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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM People: Gerhard KamphuisClub manager, SportCity Cornelis Schuyt

This is a new concept – our first wellness club and Amsterdam’s new jewel. Everyone is welcome

Published in Health Club Management 2021 issue 6
Gerhard Kamphuis
/ Photo: Sportcity
Gerhard Kamphuis / Photo: Sportcity
We have corporate members and athletes, including members of the Dutch soccer and hockey teams

What’s the concept of SportCity Cornelis Schuyt? How is it different from the other SportCity clubs?
SportCity has 25 clubs in the Netherlands, but this is a new concept, our first wellness club and Amsterdam’s new jewel. It’s warm and comfortable and everyone is welcome. If it works well we might open more.

We have all the elements of a boutique experience, but on a larger scale: an emphasis on personal service, top trainers, a beautiful fit-out, towel service, high class changing areas, cutting edge technology, great lighting and the incorporation of technology to enhance training methods – heart rate training, for example. The building itself is also iconic: it was formerly the Christie’s auction house.

As a result, the fees are more than the usual SportCity membership at €89 for four weeks if you join for two years, €99 for one year and €129 a flexible membership for a four week block. This gives access to the gym and classes, small group training, an individual programme, a quarterly scan on the InBody body composition analyser and the use of towels and toiletries.

A separate membership to the InBody composition analyser will also be offered, in collaboration with medical partners, so patients can come and have their measurements checked. This could also be an add-on for members.

What does the club incorporate?
Personal service is integral to our concept, so there is a high emphasis on PT. As we take a holistic view of health, we also offer physiotherapy, sports massage and a nutritionist. These services are available as an add-on to the membership.

The wellness area includes a sauna and steamroom and high-end changing rooms. We also have a vegan café, The Grand Café, run in partnership with HartBiet, which serves breakfast, lunch and dinner. The healthy menu has been put together by nutritionists and food is labelled with calorie and nutritional information.

There are four studios: the Christie’s studio for Les Mills classes, boxing, Latin dance and cycling with Technogym Group Cycle. The Zen studio holds a variety of yoga classes, Pilates and meditation and there are two studios for PT and small group training with a maximum of four people.

We have a gym with equipment from Technogym, including the Biocircuit, a guided cardio and strength training experience.

How has COVID-19 impacted your plans?
We managed to make it through the pandemic because SportCity is owned by a large company, which also owns the accessible fitness chain, Fit for Free. Despite this, the second lockdown was tough and the company had to make cost savings.

The launch was meant to be in 2019, but was delayed by COVID-19. We first opened on 7 December 2020 and had to close for lockdown eight days later. We only reopened on 19 May.

Fortunately, we’re now able to run group exercise classes and limitations on numbers have been lifted, however, members still have to stay 1.5m apart while they’re working out. Group classes, yoga, wellness and showers are all now open.

Members have to reserve a time slot to work out in the gym and we give each member their own cleaning supplies to clean the equipment after they use it.

To keep them engaged, we offered Zoom classes during the lockdowns and we’ll definitely keep this going, as well as organising yoga in the park when the weather is good and delivering running groups. This would have been the case even without COVID-19, but the pandemic has underlined the fact that this is needed. I really want to build a community and being outside helps to do that.

Who are your members?
The club aims to be welcoming to all and tuned in to the local community. It’s in a upscale residential area of Amsterdam, with wealthy people living locally, as well as a large expat community. We have a lot of corporate members and athletes, including members of the Dutch soccer and hockey teams. Other Sport City clubs tend to be 50:50 women to men, but we currently have 60 per cent men and the most common age group is 35 to 55, however, the club has only just opened, so this may change as the membership develops.

Many of the people who have joined are used to working out and have a healthy lifestyle but want to take it to the next level. In order to guarantee the high level of service, membership may be capped eventually to ensure a quality experience, but this level has not yet been set.

Talk us through the member journey
A high level of service is central to the concept, so the member journey is important. On the first visit they’re measured on the InBody analyser and shown the Biocircuit.

On the second appointment, they do a small group training class and on the third appointment they’re given a programme, then we meet them every three months to review goals and check in with them every week. Most members come 0.8 times a week. We hope to inspire them to come more often.

The building housing SportCity was formerly a Christie’s auction house / Photo: Sportcity
The building housing SportCity was formerly a Christie’s auction house / Photo: Sportcity
The new club focuses on offering a warm welcome to members of the local community / Photo: Sportcity
The new club focuses on offering a warm welcome to members of the local community / Photo: Sportcity
The gym has keen kitted out by Technogym and includes the Biocircuit / Photo: Sportcity
The gym has keen kitted out by Technogym and includes the Biocircuit / Photo: Sportcity
Kamphuis is building a community of members who want to train at a every level / Photo: Sportcity
Kamphuis is building a community of members who want to train at a every level / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
https://www.leisureopportunities.co.uk/images/2021/688310_143980.jpg
The manager of SportCity’s first wellness club, Gerhard Kamphuis, tells how adding holistic elements has attracted a different demographic
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Locations worldwide,
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Diary dates
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Online,
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01-03 Feb 2022
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Diary dates
07-10 Apr 2022
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tbc, Dunedin, New Zealand
Diary dates

features

HCM People: Gerhard KamphuisClub manager, SportCity Cornelis Schuyt

This is a new concept – our first wellness club and Amsterdam’s new jewel. Everyone is welcome

Published in Health Club Management 2021 issue 6
Gerhard Kamphuis
/ Photo: Sportcity
Gerhard Kamphuis / Photo: Sportcity
We have corporate members and athletes, including members of the Dutch soccer and hockey teams

What’s the concept of SportCity Cornelis Schuyt? How is it different from the other SportCity clubs?
SportCity has 25 clubs in the Netherlands, but this is a new concept, our first wellness club and Amsterdam’s new jewel. It’s warm and comfortable and everyone is welcome. If it works well we might open more.

We have all the elements of a boutique experience, but on a larger scale: an emphasis on personal service, top trainers, a beautiful fit-out, towel service, high class changing areas, cutting edge technology, great lighting and the incorporation of technology to enhance training methods – heart rate training, for example. The building itself is also iconic: it was formerly the Christie’s auction house.

As a result, the fees are more than the usual SportCity membership at €89 for four weeks if you join for two years, €99 for one year and €129 a flexible membership for a four week block. This gives access to the gym and classes, small group training, an individual programme, a quarterly scan on the InBody body composition analyser and the use of towels and toiletries.

A separate membership to the InBody composition analyser will also be offered, in collaboration with medical partners, so patients can come and have their measurements checked. This could also be an add-on for members.

What does the club incorporate?
Personal service is integral to our concept, so there is a high emphasis on PT. As we take a holistic view of health, we also offer physiotherapy, sports massage and a nutritionist. These services are available as an add-on to the membership.

The wellness area includes a sauna and steamroom and high-end changing rooms. We also have a vegan café, The Grand Café, run in partnership with HartBiet, which serves breakfast, lunch and dinner. The healthy menu has been put together by nutritionists and food is labelled with calorie and nutritional information.

There are four studios: the Christie’s studio for Les Mills classes, boxing, Latin dance and cycling with Technogym Group Cycle. The Zen studio holds a variety of yoga classes, Pilates and meditation and there are two studios for PT and small group training with a maximum of four people.

We have a gym with equipment from Technogym, including the Biocircuit, a guided cardio and strength training experience.

How has COVID-19 impacted your plans?
We managed to make it through the pandemic because SportCity is owned by a large company, which also owns the accessible fitness chain, Fit for Free. Despite this, the second lockdown was tough and the company had to make cost savings.

The launch was meant to be in 2019, but was delayed by COVID-19. We first opened on 7 December 2020 and had to close for lockdown eight days later. We only reopened on 19 May.

Fortunately, we’re now able to run group exercise classes and limitations on numbers have been lifted, however, members still have to stay 1.5m apart while they’re working out. Group classes, yoga, wellness and showers are all now open.

Members have to reserve a time slot to work out in the gym and we give each member their own cleaning supplies to clean the equipment after they use it.

To keep them engaged, we offered Zoom classes during the lockdowns and we’ll definitely keep this going, as well as organising yoga in the park when the weather is good and delivering running groups. This would have been the case even without COVID-19, but the pandemic has underlined the fact that this is needed. I really want to build a community and being outside helps to do that.

Who are your members?
The club aims to be welcoming to all and tuned in to the local community. It’s in a upscale residential area of Amsterdam, with wealthy people living locally, as well as a large expat community. We have a lot of corporate members and athletes, including members of the Dutch soccer and hockey teams. Other Sport City clubs tend to be 50:50 women to men, but we currently have 60 per cent men and the most common age group is 35 to 55, however, the club has only just opened, so this may change as the membership develops.

Many of the people who have joined are used to working out and have a healthy lifestyle but want to take it to the next level. In order to guarantee the high level of service, membership may be capped eventually to ensure a quality experience, but this level has not yet been set.

Talk us through the member journey
A high level of service is central to the concept, so the member journey is important. On the first visit they’re measured on the InBody analyser and shown the Biocircuit.

On the second appointment, they do a small group training class and on the third appointment they’re given a programme, then we meet them every three months to review goals and check in with them every week. Most members come 0.8 times a week. We hope to inspire them to come more often.

The building housing SportCity was formerly a Christie’s auction house / Photo: Sportcity
The building housing SportCity was formerly a Christie’s auction house / Photo: Sportcity
The new club focuses on offering a warm welcome to members of the local community / Photo: Sportcity
The new club focuses on offering a warm welcome to members of the local community / Photo: Sportcity
The gym has keen kitted out by Technogym and includes the Biocircuit / Photo: Sportcity
The gym has keen kitted out by Technogym and includes the Biocircuit / Photo: Sportcity
Kamphuis is building a community of members who want to train at a every level / Photo: Sportcity
Kamphuis is building a community of members who want to train at a every level / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
Wellness elements at SportCity include a sauna and steamroom and high-end changing rooms / Photo: Sportcity
https://www.leisureopportunities.co.uk/images/2021/688310_143980.jpg
The manager of SportCity’s first wellness club, Gerhard Kamphuis, tells how adding holistic elements has attracted a different demographic
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Latest News
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show ...
Latest News
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of ...
Latest News
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take ...
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
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Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
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Planning approval has been granted to what is set to become one of the first ...
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Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering ...
Featured supplier news
Featured supplier news: Introducing the Official Hammer Strength Box: a complete small group training solution
With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
Featured supplier news
Featured supplier news: FunXtion enhance interactive workouts with the launch of Virtual Player
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which allows clubs to stream and schedule world class virtual classes anytime, providing an interactive workout experience on the gym floor, functional area or directly to members at home via an app.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Video Gallery
FreeMotion Fitness
Pendex
MyZone Group Ltd
Company profiles
Company profile: Myzone
Myzone is an innovative heart rate monitor and community engagement tool to track physical activity ...
Company profiles
Company profile: Hussle
Hussle exists for two reasons: To increase opportunities for people to engage in physical activity ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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