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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Editor's letter: Opportunity abounds

In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor

Published in Health Club Management 2021 issue 9
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
It’s another sign that the health club sector globally is still in its infancy, with untrodden territory still to be had

Some stunning insights have been shared in this issue when it comes to the opportunities available for the development of the health club sector on a wide range of fronts.

On page 50, David Minton expands on his views around the potential presented by the ageing population, saying that if the fitness industry grew its membership base of people aged over 65 from the current 1 per cent up to 15 per cent, it would double in value and size.

Elsewhere, research firm Qualtronics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to exercise (page 56).

They found 50 per cent of the sample focusing more on their wellbeing in 2021 than previously, while 82 per cent ‘regularly exercise or soon plan to’.

Of those who exercise, 75 per cent do gym-related activities, making fitness the world’s biggest sport and presenting growth opportunities for fitness providers as COVID-19 restrictions are lifted.

The industry has a new entrant this month in the form of MDL Fitness, an offshoot of MDL Marinas the European marina operator (page 20).

The project is being driven by Tim Mayer – formerly with Everyone Active – and is a property play, with the company looking to leverage its facility assets while providing new and improved services to existing customers and building new income streams.

The arrival of MDL gives a hint of things to come, as any leisure-based business with a good spread of locations could pivot straightforwardly to launch a fitness offering, with a low barrier to entry due to its existing landholdings.

In Africa, Yves Preissler is working to launch one of the first budget gym chains in the form of his AfroFit concept (page 16) which will combine quality facilities with keen prices.

Preissler says Africa is the next frontier for the sector and presents huge opportunities to those with an appetite for adventure and the skills to navigate the complexities of the market. It’s another sign that the health club sector globally is still in its infancy, with significant untrodden territory still to be had.

We investigate the opportunities presented by social prescribing in our interview with James Sanderson (page 66) and briefing by Kenny Butler (page 70). It’s clear social prescribing has the potential to massively extend the reach and reputation of the sector and will play a significant role in the next stage of our development as we move to contribute to this extremely valuable and worthwhile work.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/908898_666164.jpg
There are big opportunities emerging globally for the fitness sector, says Liz Terry
HCM magazine
There are failure points in the member journey  in any club. We’re looking to create a journey that addresses those points of vulnerability and difficulty
HCM magazine
Can partnerships and affiliations with less obvious companies, such as fast food brands, help the industry tap into a new demographic, or is the potential for them to compromise our reputation too big a risk to take? asks Abi Harris
HCM magazine
This has always been a creative, driven sector, but the pressures of the pandemic have inspired a new outpouring of creativity, leading to the emergence of new models, partnerships and concepts
HCM Magazine
Research
The new guideline emphasises the importance of a personalised management plan for areas such as energy management – including the importance of rest and staying within the individual’s energy limits
HCM Magazine
Sponsored
Life Fitness is introducing a new range of Hammer Strength anaerobic equipment to complement its legendary strength training range
HCM Magazine
HCM People
IHRSA is now on a mission to bring the global industry together
HCM Magazine
Promotion
A new app called Trakk, from Pulse Fitness, promises triple benefits to operators, says Chris Johnson
HCM Magazine
Interview
Urban Gym Group sees health, fitness and wellness converging and is ready to seize these opportunities. Its co-CEOs tell to Kate Cracknell, ‘if we can’t build it, we’ll buy it’
HCM Magazine
Sponsored
Technogym’s Biocircuit offers a range of time-controlled and time-free circuits using the Biostrength line, with its Biodrive AI technology, delivering customised workouts
HCM Magazine
Research
A US study investigating consumer attitudes to gyms, health clubs and studios reveals a new focus on wellness, as well as opportunities for operators to grow their businesses
HCM Magazine
Latest News
Denmark has been identified as the cheapest country in the world to live a healthy ...
Latest News
Boxx has launched a new generation punch bag and smart punch trackers that work with ...
Latest News
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create ...
Latest News
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by ...
Latest News
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, ...
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Tanita Body Composition Analysers help attract a more diverse customer base
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.
Featured supplier news
Featured supplier news: Precor reaffirms itself in premium sector with introduction of two new cardio range colours
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black Pearl and Storm Grey.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Company profiles
Company profile: Hutchison Technologies Ltd.
Hutchison Technologies helps the UK’s leading gyms, health clubs and leisure trusts create memorable experiences ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Octane Fitness: Fitness equipment
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Premier Software Solutions: Management software
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Editor's letter: Opportunity abounds

In this issue, we’re focusing on sharing insights and thought leadership to highlight opportunities for the development of the sector in terms of both markets and offerings, says Liz Terry, HCM editor

Published in Health Club Management 2021 issue 9
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
The health club market is growing fast in Nairobi / shutterstock/ Kawin Ounprasertsuk
It’s another sign that the health club sector globally is still in its infancy, with untrodden territory still to be had

Some stunning insights have been shared in this issue when it comes to the opportunities available for the development of the health club sector on a wide range of fronts.

On page 50, David Minton expands on his views around the potential presented by the ageing population, saying that if the fitness industry grew its membership base of people aged over 65 from the current 1 per cent up to 15 per cent, it would double in value and size.

Elsewhere, research firm Qualtronics surveyed 12,157 consumers across 15 countries in seven languages to create the Les Mills 2021 Global Fitness Report, highlighting the ways consumers are choosing to exercise (page 56).

They found 50 per cent of the sample focusing more on their wellbeing in 2021 than previously, while 82 per cent ‘regularly exercise or soon plan to’.

Of those who exercise, 75 per cent do gym-related activities, making fitness the world’s biggest sport and presenting growth opportunities for fitness providers as COVID-19 restrictions are lifted.

The industry has a new entrant this month in the form of MDL Fitness, an offshoot of MDL Marinas the European marina operator (page 20).

The project is being driven by Tim Mayer – formerly with Everyone Active – and is a property play, with the company looking to leverage its facility assets while providing new and improved services to existing customers and building new income streams.

The arrival of MDL gives a hint of things to come, as any leisure-based business with a good spread of locations could pivot straightforwardly to launch a fitness offering, with a low barrier to entry due to its existing landholdings.

In Africa, Yves Preissler is working to launch one of the first budget gym chains in the form of his AfroFit concept (page 16) which will combine quality facilities with keen prices.

Preissler says Africa is the next frontier for the sector and presents huge opportunities to those with an appetite for adventure and the skills to navigate the complexities of the market. It’s another sign that the health club sector globally is still in its infancy, with significant untrodden territory still to be had.

We investigate the opportunities presented by social prescribing in our interview with James Sanderson (page 66) and briefing by Kenny Butler (page 70). It’s clear social prescribing has the potential to massively extend the reach and reputation of the sector and will play a significant role in the next stage of our development as we move to contribute to this extremely valuable and worthwhile work.

Liz Terry, HCM editor
[email protected]
@elizterry
https://www.leisureopportunities.co.uk/images/2021/908898_666164.jpg
There are big opportunities emerging globally for the fitness sector, says Liz Terry
Latest News
Denmark has been identified as the cheapest country in the world to live a healthy ...
Latest News
Boxx has launched a new generation punch bag and smart punch trackers that work with ...
Latest News
The Global Wellness Institute (GWI) and BBC Storyworks have struck up a partnership to create ...
Latest News
The global wellness economy will grow by 9.9 per cent annually and reach US$7trn by ...
Latest News
Inclusive Fitness Boston, a health club created specifically for those with disabilities and their families, ...
Latest News
The Women in Fitness Association (WIFA), is partnering with Sport Alliance to undertake a survey ...
Latest News
Location and cost are the top considerations for consumers when it comes to choosing a ...
Latest News
Increases in COVID-19 cases across Europe are forcing governments to introduce restrictions, which is having ...
Latest News
Exercise has been found to increase levels of endocannabinoids – cannabis-like substances produced by the ...
Latest News
People suffering from mild depression should be offered exercise, mindfulness, therapy or meditation before medication, ...
Latest News
Total Fitness plans to launch a new-style health club model, with plans already in the ...
Opinion
promotion
FitnessOnDemand’s divisional vice president Uday Anumalachetty discusses what live fitness really means for clubs and their members today
Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Tanita Body Composition Analysers help attract a more diverse customer base
Code Fitness is co-owned by Steve McClory and Luke Watson and was launched in 2013 to help more people achieve tangible fitness results.
Featured supplier news
Featured supplier news: Precor reaffirms itself in premium sector with introduction of two new cardio range colours
Fitness equipment manufacturer Precor has launched two sleek new colours for its cardio range; Black Pearl and Storm Grey.
Featured operator news
Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Company profiles
Company profile: Hutchison Technologies Ltd.
Hutchison Technologies helps the UK’s leading gyms, health clubs and leisure trusts create memorable experiences ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Fitness equipment
Octane Fitness: Fitness equipment
trade associations
International SPA Association - iSPA: trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Comfort Zone - Davines S.p.A: Skincare
Management software
Premier Software Solutions: Management software
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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