Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

features

Promotional feature: Gympass

Gympass, market leader in corporate fitness sales, has solidified its partnership with leading fitness operator Bannatyne Health Clubs, signing a three-year deal, following a successful 12-month partnership

Published in Health Club Management 2019 issue 4
Worsley and Lloyd celebrate
Worsley and Lloyd celebrate
In just a one-month period, we saw a 77 per cent uplift in revenue

In light of the partnership extension, Eamon Lloyd, head of UK partnerships at Gympass, and Adrian Worsley, national operations manager at Bannatyne, share their thoughts on how the partnership is shaping up and the benefits it’s bringing to previously inactive individuals.

Tell us about Gympass
Lloyd: Gympass is the UK leader in corporate fitness sales. We bring together employees from our corporate partners, like Aviva, with a curated network of fitness facilities like Bannatyne Health Clubs.

Our mission is to defeat inactivity by helping employees find an activity to love, and our model clearly works: Gympass offers the largest fitness network on the planet – 40,000 gyms and studios in 14 countries.

How do operators, like Bannatyne, benefit from a partnership with Gympass?
Lloyd: Gympass works with some of the UK’s largest employers, giving the operators access to a huge potential customer base, meaning 80 per cent of the people accessing an operator’s facility via Gympass will be completely new to the brand.

It creates an entirely new revenue stream for operators and requires very little effort on their part. What’s more, we can predict how many new corporate members we can bring to a club with a great deal of accuracy.

How did the partnership with Bannatyne come about?
Worsley: The Gympass model appealed to us, as it meant we could reach a wider spectrum of corporate members and create a new revenue stream for our business.

Through partnering up with our current corporate department, Gympass enables us to reach a new market of people that we haven’t been able to reach previously.

What have the results of the partnership been so far?
Lloyd: Over the first 12 months, results of the Bannatyne partnership were incredible. Nationally, Bannatyne has seen a big increase in both revenue and new members. We’ve just extended our relationship for an additional three years and in that time, we anticipate being able to bring 6,000 more members to their clubs across the UK.

Worsley: Gympass has proven to be an invaluable partner for us to get more inactive individuals into our club. We’ve seen steady month-on-month growth over the last 12 months working with them. In just a one-month period, we saw a 77 per cent uplift in revenue. We expect this growth to continue and are really excited about what the future holds.

What has been the biggest benefit of the partnership to date?
Worsley: Bringing more inactive people into our clubs. This is proven by the statistics we have so far, showing that 80 per cent of Gympass users are new to gym memberships.

Gympass works with some of the UK's largest companies, providing a platform for inactive people to engage with exercise. We believe that without the services of Gympass, most of these people would never have set foot in our gyms.

How does Gympass help attract new members to a club like Bannatyne?
Lloyd: We promote Bannatyne Health Clubs through a range of campaigns: both live events and digital. We work with wellness and HR teams from our network of corporate partners and host wellness events, breakfasts, health talks and taster sessions to speak directly to consumers who are considering joining.

We have a dedicated team with expertise in driving enrolment among the employees in our client companies. As a result, we bring more people to gyms, especially previously inactive people.

We only partner with companies that are willing to promote employee wellness, and together we work hand-in-hand to dramatically increase the size of their physically active employee population.

It’s good for our operator partners, good for our network of corporate partners and generally, good for the gym penetration rate.

What kind of feedback are you getting from Gympass members?
Worsley: Gympass members love our clubs. They often comment on the value for money they’re receiving. They love the variety of activity we offer – everything from engaging group exercise classes to relaxing spa facilities. No matter what, they can always find an activity that suits them.

TEL: +44 (0)203 868 7759

WEB: www.gympass.com

'Gympass members love our clubs and often comment on the value for money they're receiving'
'Gympass members love our clubs and often comment on the value for money they're receiving'
http://www.leisureopportunities.com/images/imagesX/27367_158461.jpg
Promotional feature: Gympass, market leader in corporate fitness sales, has solidified its partnership with leading fitness operator Bannatyne Health Clubs, signing a three-year deal, following a successful 12-month partnership.
People
WE11 is a disruptive model and is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them
People
HCM people

Ben Gotting & Dave Thomas

The Foundry: co-founders
Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities
People
HCM people

Elodie Garamond

Le Tigre: founder
We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat
Features
Promotional feature
As Physical Company celebrates its 30th anniversary, we talk to managing director John Halls to find out how this leading supplier continues to improve with age
Features
feature
New refurbishment featuring Technogym’s Biocircuit sees 27 per cent membership growth in the first six months at Macclesfield Leisure Centre
Features
Promotional feature
Matrix Fitness is launching MX4 Active to engage the ageing and deconditioned populations. We talk to Steve Barrett, director of global group education and training, to find out more
Features
Research
New research from Colliers has highlighted the opportunity for real estate developments in the health and fitness industry, as Ross Kirton explains
Features
Promotional feature
Extracurricular activities are key to keeping students physically and mentally healthy. Working with Legend, the universities of Nottingham and Bristol are working to improve the user experience of their facilities to increase student participation
Features
Talking point
Personal trainers play a key role in the gym environment, helping members to achieve their fitness goals. But are the current training models allowing them to do this in the best possible way? Or could they be doing more? We ask our panel of experts
Features
Gen Z
Gen Z has come of age, and is engaging with fitness in new ways. We look at how health clubs can appeal to this young, tech-savvy and value-conscious age group
Features
Latest News
Healthcare charity Nuffield Health has partnered with equipment giant Technogym to launch a dedicated fitness ...
Latest News
Digme Fitness is expanding its portfolio with the opening of a studio in Ealing, London. ...
Latest News
A Deloitte report has suggested that getting involved in corporate wellness programmes could offer health ...
Latest News
New science has revealed a potential solution to age-related diseases which works on a systemic ...
Latest News
Nightclub-themed boutique boxing studio operator Kobox has opened its third London location in Baker Street, ...
Latest News
A nation divided by Brexit could be united by diverting focus to a "more pressing ...
Latest News
Global boutique fitness giant Xponential Fitness has appointed Michael Abramson, president of D1 Sports Training, ...
Latest News
Physical fitness has been associated with better brain structure and brain functioning in adults. The ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Dyaco grows UK business with new headquarters and key appointment
Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a new UK headquarters in Milton Keynes, marking a significant milestone for the company.
Featured supplier news
Featured supplier: FunXtion launch Online Coaching; helping PT’s work effectively, efficiently and increase client contact time
FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently.
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Eleiko
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Member access schemes
Move GB: Member access schemes
Fitness equipment
Stages Cycling: Fitness equipment
Governing body
EMD UK: Governing body
Audio visual
Hutchison Technologies: Audio visual
Professional services
Deloitte UK: Professional services
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates

features

Promotional feature: Gympass

Gympass, market leader in corporate fitness sales, has solidified its partnership with leading fitness operator Bannatyne Health Clubs, signing a three-year deal, following a successful 12-month partnership

Published in Health Club Management 2019 issue 4
Worsley and Lloyd celebrate
Worsley and Lloyd celebrate
In just a one-month period, we saw a 77 per cent uplift in revenue

In light of the partnership extension, Eamon Lloyd, head of UK partnerships at Gympass, and Adrian Worsley, national operations manager at Bannatyne, share their thoughts on how the partnership is shaping up and the benefits it’s bringing to previously inactive individuals.

Tell us about Gympass
Lloyd: Gympass is the UK leader in corporate fitness sales. We bring together employees from our corporate partners, like Aviva, with a curated network of fitness facilities like Bannatyne Health Clubs.

Our mission is to defeat inactivity by helping employees find an activity to love, and our model clearly works: Gympass offers the largest fitness network on the planet – 40,000 gyms and studios in 14 countries.

How do operators, like Bannatyne, benefit from a partnership with Gympass?
Lloyd: Gympass works with some of the UK’s largest employers, giving the operators access to a huge potential customer base, meaning 80 per cent of the people accessing an operator’s facility via Gympass will be completely new to the brand.

It creates an entirely new revenue stream for operators and requires very little effort on their part. What’s more, we can predict how many new corporate members we can bring to a club with a great deal of accuracy.

How did the partnership with Bannatyne come about?
Worsley: The Gympass model appealed to us, as it meant we could reach a wider spectrum of corporate members and create a new revenue stream for our business.

Through partnering up with our current corporate department, Gympass enables us to reach a new market of people that we haven’t been able to reach previously.

What have the results of the partnership been so far?
Lloyd: Over the first 12 months, results of the Bannatyne partnership were incredible. Nationally, Bannatyne has seen a big increase in both revenue and new members. We’ve just extended our relationship for an additional three years and in that time, we anticipate being able to bring 6,000 more members to their clubs across the UK.

Worsley: Gympass has proven to be an invaluable partner for us to get more inactive individuals into our club. We’ve seen steady month-on-month growth over the last 12 months working with them. In just a one-month period, we saw a 77 per cent uplift in revenue. We expect this growth to continue and are really excited about what the future holds.

What has been the biggest benefit of the partnership to date?
Worsley: Bringing more inactive people into our clubs. This is proven by the statistics we have so far, showing that 80 per cent of Gympass users are new to gym memberships.

Gympass works with some of the UK's largest companies, providing a platform for inactive people to engage with exercise. We believe that without the services of Gympass, most of these people would never have set foot in our gyms.

How does Gympass help attract new members to a club like Bannatyne?
Lloyd: We promote Bannatyne Health Clubs through a range of campaigns: both live events and digital. We work with wellness and HR teams from our network of corporate partners and host wellness events, breakfasts, health talks and taster sessions to speak directly to consumers who are considering joining.

We have a dedicated team with expertise in driving enrolment among the employees in our client companies. As a result, we bring more people to gyms, especially previously inactive people.

We only partner with companies that are willing to promote employee wellness, and together we work hand-in-hand to dramatically increase the size of their physically active employee population.

It’s good for our operator partners, good for our network of corporate partners and generally, good for the gym penetration rate.

What kind of feedback are you getting from Gympass members?
Worsley: Gympass members love our clubs. They often comment on the value for money they’re receiving. They love the variety of activity we offer – everything from engaging group exercise classes to relaxing spa facilities. No matter what, they can always find an activity that suits them.

TEL: +44 (0)203 868 7759

WEB: www.gympass.com

'Gympass members love our clubs and often comment on the value for money they're receiving'
'Gympass members love our clubs and often comment on the value for money they're receiving'
http://www.leisureopportunities.com/images/imagesX/27367_158461.jpg
Promotional feature: Gympass, market leader in corporate fitness sales, has solidified its partnership with leading fitness operator Bannatyne Health Clubs, signing a three-year deal, following a successful 12-month partnership.
Latest News
Healthcare charity Nuffield Health has partnered with equipment giant Technogym to launch a dedicated fitness ...
Latest News
Digme Fitness is expanding its portfolio with the opening of a studio in Ealing, London. ...
Latest News
A Deloitte report has suggested that getting involved in corporate wellness programmes could offer health ...
Latest News
New science has revealed a potential solution to age-related diseases which works on a systemic ...
Latest News
Nightclub-themed boutique boxing studio operator Kobox has opened its third London location in Baker Street, ...
Latest News
A nation divided by Brexit could be united by diverting focus to a "more pressing ...
Latest News
Global boutique fitness giant Xponential Fitness has appointed Michael Abramson, president of D1 Sports Training, ...
Latest News
Physical fitness has been associated with better brain structure and brain functioning in adults. The ...
Latest News
The UK fitness industry should make a concerted effort to highlight the importance of strength ...
Latest News
Saudi Arabia-based Leejam Sports Company has appointed former Bannatyne Group chief executive Justin Musgrove as ...
Latest News
Disability organisation Purple has claimed that health club operators and gyms are losing "millions of ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Dyaco grows UK business with new headquarters and key appointment
Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a new UK headquarters in Milton Keynes, marking a significant milestone for the company.
Featured supplier news
Featured supplier: FunXtion launch Online Coaching; helping PT’s work effectively, efficiently and increase client contact time
FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently.
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Eleiko
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Member access schemes
Move GB: Member access schemes
Fitness equipment
Stages Cycling: Fitness equipment
Governing body
EMD UK: Governing body
Audio visual
Hutchison Technologies: Audio visual
Professional services
Deloitte UK: Professional services
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills