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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

HCM people: David BeckhamGlobal partner, F45

This partnership with F45 is an exciting business venture for me

Published in Health Club Management 2021 issue 8
Beckham says he’s fitter than he’s been since retiring from professional football, through training at F45 / photo: F45
Beckham says he’s fitter than he’s been since retiring from professional football, through training at F45 / photo: F45
Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team

You were named a new global partner by F45 Training on 11 August. What’s the thinking behind this move?
I’ve been a fan of the model since being introduced by my friend, Mark Wahlberg, [who’s been an investor in the F45 franchise business since 2019].

Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team.

We understand you trained at a London F45 studio and were impressed by the workouts and results. Is this what drew you to F45?
When I first went into an F45 gym there was a 17-year-old on one side and a 61-year-old on the other side and they were both doing the exact same workout as everyone else.

Everyone was enjoying it, everyone was smiling and everyone was laughing – there’s something about that which just motivates you.

What impact has F45 had on your life personally?
I feel in the best shape that I’ve been in since I retired from playing professional football, and that’s through training at at F45.

What else attracted you to the company?
F45 is all about being inclusive rather than exclusive. I’ve been engaged with and impressed by the accessibility and inclusivity of the workouts – they enable people of all levels to join the F45 community and achieve their fitness goals.

[F45 utilises proprietary technologies – a fitness programming algorithm and a patented delivery platform.

This tech draws on a content database of 3,900 functional training movements to offer new workouts each day, creating variety in the programmes on offer, while also providing quality control and a standardised experience across all F45 locations globally. See page 20 for more details.]

Tell us about your new role
This partnership with F45 is an exciting business venture for me [F45 has sold more than 2,800 franchises in 63 countries] and I’m looking forward to the journey with the business as it continues to expand globally.

[As part of this global partnership with F45, David Beckham will be involved with the brand marketing, championing the adoption of F45 globally and supporting the company’s expansion, while helping communicate the benefits of its unique workouts and fitness philosophy.]

About F45 workouts

F45 classes use a range of functional equipment to deliver classes within relatively small spaces. The equipment varies depending on the session.

Examples include: mats, resistance bands, benches, bosu balance trainers, exercise balls, kettlebells, dumbbells, medicine balls, sand bags, battle ropes, weights, barbells, exercise bikes, indoor rowers and sleds.

Heart rate monitoring is delivered using F45’s proprietary wireless heart rate monitor, LionHeart.

Option: F45 Team training

45-minute group workout classes are the main offering. Each is led by two instructors who offer correctional support and modifications.

Option: The F45 Challenge

The company says this is based on a holistic approach and encompasses fitness, nutrition and lifestyle.

The programme runs for 45 days and offers training and nutritional coaching through an app, including meal plans and calorie tracking. There’s also a meal delivery option.

The aim is ‘rapid physical transformation’, with cash prizes given to male and female participants based on their results. Before and after photos showcase members’ progress and social media shares of these images has been a part of F45’s marketing and engagement.

Option: Prodigy classes

Prodigy is designed to provide adolescents (11 - 17) with strength, mobility and increased wellbeing.

Group-based classes cater for kids of different fitness levels and capabilities and through teaching functional movements, the programme aims to improve motor skills to develop coordination, balance and strength, while promoting bone density and the development of muscle.

F45 timeline
2011

• F45 Founded in Epping Australia by Rob Deutsch

2012

• First F45 studio launches in Sydney
• Franchise expert Adam Gilchrist joins the company

2013

• Gilchrist and Deutsch sell their first F45 franchise

2014

• F45 franchises are rolled out in 15 locations in Sydney

2015

• First franchises sold in New Zealand, the US and India

2017

• F45 enters the UK market, selling 50 franchises
• In an exclusive interview with HCM magazine Rob Deutsch says his vision is for F45 to be the ‘largest fitness brand in the world’. www.HCMmag.com/deutsch

2018

• Studios open in Finland, Switzerland, Czech Republic and Germany
• The company grows its US presence and connection with youth markets through a partnership with US colleges

2019

• Openings in Afghanistan, Iraq, Kenya and Mauritius
• F45 signs a partnership deal with Everyone Active, which will see an F45-branded studio open at the Little Venice Sports Centre in Maida Vale, London
• The Mark Wahlberg Investment Group and FOD Capital buy a minority stake, valuing the company at US$450 million
• February – James Haskell launches F45 franchise
• F45 launches Prodigy, a training programme for teenagers

2020

• January – F45 is rumoured to be heading for an IPO.
• March – A five-year partnership is signed with Mindbody
• June – F45 says it will list on the NASDAQ for a valuation of US$845m after securing a deal with Crescent Acquisition Corporation. IPO is abandoned due to COVID-19
• June – Founder Rob Deutsch leaves the business
• July – Gympass partners with F45
• September – Body Fit Training and F45 begin legal proceedings against each other as part of an ongoing global dispute over the use of technology

2021

• 15 July – F45 does an IPO for US$300m on the New York Stock Exchange, valuing the business at US$1.4bn on float day. Adam Gilchrist’s shares are valued at US$371
• 12 August – David Beckham is revealed as a new global ambassador for F45

Endorsement by David Beckham saw shares in F45 increase in value / photo: F45
Endorsement by David Beckham saw shares in F45 increase in value / photo: F45
https://www.leisureopportunities.co.uk/images/2021/746979_366581.jpg
Following its IPO, David Beckham is investing in global gym franchise, F45
HCM magazine
This year’s edition of the IHRSA Global Report which addresses performance from 2020, is a valuable record of the tremendous impact of the COVID-19 pandemic on the sector, creating a benchmark from which to understand the recovery. Kristen Walsh reports for HCM
HCM magazine
Research confirms the role health clubs can play in supporting people in nurturing their mental health, as Victor Brick explains
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Policy
We aim to cement the sector’s reputation as an essential service, secure access to long-term funding and position the sector as a socially-driven industry
HCM Magazine
HCM People
Screens display power generated from each piece of equipment, allowing people to compete against each other for kilowatt hours produced
HCM Magazine
HCM People
Our competition need to fasten their seatbelts
HCM Magazine
HCM People
Our vision is a future with ethnic diversity in aquatics
HCM Magazine
Interview
The co-founder of The Great Outdoor Gym Company has a vision to inspire communities to become healthy and sustainable, both environmentally and personally. She speaks to Kate Cracknell
HCM Magazine
Everyone’s talking about
Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Latest News
UK Health clubs, gyms, hotels, pubs and other leisure businesses will all receive a 50 ...
Latest News
Fitness First UK has changed its pricing structure and is now offering a flexible membership ...
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Featured supplier news
Featured supplier news: Humanising the member app experience
FunXtion has upgraded its White Label Member App with a raft of new features to support its partners in scaling up and keeping up with rising member expectations.
Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Magicline GmbH
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Sothys: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Precor: Fitness equipment
Salt therapy products
Himalayan Source: Salt therapy products
Uniforms
Service Sport: Uniforms
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

HCM people: David BeckhamGlobal partner, F45

This partnership with F45 is an exciting business venture for me

Published in Health Club Management 2021 issue 8
Beckham says he’s fitter than he’s been since retiring from professional football, through training at F45 / photo: F45
Beckham says he’s fitter than he’s been since retiring from professional football, through training at F45 / photo: F45
Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team

You were named a new global partner by F45 Training on 11 August. What’s the thinking behind this move?
I’ve been a fan of the model since being introduced by my friend, Mark Wahlberg, [who’s been an investor in the F45 franchise business since 2019].

Health and fitness have always been a big part of my life and since my days playing football, I’ve always found I’m at my best when training as part of a team.

We understand you trained at a London F45 studio and were impressed by the workouts and results. Is this what drew you to F45?
When I first went into an F45 gym there was a 17-year-old on one side and a 61-year-old on the other side and they were both doing the exact same workout as everyone else.

Everyone was enjoying it, everyone was smiling and everyone was laughing – there’s something about that which just motivates you.

What impact has F45 had on your life personally?
I feel in the best shape that I’ve been in since I retired from playing professional football, and that’s through training at at F45.

What else attracted you to the company?
F45 is all about being inclusive rather than exclusive. I’ve been engaged with and impressed by the accessibility and inclusivity of the workouts – they enable people of all levels to join the F45 community and achieve their fitness goals.

[F45 utilises proprietary technologies – a fitness programming algorithm and a patented delivery platform.

This tech draws on a content database of 3,900 functional training movements to offer new workouts each day, creating variety in the programmes on offer, while also providing quality control and a standardised experience across all F45 locations globally. See page 20 for more details.]

Tell us about your new role
This partnership with F45 is an exciting business venture for me [F45 has sold more than 2,800 franchises in 63 countries] and I’m looking forward to the journey with the business as it continues to expand globally.

[As part of this global partnership with F45, David Beckham will be involved with the brand marketing, championing the adoption of F45 globally and supporting the company’s expansion, while helping communicate the benefits of its unique workouts and fitness philosophy.]

About F45 workouts

F45 classes use a range of functional equipment to deliver classes within relatively small spaces. The equipment varies depending on the session.

Examples include: mats, resistance bands, benches, bosu balance trainers, exercise balls, kettlebells, dumbbells, medicine balls, sand bags, battle ropes, weights, barbells, exercise bikes, indoor rowers and sleds.

Heart rate monitoring is delivered using F45’s proprietary wireless heart rate monitor, LionHeart.

Option: F45 Team training

45-minute group workout classes are the main offering. Each is led by two instructors who offer correctional support and modifications.

Option: The F45 Challenge

The company says this is based on a holistic approach and encompasses fitness, nutrition and lifestyle.

The programme runs for 45 days and offers training and nutritional coaching through an app, including meal plans and calorie tracking. There’s also a meal delivery option.

The aim is ‘rapid physical transformation’, with cash prizes given to male and female participants based on their results. Before and after photos showcase members’ progress and social media shares of these images has been a part of F45’s marketing and engagement.

Option: Prodigy classes

Prodigy is designed to provide adolescents (11 - 17) with strength, mobility and increased wellbeing.

Group-based classes cater for kids of different fitness levels and capabilities and through teaching functional movements, the programme aims to improve motor skills to develop coordination, balance and strength, while promoting bone density and the development of muscle.

F45 timeline
2011

• F45 Founded in Epping Australia by Rob Deutsch

2012

• First F45 studio launches in Sydney
• Franchise expert Adam Gilchrist joins the company

2013

• Gilchrist and Deutsch sell their first F45 franchise

2014

• F45 franchises are rolled out in 15 locations in Sydney

2015

• First franchises sold in New Zealand, the US and India

2017

• F45 enters the UK market, selling 50 franchises
• In an exclusive interview with HCM magazine Rob Deutsch says his vision is for F45 to be the ‘largest fitness brand in the world’. www.HCMmag.com/deutsch

2018

• Studios open in Finland, Switzerland, Czech Republic and Germany
• The company grows its US presence and connection with youth markets through a partnership with US colleges

2019

• Openings in Afghanistan, Iraq, Kenya and Mauritius
• F45 signs a partnership deal with Everyone Active, which will see an F45-branded studio open at the Little Venice Sports Centre in Maida Vale, London
• The Mark Wahlberg Investment Group and FOD Capital buy a minority stake, valuing the company at US$450 million
• February – James Haskell launches F45 franchise
• F45 launches Prodigy, a training programme for teenagers

2020

• January – F45 is rumoured to be heading for an IPO.
• March – A five-year partnership is signed with Mindbody
• June – F45 says it will list on the NASDAQ for a valuation of US$845m after securing a deal with Crescent Acquisition Corporation. IPO is abandoned due to COVID-19
• June – Founder Rob Deutsch leaves the business
• July – Gympass partners with F45
• September – Body Fit Training and F45 begin legal proceedings against each other as part of an ongoing global dispute over the use of technology

2021

• 15 July – F45 does an IPO for US$300m on the New York Stock Exchange, valuing the business at US$1.4bn on float day. Adam Gilchrist’s shares are valued at US$371
• 12 August – David Beckham is revealed as a new global ambassador for F45

Endorsement by David Beckham saw shares in F45 increase in value / photo: F45
Endorsement by David Beckham saw shares in F45 increase in value / photo: F45
https://www.leisureopportunities.co.uk/images/2021/746979_366581.jpg
Following its IPO, David Beckham is investing in global gym franchise, F45
Latest News
UK Health clubs, gyms, hotels, pubs and other leisure businesses will all receive a 50 ...
Latest News
Fitness First UK has changed its pricing structure and is now offering a flexible membership ...
Latest News
Boutique operator 1Rebel has launched its first 1Rebel Labs Studio at its club in Holborn. ...
Latest News
The Local Government Association (LGA) has called on the UK government to invest £875m in ...
Latest News
Anthony Hamilton, the father of F1 racing driver Lewis Hamilton, is launching a fitness equipment ...
Latest News
The pandemic has had an "unprecedented" impact on physical activity levels in England, with 1 ...
Latest News
The first énergie Fitness club has opened in Spain as part of a push for ...
Latest News
A global innovation competition has been launched to find ways to encourage and support more ...
Latest News
Xponential Fitness has acquired Body Fit Training in a deal worth US$44m. The deal takes ...
Latest News
Exercise has been highlighted as a crucial weapon in cancer patients’ battle against the disease. ...
Latest News
The global health and fitness industry is returning to a busy programme of live trade ...
Featured supplier news
Featured supplier news: Humanising the member app experience
FunXtion has upgraded its White Label Member App with a raft of new features to support its partners in scaling up and keeping up with rising member expectations.
Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Magicline GmbH
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry ...
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Skincare
Sothys: Skincare
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Precor: Fitness equipment
Salt therapy products
Himalayan Source: Salt therapy products
Uniforms
Service Sport: Uniforms
Lockers/interior design
Fitlockers: Lockers/interior design
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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