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fibodo Limited
fibodo Limited
fibodo Limited
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Silke Frank & Florian BrauerFIBO

FIBO 2020 will set a new benchmark, ensuring virtual and live trade fairs evolve into a hybrid model, defining a future-oriented format that opens a new chapter in the trade fair industry

Published in Health Club Management 2020 issue 7
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
Silke Frank
Event director, FIBO Köln

Tell us about the virtual FIBO Köln
Back to Business – that’s what it’s all about. Especially in the current situation, which has hit our industry worldwide in a particular way and with particular severity, it’s vital we exchange ideas and share experiences.

With [email protected], we want to give momentum to a new start for the industry. This is of fundamental importance right now – it’s about showing new perspectives, about innovation, new concepts and business cases that are relevant for the industry.

In this virtual format, FIBO also aims to have a critical function as a lead generator.

We all have to leave behind the zero hour that was the lockdown and move forward.

What will the experience be like for visitors?
[email protected] and [email protected] – which is aimed specifically at consumers – are part of the new normal. They’re not emergency solutions.

They’ll set a new benchmark for ensuring that virtual event formats and live trade fairs evolve into a hybrid model in the future. The delivery of both events this year will define a future-oriented format that opens a new chapter in the trade fair industry.

[email protected] will include numerous international forums, congresses and formats for trade visitors, such as streaming, webinars and product presentations. For consumers, FIBOHome will have a virtual event format of its own that will bring emotions into homes.

The focus of [email protected] will be on fitness, health, physiotherapy, prevention and company health management. The global character of FIBO will also be reflected in the digital trade show.

The European Health & Fitness Forum (EHFF) will kick off on 30 September. This year’s event will be held as a hybrid event – online and on-site with numerous top speakers.

We need a rapidly recovering fitness industry to be the basis for FIBO 2021

Other partners of [email protected] are, among others, the German University for Prevention and Health Management with its Advancement Congress, the Fittech Summit with top trends and future topics from the fitness and health industry and global media partner, HCM magazine.

What commercial opportunities are available for exhibitors?
The digital reach of FIBO is considerable compared to many trade fairs, this is a strength which is to the benefit of our customers.

We had already significantly expanded the digital business segment in the past, this year we will supplement this range of digital marketing formats with additional offers, such as product innovation videos and a range of sponsorships.

COVID-19 has accelerated an important process of change throughout the entire exhibition industry and with the investments we’re making, we’re living up to our responsibility for the health and fitness industry. This is what we must be concerned about, because we need a rapidly recovering fitness industry to be the basis for FIBO 2021.

FIBO has always aimed to stand for return on investment, how will you deliver ROI with FIBO virtual?
ROI is king. [email protected] is being primarily designed as a business platform.

We developed a matchmaking tool, which is used by exhibitors and trade visitors. Uptake of this tool has been excellent. In addition, we’ll be offering drop-in meetings and speed networking sessions. They will help our customers to generate leads that are in a healthy proportion to the costs that will be incurred.

What support will be available to help exhibitors excel at the virtual FIBO 2020?
Digitisation has taken a huge leap forward in recent months: in business and in our private lives.

Many of our customers have made a great leap into digital business. That is why there is a willingness to get involved with [email protected]

Every exhibitor will be briefed about the options involved with using the fair by their contact on the FIBO team.

Continuous support will also be provided by FIBO’s IT service provider, with whom we have set up the highly intuitive platform.

The EHFF will take place on 30 September. What can delegates look forward to?
As explained, due to the current health situation, the European Health & Fitness Forum will be held as a hybrid event, being both online and on-site.

As usual, many of the top industry stakeholders have shown a strong commitment to the event.

FIBO’s global trade fairs will take place virtually or as hybrid events this year / Shutterstock
Florian Brauer
Global brand manager FIBO

What are your global plans?
Some of FIBO’s key global events are going virtual during the pandemic, opening up opportunities for exhibitors to reach new markets they could not normally afford to travel to.

Each global FIBO event will have its own online event to serve the ‘local’ market and community, with the content specifically adapted to the respective market conditions.

All our global events are connected, so suppliers can meet the respective local buyers

All our global events are connected, so suppliers can meet the respective local buyers – global connections are the key to success.

What are your plans for FIBO’s global events?
We remain deeply committed to the global fitness industry. In Mexico and the USA, we will serve the industry with virtual formats and content.In China we’re planning a two-day hybrid event with local people on-site and international content to be streamed virtually.

For 2021 we aim to organise on-site events accompanied by strong virtual offerings. These will have content and matchmaking components.

How will FIBO’s cycle of global events help to unite the world of fitness?

We bring together companies, personalities, products and ideas from all parts of the fitness world. We offer the platform for business and for new contacts. We also offer the opportunity for exchange: this is our contribution to strengthening the industry.

FIBO KÖLN FAST FACTS

Will buyers have to pay to attend?
No, attendance is free of charge

How much does it cost to promote at FIBO?
Between €400 and €35,000

What types of sponsorship opportunities are available?
FIBO TV, social media, newsletter, website

What time does [email protected]
event take place? 8am – 8pm on 1 and 2 October

Where do people go to attend?
www.FIBO.com

Where can I see the matchmaking software?
www.reed-matchmaking.com/en/fibo

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/532508_827870.jpg
FIBO event director Silke Frank and brand manager Florian Brauer tell us how these trade shows will begin to blend virtual and live events
Fibo, [email protected], [email protected], Silke Frank, Florian Brauer,fitness, sport, trade show, virtual event
People
HCM people

Dr Darshan Shah

Next Health: co-founder
Our vision is that health is not the absence of disease but the abundance of vitality
People
As a society, we all need to make a conscious effort to be more active and our industry is in the best position to help people do that
People
We believe affordable fitness will be a very substantial part of all significant gym and fitness markets in the future
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Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, ...
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Gains made getting people more physically active over the last few years were all but ...
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Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
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The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
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Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
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Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
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Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Featured supplier news
Featured supplier: Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Video Gallery
Freemotion FUSION Team Training
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The High-Intensity Cardio-Strength Training. Read more
More videos:
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Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
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Company profile: Incorpore Limited
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Click on a catalogue to view it online
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SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Monster Padlocks: Locking solutions
Exercise equipment
Technogym: Exercise equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Silke Frank & Florian BrauerFIBO

FIBO 2020 will set a new benchmark, ensuring virtual and live trade fairs evolve into a hybrid model, defining a future-oriented format that opens a new chapter in the trade fair industry

Published in Health Club Management 2020 issue 7
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
FIBO’s new virtual offerings will allow exhibitors to extend their reach / Shuterstock
Silke Frank
Event director, FIBO Köln

Tell us about the virtual FIBO Köln
Back to Business – that’s what it’s all about. Especially in the current situation, which has hit our industry worldwide in a particular way and with particular severity, it’s vital we exchange ideas and share experiences.

With [email protected], we want to give momentum to a new start for the industry. This is of fundamental importance right now – it’s about showing new perspectives, about innovation, new concepts and business cases that are relevant for the industry.

In this virtual format, FIBO also aims to have a critical function as a lead generator.

We all have to leave behind the zero hour that was the lockdown and move forward.

What will the experience be like for visitors?
[email protected] and [email protected] – which is aimed specifically at consumers – are part of the new normal. They’re not emergency solutions.

They’ll set a new benchmark for ensuring that virtual event formats and live trade fairs evolve into a hybrid model in the future. The delivery of both events this year will define a future-oriented format that opens a new chapter in the trade fair industry.

[email protected] will include numerous international forums, congresses and formats for trade visitors, such as streaming, webinars and product presentations. For consumers, FIBOHome will have a virtual event format of its own that will bring emotions into homes.

The focus of [email protected] will be on fitness, health, physiotherapy, prevention and company health management. The global character of FIBO will also be reflected in the digital trade show.

The European Health & Fitness Forum (EHFF) will kick off on 30 September. This year’s event will be held as a hybrid event – online and on-site with numerous top speakers.

We need a rapidly recovering fitness industry to be the basis for FIBO 2021

Other partners of [email protected] are, among others, the German University for Prevention and Health Management with its Advancement Congress, the Fittech Summit with top trends and future topics from the fitness and health industry and global media partner, HCM magazine.

What commercial opportunities are available for exhibitors?
The digital reach of FIBO is considerable compared to many trade fairs, this is a strength which is to the benefit of our customers.

We had already significantly expanded the digital business segment in the past, this year we will supplement this range of digital marketing formats with additional offers, such as product innovation videos and a range of sponsorships.

COVID-19 has accelerated an important process of change throughout the entire exhibition industry and with the investments we’re making, we’re living up to our responsibility for the health and fitness industry. This is what we must be concerned about, because we need a rapidly recovering fitness industry to be the basis for FIBO 2021.

FIBO has always aimed to stand for return on investment, how will you deliver ROI with FIBO virtual?
ROI is king. [email protected] is being primarily designed as a business platform.

We developed a matchmaking tool, which is used by exhibitors and trade visitors. Uptake of this tool has been excellent. In addition, we’ll be offering drop-in meetings and speed networking sessions. They will help our customers to generate leads that are in a healthy proportion to the costs that will be incurred.

What support will be available to help exhibitors excel at the virtual FIBO 2020?
Digitisation has taken a huge leap forward in recent months: in business and in our private lives.

Many of our customers have made a great leap into digital business. That is why there is a willingness to get involved with [email protected]

Every exhibitor will be briefed about the options involved with using the fair by their contact on the FIBO team.

Continuous support will also be provided by FIBO’s IT service provider, with whom we have set up the highly intuitive platform.

The EHFF will take place on 30 September. What can delegates look forward to?
As explained, due to the current health situation, the European Health & Fitness Forum will be held as a hybrid event, being both online and on-site.

As usual, many of the top industry stakeholders have shown a strong commitment to the event.

FIBO’s global trade fairs will take place virtually or as hybrid events this year / Shutterstock
Florian Brauer
Global brand manager FIBO

What are your global plans?
Some of FIBO’s key global events are going virtual during the pandemic, opening up opportunities for exhibitors to reach new markets they could not normally afford to travel to.

Each global FIBO event will have its own online event to serve the ‘local’ market and community, with the content specifically adapted to the respective market conditions.

All our global events are connected, so suppliers can meet the respective local buyers

All our global events are connected, so suppliers can meet the respective local buyers – global connections are the key to success.

What are your plans for FIBO’s global events?
We remain deeply committed to the global fitness industry. In Mexico and the USA, we will serve the industry with virtual formats and content.In China we’re planning a two-day hybrid event with local people on-site and international content to be streamed virtually.

For 2021 we aim to organise on-site events accompanied by strong virtual offerings. These will have content and matchmaking components.

How will FIBO’s cycle of global events help to unite the world of fitness?

We bring together companies, personalities, products and ideas from all parts of the fitness world. We offer the platform for business and for new contacts. We also offer the opportunity for exchange: this is our contribution to strengthening the industry.

FIBO KÖLN FAST FACTS

Will buyers have to pay to attend?
No, attendance is free of charge

How much does it cost to promote at FIBO?
Between €400 and €35,000

What types of sponsorship opportunities are available?
FIBO TV, social media, newsletter, website

What time does [email protected]
event take place? 8am – 8pm on 1 and 2 October

Where do people go to attend?
www.FIBO.com

Where can I see the matchmaking software?
www.reed-matchmaking.com/en/fibo

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
https://www.leisureopportunities.co.uk/images/2020/532508_827870.jpg
FIBO event director Silke Frank and brand manager Florian Brauer tell us how these trade shows will begin to blend virtual and live events
Fibo, [email protected], [email protected], Silke Frank, Florian Brauer,fitness, sport, trade show, virtual event
Latest News
Boutique operator, The Refinery E9, has launched a personal trainer (PT) service with a twist, ...
Latest News
Gains made getting people more physically active over the last few years were all but ...
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Featured supplier news
Featured supplier: Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
Frontline work has never been more important and frontline workers are the largest class of workers on the planet, as well as the most impactful group on the experience customers get.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
The High-Intensity Cardio-Strength Training. Read more
More videos:
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Company profiles
Company profile: Incorpore Limited
Incorpore Ltd is a leading fitness and wellness company which has been successfully delivering solutions ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Fitness Software
FunXtion International BV: Fitness Software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Software
Volution.fit: Software
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Locking solutions
Monster Padlocks: Locking solutions
Exercise equipment
Technogym: Exercise equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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