GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills International
Les Mills International
Les Mills International
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Supplier showcase: Fisikal: Revolutionising PT engagement

Fitness First has made personal training more accessible by deploying new levels of digitalisation in partnership with Fisikal

Published in Health Club Management 2022 issue 3
The integration with Fisikal is driving the success of Fitness First PTs / photo: Fisikal
The integration with Fisikal is driving the success of Fitness First PTs / photo: Fisikal

Fitness First UK has partnered with Fisikal to integrate PT bookings into its FFX app, making PT more accessible and attractive. The integration is now live across all 45 UK clubs.

“Moving PT bookings into a digital space means members can now self-manage their fitness experience from anywhere, 24/7,” says Keith Shaw, head of personal training.

“By making it as simple as possible for members to view trainer profiles, explore packages and connect directly with a trainer, we’ve improved the visibility and accessibility of the service, making it easier for members to engage.

“By repositioning how we promote PT and moving bookings and payments online, our self-employed PTs focus less on admin and more on members. This not only delivers a more personalised experience, it also creates an environment where PTs can thrive.

“The booking integration on the app gives members access to book anything from 60-minute one-to-one sessions to 30-minute small group sessions and options to book directly into a trainer’s schedule. We’re finding that, by booking direct, paying and receiving automated reminders, fewer members are cancelling, which is great news for PTs.

“All new members are also offered a complimentary one-to-one session, as well as the option to purchase discounted PT sessions to get them started on their fitness journey with us. We’re recording an attendance rate upwards of 70 per cent – double what we saw before launching the app.

“Moving PT management online means we can also set up and run promotions more easily. For example, on Blue Monday we ran one to turn the day ‘Red’, offering members not engaged in PT, a credit for a free session.

“We had hundreds of members sign up, creating a rich source of potential clients for our trainers.

Our partnership with Fisikal has been instrumental to the success of our PT booking integration.

Being able to activate promotions quickly in response to member behaviour or market trends has the potential to revolutionise our PT engagement.

In addition to enhancing the experience for members and trainers, the ability to pull real-time reports, detailing the commercial performance of our PT business on an estate-wide level empowers us to make swift operational adjustments that minimise risk and maximise opportunities.”

www.fisikal.com

"New members are offered a complimentary one-to-one session, and the option to buy discounted PT to get them started. We’re recording attendances upwards of 70 per cent – double the pre-app level " – Keith Shaw, head of personal training, Fitness First UK

Fisikal integrates with the FFX app / photo: Fisikal
Fisikal integrates with the FFX app / photo: Fisikal
https://www.leisureopportunities.co.uk/images/2022/947842_49389.jpg
Fitness First has made personal training more accessible by deploying new levels of digitalisation in partnership with Fisikal
HCM magazine
7 in 10 girls actively avoid activity during their period. This can lead to long-term absences and habits that are difficult to reverse
HCM magazine
Time for a flooring upgrade? Experts share their latest insights to inspire flooring projects of all types
HCM magazine
As Elevate returns to the market, we talk to director Lucy Findlay about how the event has come together
HCM Magazine
Interview
The ability to benchmark club performance by brand or by region is encouraging teams to look across the estate for training and best practice
HCM Magazine
Everyone's talking about
Energy is top of the agenda for two major reasons – cost and decarbonisation. With these two on a collision course, our experts share their views
HCM Magazine
Sponsored
The body composition specialists are showing no signs of slowing down, with new leadership and launches for 2022
HCM Magazine
HCM People
HCM Magazine
HCM People
We want Grndhouse to be everywhere: in gyms, hotels, on holidays, at home – it’s boutique fitness in your hand
HCM Magazine
HCM People
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset
HCM Magazine
Research
Being physically active can heal damage caused by diabetes, enabling the activation of a natural system that grows new blood vessels, according to research in the US
HCM Magazine
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
Latest News
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver ...
Latest News
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June ...
Featured supplier news
Featured supplier news: It’s nearly time for Elevate 2022!
It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured supplier news
Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Mindbody, Inc
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Company profiles
Company profile: Power Plate
Power Plate’s whole body and targeted vibration training and therapy helps users feel better by ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
On demand
Fitness On Demand: On demand
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

features

Supplier showcase: Fisikal: Revolutionising PT engagement

Fitness First has made personal training more accessible by deploying new levels of digitalisation in partnership with Fisikal

Published in Health Club Management 2022 issue 3
The integration with Fisikal is driving the success of Fitness First PTs / photo: Fisikal
The integration with Fisikal is driving the success of Fitness First PTs / photo: Fisikal

Fitness First UK has partnered with Fisikal to integrate PT bookings into its FFX app, making PT more accessible and attractive. The integration is now live across all 45 UK clubs.

“Moving PT bookings into a digital space means members can now self-manage their fitness experience from anywhere, 24/7,” says Keith Shaw, head of personal training.

“By making it as simple as possible for members to view trainer profiles, explore packages and connect directly with a trainer, we’ve improved the visibility and accessibility of the service, making it easier for members to engage.

“By repositioning how we promote PT and moving bookings and payments online, our self-employed PTs focus less on admin and more on members. This not only delivers a more personalised experience, it also creates an environment where PTs can thrive.

“The booking integration on the app gives members access to book anything from 60-minute one-to-one sessions to 30-minute small group sessions and options to book directly into a trainer’s schedule. We’re finding that, by booking direct, paying and receiving automated reminders, fewer members are cancelling, which is great news for PTs.

“All new members are also offered a complimentary one-to-one session, as well as the option to purchase discounted PT sessions to get them started on their fitness journey with us. We’re recording an attendance rate upwards of 70 per cent – double what we saw before launching the app.

“Moving PT management online means we can also set up and run promotions more easily. For example, on Blue Monday we ran one to turn the day ‘Red’, offering members not engaged in PT, a credit for a free session.

“We had hundreds of members sign up, creating a rich source of potential clients for our trainers.

Our partnership with Fisikal has been instrumental to the success of our PT booking integration.

Being able to activate promotions quickly in response to member behaviour or market trends has the potential to revolutionise our PT engagement.

In addition to enhancing the experience for members and trainers, the ability to pull real-time reports, detailing the commercial performance of our PT business on an estate-wide level empowers us to make swift operational adjustments that minimise risk and maximise opportunities.”

www.fisikal.com

"New members are offered a complimentary one-to-one session, and the option to buy discounted PT to get them started. We’re recording attendances upwards of 70 per cent – double the pre-app level " – Keith Shaw, head of personal training, Fitness First UK

Fisikal integrates with the FFX app / photo: Fisikal
Fisikal integrates with the FFX app / photo: Fisikal
https://www.leisureopportunities.co.uk/images/2022/947842_49389.jpg
Fitness First has made personal training more accessible by deploying new levels of digitalisation in partnership with Fisikal
Latest News
The best in the business from across the physical activity sector were honoured last night ...
Latest News
At UK Active’s Active Uprising event yesterday (30 June) in Birmingham, Hattie Jones, the head ...
Latest News
HCM understands researchers are moving closer to creating a pill to mimic some of the ...
Latest News
Establishing new data and insight services and strengthening relationships with both government and the NHS ...
Latest News
More than one in five (27 per cent) Americans belonged to a health club or ...
Latest News
Ultimate Performance (UP) – the private gym chain and PT business – has opened a ...
Latest News
Luxury hotel chain Mandarin Oriental has launched a new brand called Intelligent Movement to deliver ...
Latest News
Boutique fitness chain 1Rebel opens the doors to its tenth club today (Monday 27 June ...
Latest News
A new report by Deloitte, outlining the social and economic value of the global health ...
Latest News
Barry’s has entered the world of retail, opening a studio in the new Flannels flagship ...
Latest News
The London 2012 Olympic legacy investment designed to improve physical education at primary schools has ...
Featured supplier news
Featured supplier news: It’s nearly time for Elevate 2022!
It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured supplier news
Featured supplier news: How wearables-driven gamification will boost your business
It’s a known fact that gamification is an effective method to make everyday activities and work more fun.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Mindbody, Inc
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
Company profiles
Company profile: Power Plate
Power Plate’s whole body and targeted vibration training and therapy helps users feel better by ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Salt therapy products
Himalayan Source: Salt therapy products
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
On demand
Fitness On Demand: On demand
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
Les Mills International
Les Mills International
Partner sites