Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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Health Club Management

Health Club Management

features

Gladstone

Gladstone’s online software solutions have freed up staff time at Calderdale’s leisure centres, with 20 per cent of monthly membership sales and 32 per cent of class bookings now going through online

Published in Health Club Management 2014 issue 4

“We first introduced Gladstone’s member management system at one of our leisure sites in the early 1990s, before rolling it out to all of our centres eight years ago. We now use a range of Gladstone products across our five membership-based leisure centres, including Plus2 member management, the Gladstone Management Console (GMC), the Tableau reporting tool and, most recently, the Connect online booking and [email protected] online joining systems. We’ve also recently installed Kiosks for self-service bookings and payments at two of our busiest sites: Brighouse Pool and Fitness Centre and Sowerby Bridge Pool and Fitness Centre.

Since the opening of our two newest sites three years ago, our membership population has doubled – but unfortunately, due to the current financial climate, our staff numbers have not. As a result our centres have been overwhelmed by demand at reception, both in person and by phone and email, leaving some customers unsatisfied with the response they have got.

Luckily, Gladstone’s online software solutions Connect and [email protected] have provided us with a great, cost-effective way of dealing with this challenge. Since introducing them at all five of our leisure centres in February and May 2013 respectively, we haven’t looked back.

Both systems take care of run-of-the-mill transactions that would otherwise tie up valuable reception time, enabling our staff to concentrate on more complex enquiries and customer care. It’s also much better for our customers, as every transaction that goes through online is one less phone call or reception visit they have to make. It can all be done from the comfort of their own home, or on the bus or train during the work commute, and at any time of day – there’s no more standing in line or listening to the phone ring.

From an administration point of view, both systems are straightforward: price fixes, promotions and dealing with unpaid transactions are more or less self-running once set up. For [email protected], being an early adopter of the system has been a great advantage, as it’s enabled us to have a say in what is and isn’t useful, rather than having to just accept the finished product. Because of this, changes have been made which have made managing the online membership process even simpler.

Overall, the set-up process for both systems has been painless, the problems minimal and Gladstone has been great in guiding us through the maze of banking regulations, testing and permissions. Where there have been glitches, they’ve been quick to help us, both during the process and after our go-live dates.

The results speak for themselves. From 11 February to 30 November 2013 we saw 45,284 completed bookings via Connect and a further 27,554 amendments to bookings. Meanwhile, from 20 May to 30 November we sold 371 memberships via [email protected] In percentage terms, about 20 per cent of our monthly membership sales go through online, and about 32 per cent of all class bookings. Both percentages are expected to grow over the coming months as word gets out and confidence in our online systems grows.

To help with this, we’ve recently installed a computer in the reception area of our Sowerby Bridge centre, so members can also use the systems on-site. Once all the kinks have been ironed out there, we’ll look at getting them set up at our other leisure centres, too.”

Frances Durkan, data and information officer, Calderdale Council

T: +44 (0)1491 201010
E: [email protected]
W: www.gladstonemrm.com

New Gladstone software was introduced to all five of the local authority’s leisure centres between February and May 2013
New Gladstone software was introduced to all five of the local authority’s leisure centres between February and May 2013
The Sowerby Bridge Centre has a computer in reception for customers to use for bookings
The Sowerby Bridge Centre has a computer in reception for customers to use for bookings
http://www.leisureopportunities.com/images/HCM2014_4gladstone.gif
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features

Gladstone

Gladstone’s online software solutions have freed up staff time at Calderdale’s leisure centres, with 20 per cent of monthly membership sales and 32 per cent of class bookings now going through online

Published in Health Club Management 2014 issue 4

“We first introduced Gladstone’s member management system at one of our leisure sites in the early 1990s, before rolling it out to all of our centres eight years ago. We now use a range of Gladstone products across our five membership-based leisure centres, including Plus2 member management, the Gladstone Management Console (GMC), the Tableau reporting tool and, most recently, the Connect online booking and [email protected] online joining systems. We’ve also recently installed Kiosks for self-service bookings and payments at two of our busiest sites: Brighouse Pool and Fitness Centre and Sowerby Bridge Pool and Fitness Centre.

Since the opening of our two newest sites three years ago, our membership population has doubled – but unfortunately, due to the current financial climate, our staff numbers have not. As a result our centres have been overwhelmed by demand at reception, both in person and by phone and email, leaving some customers unsatisfied with the response they have got.

Luckily, Gladstone’s online software solutions Connect and [email protected] have provided us with a great, cost-effective way of dealing with this challenge. Since introducing them at all five of our leisure centres in February and May 2013 respectively, we haven’t looked back.

Both systems take care of run-of-the-mill transactions that would otherwise tie up valuable reception time, enabling our staff to concentrate on more complex enquiries and customer care. It’s also much better for our customers, as every transaction that goes through online is one less phone call or reception visit they have to make. It can all be done from the comfort of their own home, or on the bus or train during the work commute, and at any time of day – there’s no more standing in line or listening to the phone ring.

From an administration point of view, both systems are straightforward: price fixes, promotions and dealing with unpaid transactions are more or less self-running once set up. For [email protected], being an early adopter of the system has been a great advantage, as it’s enabled us to have a say in what is and isn’t useful, rather than having to just accept the finished product. Because of this, changes have been made which have made managing the online membership process even simpler.

Overall, the set-up process for both systems has been painless, the problems minimal and Gladstone has been great in guiding us through the maze of banking regulations, testing and permissions. Where there have been glitches, they’ve been quick to help us, both during the process and after our go-live dates.

The results speak for themselves. From 11 February to 30 November 2013 we saw 45,284 completed bookings via Connect and a further 27,554 amendments to bookings. Meanwhile, from 20 May to 30 November we sold 371 memberships via [email protected] In percentage terms, about 20 per cent of our monthly membership sales go through online, and about 32 per cent of all class bookings. Both percentages are expected to grow over the coming months as word gets out and confidence in our online systems grows.

To help with this, we’ve recently installed a computer in the reception area of our Sowerby Bridge centre, so members can also use the systems on-site. Once all the kinks have been ironed out there, we’ll look at getting them set up at our other leisure centres, too.”

Frances Durkan, data and information officer, Calderdale Council

T: +44 (0)1491 201010
E: [email protected]
W: www.gladstonemrm.com

New Gladstone software was introduced to all five of the local authority’s leisure centres between February and May 2013
New Gladstone software was introduced to all five of the local authority’s leisure centres between February and May 2013
The Sowerby Bridge Centre has a computer in reception for customers to use for bookings
The Sowerby Bridge Centre has a computer in reception for customers to use for bookings
http://www.leisureopportunities.com/images/HCM2014_4gladstone.gif
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The Glass House Retreat, a new eco-friendly health and wellness retreat, has opened in Bulphan, ...
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A large-scale study on genetics has shown that being more physically active reduces the risk ...
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The Gym Group has confirmed plans to roll out a new small box format in ...
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Featured supplier: Harlands Effect: Make Your Business More Profitable
Harlands Group is a membership management service for health and fitness operators, which interacts directly with members to effectively manage membership payments.
Featured supplier news
Featured supplier: CIMSPA Youth Panel to give real insight into Gen Z at active-net 2020
It’s just months away until active-net 2020, the two-day educational, networking and business meetings event, which attracts professionals from across the leisure sector.
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Harlands Group testimonial
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Harlands Group - Testimonial from 'Unity Leisure'. Read more
More videos:
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Company profiles
Company profile: Incorpore Ltd
Incorpore is a leading fitness and wellness company who have been successfully delivering solutions to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
SportsArt Fitness: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Trade associations
International SPA Association - iSPA: Trade associations
Management software
GymSales: Management software
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Locking solutions
Ojmar: Locking solutions
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Direct debit solutions
Harlands Group: Direct debit solutions
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Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
25-26 Mar 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab