GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Quoox Ltd
Quoox Ltd
Quoox Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

features

Sponsored: Fitronics: a better journey

Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users

Published in Health Club Management 2021 issue 11
Text messages are sent to at-risk members with the sending triggered by their behaviours / photo: lucky business - shutterstock
Text messages are sent to at-risk members with the sending triggered by their behaviours / photo: lucky business - shutterstock

Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software.

Called Digital, the upgraded member journey software now sits alongside TRP’s industry-leading member feedback software, Insight, allowing the two modules to be used more effectively together.

Existing Digital users have been upgraded to the new system free of charge and new customers will be given access as standard going forward.

Digital allows operators of health and fitness facilities to build automated communication journeys for their members via integrations with their member management systems.

For example, new member onboarding or at-risk member re-engagement emails and text messages are triggered by fully customisable combinations of member attributes and behaviours. This tailored yet scalable approach to member communication enhances their experience, drives visits and improves retention.

The key differences between the new system and its predecessor are:

A user-friendly interface with a vastly improved email editor
Fitronics has overhauled the look and feel of Digital, making it significantly easier and more enjoyable to use. The star of the show is the new email editor that allows users to create beautiful, responsive email templates via an intuitive drag-and-drop interface. The email editor also benefits from a wide selection of pre-built templates which users can customise and a built-in stock image library with thousands of free pictures and photographs that can be added to emails in just a few clicks.

Improved member management & segmentation
The ability to effectively manage and segment members is key to getting the right message, to the right people, at the right time. The new Digital system allows users to quickly and easily segment their membership base through the application of filters including age, gender, membership type, join date, last visit date and risk of dropout, then save these targeted audiences for ongoing future use.

An enhanced reporting suite
Fitronics has vastly improved the usability of Digital’s reporting suite with the addition of graph and pie chart visualisations which make data analysis significantly easier and less time-consuming. The ability to measure the effectiveness of communications sent via the software is a key aspect of Digital, allowing users to optimise their marketing and improve results.

Stuart McCarroll, finance and business development manager at the University of Oxford and an early adopter of the new system said: “The core principles of the TRP Digital software and the experience it allows us to provide our members has always been great.

“This upgrade to the system takes it to a new level, making it easier to use and allowing us to deliver better looking messaging with more accuracy. “If you’re not working with Fitronics and its TRP products yet, I’d highly recommend having a look to see how they could help you, as they help us.”

• To learn more about Digital and how it could support the success of your business, go to www.trpcem.com/digital and request a demonstration today.

"This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy," –  Stuart McCarroll, University of Oxford

THE CHALLENGE OF CHANGE

Over the coming months, Fitronics will be running a series of behaviour change webinars with its experts focusing on the challenge of change for the industry in 2022 and how the performance of teams can have an impact on the health and fitness of your customers.

Webinar 1: The Challenge of Change

Date: 14 December 2021
Time: 11.00 - 11.45am
Register: www.hcmmag.com/fitronics

/ photo: azir/ shutterstock
https://www.leisureopportunities.co.uk/images/2021/390271_938909.jpg
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
HCM magazine
Code Fitness has partnered with body composition experts Tanita to put analysis at the heart of its programmes
HCM magazine
Across the US, 22% of gyms have closed permanently. I’m thrilled to say that we haven’t had one permanent closure or bankruptcy
HCM magazine
Most consumer-facing sectors have standards to reassure customers on matters of safety and quality. Now it’s the turn of our industry to go through this rite of passage
HCM Magazine
Statistics
Operators are adding new services, with the top five being wellness, nutrition, massage therapy, physical therapy and meditation
HCM Magazine
Sponsored
Life Fitness has launched a new mobile app, called Life Fitness Connect, to provide the ultimate workout experience
HCM Magazine
Sponsored
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
HCM Magazine
New opening
With a business model that fuses art, fitness and music, RSG’s flagship brand – John Reed – has opened its first location in the UK, as Liz Terry reports
HCM Magazine
Flooring
As we wrap up 2021, flooring suppliers share their most exciting projects and launches from the past year
HCM Magazine
Opinion
Florence Nightingale played an important role in the fitness industry and if she were still with us, she’d certainly be campaigning for fitness trainers to be fully involved in combating the effects of lockdown, says Muir Gray
HCM Magazine
Sponsored
Leisure operators should embrace activity to engage members says Jenny Patrickson, managing director of Active IQ
HCM Magazine
Latest News
People with early-stage Parkinson’s should do regular exercise to slow down the progression of the ...
Latest News
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to ...
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Featured supplier news
Featured supplier news: Connected Health & Fitness Summit scheduled for March 2022
Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Sport Alliance GmbH
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profiles
Company profile: Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Exercise equipment
Matrix Fitness: Exercise equipment
On demand
Fitness On Demand: On demand
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

features

Sponsored: Fitronics: a better journey

Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users

Published in Health Club Management 2021 issue 11
Text messages are sent to at-risk members with the sending triggered by their behaviours / photo: lucky business - shutterstock
Text messages are sent to at-risk members with the sending triggered by their behaviours / photo: lucky business - shutterstock

Fitronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software.

Called Digital, the upgraded member journey software now sits alongside TRP’s industry-leading member feedback software, Insight, allowing the two modules to be used more effectively together.

Existing Digital users have been upgraded to the new system free of charge and new customers will be given access as standard going forward.

Digital allows operators of health and fitness facilities to build automated communication journeys for their members via integrations with their member management systems.

For example, new member onboarding or at-risk member re-engagement emails and text messages are triggered by fully customisable combinations of member attributes and behaviours. This tailored yet scalable approach to member communication enhances their experience, drives visits and improves retention.

The key differences between the new system and its predecessor are:

A user-friendly interface with a vastly improved email editor
Fitronics has overhauled the look and feel of Digital, making it significantly easier and more enjoyable to use. The star of the show is the new email editor that allows users to create beautiful, responsive email templates via an intuitive drag-and-drop interface. The email editor also benefits from a wide selection of pre-built templates which users can customise and a built-in stock image library with thousands of free pictures and photographs that can be added to emails in just a few clicks.

Improved member management & segmentation
The ability to effectively manage and segment members is key to getting the right message, to the right people, at the right time. The new Digital system allows users to quickly and easily segment their membership base through the application of filters including age, gender, membership type, join date, last visit date and risk of dropout, then save these targeted audiences for ongoing future use.

An enhanced reporting suite
Fitronics has vastly improved the usability of Digital’s reporting suite with the addition of graph and pie chart visualisations which make data analysis significantly easier and less time-consuming. The ability to measure the effectiveness of communications sent via the software is a key aspect of Digital, allowing users to optimise their marketing and improve results.

Stuart McCarroll, finance and business development manager at the University of Oxford and an early adopter of the new system said: “The core principles of the TRP Digital software and the experience it allows us to provide our members has always been great.

“This upgrade to the system takes it to a new level, making it easier to use and allowing us to deliver better looking messaging with more accuracy. “If you’re not working with Fitronics and its TRP products yet, I’d highly recommend having a look to see how they could help you, as they help us.”

• To learn more about Digital and how it could support the success of your business, go to www.trpcem.com/digital and request a demonstration today.

"This upgrade to the system takes it to a new level; making it easier to use and allowing us to deliver better looking messaging with more accuracy," –  Stuart McCarroll, University of Oxford

THE CHALLENGE OF CHANGE

Over the coming months, Fitronics will be running a series of behaviour change webinars with its experts focusing on the challenge of change for the industry in 2022 and how the performance of teams can have an impact on the health and fitness of your customers.

Webinar 1: The Challenge of Change

Date: 14 December 2021
Time: 11.00 - 11.45am
Register: www.hcmmag.com/fitronics

/ photo: azir/ shutterstock
https://www.leisureopportunities.co.uk/images/2021/390271_938909.jpg
Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users
Latest News
People with early-stage Parkinson’s should do regular exercise to slow down the progression of the ...
Latest News
Hybrid fitness platform FitLab has closed its Series A financing, bringing total capital raised to ...
Latest News
Boutique chain Trib3 will become one of the first fitness operators to establish a presence ...
Latest News
At-home fitness brand NordicTrack from iFIT has launched what it says are the first voice-controlled, ...
Latest News
The Workforce State of Mind Survey, now in its second year, has begun to gather ...
Latest News
Wellness operator and fit tech company, LIT Method, (low-intensity training) is ramping up expansion after ...
Latest News
Planet Fitness has signed an agreement to acquire Sunshine Fitness – an operator of 114 ...
Latest News
People living in London have been advised to avoid or reduce strenuous exercise today (Friday ...
Latest News
A marketing partnership between fitness marketplace Hussle and fast-food giant McDonald's resulted in a significant ...
Latest News
The UK government should encourage – and make it easier – for doctors and other ...
Latest News
Mark Sesnan, co-founder and CEO of GLL, has been awarded an OBE in the New ...
Featured supplier news
Featured supplier news: Connected Health & Fitness Summit scheduled for March 2022
Covid-19 has accelerated digital transformation within the fitness industry, and there isn’t a fitness brand or business that hasn’t been forced to adapt or pivot to digital.
Featured supplier news
Featured supplier news: Quoox lowers the barrier-to-entry for its flagship CRM system
Known for its innovation and for providing one of the most comprehensive gym and fitness facility software management products on the market, Quoox is causing a stir with its new pricing model.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Video Gallery
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Sport Alliance GmbH
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Company profiles
Company profile: Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Exercise equipment
Matrix Fitness: Exercise equipment
On demand
Fitness On Demand: On demand
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Spa software
SpaBooker: Spa software
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Wearable technology solutions
MyZone: Wearable technology solutions
Management software
Premier Software Solutions: Management software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Bilborough, Nottingham
Bilborough College
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Quoox Ltd
Quoox Ltd
Partner sites