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fibodo Limited
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Supplier showcase: Powering through

Volution worked with Anytime Fitness Asia to enable the company to minimise the impact of the pandemic

Published in Health Club Management 2020 issue 9
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
“We were able to monitor data visualisations of each of our selected KPIs in real-time, which has been a big advantage”
– Ryan Cheal, Anytime Fitness Asia

Anytime Fitness in Asia tasked Volution with an urgent challenge to deliver a customised technical solution to keep the company operational during the COVID-19 pandemic and beyond.

The challenge
Following the news that each of its 120+ locations would be closed as lockdown measures were enforced, Anytime Fitness quickly realised its members wouldn’t be able to engage with its services as normal – and that position could continue for some time.

“The team has worked with Anytime Fitness on its digital transformation strategy for the past two years, developing a strong partnership, so we were in the ideal position to rapidly develop a remote-focused solution, capable of pivoting the business model to keep staff employed and members engaged during lockdown and beyond,” says Andy Hall, COO of Volution.

The solution
Volution immediately set about designing a virtual platform and mobile application that enabled Anytime Fitness to deliver first-class personal training sessions from any location, to keep revenue flowing and engagement high.

Financial, tech and infrastructure disruption was minimised – in fact, it was non-existent – and budgets were kept in check by ensuring virtual sessions cost the same to run as normal PT sessions.

A rigorously tested and optimised payment module was also built to handle increased user traffic and facilitate simple and secure bookings.

“As soon as the solution launched, we were able to monitor data visualisations of each of our selected KPIs in real-time from a central dashboard, which has been a big advantage,” says Ryan Cheal, MD of Inspire Brands Capital, the master franchisee for Anytime Fitness Asia.

The data enabled senior managers to track key trends in user engagement, how many PT sessions had been sold, where penetration rates were high, which classes were proving most popular and how much revenue had been generated; even providing a clear view of staff availability, to reduce double bookings and other scheduling complications.

The results
Since the virtual platform and mobile application launched, Volution has helped Anytime Fitness to achieve the following results:

• +14.2% increase in PT revenue

• All staff remaining employed during lockdown

• +US$1M increase in revenue

• 50% of virtual hub sign-ups using assisted services for the first time, enhancing member engagement

By integrating a remote model now, Anytime Fitness has not only stayed operational and sustained revenue throughout the most challenging crisis of our time, but has also opened a new revenue stream that will continue to support business growth for years to come.

“We rapidly developed a remote-focused solution to pivot the Anytime Fitness Asia business model”
– Andy Hall, Volution

https://www.leisureopportunities.co.uk/images/2020/42347_177867.jpg
Volution helped Anytime Fitness Asia to minimise the impact of the pandemic
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Featured supplier news
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Featured supplier: Dr Paul Bedford announces Retention Convention will go virtual for 2020
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Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Software
Volution.fit: Software
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Fitness Software
FunXtion International BV: Fitness Software
Uniforms
Service Sport: Uniforms
Management software
fibodo Limited: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
SpaBooker: Spa software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Skincare
Sothys: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Supplier showcase: Powering through

Volution worked with Anytime Fitness Asia to enable the company to minimise the impact of the pandemic

Published in Health Club Management 2020 issue 9
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
By integrating a remote model, Anytime Fitness Asia has been able to stay operational
“We were able to monitor data visualisations of each of our selected KPIs in real-time, which has been a big advantage”
– Ryan Cheal, Anytime Fitness Asia

Anytime Fitness in Asia tasked Volution with an urgent challenge to deliver a customised technical solution to keep the company operational during the COVID-19 pandemic and beyond.

The challenge
Following the news that each of its 120+ locations would be closed as lockdown measures were enforced, Anytime Fitness quickly realised its members wouldn’t be able to engage with its services as normal – and that position could continue for some time.

“The team has worked with Anytime Fitness on its digital transformation strategy for the past two years, developing a strong partnership, so we were in the ideal position to rapidly develop a remote-focused solution, capable of pivoting the business model to keep staff employed and members engaged during lockdown and beyond,” says Andy Hall, COO of Volution.

The solution
Volution immediately set about designing a virtual platform and mobile application that enabled Anytime Fitness to deliver first-class personal training sessions from any location, to keep revenue flowing and engagement high.

Financial, tech and infrastructure disruption was minimised – in fact, it was non-existent – and budgets were kept in check by ensuring virtual sessions cost the same to run as normal PT sessions.

A rigorously tested and optimised payment module was also built to handle increased user traffic and facilitate simple and secure bookings.

“As soon as the solution launched, we were able to monitor data visualisations of each of our selected KPIs in real-time from a central dashboard, which has been a big advantage,” says Ryan Cheal, MD of Inspire Brands Capital, the master franchisee for Anytime Fitness Asia.

The data enabled senior managers to track key trends in user engagement, how many PT sessions had been sold, where penetration rates were high, which classes were proving most popular and how much revenue had been generated; even providing a clear view of staff availability, to reduce double bookings and other scheduling complications.

The results
Since the virtual platform and mobile application launched, Volution has helped Anytime Fitness to achieve the following results:

• +14.2% increase in PT revenue

• All staff remaining employed during lockdown

• +US$1M increase in revenue

• 50% of virtual hub sign-ups using assisted services for the first time, enhancing member engagement

By integrating a remote model now, Anytime Fitness has not only stayed operational and sustained revenue throughout the most challenging crisis of our time, but has also opened a new revenue stream that will continue to support business growth for years to come.

“We rapidly developed a remote-focused solution to pivot the Anytime Fitness Asia business model”
– Andy Hall, Volution

https://www.leisureopportunities.co.uk/images/2020/42347_177867.jpg
Volution helped Anytime Fitness Asia to minimise the impact of the pandemic
Latest News
Gym and health club members in England have flocked back to fitness facilities in droves ...
Latest News
PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership ...
Latest News
Gyms, health clubs, leisure centres and fitness studios in England are back in business today ...
Latest News
The UK government has published its impact report for the three-tier COVID-19 alert system, which ...
Latest News
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity ...
Latest News
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October ...
Latest News
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25 ...
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Opinion
promotion
Jetts Fitness CEO, Elaine Jobson has adapted and simplified Maslow’s Hierarchy of Needs to better fit the company – built on a foundation of company vision, purpose, and values; which Elaine believes should permeate through everything Jetts does.
Opinion: Jetts Fitness – Brilliant Basics, Maslow’s Hierarchy of Needs, and Net Promoter Score®
Featured supplier news
Featured supplier: Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Featured supplier news
Featured supplier: Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness is more than gym equipment, we offer innovative solutions for all ...
Company profiles
Company profile: MoveGB
Move is the fitness marketplace connecting our partners with customers through the largest variety of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Software
Volution.fit: Software
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Fitness Software
FunXtion International BV: Fitness Software
Uniforms
Service Sport: Uniforms
Management software
fibodo Limited: Management software
Direct debit solutions
Harlands Group: Direct debit solutions
Spa software
SpaBooker: Spa software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Skincare
Sothys: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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