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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Time to step up

Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 11
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
It’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation as a sector

In the summer of 2006, I had an important conversation with Cliff Collins, who was then running the Register of Exercise Professionals (REPs). We discussed an initiative being devised to raise awareness among consumers of important quality control work being done within the sector to ensure all exercise professionals were registered and qualified.

The plan was to run a consumer-facing campaign under the strapline “Our REPutation is your guarantee”, with health clubs displaying the quality mark.

Although the initiative was absolutely necessary and could have given the industry a massive boost, the sector was simply not ready for this level of scrutiny or mature enough to be able to deliver on the vision and so the campaign didn’t generate the level of impact needed to land it.

Fast forward 15 years and today, the time has finally come to realise this vision, with the launch of the new Europe-wide industry accreditation scheme, Fitcert.eu, which has been led by Cliff Collins and developed in partnership between Europe Active and the European Committee for Standardisation.

With a pilot already underway, Fitcert.eu is giving operators the opportunity to register their facilities and be assessed on a quality scale to achieve levels of accreditation that can be publicly displayed in every club.

The aim is for Fitcert.eu to act as a quality mark, giving consumers confidence in health clubs and studios, so they can see the sector is taking standards seriously.

Writing in this issue of HCM (page 54), Collins says: “We have standards mainly because they reduce risk, and in the case of the fitness sector they’re all about risk reduction for our customers, for our employees, and for operators themselves.”

This is absolutely the right time to bring this initiative to market – it’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation in the corridors of power and a very significant part of this will be demonstrating that we’re a professional and credible sector.

We urge all operators across Europe to take Fitcert.eu seriously and to sign up to the scheme, so we have a new industry-wide standard to gather around and promote to consumers and policymakers.

We’re extremely fortunate that Cliff Collins has continued to champion this work and that he’s still helming this initiative all these years later.

The complexities involved in establishing this kind of scheme are vast and require diligent work and endless rounds of diplomacy, for which we owe him a huge debt of gratitude.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/13218_354154.jpg
The fitness sector must support the new Fitcert.eu quality standard, says Liz Terry
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Diary dates
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01-07 Dec 2022
tbc, Dunedin, New Zealand
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features

Editor's letter: Time to step up

Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage

By Liz Terry, Leisure Media | Published in Health Club Management 2021 issue 11
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
Fitcert.eu is a consumer-facing quality mark / shutterstock/ Prostockstudio
It’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation as a sector

In the summer of 2006, I had an important conversation with Cliff Collins, who was then running the Register of Exercise Professionals (REPs). We discussed an initiative being devised to raise awareness among consumers of important quality control work being done within the sector to ensure all exercise professionals were registered and qualified.

The plan was to run a consumer-facing campaign under the strapline “Our REPutation is your guarantee”, with health clubs displaying the quality mark.

Although the initiative was absolutely necessary and could have given the industry a massive boost, the sector was simply not ready for this level of scrutiny or mature enough to be able to deliver on the vision and so the campaign didn’t generate the level of impact needed to land it.

Fast forward 15 years and today, the time has finally come to realise this vision, with the launch of the new Europe-wide industry accreditation scheme, Fitcert.eu, which has been led by Cliff Collins and developed in partnership between Europe Active and the European Committee for Standardisation.

With a pilot already underway, Fitcert.eu is giving operators the opportunity to register their facilities and be assessed on a quality scale to achieve levels of accreditation that can be publicly displayed in every club.

The aim is for Fitcert.eu to act as a quality mark, giving consumers confidence in health clubs and studios, so they can see the sector is taking standards seriously.

Writing in this issue of HCM (page 54), Collins says: “We have standards mainly because they reduce risk, and in the case of the fitness sector they’re all about risk reduction for our customers, for our employees, and for operators themselves.”

This is absolutely the right time to bring this initiative to market – it’s been widely acknowledged since the start of the pandemic that we must work to secure our reputation in the corridors of power and a very significant part of this will be demonstrating that we’re a professional and credible sector.

We urge all operators across Europe to take Fitcert.eu seriously and to sign up to the scheme, so we have a new industry-wide standard to gather around and promote to consumers and policymakers.

We’re extremely fortunate that Cliff Collins has continued to champion this work and that he’s still helming this initiative all these years later.

The complexities involved in establishing this kind of scheme are vast and require diligent work and endless rounds of diplomacy, for which we owe him a huge debt of gratitude.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/13218_354154.jpg
The fitness sector must support the new Fitcert.eu quality standard, says Liz Terry
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Entries are now open for the annual UK Active Awards. Following two years of unparalleled ...
Latest News
People with early-stage Parkinson’s should do regular exercise to slow down the progression of the ...
Latest News
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to ...
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
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Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
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Featured supplier news: Énergie Fitness appoints Technogym as equipment partner
Peter Croney CEO of Empowered Brands, owners of Énergie Fitness Group, today announced the appointment of Technogym as one of their primary equipment partners that will help power Energie’s international expansion over the next decade.
Featured supplier news
Featured supplier news: Danny Williams, Michael Griffiths and Reshmin Chowdhury take up TRAINFITNESS’ free PT courses
2021 has been dubbed the year of the ‘Great Resignation’, with numerous people in the UK reassessing their career path.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Video Gallery
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Sport Alliance GmbH
Company profiles
Company profile: YOUR Personal Training
YOUR Personal Training is the UK’s largest and most successful PT Management company, offering a ...
Company profiles
Company profile: Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone ...
Supplier Showcases
Supplier showcase - Tanita: Engaging insights
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
trade associations
International SPA Association - iSPA: trade associations
Exercise equipment
Matrix Fitness: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
On demand
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Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01 Mar 2022
Live Love Spa HQ, Tustin, United States
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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