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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

features

Sponsored: Active IQ: Lessons from lockdown

Active IQ optimised lockdown to create new opportunities for students and stakeholders

Published in Health Club Management 2020 issue 9
Active IQ partnered with Study Active and fibodo to create free online fitness sessions for NHS staff
Active IQ partnered with Study Active and fibodo to create free online fitness sessions for NHS staff

Once the extensive activity that was required to respond to lockdown subsided, the opportunity to use the time to take stock, update, improve and future-proof services became apparent. As did the true value of collaborating with like-minded, open-minded organisations and individuals.

Active IQ pivoted quickly to meet the new demands, working closely with other awarding organisations, the Federation of Awarding Bodies, CIMSPA, Ofqual and the Institute of Apprenticeships and Technical Education, in the best interest of its many training partners, learners and leisure employers.

Far from creating policies to ‘just get through’ lockdown, some of the adaptations and ideas brought improvements that are here to stay.

Versatility of virtual
The irony – and opportunity – that many students had more time to study and prepare while working from home or on furlough, was not lost on Active IQ.

The team moved quickly to introduce assessment adaptations for its Level 2 Gym Instructor and Level 3 Personal Trainer core qualifications to keep learners on track. Online theory assessment, outdoor or home-filmed practical assessments and professional competency assessor interviews enabled learners to demonstrate their knowledge, skills and competence.

“The COVID-19 lockdown proved that digital learning and assessment can be highly effective,” says Jenny Patrickson, MD of Active IQ. “Remote and adapted assessment models for our centres, learners and apprentices worked well. We were also pleasantly surprised to find the format of our virtual meetings with training providers yielded great new business opportunities, as everyone was thinking more quickly, clearly and innovatively than before.

“Taking everything online enabled us to recruit learners from across the UK,” says Ben Tomlin at UK Sports Training. “We recruited people who couldn’t previously commit to fully face-to-face delivery, as they could fit the virtual sessions around their needs. We were bold in our decision making and backed by Active IQ whose confidence allowed us to be flexible in our delivery.” 

Digital delivery
Most training providers and students were already using a degree of digital delivery and learning, but with lockdown came full reliance on e-learning, e-manuals, proctored exams, online assessments and digital certificates.

“Digital learning allows for individual pacing, enabling people to take longer over more tricky aspects and make swift progress in areas that come more easily,” says Patrickson. “This can be better than classroom learning, where the pre-ordained pace and simultaneous targets can see some people pushed on too fast, while others are held back.”

Trying new tactics
Early in lockdown Active IQ offered its online Skills Hub CPD and Chief Medical Advisor training resources free to all fitness professionals, enabling them to maximise their enforced break. Sign-ups rose by 103 per cent as fitpros took the opportunity to learn new skills and broaden their knowledge, ready to return in a stronger position.

Another first for Active IQ was launching its Level 3 Diploma in Working with Clients with Long-Term Conditions, online as well as in-person.

Personal trainers were looking to upskill ahead of clients returning to the gym post-COVID, while fresh impetus from the Government’s obesity strategy, combined with people struggling with health conditions that went unaddressed during lockdown, made this launch well-timed.

“Knowing people had more time for online learning, we tried a five-week ‘fast track’ timetable,” says Luke Johnson, CEO at the Personal Trainer Collective. “Setting times for live group tutoring on Zoom, with units/videos to watch, Active IQ manual sections and worksheets to complete and regular theory exams focused everybody. This supportive/intensive learning model boosted business and is now here to stay.”

Being agile, alert and open to new ideas and possibilities has seen Active IQ and many of its partners learn valuable lessons in lockdown. Some concepts will naturally end when the pandemic ends: but others will remain, making business practice all the better.

More: www.activeIQ.co.uk

"The COVID-19 lockdown proved that digital learning and assessment can be highly effective"
– Jenny Patrickson

#DoingOurBit

As the nation stepped up to support the NHS, Active IQ was approached by key worker and amateur powerlifter, Julie Davis, whose #DoingOurBit idea to offer free workouts to her local NHS colleagues was snapped up by The Royal Wolverhampton NHS Trust for its 10,000 staff. Active IQ joined forces with Study Active and fibodo to create a platform of over 40 free, bespoke online fitness sessions for NHS staff, donated by 28 PTs. Every minute of every workout was verified to ensure quality, safety and integrity.

So far, over 60 NHS trusts have signed up, giving more than 450,000 NHS staff access to the sessions, and it’s still growing. #DoingOurBit has just been officially endorsed by the ‘United by Birmingham 2022’ programme which recognises grassroots projects having a positive impact on the community.

Some of the innovations created in response to the pandemic are here to stay
Some of the innovations created in response to the pandemic are here to stay
https://www.leisureopportunities.co.uk/images/2020/828216_445282.jpg
Active IQ optimised lockdown to create new opportunities for students and stakeholders
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With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved
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Steve Ward celebrates the transformational energy being unleashed in the fitness industry by the pandemic
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HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
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News report
Not enough attention is paid globally to mental illness prevention and mental wellness promotion
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Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
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Ruskin Fitness Club has transformed its gym in partnership with Technogym, adding the new Excite Live line, as well as dedicated workout zones
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Research
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
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Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
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Sponsored
Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
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Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Supplier Showcases
Supplier showcase - Powering through
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
TRX Training: Fitness equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Software
Volution.fit: Software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Member feedback software
AskNicely: Member feedback software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Active IQ: Lessons from lockdown

Active IQ optimised lockdown to create new opportunities for students and stakeholders

Published in Health Club Management 2020 issue 9
Active IQ partnered with Study Active and fibodo to create free online fitness sessions for NHS staff
Active IQ partnered with Study Active and fibodo to create free online fitness sessions for NHS staff

Once the extensive activity that was required to respond to lockdown subsided, the opportunity to use the time to take stock, update, improve and future-proof services became apparent. As did the true value of collaborating with like-minded, open-minded organisations and individuals.

Active IQ pivoted quickly to meet the new demands, working closely with other awarding organisations, the Federation of Awarding Bodies, CIMSPA, Ofqual and the Institute of Apprenticeships and Technical Education, in the best interest of its many training partners, learners and leisure employers.

Far from creating policies to ‘just get through’ lockdown, some of the adaptations and ideas brought improvements that are here to stay.

Versatility of virtual
The irony – and opportunity – that many students had more time to study and prepare while working from home or on furlough, was not lost on Active IQ.

The team moved quickly to introduce assessment adaptations for its Level 2 Gym Instructor and Level 3 Personal Trainer core qualifications to keep learners on track. Online theory assessment, outdoor or home-filmed practical assessments and professional competency assessor interviews enabled learners to demonstrate their knowledge, skills and competence.

“The COVID-19 lockdown proved that digital learning and assessment can be highly effective,” says Jenny Patrickson, MD of Active IQ. “Remote and adapted assessment models for our centres, learners and apprentices worked well. We were also pleasantly surprised to find the format of our virtual meetings with training providers yielded great new business opportunities, as everyone was thinking more quickly, clearly and innovatively than before.

“Taking everything online enabled us to recruit learners from across the UK,” says Ben Tomlin at UK Sports Training. “We recruited people who couldn’t previously commit to fully face-to-face delivery, as they could fit the virtual sessions around their needs. We were bold in our decision making and backed by Active IQ whose confidence allowed us to be flexible in our delivery.” 

Digital delivery
Most training providers and students were already using a degree of digital delivery and learning, but with lockdown came full reliance on e-learning, e-manuals, proctored exams, online assessments and digital certificates.

“Digital learning allows for individual pacing, enabling people to take longer over more tricky aspects and make swift progress in areas that come more easily,” says Patrickson. “This can be better than classroom learning, where the pre-ordained pace and simultaneous targets can see some people pushed on too fast, while others are held back.”

Trying new tactics
Early in lockdown Active IQ offered its online Skills Hub CPD and Chief Medical Advisor training resources free to all fitness professionals, enabling them to maximise their enforced break. Sign-ups rose by 103 per cent as fitpros took the opportunity to learn new skills and broaden their knowledge, ready to return in a stronger position.

Another first for Active IQ was launching its Level 3 Diploma in Working with Clients with Long-Term Conditions, online as well as in-person.

Personal trainers were looking to upskill ahead of clients returning to the gym post-COVID, while fresh impetus from the Government’s obesity strategy, combined with people struggling with health conditions that went unaddressed during lockdown, made this launch well-timed.

“Knowing people had more time for online learning, we tried a five-week ‘fast track’ timetable,” says Luke Johnson, CEO at the Personal Trainer Collective. “Setting times for live group tutoring on Zoom, with units/videos to watch, Active IQ manual sections and worksheets to complete and regular theory exams focused everybody. This supportive/intensive learning model boosted business and is now here to stay.”

Being agile, alert and open to new ideas and possibilities has seen Active IQ and many of its partners learn valuable lessons in lockdown. Some concepts will naturally end when the pandemic ends: but others will remain, making business practice all the better.

More: www.activeIQ.co.uk

"The COVID-19 lockdown proved that digital learning and assessment can be highly effective"
– Jenny Patrickson

#DoingOurBit

As the nation stepped up to support the NHS, Active IQ was approached by key worker and amateur powerlifter, Julie Davis, whose #DoingOurBit idea to offer free workouts to her local NHS colleagues was snapped up by The Royal Wolverhampton NHS Trust for its 10,000 staff. Active IQ joined forces with Study Active and fibodo to create a platform of over 40 free, bespoke online fitness sessions for NHS staff, donated by 28 PTs. Every minute of every workout was verified to ensure quality, safety and integrity.

So far, over 60 NHS trusts have signed up, giving more than 450,000 NHS staff access to the sessions, and it’s still growing. #DoingOurBit has just been officially endorsed by the ‘United by Birmingham 2022’ programme which recognises grassroots projects having a positive impact on the community.

Some of the innovations created in response to the pandemic are here to stay
Some of the innovations created in response to the pandemic are here to stay
https://www.leisureopportunities.co.uk/images/2020/828216_445282.jpg
Active IQ optimised lockdown to create new opportunities for students and stakeholders
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
Latest News
The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding ...
Latest News
Leisure management company 3d Leisure is introducing two new services across its corporate division, in ...
Latest News
Thousands of COVID-related deaths could be prevented if successive governments had tackled the country's obesity ...
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Supplier Showcases
Supplier showcase - Powering through
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
TRX Training: Fitness equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Software
Volution.fit: Software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Member feedback software
AskNicely: Member feedback software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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