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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Bannatyne digital workouts delivered by Les Mills on Demand

Bannatyne has driven member engagement with Les Mills during the lockdown

Published in Health Club Management 2020 issue 5
Bannatyne members now have access to Les Mills on Demand workouts
Bannatyne members now have access to Les Mills on Demand workouts

As gyms closed across the country, Bannatyne Health Clubs joined an increasing number of operators pivoting to digital with the launch of live and on-demand group exercise classes from Les Mills, the group fitness expert behind classes such as Bodypump and Bodycombat.

Through the Bannatyne Health Club app, more than 200,000 members across 72 clubs can now access Les Mills on Demand free for 60 days. This includes more than 1,000 Les Mills workouts, alongside fitness and goal tracking capabilities.

Les Mills on Demand enables users to stream or download world-leading workouts at home or on-the-go, presented by the world’s best instructors and supported by expert training guides.

“We’ve been blown away by the support from the Les Mills team during this unprecedented time,” says Peter Wilkinson, national sales and marketing manager at The Bannatyne Group. “Our goal is to keep members moving, and Les Mills on Demand plays a key part in that. Within a matter of weeks, we were able to completely update our app with Les Mills on Demand and communicate the 60-day offer to members.

“The production quality of the content is second-to-none and as close as you can get to an in-person experience. So far, member feedback has been phenomenal, both from regular group exercisers and also from those that have never done it before. It’s given them the confidence to come and try a live class when we reopen.

“Les Mills digital will continue to play a part going forward, to complement the fantastic range of fitness equipment and classes within our health clubs.“

Alongside Les Mills on Demand, Bannatyne has also launched a live timetable of group exercise classes, including Les Mills programmes, via its YouTube channel, led by qualified Les Mills instructors.

Themed days, such as the recent ‘Les Mills Lockdown’, also generated significant member engagement, with thousands watching the replays afterwards.

“Supporting our club partners and instructors during this time remains our number one priority,” says Martin Franklin, CEO, Les Mills Europe.

“We’re working with each club to provide vital support during the lockdown and we’re thrilled to see the response from Bannatyne members.

“We believe people will be back at the gym for live workouts as soon as the lockdown is lifted. But the shift to digital fitness is helping to break down barriers to fitness for people you might not typically see in the gym, and that’s really exciting. With this expanded member reach, we’ll continue to support Bannatyne members through their fitness journey, now and once they reopen.”

All Les Mills club partners have the option of providing their members with a free 60-day trial of Les Mills on Demand. To further help club partners, Les Mills has created a weekly club support webinar series and a new Re-set Hub to support club’s reopening plans. In addition to the LMOD offer and webinar series, the company has also provided instructors with access to more than 25 royalty-free workouts that can be live-streamed to members from home.

• To find out more, visit: lesmills.com
and follow the COVID-19 option.

Peter Wilkinson, The Bannatyne Group

"We’ve been blown away by the support from the Les Mills team during this unprecedented time"

Martin Franklin, Les Mills Europe

"People will be back at the gym for live workouts as soon as the lockdown is lifted... we’ll support Bannatyne members through their fitness journey now and once they reopen"

http://www.leisureopportunities.com/images/2020/957753_917420.jpg
Bannatyne has driven member engagement with Les Mills during the lockdown...
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features

Supplier showcase: Bannatyne digital workouts delivered by Les Mills on Demand

Bannatyne has driven member engagement with Les Mills during the lockdown

Published in Health Club Management 2020 issue 5
Bannatyne members now have access to Les Mills on Demand workouts
Bannatyne members now have access to Les Mills on Demand workouts

As gyms closed across the country, Bannatyne Health Clubs joined an increasing number of operators pivoting to digital with the launch of live and on-demand group exercise classes from Les Mills, the group fitness expert behind classes such as Bodypump and Bodycombat.

Through the Bannatyne Health Club app, more than 200,000 members across 72 clubs can now access Les Mills on Demand free for 60 days. This includes more than 1,000 Les Mills workouts, alongside fitness and goal tracking capabilities.

Les Mills on Demand enables users to stream or download world-leading workouts at home or on-the-go, presented by the world’s best instructors and supported by expert training guides.

“We’ve been blown away by the support from the Les Mills team during this unprecedented time,” says Peter Wilkinson, national sales and marketing manager at The Bannatyne Group. “Our goal is to keep members moving, and Les Mills on Demand plays a key part in that. Within a matter of weeks, we were able to completely update our app with Les Mills on Demand and communicate the 60-day offer to members.

“The production quality of the content is second-to-none and as close as you can get to an in-person experience. So far, member feedback has been phenomenal, both from regular group exercisers and also from those that have never done it before. It’s given them the confidence to come and try a live class when we reopen.

“Les Mills digital will continue to play a part going forward, to complement the fantastic range of fitness equipment and classes within our health clubs.“

Alongside Les Mills on Demand, Bannatyne has also launched a live timetable of group exercise classes, including Les Mills programmes, via its YouTube channel, led by qualified Les Mills instructors.

Themed days, such as the recent ‘Les Mills Lockdown’, also generated significant member engagement, with thousands watching the replays afterwards.

“Supporting our club partners and instructors during this time remains our number one priority,” says Martin Franklin, CEO, Les Mills Europe.

“We’re working with each club to provide vital support during the lockdown and we’re thrilled to see the response from Bannatyne members.

“We believe people will be back at the gym for live workouts as soon as the lockdown is lifted. But the shift to digital fitness is helping to break down barriers to fitness for people you might not typically see in the gym, and that’s really exciting. With this expanded member reach, we’ll continue to support Bannatyne members through their fitness journey, now and once they reopen.”

All Les Mills club partners have the option of providing their members with a free 60-day trial of Les Mills on Demand. To further help club partners, Les Mills has created a weekly club support webinar series and a new Re-set Hub to support club’s reopening plans. In addition to the LMOD offer and webinar series, the company has also provided instructors with access to more than 25 royalty-free workouts that can be live-streamed to members from home.

• To find out more, visit: lesmills.com
and follow the COVID-19 option.

Peter Wilkinson, The Bannatyne Group

"We’ve been blown away by the support from the Les Mills team during this unprecedented time"

Martin Franklin, Les Mills Europe

"People will be back at the gym for live workouts as soon as the lockdown is lifted... we’ll support Bannatyne members through their fitness journey now and once they reopen"

http://www.leisureopportunities.com/images/2020/957753_917420.jpg
Bannatyne has driven member engagement with Les Mills during the lockdown...
Latest News
Industry body ukactive has launched an Independent Operators' Steering Group, catering for members who run ...
Latest News
The UK's fitness industry can finally get back to business on Saturday 25 July, following ...
Latest News
HCM understands a decision on reopening dates for gyms and also for spas will be ...
Latest News
Interest in gym reopening in England is reaching fever pitch, with an announcement expected any ...
Latest News
Exercising increases levels of a protein hormone secreted by the bones which has a powerful ...
Latest News
A free-to-access training platform has launched to help the sport and fitness workforce confidently return ...
Latest News
Glasgow Life, which runs leisure and culture facilities on behalf of Glasgow City Council, has ...
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Fitness equipment firm Nautilus Inc is looking for a buyer for its commercial equipment brand ...
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Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Featured supplier news
Featured supplier: Incorpore and MoveGB ink groundbreaking partnership to transform corporate wellness offering
Incorpore and MoveGB have entered into a landmark partnership, combining the UK’s largest provider of corporate gym memberships with the nation’s biggest network of classes.
Video Gallery
Temple Gym - Nautilus Equipment
Core Health & Fitness
Temple Gym - Nautilus Equipment Read more
More videos:
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Fitness software
Go Do.Fitness: Fitness software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Trade associations
International SPA Association - iSPA: Trade associations
Design consultants
Zynk Design Consultants: Design consultants
Management software
Fisikal: Management software
Exercise equipment
Technogym: Exercise equipment
Spa software
SpaBooker: Spa software
Locking solutions
Monster Padlocks: Locking solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
27-30 Oct 2020
Messe Stuttgart, Germany
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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