it could work anywhere.
There are some copycat concepts, who have come to our classes and replicated what we do and launched in other places, so they’re doing our research for us.

Class rundown

• AbFIT: focused on building core through exercises and props.

• BarreFIT: Blends elements of Pilates, dance, ballet and barre workouts, with additional emphasis on the core.

• BootcampFIT: High intensity, full body workout.

• Barre/DanceFIT: Involves easy-to-follow dance moves with plyometrics, weights, sculpting and toning exercises.

• Deep Stretch/CelluliteFIT: uses low therapeutic vibrations to enhance a deep stretch, ending with relaxation and a deep tissue massage.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Blumberg now has four Platefit studios and plans to expand with three or four more in the next year
Blumberg now has four Platefit studios and plans to expand with three or four more in the next year
http://www.leisureopportunities.com/images/imagesX/415509_150621.jpg
LA-based Platefit offers group workouts on Power Plate machines. We chat to founder Rachael Blumberg, who is dedicated to educated the masses on the benefits of vibration training...
Rachael Blumberg, Platefit, Power Plate,vibration training, Platefit, Rachael Blumberg,
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Debra Wein

founder and CEO, Wellness Workdays
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features

HCM People: Rachael BlumbergPlatefit: creator and founder

People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world

Published in Health Club Management 2019 issue 10
Blumberg is passionate about educating people on the benefits of vibration training
Blumberg is passionate about educating people on the benefits of vibration training

What’s the concept?
Platefit is a premium vibration wellness brand, based in Los Angeles. We offer a wide range of 27-minute workouts centered around Power Plate machines, a medical grade device which uses harmonic vibration. The plates are always moving in three directions – left to right, front to back and up and down - which activate muscles, making them contract 30 to 40 times per second.

We use the science of vibration to wake up cells, increase circulation, drain and detoxify the lymphatic system, reduce inflammation and accelerate recovery time. The body’s response to vibration increases serotonin and HGH and reduces cortisol.

How did you come up with the idea?
Fourteen years ago, when I was 26 years old, I went to the gym with a friend and saw a vibrating platform in the corner. I asked the fitness instructor what it was, and they didn’t really know how to use it, or show any interest. I had a go for 30 seconds, which changed my life! Intuitively I knew it was amazing and great for the body and I wanted to know more.

That night I went home and started my research, finding out that pro-athletes were using vibration technology, as well as doctors, chiropractors and a range of other health professionals for different applications, including to help fine motor skills and treat Parkinsons. It’s great for increasing power, as well as circulation, range of motion and stretching.

After six sessions I saw a huge difference in my body: I felt leaner, tighter and stronger. I was sold. Shortly afterwards, I quit my job to open a studio. I had the vision of hundreds of studios and making vibration technology available for everybody. I quickly realised that a lot of people didn’t know what it was, so it became another passion project of mine to educate people on its benefits and bring it to the masses.

How did you bring the idea to fruition?
Shortly after quitting my job, I started training Cher on her Power Plate and we decided to open a studio together. Four months in, she decided it wasn’t for her and we closed the studio, but she let me lease the machines really cheaply.

I struck out on my own and found a 200sq ft studio in West Hollywood with very cheap rent, and room for five plates. I painted it myself and brought in a boombox. There was a really affluent school opposite and I started marketing myself there and grew my customer base via word of mouth among the moms.

How has it grown since then?
I met my husband four years ago and got pregnant really quickly and at that point we made the decision for me to teach less and build and expand the brand. He believed my concept was much bigger than ‘the corner of a gym.’ Platefit was born was from that point.

We invested some money in creating a cool brand, formalised a seven day training course, found some instructors and launched the second studio in Brentwood. This was followed a year later by Studio City. We will launch Sycamore in October and are looking to expand by three or four more studios in the next year. Each studio is slightly larger than the last; the upcoming studio is 1,200sq ft and will have 15 Plates.

We have plans to grow across the US and globally. People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world. At the moment we are growing the chain ourselves, but further down the line we may look for financial backing, or franchise the concept.

Who are your customers?
In the early morning we get the young working men and women, and these are followed later on by moms. We also get high school athletes who are competing in sports and want to get stronger, as well as older people. We recommend that people come three or four times a week to get the best results.

How much do you charge?
It is $27 for one class, but we also have packages and memberships and we’re on ClassPass.

Is LA a difficult market to launch health and fitness concepts?
It’s probably the most competitive market in the world for health and fitness, but there are also lots of people who are willing to try new concepts. I think that if Platefit can survive and thrive here then it could work anywhere.
There are some copycat concepts, who have come to our classes and replicated what we do and launched in other places, so they’re doing our research for us.

Class rundown

• AbFIT: focused on building core through exercises and props.

• BarreFIT: Blends elements of Pilates, dance, ballet and barre workouts, with additional emphasis on the core.

• BootcampFIT: High intensity, full body workout.

• Barre/DanceFIT: Involves easy-to-follow dance moves with plyometrics, weights, sculpting and toning exercises.

• Deep Stretch/CelluliteFIT: uses low therapeutic vibrations to enhance a deep stretch, ending with relaxation and a deep tissue massage.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Blumberg now has four Platefit studios and plans to expand with three or four more in the next year
Blumberg now has four Platefit studios and plans to expand with three or four more in the next year
http://www.leisureopportunities.com/images/imagesX/415509_150621.jpg
LA-based Platefit offers group workouts on Power Plate machines. We chat to founder Rachael Blumberg, who is dedicated to educated the masses on the benefits of vibration training...
Rachael Blumberg, Platefit, Power Plate,vibration training, Platefit, Rachael Blumberg,
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Two of the largest health club operators in the US have announced that members and ...
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If you're a personal trainer working in the UK, you can now get online PT ...
Latest News
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs ...
Latest News
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans ...
Latest News
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after ...
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DW Sports is going into administration saying it's working to save its 73-strong gym portfolio. ...
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Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE webinar Thursday 6 August
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Featured supplier news
Featured supplier: Digital education: TRX trains more than 14,000 professionals for free using live virtual training
In response to the pandemic, TRX, the global leader in functional training equipment, world- class training content, and app-based training technology, transformed its TRX Suspension Training Course into a free, live virtual edition via Zoom.
Video Gallery
BMF with Bear Grylls - Mission to reboot the fitness industry
British Military Fitness
BMF with Bear Grylls has put up a £1m fund to get personal trainers, fitness instructors and class instructors back to work and earning money. Read more
More videos:
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Supplier Showcases
Supplier showcase - Speedflex
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
Fisikal: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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