GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills International
Les Mills International
Les Mills International
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM People: Gerhard KamphuisClub manager, SportCity Cornelis Schuyt

This is a new concept – our first wellness club and Amsterdam’s new jewel. Everyone is welcome

Published in Health Club Management 2021 issue 6
Gerhard Kamphuis
/ Photo: Sportcity
Gerhard Kamphuis / Photo: Sportcity
We have corporate members and athletes, including members of the Dutch soccer and hockey teams

What’s the concept of SportCity Cornelis Schuyt? How is it different from the other SportCity clubs?
SportCity has 25 clubs in the Netherlands, but this is a new concept, our first wellness club and Amsterdam’s new jewel. It’s warm and comfortable and everyone is welcome. If it works well we might open more.

We have all the elements of a boutique experience, but on a larger scale: an emphasis on personal service, top trainers, a beautiful fit-out, towel service, high class changing areas, cutting edge technology, great lighting and the incorporation of technology to enhance training methods – heart rate training, for example. The building itself is also iconic: it was formerly the Christie’s auction house.

As a result, the fees are more than the usual SportCity membership at €89 for four weeks if you join for two years, €99 for one year and €129 a flexible membership for a four week block. This gives access to the gym and classes, small group training, an individual programme, a quarterly scan on the InBody body composition analyser and the use of towels and toiletries.

A separate membership to the InBody composition analyser will also be offered, in collaboration with medical partners, so patients can come and have their measurements checked. This could also be an add-on for members.

What does the club incorporate?
Personal service is integral to our concept, so there is a high emphasis on PT. As we take a holistic view of health, we also offer physiotherapy, sports massage and a nutritionist. These services are available as an add-on to the membership.

The wellness area includes a sauna and steamroom and high-end changing rooms. We also have a vegan café, The Grand Café, run in partnership with HartBiet, which serves breakfast, lunch and dinner. The healthy menu has been put together by nutritionists and food is labelled with calorie and nutritional information.

There are four studios: the Christie’s studio for Les Mills classes, boxing, Latin dance and cycling with Technogym Group Cycle. The Zen studio holds a variety of yoga classes, Pilates and meditation and there are two studios for PT and small group training with a maximum of four people.

We have a gym with equipment from Technogym, including the Biocircuit, a guided cardio and strength training experience.

How has COVID-19 impacted your plans?
We managed to make it through the pandemic because SportCity is owned by a large company, which also owns the accessible fitness chain, Fit for Free. Despite this, the second lockdown was tough and the company had to make cost savings.

The launch was meant to be in 2019, but was delayed by COVID-19. We first opened on 7 December 2020 and had to close for lockdown eight days later. We only reopened on 19 May.

Fortunately, we’re now able to run group exercise classes and limitations on numbers have been lifted, however, members still have to stay 1.5m apart while they’re working out. Group classes, yoga, wellness and showers are all now open.

Members have to reserve a time slot to work out in the gym and we give each member their own cleaning supplies to clean the equipment after they use it.

To keep them engaged, we offered Zoom classes during the lockdowns and we’ll definitely keep this going, as well as organising yoga in the park when the weather is good and delivering running groups. This would have been the case even without COVID-19, but the pandemic has underlined the fact that this is needed. I really want to build a community and being outside helps to do that.

Who are your members?
The club aims to be welcoming to all and tuned in to the local community. It’s in a upscale residential area of Amsterdam, with wealthy people living locally, as well as a large expat community. We have a lot of corporate members and athletes, including members of the Dutch soccer and hockey teams. Other Sport City clubs tend to be 50:50 women to men, but we currently have 60 per cent men and the most common age group is 35 to 55, however, the club has only just opened, so this may change as the membership develops.

Many of the people who have joined are used to working out and have a healthy lifestyle but want to take it to the next level. In order to guarantee the high level of service, membership may be capped eventually to ensure a quality experience, but this level has not yet been set.

Talk us through the member journey
A high level of service is central to the concept, so the member journey is important. On the first visit they’re measured on the InBody analyser and shown the Biocircuit.

On the second appointment, they do a small group training class and on the third appointment they’re given a programme, then we meet them every three months to review goals and check in with them every week. Most members come 0.8 times a week. We hope to inspire them to come more often.

The building housing SportCity was formerly a Christie’s auction house / Photo: Sportcity
The building housing SportCity was formerly a Christie’s auction house / Photo: Sportcity
The new club focuses on offering a warm welcome to members of the local community / Photo: Sportcity
The new club focuses on offering a warm welcome to members of the local community / Photo: Sportcity
The gym has keen kitted out by Technogym and includes the Biocircuit / Photo: Sportcity
The gym has keen kitted out by Technogym and includes the Biocircuit / Photo: Sportcity
Kamphuis is building a community of members who want to train at a every level / Photo: Sportcity
Kamphuis is building a community of members who want to train at a every level / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
https://www.leisureopportunities.co.uk/images/2021/688310_143980.jpg
The manager of SportCity’s first wellness club, Gerhard Kamphuis, tells how adding holistic elements has attracted a different demographic
HCM magazine
Premier Gym + Fitness, based in Newton Abbot, Devon, has opened its doors to the public thanks to the help and support of Pulse Fitness
HCM magazine
Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
HCM magazine
EuropeActive and the European Committee for Standardisation are launching new standards for a wide range of health club operations, as Cliff Collins explains
HCM Magazine
HCM People
The goal is to enter select markets in Europe with OutFit in 2023
HCM Magazine
Opinion
Florence Nightingale played an important role in the fitness industry and if she were still with us, she’d certainly be campaigning for fitness trainers to be fully involved in combating the effects of lockdown, says Muir Gray
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
HCM People
We’ve never wanted to be the biggest, just the best
HCM Magazine
Promotion
Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player
HCM Magazine
Statistics
New research from tech firm Mindbody gives insights into the state of the US health and fitness market, as Lauren McAlister reports
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Latest News
The UK government should encourage – and make it easier – for doctors and other ...
Latest News
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New ...
Latest News
4 Global – a partner in the Moving Communities initiative – has completed an initial public ...
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured supplier news
Featured supplier news: Connected Health & Fitness Summit scheduled for March 2022
Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Les Mills
Mindbody, Inc
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Mindbody
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Comfort Zone - Davines S.p.A: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
trade associations
International SPA Association - iSPA: trade associations
Management software
Premier Software Solutions: Management software
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Gerhard KamphuisClub manager, SportCity Cornelis Schuyt

This is a new concept – our first wellness club and Amsterdam’s new jewel. Everyone is welcome

Published in Health Club Management 2021 issue 6
Gerhard Kamphuis
/ Photo: Sportcity
Gerhard Kamphuis / Photo: Sportcity
We have corporate members and athletes, including members of the Dutch soccer and hockey teams

What’s the concept of SportCity Cornelis Schuyt? How is it different from the other SportCity clubs?
SportCity has 25 clubs in the Netherlands, but this is a new concept, our first wellness club and Amsterdam’s new jewel. It’s warm and comfortable and everyone is welcome. If it works well we might open more.

We have all the elements of a boutique experience, but on a larger scale: an emphasis on personal service, top trainers, a beautiful fit-out, towel service, high class changing areas, cutting edge technology, great lighting and the incorporation of technology to enhance training methods – heart rate training, for example. The building itself is also iconic: it was formerly the Christie’s auction house.

As a result, the fees are more than the usual SportCity membership at €89 for four weeks if you join for two years, €99 for one year and €129 a flexible membership for a four week block. This gives access to the gym and classes, small group training, an individual programme, a quarterly scan on the InBody body composition analyser and the use of towels and toiletries.

A separate membership to the InBody composition analyser will also be offered, in collaboration with medical partners, so patients can come and have their measurements checked. This could also be an add-on for members.

What does the club incorporate?
Personal service is integral to our concept, so there is a high emphasis on PT. As we take a holistic view of health, we also offer physiotherapy, sports massage and a nutritionist. These services are available as an add-on to the membership.

The wellness area includes a sauna and steamroom and high-end changing rooms. We also have a vegan café, The Grand Café, run in partnership with HartBiet, which serves breakfast, lunch and dinner. The healthy menu has been put together by nutritionists and food is labelled with calorie and nutritional information.

There are four studios: the Christie’s studio for Les Mills classes, boxing, Latin dance and cycling with Technogym Group Cycle. The Zen studio holds a variety of yoga classes, Pilates and meditation and there are two studios for PT and small group training with a maximum of four people.

We have a gym with equipment from Technogym, including the Biocircuit, a guided cardio and strength training experience.

How has COVID-19 impacted your plans?
We managed to make it through the pandemic because SportCity is owned by a large company, which also owns the accessible fitness chain, Fit for Free. Despite this, the second lockdown was tough and the company had to make cost savings.

The launch was meant to be in 2019, but was delayed by COVID-19. We first opened on 7 December 2020 and had to close for lockdown eight days later. We only reopened on 19 May.

Fortunately, we’re now able to run group exercise classes and limitations on numbers have been lifted, however, members still have to stay 1.5m apart while they’re working out. Group classes, yoga, wellness and showers are all now open.

Members have to reserve a time slot to work out in the gym and we give each member their own cleaning supplies to clean the equipment after they use it.

To keep them engaged, we offered Zoom classes during the lockdowns and we’ll definitely keep this going, as well as organising yoga in the park when the weather is good and delivering running groups. This would have been the case even without COVID-19, but the pandemic has underlined the fact that this is needed. I really want to build a community and being outside helps to do that.

Who are your members?
The club aims to be welcoming to all and tuned in to the local community. It’s in a upscale residential area of Amsterdam, with wealthy people living locally, as well as a large expat community. We have a lot of corporate members and athletes, including members of the Dutch soccer and hockey teams. Other Sport City clubs tend to be 50:50 women to men, but we currently have 60 per cent men and the most common age group is 35 to 55, however, the club has only just opened, so this may change as the membership develops.

Many of the people who have joined are used to working out and have a healthy lifestyle but want to take it to the next level. In order to guarantee the high level of service, membership may be capped eventually to ensure a quality experience, but this level has not yet been set.

Talk us through the member journey
A high level of service is central to the concept, so the member journey is important. On the first visit they’re measured on the InBody analyser and shown the Biocircuit.

On the second appointment, they do a small group training class and on the third appointment they’re given a programme, then we meet them every three months to review goals and check in with them every week. Most members come 0.8 times a week. We hope to inspire them to come more often.

The building housing SportCity was formerly a Christie’s auction house / Photo: Sportcity
The building housing SportCity was formerly a Christie’s auction house / Photo: Sportcity
The new club focuses on offering a warm welcome to members of the local community / Photo: Sportcity
The new club focuses on offering a warm welcome to members of the local community / Photo: Sportcity
The gym has keen kitted out by Technogym and includes the Biocircuit / Photo: Sportcity
The gym has keen kitted out by Technogym and includes the Biocircuit / Photo: Sportcity
Kamphuis is building a community of members who want to train at a every level / Photo: Sportcity
Kamphuis is building a community of members who want to train at a every level / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
https://www.leisureopportunities.co.uk/images/2021/688310_143980.jpg
The manager of SportCity’s first wellness club, Gerhard Kamphuis, tells how adding holistic elements has attracted a different demographic
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Latest News
The UK government should encourage – and make it easier – for doctors and other ...
Latest News
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New ...
Latest News
4 Global – a partner in the Moving Communities initiative – has completed an initial public ...
Latest News
Myzone has secured a US$17.2m worth of investment from growth capital investor BGF – a ...
Latest News
The Cleveland Clinic’s chief wellness officer Michael Roizen predicts longevity will become the next major ...
Latest News
Physically active people are 50 per cent more likely to develop higher levels of antibodies ...
Featured supplier news
Featured supplier news: Orbit4: 2022 is going to be extraordinary, are you ready for it?
No two gyms are the same, but making the most of AI and digital transformation will be key to getting your business ahead in 2022, according to CEO of Orbit4 Daniel Jones.
Featured supplier news
Featured supplier news: Connected Health & Fitness Summit scheduled for March 2022
Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Les Mills
Mindbody, Inc
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Mindbody
Mindbody is the leading technology platform for the wellness industry, featuring an app that allows ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Comfort Zone - Davines S.p.A: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
trade associations
International SPA Association - iSPA: trade associations
Management software
Premier Software Solutions: Management software
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills International
Les Mills International
Partner sites