GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills
Les Mills
Les Mills
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Everyone’s talking about: Healthy collaboration

For years the health and fitness sector has aspired to be taken seriously by the health sector. Is now the time? asks Kath Hudson

Published in Health Club Management 2021 issue 4
The fitness sector has long been advocating for the use of exercise in illness prevention / Robert Kneschke/shutterstock.COM
The fitness sector has long been advocating for the use of exercise in illness prevention / Robert Kneschke/shutterstock.COM

In the UK, the pandemic has exacerbated serious health inequalities which already existed in society and proved that across the population people need to start taking more responsibility for their health and wellbeing.

They need to be inspired to move more and to be aware of the importance of nurturing good mental health and maintaining a healthy weight.

Without lockdowns, health services in the UK would have stopped functioning and this fact has finally convinced the government that prevention is better than cure – just as our industry has been saying for years.

So are we emerging out of lockdowns into a dramatically changing landscape? Will there be more opportunities for the health club sector to work with the health service?

If so, how can health and fitness operators in the public and trusts sector access these opportunities? We ask the experts

Lynn Almond
GLL: regional health intervention manager

As a result of the pandemic, there are certainly more opportunities than before for health and fitness operators to work with the health service, for example, in the provision of weight management programmes and via support for COVID recovery.

It’s anticipated it will take three to five years to clear current waiting lists for medical treatment which have built up over the last year. Therefore, it will be important for National Health Service (NHS) teams to redesign patient pathways to increase their capacity.

One idea has been to free up more space in hospitals by moving out non-acute outpatient services. Leisure centres are a natural choice of location for these kinds of services: allowing qualified leisure teams to support less acute patients while the health service focuses on those who need enhanced support.

GLL is working with both the NHS Trusts in Cumbria to co-locate their musculoskeletal physiotherapy services into leisure settings as part of the transformation, for example.

In order for the sector to raise its profile, networking is key and takes time. It’s all about relationship building and proving what we can do – which is often a lot more than the healthcare sector realises.

Firstly, establish what your local health system has outlined as a priority for the community. Consider how your services could support this and, using available research, build a case for how your offering could support these priorities. Network hard, making contact with NHS service leads and articulate what you can offer in terms of long-term benefits and savings. Be confident in what you’re talking about, do your research and create a good business case and then prepare to be persistent.

It will take three to five years to clear current waiting lists for medical treatment, so it will be important for National Health Service teams to redesign patient pathways to increase their capacity
Andy King
Link4Life: chief executive

GM Active has had some notable successes working with the health service. The Prehab4Cancer programme has treated more than 2,000 cancer patients across Greater Manchester, to make them more robust for their cancer treatment.

The results have been outstanding in terms of improved recovery times and shorter stays in hospital. Going forward, the vision is to replicate this service for other conditions, including for those at risk of amputations due to poor lifestyle habits.

Running these types of programmes isn’t easy. Collaboration is crucial – we’ve had the benefit of some heavyweight allies in the health world and work closely with our Active Partnership (Greater Sport) which presents GM Active as a collection of community focused professionals and not operators simply chasing the money.

It’s this system-wide approach that builds trust and credibility and is often sadly lacking between leisure operators and the health world. It’s not enough to simply train your staff to various level 3 and 4 qualifications. You need to train your leaders to be part of the system more generally.

Only when we’re considered part of the wider ecosystem, with values aligning with the NHS, will we be treated as we desire – as part of the solution for so many treatable and preventable conditions.

Unfortunately this training doesn’t currently exist, so GM Active is working to create a leadership programme which builds on our learnings and system leadership theories. This will enable us to build on the success of Prehab4cancer and transform our workforce and proposition, so we can finally take our rightful place at the Allied Health Professionals’ table (www.HCMmag.com/AlliedHealthProfessionals).

One of the proudest moments in my career was when the Prehab4cancer programme was launched at East Manchester Leisure Centre and our instructors were referred to by a medical colleague as “fellow health professionals”, alongside cancer physiotherapists, nutritionists and psychologists. It can be done!

One of my proudest moments was when the Prehab4cancer programme was launched and our instructors were referred to by a medical colleague as “fellow health professionals’’
The vision is to have health and fitness and medical specialists working side by side as peers / Robert Kneschke/shutterstock.COM
Kirsty Cumming
Community Leisure UK: chief executive
photo: CLUK

Health and wellbeing has never been higher on people’s agenda, so there’s an opportunity to harness some of the rhetoric around being physically active.

At government level there are also opportunities – for example the Office for Health Promotion will be a good fit with our sector and the £100m obesity fund crosses over with work which is already happening in health and fitness.

Although there are opportunities on the horizon, the question is how we can seize those opportunities and make the links. As everything currently happens at a local level, it still comes down to a postcode lottery. Ideally, we need a national strategy which can be delivered locally.

This is a high priority area for CLUK. We’re strengthening the links between our sector and healthcare, as well as sharing best practice among members.

We’ve just produced a draft document for members in Scotland, highlighting what is going on and how they contribute and now we’re looking to do the same for England and Wales. This will break down barriers and shine a spotlight on what’s working.

We’re optimistic about the opportunities. The tools are there – the new Sport England strategy, as well as awareness and public appetite for better health – so it’s a matter of how we bring those elements together, at a time when all operators are busy just trying to get back to normal.

Our sector will have to be proactive. We must go to the healthcare sector with a very clear case, so it’s easy for them to look at it and say yes, this is an opportunity for us to work together. The good news is that through the monitoring evaluation of the Leisure Recovery Fund we will have consistent data which we’ve never had before.

We must to go to the healthcare sector with a very clear case, so it’s easy for them to look at it and say yes
John Oxley
Brand Oxley: centre forward
photo: Brand oxley

The physical activity sector has found it challenging to truly connect with health agencies. Aside from some pockets of great practice, physical activity as a mainstay of a nationally-driven preventative health agenda has not gained traction.

Sir Michael Marmot’s review at the end of 2020 confirmed that health inequality across the UK has worsened over the last ten years. Despite a greater number of facilities, enhanced quality and access to more affordable options, our sector has played its part in contributing to deepening health inequality.

Only 15 per cent of the population are members of gyms and leisure centres, and across all communities, participation is over-represented by the most affluent, while being under-represented among the most deprived. We’re perfectly formed to serve the people we get: we have outstanding marketing, programming and pricing strategies which appeal to just 20 per cent of the population at any one time.

So, what’s the opportunity? There should be a subtle shift in our language. We need to talk about health rather than fitness, and communities rather than markets. We need to see ourselves as part of a wider system that may include health, education and social care.

Most importantly, we need to understand the implications of the new Health White Paper – this insists on collaboration between local authorities and health agencies and has preventative health as a foundation principle.

We must also navigate our way around the emerging Integrated Care Services (ICS). Part of the new ICSs are Primary Care Networks, so we need to find out about those in our areas too.

Everything starts with a conversation, and it’s through developing those relationships that our sector will become part of this emerging collaborative approach to population health. This will take local – not national – initiative and will require us to show humility, as we build rapport with new partners. I urge us not to barge in with an ‘oven-ready solution’, but to enquire and explore opportunities to become an established part of a health care system.

There are fine examples across the UK of facilities playing a part within social prescribing, delivering cardiac rehab, cancer prehab and weight management interventions, and there are examples of long-COVID recovery programmes. These can become a more permanent and significant part of our proposition.

It requires us only to have a desire to think more broadly, to get a grasp of a new language and to expose ourselves to building new relationships in unfamiliar environments. This will not necessarily be easy, but the worthwhile things in life – those that make positive and lasting improvements to society – often aren’t.

We need to talk about health rather than fitness and communities rather than markets
https://www.leisureopportunities.co.uk/images/2021/943500_771671.jpg
The pandemic has highlighted the fitness sector’s role in protecting the health service. How can we make the most of this opportunity?
HCM magazine
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
HCM magazine
When women train on half-truths and crap science it’s painfully limiting
HCM magazine
Lack of exercise is a major cause of death from COVID-19, according to new research, with only advanced age and organ transplant leading to greater risk
HCM Magazine
Supplier showcase
Switzerland’s no frills chain, NonStop Gym, has appointed Funxtion to create its member training app, as CEO Ernst De Neef explains
HCM Magazine
Sponsored
Craig Cocking was appointed Life Fitness UK’s country manager in December, following over 13 years with the business. He reflects on the impact of the past 12 months and shares his views on the future of the industry
HCM Magazine
Write to reply
HCM Magazine
Sponsored
We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19
HCM Magazine
Sponsored
More than 30,000 Hussle users have been turned into direct members in the last 18 months. Find out how Hussle can help your business bounce back
HCM Magazine
Interview
Amid reports of a bid to buy the business, HCM was keen to get an update on the state of play at the Bannatyne Group. We sent Kate Cracknell to (virtually) speak to the FD
HCM Magazine
Editor's letter
Groundbreaking research from around the world is proving the many ways exercise can support health and creating opportunities for the sector to be more valued and useful
HCM Magazine
Latest News
HCM understands that Fitness International, which operates more than 700 health clubs under the LA ...
Latest News
A court has given Virgin Active the green light to erase the rent arrears it ...
Latest News
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and ...
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Featured supplier news
Featured supplier news: Gympass platform expands to offer customers access to over 2,600 UK facilities
One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every month since the start of 2021, taking its total to more than 2,600 bricks and mortar UK gym facilities.
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Power Plate: Exercise equipment
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Precor: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Everyone’s talking about: Healthy collaboration

For years the health and fitness sector has aspired to be taken seriously by the health sector. Is now the time? asks Kath Hudson

Published in Health Club Management 2021 issue 4
The fitness sector has long been advocating for the use of exercise in illness prevention / Robert Kneschke/shutterstock.COM
The fitness sector has long been advocating for the use of exercise in illness prevention / Robert Kneschke/shutterstock.COM

In the UK, the pandemic has exacerbated serious health inequalities which already existed in society and proved that across the population people need to start taking more responsibility for their health and wellbeing.

They need to be inspired to move more and to be aware of the importance of nurturing good mental health and maintaining a healthy weight.

Without lockdowns, health services in the UK would have stopped functioning and this fact has finally convinced the government that prevention is better than cure – just as our industry has been saying for years.

So are we emerging out of lockdowns into a dramatically changing landscape? Will there be more opportunities for the health club sector to work with the health service?

If so, how can health and fitness operators in the public and trusts sector access these opportunities? We ask the experts

Lynn Almond
GLL: regional health intervention manager

As a result of the pandemic, there are certainly more opportunities than before for health and fitness operators to work with the health service, for example, in the provision of weight management programmes and via support for COVID recovery.

It’s anticipated it will take three to five years to clear current waiting lists for medical treatment which have built up over the last year. Therefore, it will be important for National Health Service (NHS) teams to redesign patient pathways to increase their capacity.

One idea has been to free up more space in hospitals by moving out non-acute outpatient services. Leisure centres are a natural choice of location for these kinds of services: allowing qualified leisure teams to support less acute patients while the health service focuses on those who need enhanced support.

GLL is working with both the NHS Trusts in Cumbria to co-locate their musculoskeletal physiotherapy services into leisure settings as part of the transformation, for example.

In order for the sector to raise its profile, networking is key and takes time. It’s all about relationship building and proving what we can do – which is often a lot more than the healthcare sector realises.

Firstly, establish what your local health system has outlined as a priority for the community. Consider how your services could support this and, using available research, build a case for how your offering could support these priorities. Network hard, making contact with NHS service leads and articulate what you can offer in terms of long-term benefits and savings. Be confident in what you’re talking about, do your research and create a good business case and then prepare to be persistent.

It will take three to five years to clear current waiting lists for medical treatment, so it will be important for National Health Service teams to redesign patient pathways to increase their capacity
Andy King
Link4Life: chief executive

GM Active has had some notable successes working with the health service. The Prehab4Cancer programme has treated more than 2,000 cancer patients across Greater Manchester, to make them more robust for their cancer treatment.

The results have been outstanding in terms of improved recovery times and shorter stays in hospital. Going forward, the vision is to replicate this service for other conditions, including for those at risk of amputations due to poor lifestyle habits.

Running these types of programmes isn’t easy. Collaboration is crucial – we’ve had the benefit of some heavyweight allies in the health world and work closely with our Active Partnership (Greater Sport) which presents GM Active as a collection of community focused professionals and not operators simply chasing the money.

It’s this system-wide approach that builds trust and credibility and is often sadly lacking between leisure operators and the health world. It’s not enough to simply train your staff to various level 3 and 4 qualifications. You need to train your leaders to be part of the system more generally.

Only when we’re considered part of the wider ecosystem, with values aligning with the NHS, will we be treated as we desire – as part of the solution for so many treatable and preventable conditions.

Unfortunately this training doesn’t currently exist, so GM Active is working to create a leadership programme which builds on our learnings and system leadership theories. This will enable us to build on the success of Prehab4cancer and transform our workforce and proposition, so we can finally take our rightful place at the Allied Health Professionals’ table (www.HCMmag.com/AlliedHealthProfessionals).

One of the proudest moments in my career was when the Prehab4cancer programme was launched at East Manchester Leisure Centre and our instructors were referred to by a medical colleague as “fellow health professionals”, alongside cancer physiotherapists, nutritionists and psychologists. It can be done!

One of my proudest moments was when the Prehab4cancer programme was launched and our instructors were referred to by a medical colleague as “fellow health professionals’’
The vision is to have health and fitness and medical specialists working side by side as peers / Robert Kneschke/shutterstock.COM
Kirsty Cumming
Community Leisure UK: chief executive
photo: CLUK

Health and wellbeing has never been higher on people’s agenda, so there’s an opportunity to harness some of the rhetoric around being physically active.

At government level there are also opportunities – for example the Office for Health Promotion will be a good fit with our sector and the £100m obesity fund crosses over with work which is already happening in health and fitness.

Although there are opportunities on the horizon, the question is how we can seize those opportunities and make the links. As everything currently happens at a local level, it still comes down to a postcode lottery. Ideally, we need a national strategy which can be delivered locally.

This is a high priority area for CLUK. We’re strengthening the links between our sector and healthcare, as well as sharing best practice among members.

We’ve just produced a draft document for members in Scotland, highlighting what is going on and how they contribute and now we’re looking to do the same for England and Wales. This will break down barriers and shine a spotlight on what’s working.

We’re optimistic about the opportunities. The tools are there – the new Sport England strategy, as well as awareness and public appetite for better health – so it’s a matter of how we bring those elements together, at a time when all operators are busy just trying to get back to normal.

Our sector will have to be proactive. We must go to the healthcare sector with a very clear case, so it’s easy for them to look at it and say yes, this is an opportunity for us to work together. The good news is that through the monitoring evaluation of the Leisure Recovery Fund we will have consistent data which we’ve never had before.

We must to go to the healthcare sector with a very clear case, so it’s easy for them to look at it and say yes
John Oxley
Brand Oxley: centre forward
photo: Brand oxley

The physical activity sector has found it challenging to truly connect with health agencies. Aside from some pockets of great practice, physical activity as a mainstay of a nationally-driven preventative health agenda has not gained traction.

Sir Michael Marmot’s review at the end of 2020 confirmed that health inequality across the UK has worsened over the last ten years. Despite a greater number of facilities, enhanced quality and access to more affordable options, our sector has played its part in contributing to deepening health inequality.

Only 15 per cent of the population are members of gyms and leisure centres, and across all communities, participation is over-represented by the most affluent, while being under-represented among the most deprived. We’re perfectly formed to serve the people we get: we have outstanding marketing, programming and pricing strategies which appeal to just 20 per cent of the population at any one time.

So, what’s the opportunity? There should be a subtle shift in our language. We need to talk about health rather than fitness, and communities rather than markets. We need to see ourselves as part of a wider system that may include health, education and social care.

Most importantly, we need to understand the implications of the new Health White Paper – this insists on collaboration between local authorities and health agencies and has preventative health as a foundation principle.

We must also navigate our way around the emerging Integrated Care Services (ICS). Part of the new ICSs are Primary Care Networks, so we need to find out about those in our areas too.

Everything starts with a conversation, and it’s through developing those relationships that our sector will become part of this emerging collaborative approach to population health. This will take local – not national – initiative and will require us to show humility, as we build rapport with new partners. I urge us not to barge in with an ‘oven-ready solution’, but to enquire and explore opportunities to become an established part of a health care system.

There are fine examples across the UK of facilities playing a part within social prescribing, delivering cardiac rehab, cancer prehab and weight management interventions, and there are examples of long-COVID recovery programmes. These can become a more permanent and significant part of our proposition.

It requires us only to have a desire to think more broadly, to get a grasp of a new language and to expose ourselves to building new relationships in unfamiliar environments. This will not necessarily be easy, but the worthwhile things in life – those that make positive and lasting improvements to society – often aren’t.

We need to talk about health rather than fitness and communities rather than markets
https://www.leisureopportunities.co.uk/images/2021/943500_771671.jpg
The pandemic has highlighted the fitness sector’s role in protecting the health service. How can we make the most of this opportunity?
Latest News
HCM understands that Fitness International, which operates more than 700 health clubs under the LA ...
Latest News
A court has given Virgin Active the green light to erase the rent arrears it ...
Latest News
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and ...
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
Latest News
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short ...
Latest News
A new pioneering approach looks to help cancer patients prepare for and respond to treatment ...
Latest News
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking ...
Latest News
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to ...
Latest News
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April, ...
Latest News
It's time to refocus on the changing needs of older adults, according to a new ...
Latest News
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his ...
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Featured supplier news
Featured supplier news: Gympass platform expands to offer customers access to over 2,600 UK facilities
One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every month since the start of 2021, taking its total to more than 2,600 bricks and mortar UK gym facilities.
Company profiles
Company profile: Orbit4
Orbit4 is the umbrella brand for FitnessCompared, FitnessFinance, WeServiceGymEquipment and WeBuyGymEquipment....
Company profiles
Company profile: Fitronics (CoursePro and TRP)
Fitronics is the company behind The Retention People (TRP) and CoursePro. We truly understand our ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Power Plate: Exercise equipment
Skincare
Sothys: Skincare
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
Precor: Fitness equipment
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills