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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM People: Nick WhitcombeFounder, Body Tech Fitness

I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom

Published in Health Club Management 2020 issue 10
Nick Whitcombe refused to close his bodybuilding gym when Liverpool was placed under tier 3 restrictions / PHOTOs: Nick Whitcombe
Nick Whitcombe refused to close his bodybuilding gym when Liverpool was placed under tier 3 restrictions / PHOTOs: Nick Whitcombe
It makes no sense to close gyms: we’re a pillar which holds the NHS up. We’ve got lives at stake

Independent gym owner Nick Whitcombe has become a fitness industry campaigner of international renown, since refusing to shut his gym in the October tier 3 restrictions in Liverpool.

Whitcombe’s campaign has made him something of a media sensation: featuring on the BBC’s Panorama, (9 November), with a page of coverage in The New York Times, and his reach has stretched as far as Russia Today.

He’s receiving up to 15,000 social media messages a day from people in the industry and well wishers supporting his cause. As a result, pinning him down for an interview was a bit of a challenge, but he managed to squeeze in a quick chat between talking to industry captains and MPs. “It’s a crazy situation,” he says, seemingly bemused that all of this is happening to him.

In case you missed the story breaking, Whitcombe refused to close his bodybuilding gym – Body Tech Fitness – when Liverpool was placed under tier 3 restrictions, despite multiple visits from police and being issued fines.

Using scientific data to back up his decision, he countered that he needed to stay open for his members’ physical and mental wellbeing.

“With 62 million gym visits across Europe with only 487 confirmed cases, we’re not adding to the problem, we are part of the solution,” he says.

Whitcombe’s campaign quickly gathered momentum, with industry heavyweights getting behind it, as well as receiving support from local MPs. A petition reached 600,000 signatures in less than a week, and a gofundme page to pay fines and legal costs raised £55,000 in six days.

Collaborative effort
Now, as we’re in the second lockdown, Whitcombe is at the heart of a second campaign to get the health and fitness industry classified as an ‘Essential Service’, which would mean it can stay open during lockdowns and be a fundamental pillar to support the NHS. “Everyone’s on board in this campaign. We’re working with local MPs, ukactive, sports and nutrition companies and the big players like Grenade, Pure Gym and Gymshark,” he says.

“I’ve been in the industry for a decade and it’s the first time that I’ve seen it truly unified from the top to the bottom, which I think is a silver lining to come out of this situation. We’re all standing together now – independents, corporates, suppliers. This is testament to the magnitude of the situation.”

Whitcombe is deeply frustrated at the enforced shutdown of the health and physical industry: “The suicide rate is at an all time high. The depression rate is double that of last year. Our members are missing out on the physical and mental benefits of a workout.”

Essential service
Whitcombe says that rather than focus on getting the decision to close gyms overturned, he is putting his energies into the campaign to have the health and fitness industry classified as an Essential Service which supports the NHS. Long-term this would be a phenomenal accomplishment and have a far reaching impact.

He wants to see a Work Out to Help Out scheme, to help avoid the deterioration in mental and physical health the second lockdown is sure to bring.

“Prevention is better – and more cost-effective – than cure,” he says. “The government doesn’t always listen to logic, but they will listen to budgets. So if we can show them how we can stem the drain which lifestyle diseases, such as diabetes, put on the NHS, they may comprehend how our industry can genuinely protect the NHS. No other sector can support it as we can.”

Whitcombe launched his gym in 2013, coming into the industry from an acrobatics and Parkour background – he was a former stuntperson, working for big hitters such as Redbull, Nike and Adidas. He says he comes from a very accepting, non-competitive culture and was keen to bring that ethos into his gym. As a result, members are encouraged to be social – get to know each other, connect on social media and share advice.

Making history
“For me, as one of the little guys, being part of this industry movement is insane,” he says. “It’s been absolutely crazy to have emails from the titans of the industry in my inbox. It’s like the local takeaway chatting to the CEO of McDonald’s! It’s never happened before. It’s not testament to me, it’s just a demonstration of the magnitude of the situation. I think we’ll make history in the sector.”

Despite his evident disappointment, concern and frustration, Whitcombe is truly encouraged and invigorated by the spirit of co-operation and collaboration which is running through the industry: “It used to be us versus them, but now the big boys are playing with the little businesses and if we continue to collaborate we can be even more successful as an industry,” he says.

“The beast has awakened,” he continues. “I don’t think the government has ever appreciated how influential our sector is. The unification of our sector is a victory because it will really benefit the country. If we’re on the Essential Services list we can support the NHS with their overall goal, which would be a fantastic outcome.”

• You can join Nick’s petition at www.HCMmag.com/whitcombe

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Whitcombe has refused to close his gym during COVID-19 restrictions, saying it is essential to members’ wellbeing / PHOTOs: Nick Whitcombe
Whitcombe has refused to close his gym during COVID-19 restrictions, saying it is essential to members’ wellbeing / PHOTOs: Nick Whitcombe
/ PHOTOs: Nick Whitcombe
Whitcombe believes this situation has unified the fitness sector, and that this unification will benefit the country / PHOTOs: Nick Whitcombe
Whitcombe believes this situation has unified the fitness sector, and that this unification will benefit the country / PHOTOs: Nick Whitcombe
https://www.leisureopportunities.co.uk/images/2020/110102_752217.jpg
Gym owner @nickwhitcombe1 has become a fitness industry campaigner, fighting for the right to reopen his gym – and stay open
Nick Whitcombe, Body Tech Fitness, liverpool,campaigner, covid-19,lockdown
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Click on a catalogue to view it online
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Making a clear statement against the lack of exercise in society: this is the aim FIBO pursues as a member of the ‘Exercise is Medicine’ initiative. Together with EuropeActive the world’s leading trade show will organise the ‘Exercise is Medicine Days’ on Friday and Saturday as part of the Fitness & Health Forum in Hall 8.
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features

HCM People: Nick WhitcombeFounder, Body Tech Fitness

I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom

Published in Health Club Management 2020 issue 10
Nick Whitcombe refused to close his bodybuilding gym when Liverpool was placed under tier 3 restrictions / PHOTOs: Nick Whitcombe
Nick Whitcombe refused to close his bodybuilding gym when Liverpool was placed under tier 3 restrictions / PHOTOs: Nick Whitcombe
It makes no sense to close gyms: we’re a pillar which holds the NHS up. We’ve got lives at stake

Independent gym owner Nick Whitcombe has become a fitness industry campaigner of international renown, since refusing to shut his gym in the October tier 3 restrictions in Liverpool.

Whitcombe’s campaign has made him something of a media sensation: featuring on the BBC’s Panorama, (9 November), with a page of coverage in The New York Times, and his reach has stretched as far as Russia Today.

He’s receiving up to 15,000 social media messages a day from people in the industry and well wishers supporting his cause. As a result, pinning him down for an interview was a bit of a challenge, but he managed to squeeze in a quick chat between talking to industry captains and MPs. “It’s a crazy situation,” he says, seemingly bemused that all of this is happening to him.

In case you missed the story breaking, Whitcombe refused to close his bodybuilding gym – Body Tech Fitness – when Liverpool was placed under tier 3 restrictions, despite multiple visits from police and being issued fines.

Using scientific data to back up his decision, he countered that he needed to stay open for his members’ physical and mental wellbeing.

“With 62 million gym visits across Europe with only 487 confirmed cases, we’re not adding to the problem, we are part of the solution,” he says.

Whitcombe’s campaign quickly gathered momentum, with industry heavyweights getting behind it, as well as receiving support from local MPs. A petition reached 600,000 signatures in less than a week, and a gofundme page to pay fines and legal costs raised £55,000 in six days.

Collaborative effort
Now, as we’re in the second lockdown, Whitcombe is at the heart of a second campaign to get the health and fitness industry classified as an ‘Essential Service’, which would mean it can stay open during lockdowns and be a fundamental pillar to support the NHS. “Everyone’s on board in this campaign. We’re working with local MPs, ukactive, sports and nutrition companies and the big players like Grenade, Pure Gym and Gymshark,” he says.

“I’ve been in the industry for a decade and it’s the first time that I’ve seen it truly unified from the top to the bottom, which I think is a silver lining to come out of this situation. We’re all standing together now – independents, corporates, suppliers. This is testament to the magnitude of the situation.”

Whitcombe is deeply frustrated at the enforced shutdown of the health and physical industry: “The suicide rate is at an all time high. The depression rate is double that of last year. Our members are missing out on the physical and mental benefits of a workout.”

Essential service
Whitcombe says that rather than focus on getting the decision to close gyms overturned, he is putting his energies into the campaign to have the health and fitness industry classified as an Essential Service which supports the NHS. Long-term this would be a phenomenal accomplishment and have a far reaching impact.

He wants to see a Work Out to Help Out scheme, to help avoid the deterioration in mental and physical health the second lockdown is sure to bring.

“Prevention is better – and more cost-effective – than cure,” he says. “The government doesn’t always listen to logic, but they will listen to budgets. So if we can show them how we can stem the drain which lifestyle diseases, such as diabetes, put on the NHS, they may comprehend how our industry can genuinely protect the NHS. No other sector can support it as we can.”

Whitcombe launched his gym in 2013, coming into the industry from an acrobatics and Parkour background – he was a former stuntperson, working for big hitters such as Redbull, Nike and Adidas. He says he comes from a very accepting, non-competitive culture and was keen to bring that ethos into his gym. As a result, members are encouraged to be social – get to know each other, connect on social media and share advice.

Making history
“For me, as one of the little guys, being part of this industry movement is insane,” he says. “It’s been absolutely crazy to have emails from the titans of the industry in my inbox. It’s like the local takeaway chatting to the CEO of McDonald’s! It’s never happened before. It’s not testament to me, it’s just a demonstration of the magnitude of the situation. I think we’ll make history in the sector.”

Despite his evident disappointment, concern and frustration, Whitcombe is truly encouraged and invigorated by the spirit of co-operation and collaboration which is running through the industry: “It used to be us versus them, but now the big boys are playing with the little businesses and if we continue to collaborate we can be even more successful as an industry,” he says.

“The beast has awakened,” he continues. “I don’t think the government has ever appreciated how influential our sector is. The unification of our sector is a victory because it will really benefit the country. If we’re on the Essential Services list we can support the NHS with their overall goal, which would be a fantastic outcome.”

• You can join Nick’s petition at www.HCMmag.com/whitcombe

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Whitcombe has refused to close his gym during COVID-19 restrictions, saying it is essential to members’ wellbeing / PHOTOs: Nick Whitcombe
Whitcombe has refused to close his gym during COVID-19 restrictions, saying it is essential to members’ wellbeing / PHOTOs: Nick Whitcombe
/ PHOTOs: Nick Whitcombe
Whitcombe believes this situation has unified the fitness sector, and that this unification will benefit the country / PHOTOs: Nick Whitcombe
Whitcombe believes this situation has unified the fitness sector, and that this unification will benefit the country / PHOTOs: Nick Whitcombe
https://www.leisureopportunities.co.uk/images/2020/110102_752217.jpg
Gym owner @nickwhitcombe1 has become a fitness industry campaigner, fighting for the right to reopen his gym – and stay open
Nick Whitcombe, Body Tech Fitness, liverpool,campaigner, covid-19,lockdown
Latest News
Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating ...
Latest News
The Gym Group saw its membership grow by 10 per cent during the first six ...
Latest News
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September ...
Latest News
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness ...
Latest News
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see ...
Latest News
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles ...
Latest News
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in ...
Latest News
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Featured supplier news
Featured supplier news: EGYM: A digital ecosystem that works for everyone
EGYM has been pioneering the connected gym floor for more than a decade, partnering with operators and other third-party integrations, to create a free-flowing training environment that places the member at the very centre of the experience.
Featured supplier news
Featured supplier news: Good news for the fitness industry, a unique opportunity awaits gyms
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Company profiles
Company profile: UPTIVO S.r.l.
Uptivo makes workouts competitive and engaging while building a collaborative environment providing powerful tools to ...
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Serco Leisure’s Helen Bull achieves first for wheelchair users
Serco Leisure’s National Commercial Aquatics Manager, Helen Bull, has created a bit of history, becoming the first wheelchair user to gain RLSS UK’s Open Water Lifeguard (OWL) qualification.
Featured press releases
Featured press releases: Exercise is Medicine Days: FIBO advocates against lack of exercise
Making a clear statement against the lack of exercise in society: this is the aim FIBO pursues as a member of the ‘Exercise is Medicine’ initiative. Together with EuropeActive the world’s leading trade show will organise the ‘Exercise is Medicine Days’ on Friday and Saturday as part of the Fitness & Health Forum in Hall 8.
Directory
Salt therapy products
Himalayan Source: Salt therapy products
Management software
Premier Software Solutions: Management software
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
On demand
Fitness On Demand: On demand
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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