GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement

Published in Health Club Management 2021 issue 1
The River Bourne club is creating online sessions for different demographics
The River Bourne club is creating online sessions for different demographics

The Health Club Collection, a group of boutique health clubs operating in and around London since the early 1990s, has collaborated with Venueserve Fitness to develop its live streamed and pre-recorded online content to fulfil its long-term strategy of delivering clubs without walls.

The Health Club Collection includes the Bankside Fit Hub, the River Bourne Club and Rize. Each club has its own unique brand and client base, but all have benefited from using the white-label digital workout platform provided by Venueserve Fitness.

Heidi Blackburn, operations director at The Health Club Collection says: “We introduced the online platform as a way to connect with our members during lockdown. However, we always had the belief that online wellness was something we wanted to provide; it was inevitable for the leisure sector.

Fast to market
“The pandemic simply sped up our implementation of this strategy. We needed to be fast to market with our virtual offer, and the content had to be authentic, meaningful and ensure our instructors had online security built in. We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire.”

The Health Club Collection’s River Bourne Club in Chertsey has a suburban demographic, and is now creating bespoke training schedules for some of its niche markets, as Blackburn explains: “We have a lot of members who are retired. We can provide comprehensive, bespoke training plans for this group online; something that’s costly in person. For our prime-time customers aged 65+, our inspirational instructor Dee, who is 70 years old herself, has created some fantastic lower impact, age-specific sessions.

Creating content
“At first we wondered if this age group would engage with the online technology, and we filmed some short ‘How to’ instructional videos, but they’ve tuned-in and turned up. Now we’re creating more content for other demographics, including post and pre-natal.

“The fantastic thing about virtual wellness is we can provide a vast range of content cost-effectively. We’re also considering online teenage/youth sessions, prehab and rehab sessions, weight loss with nutrition programmes and long-Covid recovery support.”

The platform creates an opportunity to grow the business, according to the Health Club Collection’s group sales and marketing manager, Ian Hassett, who says: “Virtual provision naturally creates flexibility and extends our membership offer. As the Venueserve Fitness platform is white-label, we can customise it to look and feel like our own brands, so our customers feel connected to our clubs.

Customer engagement
“Brand loyalty is important for customer retention. Members can use the online platforms should they be working from home, away with business, on holiday or too busy to get to the club itself. The reports created by the platform show both pre-recorded and live streamed sessions are popular. What we’ve learned is that choice and convenience is important to customers.”

“We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire” – Heidi Blackburn, The Health Club Collection

https://www.leisureopportunities.co.uk/images/2021/79539_840502.jpg
The Health Club Collection on its collaboration with Venueserve Fitness
HCM magazine
HCM People

David Blitz

CEO, BlitzLake
One of the best aspects of Studio Three is our loyal membership community. Our team has really come to know our members and where they are in their wellness journey
HCM magazine
In a creative world where you have to come up with innovative solutions to out-think your competitors, you can’t stay productive for long hours without a break. We encourage our team to step away from their desks and do some exercise
HCM magazine
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
HCM Magazine
Policy
The new monitoring and evaluation tool will analyse participation at public leisure facilities and provide insight into the sector’s performance, sustainability and social value
HCM Magazine
Insight
How will digital, gyms and live fitness mesh to create a new customer offering in health clubs? Phillip Mills, executive director of Les Mills, shares his views
HCM Magazine
Ask an expert
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM Magazine
Sponsored
Denbighshire Leisure is creating a range of new and unforgettable member experiences. MD, Jamie Groves, explains how a partnership with Technogym and Alliance Leisure has led to the creation of a raft of new offerings
HCM Magazine
Sponsored
Tad Chapman from Active IQ argues that operators should take a fresh look at apprenticeships and their power to drive recovery
HCM Magazine
Facilities
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
HCM Magazine
Management
Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
HCM Magazine
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Featured supplier news
Featured supplier news: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Octane Fitness: Fitness equipment
Skincare
Sothys: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Clubs without walls

Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement

Published in Health Club Management 2021 issue 1
The River Bourne club is creating online sessions for different demographics
The River Bourne club is creating online sessions for different demographics

The Health Club Collection, a group of boutique health clubs operating in and around London since the early 1990s, has collaborated with Venueserve Fitness to develop its live streamed and pre-recorded online content to fulfil its long-term strategy of delivering clubs without walls.

The Health Club Collection includes the Bankside Fit Hub, the River Bourne Club and Rize. Each club has its own unique brand and client base, but all have benefited from using the white-label digital workout platform provided by Venueserve Fitness.

Heidi Blackburn, operations director at The Health Club Collection says: “We introduced the online platform as a way to connect with our members during lockdown. However, we always had the belief that online wellness was something we wanted to provide; it was inevitable for the leisure sector.

Fast to market
“The pandemic simply sped up our implementation of this strategy. We needed to be fast to market with our virtual offer, and the content had to be authentic, meaningful and ensure our instructors had online security built in. We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire.”

The Health Club Collection’s River Bourne Club in Chertsey has a suburban demographic, and is now creating bespoke training schedules for some of its niche markets, as Blackburn explains: “We have a lot of members who are retired. We can provide comprehensive, bespoke training plans for this group online; something that’s costly in person. For our prime-time customers aged 65+, our inspirational instructor Dee, who is 70 years old herself, has created some fantastic lower impact, age-specific sessions.

Creating content
“At first we wondered if this age group would engage with the online technology, and we filmed some short ‘How to’ instructional videos, but they’ve tuned-in and turned up. Now we’re creating more content for other demographics, including post and pre-natal.

“The fantastic thing about virtual wellness is we can provide a vast range of content cost-effectively. We’re also considering online teenage/youth sessions, prehab and rehab sessions, weight loss with nutrition programmes and long-Covid recovery support.”

The platform creates an opportunity to grow the business, according to the Health Club Collection’s group sales and marketing manager, Ian Hassett, who says: “Virtual provision naturally creates flexibility and extends our membership offer. As the Venueserve Fitness platform is white-label, we can customise it to look and feel like our own brands, so our customers feel connected to our clubs.

Customer engagement
“Brand loyalty is important for customer retention. Members can use the online platforms should they be working from home, away with business, on holiday or too busy to get to the club itself. The reports created by the platform show both pre-recorded and live streamed sessions are popular. What we’ve learned is that choice and convenience is important to customers.”

“We wanted to be able to offer our members a round-the-clock ‘lifestyle’ experience, and Venueserve Fitness helped us to fulfil our desire” – Heidi Blackburn, The Health Club Collection

https://www.leisureopportunities.co.uk/images/2021/79539_840502.jpg
The Health Club Collection on its collaboration with Venueserve Fitness
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
Latest News
A parliamentary report is calling for a £3bn intervention fund to build back better health ...
Latest News
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), ...
Latest News
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed ...
Featured supplier news
Featured supplier news: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Management software
Premier Software Solutions: Management software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Fitness equipment
Octane Fitness: Fitness equipment
Skincare
Sothys: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Floors 4 Gyms / TVS Sports Surfaces
Floors 4 Gyms / TVS Sports Surfaces