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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Wellness: The Well - Rebecca Parekh

With everything from a personal trainer gym to a ten room spa, a new type of wellness model has arrived. The Well, a modern membership-based wellness club, has opened in the heart of New York City

Published in Health Club Management 2019 issue 11
Rebecca Parekh
Rebecca Parekh
The Well is the first modern membership-based wellness club of its kind

Like many destination spas, The Well NYC offers the benefits of western medicine with the wisdom of eastern healing.

It has a science-backed ecosystem of wellness where people have access to health coaches, doctors and 50 practitioners specialising in a range of modalities, from fitness and bodywork to food as medicine and mindful movement. Also on offer are Chinese medicine, Ayurveda, vibrational energy healing and emotional wellbeing.

Unlike destination wellness offerings, however, this is all available in the middle of one of the busiest cities in the world – New York.

The Well is a first of its kind, says co-founder and CEO Rebecca Parekh. “Consumers are becoming more conscientious about their health,” she explains, “but with so many different offerings in the health and wellness space, they find themselves running around town and often receiving conflicting advice.” Instead, staff at The Well “work together under one roof to build customised plans to suit each member”.

Parekh is no stranger to the wellness world. For the past five years, she’s been a COO for Deepak Chopra, working to secure federal funding for integrative health research. As a former Deutsche Bank executive, she’s also a shrewd businesswoman.

The idea behind The Well is to help “busy New Yorkers to live healthier, happier, more balanced lives,” she says. And demand is clearly there. Although it’s only been open a few weeks, there are already 400 members and the goal is to ramp this up to 2,000. Each of them pays a US$375 (€334, £302) a month, plus a one-time registration fee of US$500 (€446, £403).

For this, they get a monthly, personalised session with a dedicated health coach, plus support between visits, unlimited yoga and meditation classes and are privy to a variety of classroom programmes. They also have access to the skilled practitioners, but will pay for sessions – a 60 minute, Swedish massage starts at US$180 (€161, £145) for example.

In addition, they can enjoy amenities at the 13,000sq ft club, which include a private training gym, 10-treatment room spa with steam and sauna rooms, an organic restaurant and vitamin bar, reflexology lounge, yoga and meditation studios. “We have something for everyone,” concludes Parekh.


Consumers are becoming more conscientious about their health, but with so many different offerings in the health and wellness space, they often find themselves receiving conflicting advice

The Well’s organic restaurant and vitamin bar.

The idea behind The Well is to help busy New Yorkers to live healthier, happier, more balanced lives


We offer both the benefits of western medicine and the wisdom of eastern healing, within a science-backed ecosystem of wellness


Customers have access to doctors, health coaches and 50 best-in-class practitioners specialising in a range of modalities, from fitness and bodywork to food-as-medicine and mindful movement. Also on offer are Chinese medicine, ayurveda, vibrational energy and emotional wellbeing support

The Well offers a range of fitness and wellbeing services to members 
for £302 a month
The Well offers a range of fitness and wellbeing services to members for £302 a month
The Well includes a private training gym in its offering
The Well includes a private training gym in its offering
The reflexology lounge / PHOTO: Grant Legan
The reflexology lounge / PHOTO: Grant Legan
Founders Kane Sarhan, Rebecca Parekh and Sarrah Hallock opened The Well in summer 2019
Founders Kane Sarhan, Rebecca Parekh and Sarrah Hallock opened The Well in summer 2019
Members pay US$375 a month to access the luxurious club
Members pay US$375 a month to access the luxurious club
http://www.leisureopportunities.com/images/imagesX/40145_429968.jpg
Co-founder and CEO Rebecca Parekh explains The Well, a new membership-based wellness club that’s opened in the heart of New York City, giving access to fitness, health coaches and more
The Well, Rebecca Parekh,wellness centre, The Well, Rebecca Parekh
People
We have 14 rockstar instructors, all freelance but all working for us on an exclusive basis, and haven’t lost a single one of them since we opened. We pay them well – they can earn €100+ for a full class. But even more important than that, they all feel involved in the business
People
HCM people

Stephen Aucott & Matt Brown

Odyssey Health Club and Spa
We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food
People
HCM people

Amanda Daley

Professor of behavioural medicine, Loughborough University
PACE labelling would be a simple, user-friendly way of informing people, at a glance, of the amount of physical activity required for the food they are considering eating
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It was important we offer a true health club experience by creating a social environment to differentiate us from other leisure facilities - Ian Riches, club director, Odyssey Health Club
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features

Wellness: The Well - Rebecca Parekh

With everything from a personal trainer gym to a ten room spa, a new type of wellness model has arrived. The Well, a modern membership-based wellness club, has opened in the heart of New York City

Published in Health Club Management 2019 issue 11
Rebecca Parekh
Rebecca Parekh
The Well is the first modern membership-based wellness club of its kind

Like many destination spas, The Well NYC offers the benefits of western medicine with the wisdom of eastern healing.

It has a science-backed ecosystem of wellness where people have access to health coaches, doctors and 50 practitioners specialising in a range of modalities, from fitness and bodywork to food as medicine and mindful movement. Also on offer are Chinese medicine, Ayurveda, vibrational energy healing and emotional wellbeing.

Unlike destination wellness offerings, however, this is all available in the middle of one of the busiest cities in the world – New York.

The Well is a first of its kind, says co-founder and CEO Rebecca Parekh. “Consumers are becoming more conscientious about their health,” she explains, “but with so many different offerings in the health and wellness space, they find themselves running around town and often receiving conflicting advice.” Instead, staff at The Well “work together under one roof to build customised plans to suit each member”.

Parekh is no stranger to the wellness world. For the past five years, she’s been a COO for Deepak Chopra, working to secure federal funding for integrative health research. As a former Deutsche Bank executive, she’s also a shrewd businesswoman.

The idea behind The Well is to help “busy New Yorkers to live healthier, happier, more balanced lives,” she says. And demand is clearly there. Although it’s only been open a few weeks, there are already 400 members and the goal is to ramp this up to 2,000. Each of them pays a US$375 (€334, £302) a month, plus a one-time registration fee of US$500 (€446, £403).

For this, they get a monthly, personalised session with a dedicated health coach, plus support between visits, unlimited yoga and meditation classes and are privy to a variety of classroom programmes. They also have access to the skilled practitioners, but will pay for sessions – a 60 minute, Swedish massage starts at US$180 (€161, £145) for example.

In addition, they can enjoy amenities at the 13,000sq ft club, which include a private training gym, 10-treatment room spa with steam and sauna rooms, an organic restaurant and vitamin bar, reflexology lounge, yoga and meditation studios. “We have something for everyone,” concludes Parekh.


Consumers are becoming more conscientious about their health, but with so many different offerings in the health and wellness space, they often find themselves receiving conflicting advice

The Well’s organic restaurant and vitamin bar.

The idea behind The Well is to help busy New Yorkers to live healthier, happier, more balanced lives


We offer both the benefits of western medicine and the wisdom of eastern healing, within a science-backed ecosystem of wellness


Customers have access to doctors, health coaches and 50 best-in-class practitioners specialising in a range of modalities, from fitness and bodywork to food-as-medicine and mindful movement. Also on offer are Chinese medicine, ayurveda, vibrational energy and emotional wellbeing support

The Well offers a range of fitness and wellbeing services to members 
for £302 a month
The Well offers a range of fitness and wellbeing services to members for £302 a month
The Well includes a private training gym in its offering
The Well includes a private training gym in its offering
The reflexology lounge / PHOTO: Grant Legan
The reflexology lounge / PHOTO: Grant Legan
Founders Kane Sarhan, Rebecca Parekh and Sarrah Hallock opened The Well in summer 2019
Founders Kane Sarhan, Rebecca Parekh and Sarrah Hallock opened The Well in summer 2019
Members pay US$375 a month to access the luxurious club
Members pay US$375 a month to access the luxurious club
http://www.leisureopportunities.com/images/imagesX/40145_429968.jpg
Co-founder and CEO Rebecca Parekh explains The Well, a new membership-based wellness club that’s opened in the heart of New York City, giving access to fitness, health coaches and more
The Well, Rebecca Parekh,wellness centre, The Well, Rebecca Parekh
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A self-help studio marketing itself as a "first-of-its-kind self-development wellness space" will open in the ...
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A report outlining membership habits and retention in the fitness sector will be released at ...
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Xponential Fitness has signed a master franchise deal for its Club Pilates brand in Singapore, ...
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The Bee Network initiative – a joined-up cycling and walking network in Greater Manchester – ...
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Featured supplier news
Featured supplier: Training provider explains how a partnership with Fisikal transformed their business
Drummond Health & Fitness Education Academy has been providing quality health and fitness training and education for more than 35 years.
Featured supplier news
Featured supplier: RLSS UK - First choice for all aquatic rescue, pool management, first aid qualifications and training
The Royal Life Saving Society UK (RLSS UK) is proud to be the industry leader in water-related safety qualifications and training. More than 40,000 pool lifeguards qualify with an RLSS UK National Pool Lifeguard Qualification (NPLQ) every year.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
Video Gallery
DFC: We do more...
DFC
DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering exceptional service to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Skincare
Sothys: Skincare
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Fitness software
Go Do.Fitness: Fitness software
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Wearable technology solutions
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Property & Tenders
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Diary dates
20 Feb 2020
The Old Truman Brewery, London, United Kingdom
Diary dates
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Palazzo del Ghiaccio, Milan, Italy
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25 Mar 2020
Executive Boardroom, Middlesex University, London, United Kingdom
Diary dates
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Diary dates
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Diary dates
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Diary dates
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Diary dates
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Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
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Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
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Diary dates
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Diary dates
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Diary dates
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