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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Insight: Rene Moos

The CEO of Basic-Fit shared insights into the workings of the company at the Virtuagym FitNation conference in Amsterdam. Megan Whitby was there for HCM

By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 3
Rene Moos
Rene Moos
If raised voices or certain verbal intonations that signal aggression are detected in the clubs, the smart camera system alerts Basic-Fit’s remote control-operators, allowing them to intervene if necessary

Founded in the Netherlands, budget operator Basic-Fit has more than 750 locations across the Netherlands, Belgium, France, Luxembourg and Spain.

The brand has cited ambitions to increase its European club network to reach the 1,250 club mark in 2022.

CEO Rene Moos was a professional tennis player in the 1980s, but didn’t reach the top, so became a tennis coach.

He opened his own tennis school which grew into a complex with 24 courts and fitness facilities, before launching the first Total Health Club in Hoofddorp in the Netherlands, however, Moos told delegates at the FitNation conference the club wasn’t much more successful than his tennis career had been.

Eventually, he found success, along with his business partner, Eric Wilborts, in the budget fitness market. “I failed as a tennis player, but succeeded as a businessman,” he told delegates.

About Basic-Fit
Having witnessed the success of Planet Fitness in using a low-cost approach, he was inspired to follow the same route in building his own business.

“Our brand operates with a low-cost model because, although investment is low, the return is high,” Moos said.

The brand recently launched in France and despite concerns it would be a challenging market to enter, Moos described the move as “fairly easy”.

“You have to focus your efforts and resources to succeed,” he said. “Better a market leader in a few countries than number three or four in many countries.

“Time to market is important and you can always improve with feedback,” said Moos. “Better done than perfect!”

In depth insights
Moos gave an in-depth presentation into Basic-Fit’s operating structure. He explained how the brand’s gyms are remotely managed by centralised teams using smart cameras and intercom systems, because the brand has so few staff at clubs and wants to support them.

This method was initially tested and fine-tuned in three locations and then rolled out across the estate.

Basic-Fit has developed its own remote surveillance tool and control-room to observe in-club activity using live-feeds that are monitored by sound and vision by an external, off-site team.

This allows the club to control access to clubs as well as keeping tabs on security and tracking members’ welfare.

To illustrate how this works in practice, Moos explained that – using specialist software – Basic-Fit’s surveillance system also monitors levels of aggression in clubs.

If raised voices or certain verbal intonations that signal aggression are detected, the system alerts Basic-Fit’s remote control-operators, allowing them to intervene if necessary, by sending someone to site.

Data driven
“We have one staff member per gym and about 20 to 25 smart cameras,” Moos explained. “These cameras are monitored 24/7 in our own control room and everything is data-driven, from opening the doors to operating the assistance intercom.

“But of course, this kind of system is not something you can set up easily and it also involves trial and error,” he said. “These smart cameras detect, among other things, whether someone has been lying still for more than three minutes, so we can tell if someone has become ill. However, you can guess what happened when Basic-Fit introduced yoga classes… the control room went crazy!”

Future tech
During his keynote, Moos made predictions about the future relationship between the fitness industry and technology, saying: “The fitness world will see VR really take off in a couple of years, and I believe that we’ll soon see Apple and Google enter this industry.

“If this happens, gym operators simply won’t have the budgets to be able to compete against such major brands”.

Megan Whitby, reporting from the Virtuagym FitNation conference in the Netherlands, for HCM

Read our interview with Tom Moos, son of Rene, in the February issue of HCM magazine

Top tips from Rene Moos

Better done than perfect
Release your product and improve it based on feedback

Focus your energies
It’s better to be the number one in one market than number three or four in many

Make mistakes
Don’t just think, but do. Try new things

Create a strong, loyal team
They will underpin your business success

Cluster
If you want to set up additional gyms, do so in places you’re already known

Keep innovating
Your competitor is no longer just another gym. Big tech is coming

Rene Moos, photographed at the first Virtuagym FitNation conference in Amsterdam
Basic-Fit has thrived in the low cost gym space
Basic-Fit has thrived in the low cost gym space
http://www.leisureopportunities.com/images/2020/33072_660995.jpg
The CEO of Basic-Fit shared insights into the workings of his business at the Virtuagym FitNation Conference...
Rene Moos, Basic-Fit,gym operations, Basic-Fit, low cost fitness
People
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I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
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Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
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The CEO of Basic-Fit shared insights into the workings of the company at the Virtuagym FitNation conference in Amsterdam. Megan Whitby was there for HCM
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features

Insight: Rene Moos

The CEO of Basic-Fit shared insights into the workings of the company at the Virtuagym FitNation conference in Amsterdam. Megan Whitby was there for HCM

By Megan Whitby, Leisure Media | Published in Health Club Management 2020 issue 3
Rene Moos
Rene Moos
If raised voices or certain verbal intonations that signal aggression are detected in the clubs, the smart camera system alerts Basic-Fit’s remote control-operators, allowing them to intervene if necessary

Founded in the Netherlands, budget operator Basic-Fit has more than 750 locations across the Netherlands, Belgium, France, Luxembourg and Spain.

The brand has cited ambitions to increase its European club network to reach the 1,250 club mark in 2022.

CEO Rene Moos was a professional tennis player in the 1980s, but didn’t reach the top, so became a tennis coach.

He opened his own tennis school which grew into a complex with 24 courts and fitness facilities, before launching the first Total Health Club in Hoofddorp in the Netherlands, however, Moos told delegates at the FitNation conference the club wasn’t much more successful than his tennis career had been.

Eventually, he found success, along with his business partner, Eric Wilborts, in the budget fitness market. “I failed as a tennis player, but succeeded as a businessman,” he told delegates.

About Basic-Fit
Having witnessed the success of Planet Fitness in using a low-cost approach, he was inspired to follow the same route in building his own business.

“Our brand operates with a low-cost model because, although investment is low, the return is high,” Moos said.

The brand recently launched in France and despite concerns it would be a challenging market to enter, Moos described the move as “fairly easy”.

“You have to focus your efforts and resources to succeed,” he said. “Better a market leader in a few countries than number three or four in many countries.

“Time to market is important and you can always improve with feedback,” said Moos. “Better done than perfect!”

In depth insights
Moos gave an in-depth presentation into Basic-Fit’s operating structure. He explained how the brand’s gyms are remotely managed by centralised teams using smart cameras and intercom systems, because the brand has so few staff at clubs and wants to support them.

This method was initially tested and fine-tuned in three locations and then rolled out across the estate.

Basic-Fit has developed its own remote surveillance tool and control-room to observe in-club activity using live-feeds that are monitored by sound and vision by an external, off-site team.

This allows the club to control access to clubs as well as keeping tabs on security and tracking members’ welfare.

To illustrate how this works in practice, Moos explained that – using specialist software – Basic-Fit’s surveillance system also monitors levels of aggression in clubs.

If raised voices or certain verbal intonations that signal aggression are detected, the system alerts Basic-Fit’s remote control-operators, allowing them to intervene if necessary, by sending someone to site.

Data driven
“We have one staff member per gym and about 20 to 25 smart cameras,” Moos explained. “These cameras are monitored 24/7 in our own control room and everything is data-driven, from opening the doors to operating the assistance intercom.

“But of course, this kind of system is not something you can set up easily and it also involves trial and error,” he said. “These smart cameras detect, among other things, whether someone has been lying still for more than three minutes, so we can tell if someone has become ill. However, you can guess what happened when Basic-Fit introduced yoga classes… the control room went crazy!”

Future tech
During his keynote, Moos made predictions about the future relationship between the fitness industry and technology, saying: “The fitness world will see VR really take off in a couple of years, and I believe that we’ll soon see Apple and Google enter this industry.

“If this happens, gym operators simply won’t have the budgets to be able to compete against such major brands”.

Megan Whitby, reporting from the Virtuagym FitNation conference in the Netherlands, for HCM

Read our interview with Tom Moos, son of Rene, in the February issue of HCM magazine

Top tips from Rene Moos

Better done than perfect
Release your product and improve it based on feedback

Focus your energies
It’s better to be the number one in one market than number three or four in many

Make mistakes
Don’t just think, but do. Try new things

Create a strong, loyal team
They will underpin your business success

Cluster
If you want to set up additional gyms, do so in places you’re already known

Keep innovating
Your competitor is no longer just another gym. Big tech is coming

Rene Moos, photographed at the first Virtuagym FitNation conference in Amsterdam
Basic-Fit has thrived in the low cost gym space
Basic-Fit has thrived in the low cost gym space
http://www.leisureopportunities.com/images/2020/33072_660995.jpg
The CEO of Basic-Fit shared insights into the workings of his business at the Virtuagym FitNation Conference...
Rene Moos, Basic-Fit,gym operations, Basic-Fit, low cost fitness
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One of the factors that has made the coronavirus outbreak so severe across the globe ...
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Nearly two thirds (64 per cent) of the world’s health and fitness clubs are currently ...
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Featured supplier news
Featured supplier: ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
Featured supplier news
Featured supplier: The unmissable independent fitness event is back!
Pre-sale tickets are now available for the UK’s only event created exclusively for personal trainers, gym owners and fitness managers working in the independent gym and health club sector.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: DFC
DFC
At DFC, we offer totally transparent revenue management solutions with clear pricing and no hidden ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Octane Fitness: Fitness equipment
Management software
Fisikal: Management software
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Exercise equipment
Matrix Fitness: Exercise equipment
Spa software
SpaBooker: Spa software
Fitness software
Go Do.Fitness: Fitness software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
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Diary dates
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Pinggu, Beijing, China
Diary dates
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NEC, Birmingham, United Kingdom
Diary dates
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