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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Talilla HenchozFounder, Club V

People in Club V trust me and I want to do the best for them and help them progress

Published in Health Club Management 2020 issue 8
As the daughter of Esporta founder, Patrick Henchoz, Talilla grew up in the fitness industry
As the daughter of Esporta founder, Patrick Henchoz, Talilla grew up in the fitness industry

When lockdown hit,” says Talilla Henchoz, “I wanted to give back and to help keep people happy and healthy.”

Henchoz, a trained PT, started offering daily live workouts on Instagram for friends and family.

“I turned up to sweat alongside hundreds of people every day for three months,” she says, “until I realised I wanted to offer more – that there was an opportunity to create a new fitness solution based on exercise progression. People were doing workouts online, but they weren’t getting the kind of development in terms of their achievements that they needed to keep motivated, so we tuned into that.”

With her background in the fitness industry (she’s the daughter of Patrick Henchoz, founder of Esporta Health and Fitness Clubs), Henchoz also saw a need for a fully rounded online community to support people through the pandemic and beyond.

The Club V concept
She set about creating it based on the five pillars of sustainable health – body, mind, nutrition, community and sustainability and called it Club V (five).

“My vision for Club V is to build bodies for life,” she says, “My approach is not just to offer another fitness plan designed to ‘burn fat’ and ‘detox’, but a way to hit the reset button and create sustainable, long-term change.

“We want to develop positivity and a supportive community where members feel as though they belong. These are the main drivers behind the club.

“COVID has landed a lot of people in a lonely, negative place,” she explains, “Club V enables members to share and support each other, with a weekly live workout schedule, monthly challenges, recipe booklets, health brand discounts, and content from five health experts; a nutritionist, yoga and pilates instructors, a psychologist and personal trainers. We’re providing an all-inclusive offering.”

Launched on 1 July 2020 off the back of her popular Instagram feed, the club is delivered through a private Facebook group using Facebook Live and already has approaching 1,700 members across 40 countries, paying up to £19.99/month.

Members sign up and pay on the website and are then invited to join the Facebook group, where content is delivered and the content archive is stored.

The number is growing daily and Henchoz decided to cap it at 1,700 to maintain standards. There’s little attrition, so Club V is setting up a waiting list.

Over 25 per cent of members tune in live for workouts, with the rest – many of whom are in different timezones – joining the playback sessions, which include HIIT, strength, low impact, core, yoga and pilates. Sessions are tailored to all abilities.

As part of this new subscription community, Club V showcases and works with industry brands such as JBL audio, WIT Fitness, Grenade Supplements, Yogi Bare and Remedy Kombucha to offer discounts and prizes to support members’ training.

Building a community
Since launching, some members have formed their own WhatsApp groups and meet-ups and made true connections, while getting stronger together every day, says Henchoz. “I believe we can push harder in a team, and that’s what the Club V community focuses on. Growth and accountability all delivered within an online club, where members can share their progress and journey.

“Club V is a family,” she continues, “A safe space for members to connect from all over the world and form relationships. A judgement-free zone where they can share and grow together, which provides routine and stability – an opportunity for people to check in with their mind and body every day.

“We celebrate the highs and lows, and keep it real,” says Henchoz. “Our ethos is focused on what our bodies can DO, not what they look like.

“The power of our community and the collective support between members has been overwhelming,” she adds, citing multiple testimonials from members whose lives have been changed by Club V.

Henchoz, formerly head of brand at 1Rebel in London and a marketing consultant, is using these skills to develop the range of Club V.

“We’ve recently launched our ‘Help to Move’ Initiative,” she says, “which gifts a free membership to someone who can’t join for financial reasons. This is to stay true to why I started the club – to help people through this difficult time.”

The next level
Now Henchoz and the Club V team are looking for additional support from fitness industry experts to help improve their current platform and support the projected exponential growth. “People in Club V trust me, and I want to do the best for them,” she says. “I want to connect with people who can help us progress and improve the Club V offering.

“We want to launch an app, for example” she says, “and we want to make sure we’re using the right platform – we want to refine and continue to develop the offering and to take it to the next level.”

Find out more: www.weareclubv.co.uk

A PT by training, Henchoz built her original audience on Instagram, before launching Club V on Facebook

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Club V also offers advice on nutrition, mind, body, community and sustainability
Club V also offers advice on nutrition, mind, body, community and sustainability
Henchoz was formerly head of brand at boutique operator, 1Rebel
Henchoz was formerly head of brand at boutique operator, 1Rebel
https://www.leisureopportunities.co.uk/images/2020/363521_127852.jpg
PT Talilla Henchoz has leveraged her social media following to create an online club based on five pillars of sustainable health
Club V, Talilla Henchoz,fitness, online training, online workout, digital workout, Patrick Henchoz
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Diary dates
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23-26 Feb 2021
IFEMA, Madrid, Spain
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03-04 Mar 2021
NEC, Birmingham, United Kingdom
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03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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16-17 Jun 2021
ExCeL London, London, United Kingdom
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21-24 Sep 2021
Messe Stuttgart, Germany
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Talilla HenchozFounder, Club V

People in Club V trust me and I want to do the best for them and help them progress

Published in Health Club Management 2020 issue 8
As the daughter of Esporta founder, Patrick Henchoz, Talilla grew up in the fitness industry
As the daughter of Esporta founder, Patrick Henchoz, Talilla grew up in the fitness industry

When lockdown hit,” says Talilla Henchoz, “I wanted to give back and to help keep people happy and healthy.”

Henchoz, a trained PT, started offering daily live workouts on Instagram for friends and family.

“I turned up to sweat alongside hundreds of people every day for three months,” she says, “until I realised I wanted to offer more – that there was an opportunity to create a new fitness solution based on exercise progression. People were doing workouts online, but they weren’t getting the kind of development in terms of their achievements that they needed to keep motivated, so we tuned into that.”

With her background in the fitness industry (she’s the daughter of Patrick Henchoz, founder of Esporta Health and Fitness Clubs), Henchoz also saw a need for a fully rounded online community to support people through the pandemic and beyond.

The Club V concept
She set about creating it based on the five pillars of sustainable health – body, mind, nutrition, community and sustainability and called it Club V (five).

“My vision for Club V is to build bodies for life,” she says, “My approach is not just to offer another fitness plan designed to ‘burn fat’ and ‘detox’, but a way to hit the reset button and create sustainable, long-term change.

“We want to develop positivity and a supportive community where members feel as though they belong. These are the main drivers behind the club.

“COVID has landed a lot of people in a lonely, negative place,” she explains, “Club V enables members to share and support each other, with a weekly live workout schedule, monthly challenges, recipe booklets, health brand discounts, and content from five health experts; a nutritionist, yoga and pilates instructors, a psychologist and personal trainers. We’re providing an all-inclusive offering.”

Launched on 1 July 2020 off the back of her popular Instagram feed, the club is delivered through a private Facebook group using Facebook Live and already has approaching 1,700 members across 40 countries, paying up to £19.99/month.

Members sign up and pay on the website and are then invited to join the Facebook group, where content is delivered and the content archive is stored.

The number is growing daily and Henchoz decided to cap it at 1,700 to maintain standards. There’s little attrition, so Club V is setting up a waiting list.

Over 25 per cent of members tune in live for workouts, with the rest – many of whom are in different timezones – joining the playback sessions, which include HIIT, strength, low impact, core, yoga and pilates. Sessions are tailored to all abilities.

As part of this new subscription community, Club V showcases and works with industry brands such as JBL audio, WIT Fitness, Grenade Supplements, Yogi Bare and Remedy Kombucha to offer discounts and prizes to support members’ training.

Building a community
Since launching, some members have formed their own WhatsApp groups and meet-ups and made true connections, while getting stronger together every day, says Henchoz. “I believe we can push harder in a team, and that’s what the Club V community focuses on. Growth and accountability all delivered within an online club, where members can share their progress and journey.

“Club V is a family,” she continues, “A safe space for members to connect from all over the world and form relationships. A judgement-free zone where they can share and grow together, which provides routine and stability – an opportunity for people to check in with their mind and body every day.

“We celebrate the highs and lows, and keep it real,” says Henchoz. “Our ethos is focused on what our bodies can DO, not what they look like.

“The power of our community and the collective support between members has been overwhelming,” she adds, citing multiple testimonials from members whose lives have been changed by Club V.

Henchoz, formerly head of brand at 1Rebel in London and a marketing consultant, is using these skills to develop the range of Club V.

“We’ve recently launched our ‘Help to Move’ Initiative,” she says, “which gifts a free membership to someone who can’t join for financial reasons. This is to stay true to why I started the club – to help people through this difficult time.”

The next level
Now Henchoz and the Club V team are looking for additional support from fitness industry experts to help improve their current platform and support the projected exponential growth. “People in Club V trust me, and I want to do the best for them,” she says. “I want to connect with people who can help us progress and improve the Club V offering.

“We want to launch an app, for example” she says, “and we want to make sure we’re using the right platform – we want to refine and continue to develop the offering and to take it to the next level.”

Find out more: www.weareclubv.co.uk

A PT by training, Henchoz built her original audience on Instagram, before launching Club V on Facebook

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Club V also offers advice on nutrition, mind, body, community and sustainability
Club V also offers advice on nutrition, mind, body, community and sustainability
Henchoz was formerly head of brand at boutique operator, 1Rebel
Henchoz was formerly head of brand at boutique operator, 1Rebel
https://www.leisureopportunities.co.uk/images/2020/363521_127852.jpg
PT Talilla Henchoz has leveraged her social media following to create an online club based on five pillars of sustainable health
Club V, Talilla Henchoz,fitness, online training, online workout, digital workout, Patrick Henchoz
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Fitness First has launched a new free digital fitness hub, offering users a wide range ...
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The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
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As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
Latest News
Less than half (44.9 per cent) of children and young people in England met the ...
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An England-wide survey of over 5,000 adults found that 80 per cent of people aged ...
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The government needs to provide the fitness and physical activity sector with a plan which ...
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Featured supplier news
Featured supplier: Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Member feedback software
AskNicely: Member feedback software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
fibodo Limited: Management software
Uniforms
Service Sport: Uniforms
Software
Volution.fit: Software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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