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Health Club Management

Health Club Management

features

HCM People: Hannah LanelFounder: The Fore

With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life

Published in Health Club Management 2019 issue 6
Hannah Lanel at The Fore, London / PHOTOS: COPPER AND COPE
Hannah Lanel at The Fore, London / PHOTOS: COPPER AND COPE

Boutique concept The Fore has opened in London’s Kings Cross with a new signature class concept using bodyweight training and treadmills. The Fore promises two trainers per class, to deliver a personalised experience and check form and technique.

The boutique is the brainchild of Hannah Lanel who has a ‘whole human’ approach, designed to make everyday access to wellness so ubiquitous it becomes a natural part of daily life.

The destination boutique focuses on functional fitness and wellness and at 5,500sq ft over two floors, offers personal training, classes and access to alternative practitioners.

There’s also a shared workspace, a café, juice, smoothie bar, retail area and workshop space for events and pop-ups.

Fit for life
Lanel has identified four pillars of wellness around which she’s build the brand: physical, emotional, social and intellectual. “We deliver an inclusive and enriching shared experience that helps people get fit for life by making access to every day wellness so compelling that it simply becomes a way of life,” she explains. “We break down barriers to exercise and get people moving properly.

“They get fit fast, and the strength this brings gives them confidence and peace of mind. This intelligent approach to training means people quickly come to know about training frequency, intensity, and functional fitness.”

The signature class uses the Technogym Skillmill. Lanel says: “This combination allows us to train people through resisted rotation and proper posterior chain running. We designed the class so people understand the key elements of each move. They learn about individual patterns of movement, and can apply it to how they move in everyday life.”

“We chose this treadmill for the quality of the movement,” she says. “The long, steep curve means you run with a natural stride, using your glutes, hamstrings, and calves to drive the belt underneath you. You’re actively running against resistance and this trains your true running style. It’s different from a standard treadmill.”

Personalisation
Lanel has extensive experience in the market and was previously involved with Equilibrium in West London, where she trained celebrities and pro-athletes.

“The boutique market is huge, and offers customers a lot of choice and variety,” says Hannah. “But with that comes the risk of a depersonalised experience, where the customer feels like a number. At The Fore, we’ve set out to offer the complete opposite to this. We treat customers as individuals. You’ll be greeted by name, but we’ll also remember how your most recent class went. We’ll know about past injuries and any aches and pains. Our classes focus on the way the client moves, and we progress them from there.”

Achieve the impossible
“Nobody else has two trainers per class, with one devoted to correcting customers’ form,” says Lanel. “Once you train this way – with rotation, body weight, and resistance running – you’ll build a better body.

“We’re helping people achieve what they once thought impossible. And that gives them confidence and self-esteem,” she continues.

“We fix people, and this creates clients for life. Our level of care and service breeds loyalty and community. People just want to be recognised, and that’s what we do.”

The Fore engages members in an intelligent approach to training
The Fore engages members in an intelligent approach to training
The Fore is part of the redevelopment of the King’s Cross area of London
The Fore is part of the redevelopment of the King’s Cross area of London
Lanel is building a community at The Fore, based on technical training
Lanel is building a community at The Fore, based on technical training
http://www.leisureopportunities.com/images/imagesX/982968_294319.jpg
'With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life' – says The Fore founder Hannah Lanel
Hannah Lanel, Founder: The Fore,Hannah Lanel, The Fore, boutique,
People
HCM people

Andrew Grill

Practical Futurist
Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
People
HCM people

Martin Seibold

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People
Our industry starts and ends with people, so I spent my first three weeks visiting our clubs and listening
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features

HCM People: Hannah LanelFounder: The Fore

With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life

Published in Health Club Management 2019 issue 6
Hannah Lanel at The Fore, London / PHOTOS: COPPER AND COPE
Hannah Lanel at The Fore, London / PHOTOS: COPPER AND COPE

Boutique concept The Fore has opened in London’s Kings Cross with a new signature class concept using bodyweight training and treadmills. The Fore promises two trainers per class, to deliver a personalised experience and check form and technique.

The boutique is the brainchild of Hannah Lanel who has a ‘whole human’ approach, designed to make everyday access to wellness so ubiquitous it becomes a natural part of daily life.

The destination boutique focuses on functional fitness and wellness and at 5,500sq ft over two floors, offers personal training, classes and access to alternative practitioners.

There’s also a shared workspace, a café, juice, smoothie bar, retail area and workshop space for events and pop-ups.

Fit for life
Lanel has identified four pillars of wellness around which she’s build the brand: physical, emotional, social and intellectual. “We deliver an inclusive and enriching shared experience that helps people get fit for life by making access to every day wellness so compelling that it simply becomes a way of life,” she explains. “We break down barriers to exercise and get people moving properly.

“They get fit fast, and the strength this brings gives them confidence and peace of mind. This intelligent approach to training means people quickly come to know about training frequency, intensity, and functional fitness.”

The signature class uses the Technogym Skillmill. Lanel says: “This combination allows us to train people through resisted rotation and proper posterior chain running. We designed the class so people understand the key elements of each move. They learn about individual patterns of movement, and can apply it to how they move in everyday life.”

“We chose this treadmill for the quality of the movement,” she says. “The long, steep curve means you run with a natural stride, using your glutes, hamstrings, and calves to drive the belt underneath you. You’re actively running against resistance and this trains your true running style. It’s different from a standard treadmill.”

Personalisation
Lanel has extensive experience in the market and was previously involved with Equilibrium in West London, where she trained celebrities and pro-athletes.

“The boutique market is huge, and offers customers a lot of choice and variety,” says Hannah. “But with that comes the risk of a depersonalised experience, where the customer feels like a number. At The Fore, we’ve set out to offer the complete opposite to this. We treat customers as individuals. You’ll be greeted by name, but we’ll also remember how your most recent class went. We’ll know about past injuries and any aches and pains. Our classes focus on the way the client moves, and we progress them from there.”

Achieve the impossible
“Nobody else has two trainers per class, with one devoted to correcting customers’ form,” says Lanel. “Once you train this way – with rotation, body weight, and resistance running – you’ll build a better body.

“We’re helping people achieve what they once thought impossible. And that gives them confidence and self-esteem,” she continues.

“We fix people, and this creates clients for life. Our level of care and service breeds loyalty and community. People just want to be recognised, and that’s what we do.”

The Fore engages members in an intelligent approach to training
The Fore engages members in an intelligent approach to training
The Fore is part of the redevelopment of the King’s Cross area of London
The Fore is part of the redevelopment of the King’s Cross area of London
Lanel is building a community at The Fore, based on technical training
Lanel is building a community at The Fore, based on technical training
http://www.leisureopportunities.com/images/imagesX/982968_294319.jpg
'With two instructors per class – one devoted to correcting form – we fix people, and this creates clients for life' – says The Fore founder Hannah Lanel
Hannah Lanel, Founder: The Fore,Hannah Lanel, The Fore, boutique,
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Disability organisation Purple has claimed that health club operators and gyms are losing "millions of ...
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New Barnet Leisure Centre in North London has become the second new facility to open ...
Latest News
Four Seasons has teamed up with fitness expert and Four Seasons Global Fitness Advisor Harley ...
Latest News
Self Esteem Brands, the parent company of Anytime Fitness, has purchased The Bar Method – ...
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A radical ring-shaped aquatic centre with wellness facilities and outdoor green space – designed by ...
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Female-only fitness franchise Vivafit has opened its fifth studio in India – a 110sq m ...
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Featured supplier: The secrets to designing a stand-out fitness studio
The design and construction of a group fitness or exercise studio can have a big impact on the success of your gym.
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Video Gallery
Nautilus - Glute Drive
Core Health & Fitness
Inspired by the increasing trend of glute exercises seen in various and dangerous executions in the gyms today. Read more
More videos:
Company profiles
Company profile: The JC Group
The JC Group is home to JC Facilities Management, JC Leisure Solutions, JC Water Services, ...
Company profiles
Company profile: Dyaco UK Ltd
Dyaco UK Limited offers a versatile range of world-class commercial, medical and home fitness equipment ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness equipment
FunXtion International BV: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Fitlockers: Lockers/interior design
Professional services
Deloitte UK: Professional services
Governing body
EMD UK: Governing body
Management software
Fisikal: Management software
Member access schemes
Move GB: Member access schemes
Exercise equipment
Eleiko Sport AB: Exercise equipment
Skincare
Comfort Zone - Davines S.p.A: Skincare
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Diary dates
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Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
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