Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
Elevate
Elevate
Elevate
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

features

HCM People: Gunnar PetersonChief of athletics, F45

Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset

Published in Health Club Management 2022 issue 4
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day

Tell us about your new gig with F45. What’s happening?
I’m their new chief of athletics and am curating exclusive new workouts for the F45 studios.

The first rep-based workout is a hybrid session combining cardio, resistance, agility and core movements, ensuring members get the best of both worlds for ultimate full-body burn.

The ‘Gunnar Peterson’ workout is based on a pyramid style of training – people will push themselves to the max by increasing their weights as they move through each circuit, helping them build strength and endurance like an athlete.

Why F45, and what’s your professional view on their workouts?
It’s a perfect fit – they do what I do, but on a larger scale and with way better technology. I love it – feels like hand in glove.

They’re terrific, and that’s what drew me in. The workouts are efficient, realistic and well planned-out from micro to macro level. It’s easy to progress, and easy to regress when needed.

How will you improve the workouts?
I hope to add some simple pieces of equipment that provide versatility from a programming standpoint, as well enjoyment to the end user.
The programming, the member interaction, and the trainer interaction is what I’m really looking forward to. The whole athletics team at F45 is an absolute dream to work with.

Why do you see functional fitness as fundamental?
Functional fitness means that it also translates to other aspects of your life, from loading your groceries, to moving up the leaderboard at your tennis club, to keeping up with your active toddler, or to being a lot more resistant to injury and illness. So it means that everyone wins.

What strengths will you bring to F45 in your new role?
I bring 30 years of one-on-one, F45-type training to the team, along with cueing, exercise sequencing, industry connections, and relationships – and this to an already finely tuned machine.

Where do you fit into the management team?
I’m on board with the athletics team and it has been very smooth thus far. More family than team and that suits me to a ‘T’.

How long have you signed up for?
I’m signed up for three years, but I’m looking to be there for as long as I can be of use. There’s so much growth and opportunity. From the CEO down, F45 is poised to make massive changes in the fitness industry.

Tell us a little more about your professional background
I’ve been a personal trainer in Beverly Hills, as well as an NBA strength and conditioning coach, and strength coach to a variety of athletes – male and female.

I’ve done group exercise, workshops, clinics, speaking engagements, and now the biggest challenge – F45 Athletics!

What major trends do you see emerging when it comes to exercise?
The honing of the hybrid model, which is strength plus conditioning, plus movement, all brought to life with futuristic technology.

F45 is at the forefront of this and showing no signs of slowing down. I’m excited to be a part of it.

Have we devoted enough attention to recovery?
I think that we’re starting to do so. The science is now in, and we’re hearing the message loud and clear. Listen to the experts, listen to your body, and you will be able to experience results beyond your wildest dreams.

How does exercise fit into the wider discipline of wellness?
Exercise is the cornerstone of wellness in my opinion. It sets the table for good choices in the rest of your life. It’s the best way to prime your body AND your mind for improvement.

Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day.

In your opinion, how do you feel the pandemic has changed the health and fitness sector?
Initially I think many people were simpy left to fend for themselves. But many health and fitness providers quickly adapted and created ways to follow along at home and remain connected with the mothership, which is key.

Human beings are social by nature and we need that connection.

F45 created an app that allowed you to stay in that ‘team training, life changing’ mindset, even when many couldn’t get into the studios.
That type of innovation is what the network really needs. Hats off to them for leading from the front.

What's your own personal wellness regime?
Being consistent. Not perfect, but consistent. I never miss my workouts, I mix them up, my food isn’t perfect but it’s on point, I work at recovery, and I try to keep stress at a manageable level.

What advice do you have for people who struggle to stick to an exercise regime?
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset.

The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
https://www.leisureopportunities.co.uk/images/2022/719390_524448.jpg
F45’s new chief of athletics on developing exclusive new workouts for the brand
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
Imposter syndrome about a promotion taught the CEO of SATS that behaving authentically is the most important part of leadership. He talks to Kath Hudson
HCM magazine
I would say those results, along with the team’s total lack of complacency – their desire to keep improving – have been the two big highlights of my first year
HCM magazine
HCM People

Dr Jonathan Leary

Founder, Remedy Place
It was as though the whole world woke up at the same time
HCM magazine
Now mental health is the number one reason for people to join a health club, do fitness professionals need a grounding in counselling to offer a more holistic service? Kath Hudson asks the experts
HCM promotional features
Sponsored
No matter how many gyms we open, Perfect Gym can support our growth
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
Francesca Cooper-Boden says health assessment services can boost health club retention
HCM promotional features
Latest News
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and ...
Latest News
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more ...
Latest News
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
Latest News
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to ...
Latest News
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and ...
Latest News
Community Leisure UK is helping the drive to Net Zero with the launch of a ...
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: TRP (powered by Fitronics)
Fitronics develop effective, user-friendly software for the sport, health and fitness industry to improve member ...
Company profiles
Company profile: The Health and Fitness Institute
All fitness education providers currently out there are one and the same. They vary in ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: ‘FAB’ freebies for Barnet carers!
Being a carer – whether that’s looking after a young person, a senior citizen or someone with a long-term illness or disability – can be rewarding but stressful at times. These responsibilities may also limit the carer’s ability to find paid employment.
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Fitlockers: Lockers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
salt therapy products
Saltability: salt therapy products
Spa software
SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

features

HCM People: Gunnar PetersonChief of athletics, F45

Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset

Published in Health Club Management 2022 issue 4
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Peterson has a background in PT, and as an NBA strength coach / Nick Isabella Photography
Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day

Tell us about your new gig with F45. What’s happening?
I’m their new chief of athletics and am curating exclusive new workouts for the F45 studios.

The first rep-based workout is a hybrid session combining cardio, resistance, agility and core movements, ensuring members get the best of both worlds for ultimate full-body burn.

The ‘Gunnar Peterson’ workout is based on a pyramid style of training – people will push themselves to the max by increasing their weights as they move through each circuit, helping them build strength and endurance like an athlete.

Why F45, and what’s your professional view on their workouts?
It’s a perfect fit – they do what I do, but on a larger scale and with way better technology. I love it – feels like hand in glove.

They’re terrific, and that’s what drew me in. The workouts are efficient, realistic and well planned-out from micro to macro level. It’s easy to progress, and easy to regress when needed.

How will you improve the workouts?
I hope to add some simple pieces of equipment that provide versatility from a programming standpoint, as well enjoyment to the end user.
The programming, the member interaction, and the trainer interaction is what I’m really looking forward to. The whole athletics team at F45 is an absolute dream to work with.

Why do you see functional fitness as fundamental?
Functional fitness means that it also translates to other aspects of your life, from loading your groceries, to moving up the leaderboard at your tennis club, to keeping up with your active toddler, or to being a lot more resistant to injury and illness. So it means that everyone wins.

What strengths will you bring to F45 in your new role?
I bring 30 years of one-on-one, F45-type training to the team, along with cueing, exercise sequencing, industry connections, and relationships – and this to an already finely tuned machine.

Where do you fit into the management team?
I’m on board with the athletics team and it has been very smooth thus far. More family than team and that suits me to a ‘T’.

How long have you signed up for?
I’m signed up for three years, but I’m looking to be there for as long as I can be of use. There’s so much growth and opportunity. From the CEO down, F45 is poised to make massive changes in the fitness industry.

Tell us a little more about your professional background
I’ve been a personal trainer in Beverly Hills, as well as an NBA strength and conditioning coach, and strength coach to a variety of athletes – male and female.

I’ve done group exercise, workshops, clinics, speaking engagements, and now the biggest challenge – F45 Athletics!

What major trends do you see emerging when it comes to exercise?
The honing of the hybrid model, which is strength plus conditioning, plus movement, all brought to life with futuristic technology.

F45 is at the forefront of this and showing no signs of slowing down. I’m excited to be a part of it.

Have we devoted enough attention to recovery?
I think that we’re starting to do so. The science is now in, and we’re hearing the message loud and clear. Listen to the experts, listen to your body, and you will be able to experience results beyond your wildest dreams.

How does exercise fit into the wider discipline of wellness?
Exercise is the cornerstone of wellness in my opinion. It sets the table for good choices in the rest of your life. It’s the best way to prime your body AND your mind for improvement.

Gyms that offer comprehensive programming to a wide demographic are the future. Inclusion not exclusion wins the day.

In your opinion, how do you feel the pandemic has changed the health and fitness sector?
Initially I think many people were simpy left to fend for themselves. But many health and fitness providers quickly adapted and created ways to follow along at home and remain connected with the mothership, which is key.

Human beings are social by nature and we need that connection.

F45 created an app that allowed you to stay in that ‘team training, life changing’ mindset, even when many couldn’t get into the studios.
That type of innovation is what the network really needs. Hats off to them for leading from the front.

What's your own personal wellness regime?
Being consistent. Not perfect, but consistent. I never miss my workouts, I mix them up, my food isn’t perfect but it’s on point, I work at recovery, and I try to keep stress at a manageable level.

What advice do you have for people who struggle to stick to an exercise regime?
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset.

The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
The ‘Gunner Peterson’ workout will help build the strength and endurance of an athlete / F45
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson will be creating exclusive new workouts for F45 studios / Nick Isabella Photography
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
Peterson’s hybrid model involves strength, conditioning and movement / F45
https://www.leisureopportunities.co.uk/images/2022/719390_524448.jpg
F45’s new chief of athletics on developing exclusive new workouts for the brand
Latest News
Kerzner International has signed deals to operate two new Siro recovery hotels in Mexico and ...
Latest News
Nuffield Health’s fourth annual survey, the Healthier Nation Index, has found people moved slightly more ...
Latest News
Short-term incentives to exercise, such as using daily reminders, rewards or games, can lead to ...
Latest News
With the launch of its 49th John Reed, RSG Group is looking for more opportunities ...
Latest News
PureGym saw revenues rise by 15 per cent in 2023, with the company announcing plans ...
Latest News
Following three disrupted lockdown years, the European fitness market bounced back in 2023, according to ...
Latest News
Charitable trust, Mytime Active, has removed all single-use plastic overshoes from its swimming pools and ...
Latest News
Community Leisure UK is helping the drive to Net Zero with the launch of a ...
Latest News
Operator Circadian Trust has launched a five-year growth drive designed to support health and wellbeing ...
Latest News
Norwegian health club operator, Treningshelse Holding, which owns the Aktiv365 and Family Sports Club fitness ...
Latest News
The HCM team were busy at the recent FIBO Global Fitness event in Cologne, Germany, ...
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: TRP (powered by Fitronics)
Fitronics develop effective, user-friendly software for the sport, health and fitness industry to improve member ...
Company profiles
Company profile: The Health and Fitness Institute
All fitness education providers currently out there are one and the same. They vary in ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Greenwich Leisure Limited press release: ‘FAB’ freebies for Barnet carers!
Being a carer – whether that’s looking after a young person, a senior citizen or someone with a long-term illness or disability – can be rewarding but stressful at times. These responsibilities may also limit the carer’s ability to find paid employment.
Featured press releases
FIBO press release: FIBO 2024: Billion-euro fitness market continues to grow
11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries.
Directory
Cryotherapy
Art of Cryo: Cryotherapy
Lockers
Fitlockers: Lockers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
salt therapy products
Saltability: salt therapy products
Spa software
SpaBooker: Spa software
Snowroom
TechnoAlpin SpA: Snowroom
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Elevate
Elevate
Partner sites