GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
AskNicely
AskNicely
AskNicely
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

HCM People: Dan BondOwner, CrossFit Fort Ashton

We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to

Published in Health Club Management 2020 issue 6
Bond reports that only 10 per cent of members froze payments
Bond reports that only 10 per cent of members froze payments
My advice would be to keep members in the loop on what’s going on or on what you’re thinking

Can you give us a short overview of your career background?
I started training under the CrossFit methodology in early 2012, began working in the fitness industry later the same year and opened CrossFit Fort Ashton in 2015. My time in the fitness sector has been a mix of me working as a personal trainer at David Lloyd, coaching generic fitness classes at local gyms and coaching at a number of Bristol based CrossFit boxes.

How was the Fort Ashton club tracking before COVID hit?
Pre-lockdown, CrossFit Fort Ashton was as busy as it’s ever been. Fully booked classes with waiting lists, consistent joining enquiries and a solid membership base of around 300. Obviously our core programme is CrossFit, but alongside that we also run a weightlifting programme and more recently we had begun a weekly gymnastics class.

How have you looked after your members during lockdown?
When the announcement was made that we would be closing, we actioned a few protocols that we felt would help our members whilst they had no access to the gym.

We lent the majority of our equipment out to members. Barbells, weights, kettlebells, dumbbells, sandbags, skipping ropes and more. We tried to make sure as many members as possible had something.

We began a ‘home workout’ programme. This consisted of daily workouts, which had bodyweight options for people with no kit, and limited kit options for those with something. We also created a YouTube channel where we uploaded demonstration and explanation videos to go alongside the daily workouts.

We began online classes via Zoom; this way people could still receive coaching while they were training. On top of the Zoom workout classes, we’ve also been doing a Friday night social on Zoom, which has included quizzes, scavenger hunts, Bingo, games of Cards Against Humanity and more.

Basically, we’ve been doing as much as we can to keep the members engaged with us and to keep them fit throughout lockdown. We’ve also done some live Q&As, and nutrition content with the coaches.

In what other ways have you kept in touch with members during closure?
Alongside our online classes and all of the above, we’ve been sending out a weekly newsletter every Sunday evening. This consists of relevant information regarding the gym and all that’s going on, plus useful information and content such as stretching and mobility videos, shout-outs to members on their birthdays and just letting everybody know what’s happening and that we’re being proactive in our approach to the situation.

We also sent every member a hand written, wax sealed letter – a little note to let them know we’re thinking about them and that we’re here if they need us.

How have you managed memberships during this time?
We closed at the end of March. We took payments for April as usual and during that month we had around 10 per cent of members freeze. From there we reduced our membership fees by 40 per cent, and since doing that we’ve only had a few people freeze.

We’d explained leading up to lockdown that if everyone decided to freeze or cancel then there would be a possibility of not having a gym to come back to. The culture and community at CrossFit Fort Ashton is incredible and the support from members has been amazing. We’ve been able to keep some staff wages going and make some improvements to the actual gym space.

How did you feel about the controversies surrounding Crossfit CEO Greg Glassman [who resigned after posting a racist tweet]?

What I will say is this; I communicated our position in relation to this matter to our members and it has been fully supported. We didn’t agree with Greg Glassman’s comments and HQ’s silence [in relation to Black Lives Matter] doesn’t align with our values as a gym.

However, I do believe change can be better achieved from within and at the time of this interview we will be remaining as a CrossFit affiliate.

Do you have advice for other operators on how to look after members during difficult times?
From what I’ve witnessed, especially locally in Bristol, everyone has been on top of this and doing a great job. Nationally, most CrossFit gym owners have been doing similar things and the sharing of information has been next level. The community within CrossFit has been invaluable to us.

My advice would be to keep members in the loop. Even if you’re unsure, communicate that. It’ll be appreciated over silence and uncertainty.

A hand-written note with wax seal was sent to every member
A hand-written note with wax seal was sent to every member
Bond has made improvements to the gym during lockdown
Bond has made improvements to the gym during lockdown
https://www.leisureopportunities.co.uk/images/2020/988252_138982.jpg
CrossFit Fort Ashton’s owner shares insights into how he built his tribe and got them through the COVID-19 lockdown
People
Our facility isn’t for everyone. In daring to be different, we’re attracting people willing to commit to a fresh way of approaching health and fitness
People
Being physically active is the best way of withstanding this pandemic
People
HCM people

Keith Burnet

CEO global markets, Les Mills
I wanted to do something to inspire others and encourage them to believe that no matter what age you are, anything is possible
Features
feature
Confidence in the future of the fitness market is reflected in the number of M&A and financing activities taking place
Features
feature
Simon Harling explains how exercise professionals can ensure a safe return to exercise for post-COVID patients
Features
Letters
EuropeActive's David Stalker and Jack Shakespeare from ukactive write to HCM
Features
feature
The owner of Nisus Fitness in County Kerry, Joe O'Connor explains how MZ-Remote helped grow memberships during the pandemic and transform Nisus into a hybrid boutique
Features
Talking Point
Bristol University has commited to embracing body positivity, creating more inclusive physical activity environments, rejecting diet culture and raising awareness of eating disorders across its sports and fitness provision. Should the rest of the fitness sector follow suit? Kath Hudson reports
Features
Editor's letter
Our sector is still misunderstood by those in power. It’s time to accelerate the fight to change this by creating a new vocabulary to define what we do, why it matters and how we can contribute
Features
feature
Volution worked with Anytime Fitness Asia to enable the company to minimise the impact of the pandemic
Features
Latest News
Gains made getting people more physically active over the last few years were all but ...
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
fibodo Limited: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Software
Volution.fit: Software
Locking solutions
Monster Padlocks: Locking solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Member feedback software
AskNicely: Member feedback software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Dan BondOwner, CrossFit Fort Ashton

We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to

Published in Health Club Management 2020 issue 6
Bond reports that only 10 per cent of members froze payments
Bond reports that only 10 per cent of members froze payments
My advice would be to keep members in the loop on what’s going on or on what you’re thinking

Can you give us a short overview of your career background?
I started training under the CrossFit methodology in early 2012, began working in the fitness industry later the same year and opened CrossFit Fort Ashton in 2015. My time in the fitness sector has been a mix of me working as a personal trainer at David Lloyd, coaching generic fitness classes at local gyms and coaching at a number of Bristol based CrossFit boxes.

How was the Fort Ashton club tracking before COVID hit?
Pre-lockdown, CrossFit Fort Ashton was as busy as it’s ever been. Fully booked classes with waiting lists, consistent joining enquiries and a solid membership base of around 300. Obviously our core programme is CrossFit, but alongside that we also run a weightlifting programme and more recently we had begun a weekly gymnastics class.

How have you looked after your members during lockdown?
When the announcement was made that we would be closing, we actioned a few protocols that we felt would help our members whilst they had no access to the gym.

We lent the majority of our equipment out to members. Barbells, weights, kettlebells, dumbbells, sandbags, skipping ropes and more. We tried to make sure as many members as possible had something.

We began a ‘home workout’ programme. This consisted of daily workouts, which had bodyweight options for people with no kit, and limited kit options for those with something. We also created a YouTube channel where we uploaded demonstration and explanation videos to go alongside the daily workouts.

We began online classes via Zoom; this way people could still receive coaching while they were training. On top of the Zoom workout classes, we’ve also been doing a Friday night social on Zoom, which has included quizzes, scavenger hunts, Bingo, games of Cards Against Humanity and more.

Basically, we’ve been doing as much as we can to keep the members engaged with us and to keep them fit throughout lockdown. We’ve also done some live Q&As, and nutrition content with the coaches.

In what other ways have you kept in touch with members during closure?
Alongside our online classes and all of the above, we’ve been sending out a weekly newsletter every Sunday evening. This consists of relevant information regarding the gym and all that’s going on, plus useful information and content such as stretching and mobility videos, shout-outs to members on their birthdays and just letting everybody know what’s happening and that we’re being proactive in our approach to the situation.

We also sent every member a hand written, wax sealed letter – a little note to let them know we’re thinking about them and that we’re here if they need us.

How have you managed memberships during this time?
We closed at the end of March. We took payments for April as usual and during that month we had around 10 per cent of members freeze. From there we reduced our membership fees by 40 per cent, and since doing that we’ve only had a few people freeze.

We’d explained leading up to lockdown that if everyone decided to freeze or cancel then there would be a possibility of not having a gym to come back to. The culture and community at CrossFit Fort Ashton is incredible and the support from members has been amazing. We’ve been able to keep some staff wages going and make some improvements to the actual gym space.

How did you feel about the controversies surrounding Crossfit CEO Greg Glassman [who resigned after posting a racist tweet]?

What I will say is this; I communicated our position in relation to this matter to our members and it has been fully supported. We didn’t agree with Greg Glassman’s comments and HQ’s silence [in relation to Black Lives Matter] doesn’t align with our values as a gym.

However, I do believe change can be better achieved from within and at the time of this interview we will be remaining as a CrossFit affiliate.

Do you have advice for other operators on how to look after members during difficult times?
From what I’ve witnessed, especially locally in Bristol, everyone has been on top of this and doing a great job. Nationally, most CrossFit gym owners have been doing similar things and the sharing of information has been next level. The community within CrossFit has been invaluable to us.

My advice would be to keep members in the loop. Even if you’re unsure, communicate that. It’ll be appreciated over silence and uncertainty.

A hand-written note with wax seal was sent to every member
A hand-written note with wax seal was sent to every member
Bond has made improvements to the gym during lockdown
Bond has made improvements to the gym during lockdown
https://www.leisureopportunities.co.uk/images/2020/988252_138982.jpg
CrossFit Fort Ashton’s owner shares insights into how he built his tribe and got them through the COVID-19 lockdown
Latest News
Gains made getting people more physically active over the last few years were all but ...
Latest News
Mid Ulster District Council (MUDC) in Northern Ireland has won a landmark VAT case, which ...
Latest News
The government has pledged to invest £100m in supporting public leisure centres this winter, as ...
Latest News
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of ...
Latest News
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness ...
Latest News
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed ...
Latest News
Persistent and rising levels of lifestyle disease across the world have exacerbated the effects of ...
Latest News
Customer experience software provider, AskNicely, has announced it will host a new virtual event called ...
Latest News
In breaking news, HCM understands the UK government has removed gyms and fitness facilities from ...
Latest News
Globally, gyms have, on average, seen nearly 70 per cent of their pre-lockdown members return ...
Latest News
A UK government U-turn – just announced – will see gyms and leisure centres staying open ...
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Featured supplier news
Featured supplier: Gympass sees success after pivoting to digital
As the COVID-19 lockdown forced the temporary closure of businesses across the country, the outlook for companies supplying services to corporate partners looked precarious.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: Healthcheck Services Ltd
Here at Healthcheck Services, we want to empower you, your clients & your staff to ...
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
fibodo Limited: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Software
Volution.fit: Software
Locking solutions
Monster Padlocks: Locking solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Member feedback software
AskNicely: Member feedback software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-06 Nov 2020
Online,
Diary dates
12 Nov 2020
Virtual, United States
Diary dates
17 Nov 2020
Loughborough University, Loughborough, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
08-09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
AskNicely
AskNicely