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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Lisa SmosarskiEditor in chief – Stylist magazine

We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male sp

Published in Health Club Management 2019 issue 7
Lisa Smosarski
Lisa Smosarski
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male space

Women’s fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio in London’s affluent Mayfair district.

The studio will be operated under a new lifestyle brand, Stylist Strong, which the magazine hopes to develop into a leading women’s fitness line.

The Stylist Strong studio will specialise in class-based strength training specifically tailored for women. It will also host classes, events, talks and panel discussions on fitness and strength-training.

Classes have been designed to build both physical and mental strength in a “smart and informed way”, with trainers having been educated to help women optimise their workouts – from aligning training with their menstrual cycles to taking into account individual lifestyles.

A tailored training programme, created by Nike Global Master Trainer Joslyn Thompson Rule, will also be available.

Lisa Smosarski, editor-in-chief at Stylist, said: “We watch trends closely at Stylist and we have seen a real growth in women strength training – for body, for mind and as a way of reclaiming a traditionally male space.

“This trend challenges the idea of exercising for a specific body shape but instead embraces exercise for general health and wellness as well as boosting confidence and mental health.”

Master trainer Thompson Rule added: “I am both honoured and incredibly excited to be part of Stylist Strong; they have given me a platform to spread my passion – getting women unapologetically stronger.

“Women’s training is undergoing a refreshing and much-needed reboot on every level, this is just the beginning.

“I spend a lot of my time educating women on the importance of strength training for every aspect of their lives, but the educational piece can still be limited in terms of delivery and there is still a little stigma around lifting weights.”

The new Stylist Strong studio will specialise in class-based strength training for women
The new Stylist Strong studio will specialise in class-based strength training for women
The new Stylist Strong studio will specialise in class-based strength training for women
The new Stylist Strong studio will specialise in class-based strength training for women
http://www.leisureopportunities.com/images/imagesX/881846_972213.jpg
'We watch trends closely at Stylist Magazine and we've seen a real growth in women doing strength training as a way of reclaiming a traditionally male space' – editor in chief Lisa Smosarski on the publisher's new female-only studio...
Lisa Smosarski, Editor in chief – Stylist magazine,Lisa Smosarski, Stylist magazine, boutique studio, Stylist Strong
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Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates

features

HCM People: Lisa SmosarskiEditor in chief – Stylist magazine

We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male sp

Published in Health Club Management 2019 issue 7
Lisa Smosarski
Lisa Smosarski
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male space

Women’s fashion magazine Stylist has entered the fitness market by opening a female-only boutique studio in London’s affluent Mayfair district.

The studio will be operated under a new lifestyle brand, Stylist Strong, which the magazine hopes to develop into a leading women’s fitness line.

The Stylist Strong studio will specialise in class-based strength training specifically tailored for women. It will also host classes, events, talks and panel discussions on fitness and strength-training.

Classes have been designed to build both physical and mental strength in a “smart and informed way”, with trainers having been educated to help women optimise their workouts – from aligning training with their menstrual cycles to taking into account individual lifestyles.

A tailored training programme, created by Nike Global Master Trainer Joslyn Thompson Rule, will also be available.

Lisa Smosarski, editor-in-chief at Stylist, said: “We watch trends closely at Stylist and we have seen a real growth in women strength training – for body, for mind and as a way of reclaiming a traditionally male space.

“This trend challenges the idea of exercising for a specific body shape but instead embraces exercise for general health and wellness as well as boosting confidence and mental health.”

Master trainer Thompson Rule added: “I am both honoured and incredibly excited to be part of Stylist Strong; they have given me a platform to spread my passion – getting women unapologetically stronger.

“Women’s training is undergoing a refreshing and much-needed reboot on every level, this is just the beginning.

“I spend a lot of my time educating women on the importance of strength training for every aspect of their lives, but the educational piece can still be limited in terms of delivery and there is still a little stigma around lifting weights.”

The new Stylist Strong studio will specialise in class-based strength training for women
The new Stylist Strong studio will specialise in class-based strength training for women
The new Stylist Strong studio will specialise in class-based strength training for women
The new Stylist Strong studio will specialise in class-based strength training for women
http://www.leisureopportunities.com/images/imagesX/881846_972213.jpg
'We watch trends closely at Stylist Magazine and we've seen a real growth in women doing strength training as a way of reclaiming a traditionally male space' – editor in chief Lisa Smosarski on the publisher's new female-only studio...
Lisa Smosarski, Editor in chief – Stylist magazine,Lisa Smosarski, Stylist magazine, boutique studio, Stylist Strong
Latest News
DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary ...
Latest News
Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and ...
Latest News
Wattbike has secured a deal to supply more than 30 Bupa Health Clinic sites across ...
Latest News
Fitness franchise YourZone45 has concluded a second round of funding, as it prepares to expand ...
Latest News
Leisure trust Active Nation has expanded its portfolio of budget gyms with the acquisition of ...
Latest News
Thousands of people at risk of Type 2 diabetes will be given digital support – ...
Latest News
New research has provided a possible explanation for the perceived decrease in endurance musculature as ...
Latest News
Ten Health and Fitness has opened its ninth studio in an office building in central ...
Latest News
German wellness operator Lanserhof has opened its first UK location at the historic Arts Club ...
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The backlash over billionaire Stephen Ross' fundraiser for Donald Trump's 2020 presidential campaign has overshadowed ...
Latest News
Planet Fitness has reported a 29.3 per cent increase in revenue for the first half ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Incorpore: Creating a fitter, happier and more productive workforce
Inactivity is described by The Department of Health as the ‘silent killer’ of our generation.
Featured supplier news
Featured supplier: Matrix strengthens Porsche partnership with new installs at performance centre
Porsche recognises that the most important component of any vehicle is the driver.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Video Gallery
TRX MAPS
TRX Training
TRX MAPS completes body movement assessments in just 30 seconds to help trainers develop personalized fitness plans and goals for members. Read more
More videos:
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world leading international supplier of technology and design-driven products ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Craftsman Quality Lockers Ltd: Lockers/interior design
Locking solutions
Ojmar: Locking solutions
Member access schemes
Move GB: Member access schemes
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Professional services
Deloitte UK: Professional services
Trade associations
International SPA Association - iSPA: Trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Governing body
EMD UK: Governing body
Management software
Fisikal: Management software
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
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