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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

HCM People: Mark WahlbergInvestor, F45

The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry

Published in Health Club Management 2019 issue 5
The actor will promote the brand worldwide, with a special focus on growing it in the lucrative US market
The actor will promote the brand worldwide, with a special focus on growing it in the lucrative US market

Actor Mark Wahlberg, who has built his professional image on being super-fit, has continued to grow his portfolio of fitness investments by taking a stake in Australian HIIT franchise, F45.

The investment was made via his Mark Wahlberg Investment Group.

The deal – for a minority stake in the company – also included investment from FOD Capital, which is managed by Michael Raymond and values the F45 business at US$450m.

Wahlberg’s involvement is a high profile win for F45 founders, CEO Rob Deutsch and partner Adam Gilchrist, who will continue to lead the company through its next stage of global growth.

In announcing the deal, Deutsch said: “This is a monumental transaction for F45. When we started the company, we had bold plans to create a global fitness movement and we’re excited to embark on this partnership with Mark Wahlberg and his team of investors. His genuine passion for fitness, combined with his proven business acumen and shared vision for F45 Training made him an ideal fit for the company.”

The right investor
Deutsch said F45 went through a two-year marketing process to identify the best investor for the business. The aim being to enable it to accelerate its global growth plans, with a particular focus on increasing brand awareness – especially in the fast growing and lucrative US market.

The cash injection is expected to enable F45 to improve its systems and processes, while also driving the global roll-out of new locations.

Wahlberg said he’s excited to be getting on board with the F45 business, explaining: “The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry.

“The strength of the business is that people of all fitness levels find motivation and support in an F45 studio.

“We look forward to inspiring people all over the world to pursue their health and fitness goals by introducing them to F45.”

Training with Wahlberg
Wahlberg said F45 will be his “go-to workout” when he’s not involved in specific training for an acting role which requires specialist interventions or equipment.

The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs.

His most extreme role to date was as a body builder in the film Pain & Gain.

The prospect of training alongside the actor – however slim – is expected to be a draw for fans. It’s thought likely he’ll also make guest appearances and attend some openings.

Wahlberg has 10m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and a second workout in the evening.

Training for busy people
F45, which originally launched into the Australian market, has largely grown through franchising and already has 1,500 studios across 40 countries.

It currently has 50 locations in the UK, with a new club opening soon in Glasgow.

Deutsch worked as an equities trader in the financial markets for over 10 years before launching F45. He told HCM: “I always found time to work out alongside my stressful job – but I saw many people failing to juggle them both. This inspired me to leave the corporate world to set up an effective training technique for busy people.”

The first F45 opened in Sydney in 2013 and the franchise business launched in 2014.

Best of both worlds
“When we launched,” Deutsch told HCM, “we set out to create a ‘third way’ – an alternative to what was available in the market at the time. On the one hand, you had people spending around AU$20 a week on gym membership but getting no innovation or motivation, so they inevitably stopped going. At the other end of the spectrum, people were paying up to AU$80 for personal training.

“I wanted to create something that combined the best of both. We do offer some personal training for those who want it, but our focus is very much on instructor-led group sessions that build a community, and that come with a mid-range price tag.”

F45’s HIIT classes deliver a functional, results-driven, full-body workout that are said to boost energy levels, metabolic rate, strength and endurance. Sessions are fast-paced, with a strong community element to ensure members push themselves, and there’s support and guidance from F45 coaches.

These coaches guide customers through a series of intense, 45-second exercises, with short breaks in between so they can catch their breath. The focus is on functional training – hence the ‘F’ in ‘F45’ – and classes last 45 minutes.

“We aim to constantly surprise people with inventive new workouts: we draw from a pool of over 3,000 exercises when we construct classes, and every three months 250 new ones are added, along with fresh equipment,” says Deutsch. “So every day at F45 is different. That’s a key reason for its popularity, and why studios are popping up all over the world.”

F45 founder and CEO Rob Deutsch says Wahlberg is the perfect fit for F45
F45 founder and CEO Rob Deutsch says Wahlberg is the perfect fit for F45
Wahlberg, here with CEO Rob Deutsch, is expected to draw on his passion for fitness to drive the growth of F45
Wahlberg, here with CEO Rob Deutsch, is expected to draw on his passion for fitness to drive the growth of F45
http://www.leisureopportunities.com/images/imagesX/795716_747498.jpg
Mark Wahlberg, Hollywood actor and fitness enthusiast, has recently invested in Australian fitness concept F45. We find out more...
Rob Deutsch, CEO, F45,Mark Wahlberg, Rob Deutsch, F45, Australian fitness
People
HCM people

Rachael Blumberg

Platefit: creator and founder
People know yoga, Pilates, HIIT and Barry’s Bootcamp, but many don’t know vibration training and it’s my intention, passion and purpose to make it available and bring it to the world
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people are together on the climbing walls, cheering each other on, coaching each other, interacting, laughing and enjoying each other’s company. It’s a completely different environment from anything I’ve ever seen
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José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
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The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout of its Healthwise GP referral programme.
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In the last few years, the rise in popularity of functional training has been significant and operators are providing more space for functional training, both on the gym floor and in group training and studio settings.
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First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
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PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
Catalogue Gallery
Click on a catalogue to view it online
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Property & Tenders
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10-27 Jun 2020
tbc, Pinggu, China
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17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates

features

HCM People: Mark WahlbergInvestor, F45

The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry

Published in Health Club Management 2019 issue 5
The actor will promote the brand worldwide, with a special focus on growing it in the lucrative US market
The actor will promote the brand worldwide, with a special focus on growing it in the lucrative US market

Actor Mark Wahlberg, who has built his professional image on being super-fit, has continued to grow his portfolio of fitness investments by taking a stake in Australian HIIT franchise, F45.

The investment was made via his Mark Wahlberg Investment Group.

The deal – for a minority stake in the company – also included investment from FOD Capital, which is managed by Michael Raymond and values the F45 business at US$450m.

Wahlberg’s involvement is a high profile win for F45 founders, CEO Rob Deutsch and partner Adam Gilchrist, who will continue to lead the company through its next stage of global growth.

In announcing the deal, Deutsch said: “This is a monumental transaction for F45. When we started the company, we had bold plans to create a global fitness movement and we’re excited to embark on this partnership with Mark Wahlberg and his team of investors. His genuine passion for fitness, combined with his proven business acumen and shared vision for F45 Training made him an ideal fit for the company.”

The right investor
Deutsch said F45 went through a two-year marketing process to identify the best investor for the business. The aim being to enable it to accelerate its global growth plans, with a particular focus on increasing brand awareness – especially in the fast growing and lucrative US market.

The cash injection is expected to enable F45 to improve its systems and processes, while also driving the global roll-out of new locations.

Wahlberg said he’s excited to be getting on board with the F45 business, explaining: “The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue to disrupt the fitness industry.

“The strength of the business is that people of all fitness levels find motivation and support in an F45 studio.

“We look forward to inspiring people all over the world to pursue their health and fitness goals by introducing them to F45.”

Training with Wahlberg
Wahlberg said F45 will be his “go-to workout” when he’s not involved in specific training for an acting role which requires specialist interventions or equipment.

The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs.

His most extreme role to date was as a body builder in the film Pain & Gain.

The prospect of training alongside the actor – however slim – is expected to be a draw for fans. It’s thought likely he’ll also make guest appearances and attend some openings.

Wahlberg has 10m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and a second workout in the evening.

Training for busy people
F45, which originally launched into the Australian market, has largely grown through franchising and already has 1,500 studios across 40 countries.

It currently has 50 locations in the UK, with a new club opening soon in Glasgow.

Deutsch worked as an equities trader in the financial markets for over 10 years before launching F45. He told HCM: “I always found time to work out alongside my stressful job – but I saw many people failing to juggle them both. This inspired me to leave the corporate world to set up an effective training technique for busy people.”

The first F45 opened in Sydney in 2013 and the franchise business launched in 2014.

Best of both worlds
“When we launched,” Deutsch told HCM, “we set out to create a ‘third way’ – an alternative to what was available in the market at the time. On the one hand, you had people spending around AU$20 a week on gym membership but getting no innovation or motivation, so they inevitably stopped going. At the other end of the spectrum, people were paying up to AU$80 for personal training.

“I wanted to create something that combined the best of both. We do offer some personal training for those who want it, but our focus is very much on instructor-led group sessions that build a community, and that come with a mid-range price tag.”

F45’s HIIT classes deliver a functional, results-driven, full-body workout that are said to boost energy levels, metabolic rate, strength and endurance. Sessions are fast-paced, with a strong community element to ensure members push themselves, and there’s support and guidance from F45 coaches.

These coaches guide customers through a series of intense, 45-second exercises, with short breaks in between so they can catch their breath. The focus is on functional training – hence the ‘F’ in ‘F45’ – and classes last 45 minutes.

“We aim to constantly surprise people with inventive new workouts: we draw from a pool of over 3,000 exercises when we construct classes, and every three months 250 new ones are added, along with fresh equipment,” says Deutsch. “So every day at F45 is different. That’s a key reason for its popularity, and why studios are popping up all over the world.”

F45 founder and CEO Rob Deutsch says Wahlberg is the perfect fit for F45
F45 founder and CEO Rob Deutsch says Wahlberg is the perfect fit for F45
Wahlberg, here with CEO Rob Deutsch, is expected to draw on his passion for fitness to drive the growth of F45
Wahlberg, here with CEO Rob Deutsch, is expected to draw on his passion for fitness to drive the growth of F45
http://www.leisureopportunities.com/images/imagesX/795716_747498.jpg
Mark Wahlberg, Hollywood actor and fitness enthusiast, has recently invested in Australian fitness concept F45. We find out more...
Rob Deutsch, CEO, F45,Mark Wahlberg, Rob Deutsch, F45, Australian fitness
Latest News
Franchised operator Planet Fitness has unveiled plans to expand its footprint into Australia. The first ...
Latest News
US-based climbing centre operator Brooklyn Boulders is looking to expand its boutique fitness studio concept ...
Latest News
Disability sports charity Activity Alliance has called on political parties to commit to giving disabled ...
Latest News
Beachbody – the global fitness brand behind Insanity and P90X – has announced that it ...
Latest News
Boutique fitness operator 1Rebel has partnered with Technogym to develop an at-home indoor cycling platform ...
Latest News
Sport England has published an update on its digital strategy, in which the grassroots organisation ...
Latest News
A new all-in-one digital platform will begin offering certified, trainer-led live group fitness classes in ...
Latest News
Peloton co-founder and CEO John Foley has admitted that he is baffled as to why ...
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A study assessing the impact of physical inactivity on national economies has suggested that if ...
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Low-cost operator Basic-Fit is set to speed up its expansion plans across the European market. ...
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: GLL chooses Ethitec’s Tiara9 system for its exercise-based public health referral schemes
The Tiara9 system has been selected by leisure trust, GLL, to support the nationwide rollout of its Healthwise GP referral programme.
Featured supplier news
Featured supplier: Not all functional training areas are created equal
In the last few years, the rise in popularity of functional training has been significant and operators are providing more space for functional training, both on the gym floor and in group training and studio settings.
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Company profiles
Company profile: Pavigym
PAVIGYM is the premier innovator of flooring and interactive solutions for the global fitness industry....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Professional services
Deloitte UK: Professional services
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
ResortSuite: Spa software
Member access schemes
Move GB: Member access schemes
Fitness software
Go Do.Fitness: Fitness software
Lockers/interior design
Fitlockers: Lockers/interior design
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Audio visual
Hutchison Technologies: Audio visual
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Diary dates
21-22 Nov 2019
JW Marriott Miami Turnberry Resort, Aventura,
Diary dates
29 Nov 2019
The King’s Fund, London, United Kingdom
Diary dates
10-12 Dec 2019
tbc, Fort Lauderdale, United States
Diary dates
29-30 Jan 2020
Holiday Inn San Francisco-Golden Gateway, San Francisco, United States
Diary dates
23-25 Mar 2020
Hilton, Barcelona, Spain
Diary dates
10-27 Jun 2020
tbc, Pinggu, China
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
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